The timeline shows Nike's estimated global market share in athletic footwear from 2011 to 2025. Between 2011 and 2025, Nike's global market share in sports and sports inspired footwear is predicted to remain steady at around **** percent. Nike Founded in January 25, 1964 and headquartered in Beaverton, Oregon, Nike, Inc. is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. In 2016, the company employed over *********** people worldwide. The company sponsors many high-profile professional athletes such as Cristiano Ronaldo, Rafael Nadal, Lebron James, and Rory Mcllroy to use their products and promote and advertise their technology and design. On top of that, Nike also manufactures and provides kits (uniforms) for a wide range of sports teams like Barcelona, Manchester City, and Paris Saint-Germain and many U.S. colleges as well. Over the years, the sporting goods industry has seen many mergers and acquisitions. Other key players in the industry include Reebok, Adidas, Puma, and Under Armour. Some of these companies are joining up with fashion designers to produce new clothing styles and widen their product lines. As a result, consumption will continue to be driven by a trend toward less formal dress in the workplace and demand from specific demographics such as teenagers and baby boomers.

For the fiscal year of 2025, 57 percent of Nike's total revenues came from non-U.S. sales. Over the years, Nike has seen quite a consistent ratio of domestic to international sales.

As of 2025, the Nike brand was valued at 29.4 billion U.S. dollars, which is a slight decrease of about 445 million U.S. dollars from the previous year. Nike's popularity The Nike brand is exceedingly popular. In fact, it stood in tied first place (alongside adidas) for the most well-known sneakers brand in the United States in 2025. What's more, Nike's popularity has expanded substantially beyond the United States, with non-U.S. markets now bringing in a 57 percent share of the company’s revenue. Nike’s advertising In order to remain such a recognizable brand, Nike spends a sizeable amount of money on advertising and promotion. In 2025, for example, the company's promotional costs almost hit the 4.7 billion-dollar-mark. Nike prides itself on its memorable ads and is viewed as a diverse advertiser by U.S. audiences.

In fiscal 2025, Nike's footwear revenue in the Asia Pacific and Latin America regions amounted to approximately 4.5 billion U.S. dollars. The sportswear manufacturer is based in the United States and is one of the world's largest apparel and footwear brands. Nike's footwear segment Each year, Nike makes the bulk of its (footwear) revenue in North America. In the year ended May 31, 2025, the company generated nearly 13 billion U.S. dollars' worth of footwear sales on this continent alone. And while the company does generate roughly 30 percent of its worldwide sales through its apparel catalog, about two-thirds of the company's earnings come from footwear sales each year. The global footwear industry The worldwide footwear market is a multi-billion dollar industry. Valued at approximately 500 billion U.S. dollars in 2025, the footwear market is set to reach almost 600 billion by 2030. When it came to the countries with the highest market revenue in the footwear industry, the United States, China, and India topped the list.

In fiscal 2025, Nike's footwear revenue from the EMEA region amounted to about 7.6 billion U.S. dollars. This is higher than the revenue generated by the apparel and equipment segments, which produced close to four billion dollars and about 720 million dollars, respectively, that year. Nike in the EMEA region The EMEA region is the second largest market for Nike's footwear division. North America accounted for almost half of the footwear division's revenue, generating close to 13 billion U.S dollars in 2025, compared to around 17 billion U.S dollars generated by other regions. Overall, the 12.3 billion U.S dollars generated in the EMEA region, contributed to Nike's global revenue reaching over 44.7 billion U.S dollars in 2025. adidas Similar to Nike, the adidas product category sales share is led by footwear, which was responsible for over half of the company's net sales. However, apparel is not as far behind at Adidas, contributing over a third of sales.

In the year ended May 2025, Nike's global revenue amounted to about ***** billion U.S. dollars, which was a decrease compared to the previous financial year. In comparison, between fiscal 2022 and 2023, the company's overall revenue increased by roughly ** percent. Founded in January 1964, Nike has become the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. As of 2024, the company employed over ****** people worldwide. Nike's sponsorships The company sponsors many high-profile professional athletes, such as Cristiano Ronaldo, Rafael Nadal, Lebron James, Naomi Osaka, and Rory Mcllroy to use their products and promote and advertise their technology and design. On top of that, Nike also manufactures and provides kits (uniforms) for a wide range of sports teams like Barcelona and Chelsea. Popularity of Nike in Europe While Nike is an American enterprise, its products are ubiquitous. A Statista survey conducted in Europe showed the overwhelming majority (approximately ** percent) of online sports and outdoor goods shoppers in the United Kingdom and Germany recognized the Nike brand, at least by name. Furthermore, over ** percent of these UK and German respondents stated they liked the brand. The fiscal year end of the company is May 31st.

In the year ended May 31, 2025, Nike's North American revenue amounted to about 19.6 billion U.S. dollars. In the EMEA region (Europe, Middle East, and Africa), the company generated some 12.3 billion U.S. dollars' worth of sales that year. Nike Nike, Inc. is a sportswear and equipment supplier based in the United States that was founded in January 1964. The company's headquarters are located near Beaverton, Oregon. Nike is the world's leading supplier of athletic shoes and apparel and is also a major manufacturer of sports equipment. Sports sponsorships Given Nike's success, size, and popularity, it comes to no surprise that the company is actively involved in the world of sports sponsorships. In fact, Nike has become one of the most reputable athletic sponsors in the world over the years. Nike looks for and uses sponsorship agreements with celebrity athletes, professional sports teams, and college athletic programs for the promotion of their products, technology, and design.

In fiscal 2025, footwear accounted for 66 percent of Nike's total revenues. That year, Nike had global footwear sales of about 30 billion U.S. dollars. Nike is one of the world's largest sports footwear and apparel manufacturers.

In 2024, revenue generated in North America accounted for 44 percent of Nike's total revenues. That year, Nike's North American revenue amounted to about 19.6 billion U.S. dollars.

The statistic depicts the global revenue of Nike, Adidas, and Puma from their respective apparel segments from 2016 to 2024. In 2024, Nike's revenue from apparel amounted to roughly **** billion U.S. dollars. In addition to accounting for the highest revenue from its apparel segment, Nike had the highest footwear revenues out of these companies in the same year.

In fiscal 2024, Nike's footwear revenue from Greater China amounted to over 5.5 billion U.S. dollars. This was a slight decrease than in the previous financial year. Apparel and equipment revenues also decrease slightly from 2024. The share of footwear sales have increased significantly since the 2010s, but have remained at a fairly consistent level in the last four years. Nike outside the U.S. Nike is an American company with headquarters in Oregon, and enjoys huge success in the domestic market. North America has consistently been Nike’s largest market, generating almost 20 billion U.S. dollars in fiscal 2025. The company’s success does not end there, however. The brand is recognized the world over, with iconic products, marketing campaigns, and sponsorships. Nike operates nearly 660 stores outside of the United States. Topping the table This worldwide success and recognition led to Nike being the second most valuable apparel brand in 2024. Nike had a brand value of almost 30 billion U.S. dollars. This was a decrease of roughly five and a half percent on the previous year. The sportswear company beat luxury fashion houses and fast fashion giants. Louis Vuitton ranked top of the list, and adidas came eighth.

The average selling price for athletic footwear was around ** U.S. dollars as of 2017. This figure has remained relatively flat over the past number of years. The price of sneakers, one of the most popular forms of athletic footwear, varies greatly depending on the brand of sneaker in question.

What is athletic footwear?
Formal, casual, athletic: footwear comes in a wide variety of shapes, styles, colors, and sizes. Sports or athletic footwear relates to footwear which is intended for use in sports. However, it also includes shoes which are athletic in style but not made for playing sports. There are many terms for athletic footwear, such as sports shoes, gym shoes, tennis shoes, and kicks.

Who are the leading footwear companies in the United States?
Nike, adidas, and Puma are some of the leading footwear companies in the world, generating billions of U.S. dollars from footwear sales each year. As of 2016, Nike held the largest share of the U.S. footwear market with a **** percent share. As of 2017, Nike and adidas held the lion’s share of the U.S. sports footwear market, with a combined share of over ** percent.

The statistic shows the global revenues of the sporting goods companies Nike, Adidas, and Puma from 2006 to 2024. That year, the Adidas Group generated over 23 billion euros in revenue, while Nike had over double the revenue of Adidas. The biggest apparel brand in the world The global sports apparel market is highly fragmented, with basic discount brands to high-end fashion name brands competing for market position. U.S.-based Nike is the world’s leading brand in athletic footwear and apparel and the world's most valuable clothing brand in general. Nike has a higher global revenue than its main competitors, Adidas and Puma, put together. North America is a key market for Nike, as close to half of its global revenue is generated there each year. Much of Nike's success can be attributed to the brand’s marketing campaign as well as sponsorship agreements with celebrity athletes and professional sports teams. Adidas and Puma Adidas and Puma used to be one company named Gebrüder Dassler Schuhfabrik, established by two brothers, Adolf and Rudolf Dassler. After a disagreement between the two brothers, the company split, creating the two widely known sporting brands, Adidas and Puma. Adidas is the largest sportswear manufacturer in Europe and the second largest in the world, just behind Nike, with a brand value of approximately 15.7 billion U.S. dollars. Just as with Nike, footwear is the most important category for Adidas. In 2023, over 50 percent of the Adidas Group's net sales were generated by the footwear category. Puma, also one of the globe's leading sporting goods brands, has the long-term mission of becoming the most desirable sport lifestyle company in the world. Europe and the Americas are the most profitable markets for Puma, as these regions accounted for about 80 percent of Puma’s consolidated sales. Describing itself as the 'blue mountains,' Puma has been trying to incorporate more edge, creativity, and uniqueness into their designs with their collaborations with celebrities and fashion designers. This is a common strategy among these leading sports brands, as they aim to maintain their share of the market by broadening their product lines.

The statistic depicts the global revenue of Nike, adidas, and Puma from their respective footwear segments from 2010 to 2024. In 2024, adidas' revenue from footwear amounted to more than 14 and a half billion U.S. dollars. The three major athletic footwear giants Nike is the market leader in the global sports footwear industry, generating revenues of over 35 billion U.S. dollars in 2024. This figure is larger than the combined footwear revenues of its two closest rivals, adidas and Puma. Of Nike’s footwear revenue in 2024, about eight and a half billion dollars was generated in the Europe, Middle East & Africa region (or EMEA) and a further 4.87 billion U.S. dollars came from the emerging markets of Asia Pacific and Latin America. North America remained the biggest regional market for Nike as footwear sales there reached over 14.5 billion U.S. dollars that year. In comparison, sales of Nike apparel in North America amounted to close to six billion U.S. dollars, while equipment sales reached some 906 million U.S. dollars. Although the company remains behind Nike on the global market, adidas is still, without question, one of the world's largest players. In 2023, the company's athletic footwear division produced approximately 311 million pairs of shoes. Being a global enterprise, adidas generates revenue in many places, however, the European region is the market in which adidas generates its largest share of income. Although Nike and adidas are consistently at the very top of the list, Puma’s footwear sales increased considerably over the years. In 2024, the company's sales had increased every year since 2020. Over the years, Puma's apparel sales have grown tremendously, reaching some 2.8 billion euros in 2024. That said, its footwear segment remains the company’s biggest earner.

In the financial year ended May 31, 2025, Nike's U.S. revenue amounted to about 19.6 billion U.S. dollars. On an annual basis, Nike generates a sizeable chunk of its global turnover in the United States.

The brand value of Nike has increased year-on-year since 2010 and reached over ** billion U.S. dollars in 2024. In comparison, the adidas brand was valued at approximately ** billion U.S. dollars in – this was a decrease compared to the previous year after eight consecutive years of increase. Will there be a power shift in North America? With instantly recognizable logos and catchy slogans, Nike and adidas are the two biggest sportswear brands, and Nike is one of the most valuable brands worldwide. Both companies are driving growth in the sportswear market worldwide, but Nike has a particularly firm hold of its home market of North America: the company generates over ** percent of its total revenue from the region, whereas around a quarter of adidas’ global revenue comes from North America. The stories behind the logos Nike has its swoosh; adidas has its three stripes. Those logos have become synonymous with the brands they represent, and consumers will pay a higher price to wear products with the logos emblazoned on them. The Nike swoosh was created by graphic design student Carolyn Davidson in 1971, who was paid a fee of ** U.S. dollars. The three stripes trademark was bought by adidas from another sportswear company in the early 1950s. The design used to belong to a Finnish brand called Karhu, but they sold the logo for a small fee that included 2 bottles of whiskey.

As one of the largest and most recognizable sports brands on the planet, it comes to no surprise that Nike invests significant sums into its promotional campaigns each year. In the 2025 financial year alone, Nike's advertising and promotion costs amounted to almost 4.7 billion U.S. dollars. That same year, the company generated over 46 billion U.S. dollars in global revenue. Just Do It Nike is the world's leading apparel brand. The company is one of the most prominent producers of apparel and footwear and the company's success can be attributed to the brand’s marketing campaigns, as well as sponsorship agreements with celebrity athletes and professional sports teams. Nike’s “Just Do It” slogan is proof of the company’s marketing success and global renown, with the campaign celebrating its 30th anniversary in 2018. Nike's fame and reception As a result of Nike's campaigns and investment in marketing, there are few people who are unaware of the brand's existence. In 2024, about 95 percent of online shoppers buying sports and outdoor goods in the United States said they knew what Nike was. Moreover, some 60 percent of these respondents said they liked the brand, with a considerable share also stating that they used and will continue to use Nike products.

As of May 31, 2025, Nike operated a total of 1,034 retail stores throughout the entire world, which is 11 stores less than the previous financial year. The number of Nike stores in the United States amounted to nearly 380 in that year. Nike’s history U.S.-based Nike is the world leader in athletic footwear and apparel. The company, which is traded as NKE on the New York Stock Exchange, has acquired several footwear and apparel companies over its history, such as Cole Haan, Bauer Hockey, Converse, Hurley International, Starter, and Umbro. On top of that, the Nike swoosh is one of the most recognized logos, as well as one of the most reputable athletic sponsors in the world. However, in 2025, for the first time in several years Nike’s revenue has seen a decrease Nike versus adidas With both companies having instantly recognizable logos globally, Nike and adidas are driving growth in the worldwide sportswear and athletic apparel markets. One can look at a number of indicators to see who is winning in the war of the retail giants. With a simple brand comparison of Nike and adidas, it is clear that Nike is the overall frontrunner, with a brand value of close to 45 billion U.S. dollars. In comparison, adidas was valued at nearly 16 billion U.S. dollars. Globally, Nike’s share of the sportswear and sporting goods market is much larger than that of adidas; however, both Nike and adidas far exceed all other competitors.

In the year ended May 31, 2025, the global revenue of Converse (Nike's affiliate brand) amounted to about 1.7 billion U.S. dollars. The brand's annual revenue was noticeably lower when compared to the previous few fiscal years. Converse In 1908, Converse specialized as a rubber shoe company which manufactured galoshes. By 1920, the company had switched to manufacturing sneakers and renamed their canvas basketball sneaker, the "All Star". Since then the company has been a staple in the footwear sector, and as of 2025, Nike runs about 80 Converse stores in the United States. These shoes are not just made to sink jump shots anymore, as consumers from all different walks of life wear them today. Converse is owned by sports apparel manufacturer Nike Incorporated, who in the financial year of 2025, generated a global revenue of approximately 46 billion U.S. dollars. Despite Converse generating around 1.6 billion U.S. dollars in revenue that year, they continue to be one of the more popular brands of sneakers in the United States.

As one of the largest and most recognizable athletic brands on the planet, it is of little surprise that Nike is the leader within its industry of athletic apparel, accessories and footwear, with sales reaching almost ** billion U.S. dollars in 2024. This was more than double that of second-placed Adidas. Top athletic brands The sports apparel industry is a lucrative one, which is forecast to grow further in the coming years. Not only is Nike one of the most prominent producers within this market worldwide, but the company also holds the honor of being ranked as one of the world's leading apparel brands. Adidas, Puma, and Under Armour are some of Nike’s main competitors, as they operate within the same markets. However, Nike’s brand value has historically been significantly higher than that of its closest competitor, adidas, and the gap has grown. Sportswear stores In 2023, there were over ***** Nike stores worldwide. In comparison, the number of adidas Group retail stores was roughly ***** in 2024. The most prominent Adidas store type was factory outlets of which there were almost ***** worldwide.