In the year ended May 31, 2025, Nike's North American revenue amounted to about 19.6 billion U.S. dollars. In the EMEA region (Europe, Middle East, and Africa), the company generated some 12.3 billion U.S. dollars' worth of sales that year. Nike Nike, Inc. is a sportswear and equipment supplier based in the United States that was founded in January 1964. The company's headquarters are located near Beaverton, Oregon. Nike is the world's leading supplier of athletic shoes and apparel and is also a major manufacturer of sports equipment. Sports sponsorships Given Nike's success, size, and popularity, it comes to no surprise that the company is actively involved in the world of sports sponsorships. In fact, Nike has become one of the most reputable athletic sponsors in the world over the years. Nike looks for and uses sponsorship agreements with celebrity athletes, professional sports teams, and college athletic programs for the promotion of their products, technology, and design.

In 2024, revenue generated in North America accounted for 44 percent of Nike's total revenues. That year, Nike's North American revenue amounted to about 19.6 billion U.S. dollars.

This rich dataset unveils the intricacies of Nike's sales performance within the crucial US market. Empower your business analyses with:

Historical Sales Trends: Gain insights into Nike's sales performance over time, identifying seasonal fluctuations, product category dominance, and potential market shifts. Geographic Performance: Analyze sales data across different US regions, uncovering variations in customer preferences and purchase patterns. Product-Level Analysis: Delve into the performance of individual products or categories, understanding which items resonate most with US consumers.

In the year ended May 31, 2025, Nike generated about 12.7 billion U.S. dollars' worth of footwear revenue in North America. This was a decrease compared to the previous fiscal year. All regions recorded a decrease in sales. Every year, Nike generates the bulk of its revenue through footwear sales. Nike U.S.-based Nike is the world leader in athletic footwear and apparel. The company was founded in January 1964 and is headquartered in Oregon, United States. The company, which is traded as NKE on the New York Stock Exchange (NYSE), has acquired several footwear and apparel companies over its history including Cole Haan and Converse. The Nike swoosh is seen on all of the company's attire products and is one of the most recognized logos worldwide. Global presence Overall demand trends have been favorable for Nike in most regions, for both athletic footwear and apparel. The drivers of the good results include basketball, lifestyle running, and men and women’s apparel. Nike, along with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services. While Nike already has a presence in many markets, there is still significant growth potential. Rapidly growing economies like China, along with other emerging markets like India and Brazil, have the potential to drive future earnings growth. Given Nike’s focus on R&D, the company is typically at the forefront of product innovation. While products like FuelBand, a wearable technology that monitors physical activity, may not have been as successful as hoped, Nike always has its eye on the next “big thing".

Dataset

This dataset was created by PavanKota2020

Contents

In fiscal 2024, Nike's footwear revenue from Greater China amounted to over 5.5 billion U.S. dollars. This was a slight decrease than in the previous financial year. Apparel and equipment revenues also decrease slightly from 2024. The share of footwear sales have increased significantly since the 2010s, but have remained at a fairly consistent level in the last four years. Nike outside the U.S. Nike is an American company with headquarters in Oregon, and enjoys huge success in the domestic market. North America has consistently been Nike’s largest market, generating almost 20 billion U.S. dollars in fiscal 2025. The company’s success does not end there, however. The brand is recognized the world over, with iconic products, marketing campaigns, and sponsorships. Nike operates nearly 660 stores outside of the United States. Topping the table This worldwide success and recognition led to Nike being the second most valuable apparel brand in 2024. Nike had a brand value of almost 30 billion U.S. dollars. This was a decrease of roughly five and a half percent on the previous year. The sportswear company beat luxury fashion houses and fast fashion giants. Louis Vuitton ranked top of the list, and adidas came eighth.

This Power BI dashboard provides an in-depth analysis of Nike's US sales performance for 2020-21. It includes key insights on revenue trends, top-selling products, regional performance, customer segmentation, and seasonal variations. The interactive visualizations help identify growth opportunities and areas for improvement. Ideal for business analysts, marketers, and data enthusiasts looking to explore Nike’s sales data effectively.

In fiscal year 2025, NIKE's revenue by segment (products & services) are as follows: Apparel: $15.27 B, Footwear: $30.97 B, Product and Service, Other: $74.00 M.

In the year ended May 2025, Nike's global revenue amounted to about ***** billion U.S. dollars, which was a decrease compared to the previous financial year. In comparison, between fiscal 2022 and 2023, the company's overall revenue increased by roughly ** percent. Founded in January 1964, Nike has become the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. As of 2024, the company employed over ****** people worldwide. Nike's sponsorships The company sponsors many high-profile professional athletes, such as Cristiano Ronaldo, Rafael Nadal, Lebron James, Naomi Osaka, and Rory Mcllroy to use their products and promote and advertise their technology and design. On top of that, Nike also manufactures and provides kits (uniforms) for a wide range of sports teams like Barcelona and Chelsea. Popularity of Nike in Europe While Nike is an American enterprise, its products are ubiquitous. A Statista survey conducted in Europe showed the overwhelming majority (approximately ** percent) of online sports and outdoor goods shoppers in the United Kingdom and Germany recognized the Nike brand, at least by name. Furthermore, over ** percent of these UK and German respondents stated they liked the brand. The fiscal year end of the company is May 31st.

Access the Nike Products Dataset for detailed information on Nike's diverse range of products, including footwear, apparel, and accessories. This comprehensive Nike dataset allows you to analyze market trends, consumer preferences, and competitive landscapes with valuable insights.

Ready to download, the Nike product database is available in CSV format, ensuring easy access to all the data points including title, brand, color, model, price, and more, along with reviews.

Utilize the Nike dataset to gain a deeper understanding of the market and stay ahead of the competition.

Dataset includes all the data points title, brand, color, model, price .. etc along with reviews.

Country: US

Complexity: Medium

Dataset analytics:

Total records: 9600

Records with reviews: 1800

Total reviews count: 3700

Records with price: 6400

Records with color: 6400

Nike Sales 2024 – Excel Data Analysis

This project analyzes Nike’s 2024 sales data using Microsoft Excel.

🔍 Project Overview Cleaned and transformed the dataset using Power Query Used PivotTables to summarize: Revenue by region and product line Online sales percentage Units sold by month Built an interactive Excel dashboard with slicers and charts for dynamic filtering

💡 Key Insights - Region X had the highest sales in Q2 - Product Line Y contributed 35% of total revenue - Online sales accounted for 40% of overall sales

📊 Tools Used

• Microsoft Excel
• Power Query
• PivotTables
• Slicers

• Dashboard design

  📝 How to Explore

• Download Nike_Sales_Analysis.xlsx from this dataset

• Open the Excel file → navigate to the Dashboard sheet

• Use slicers to filter data by region, product line, and month

✨ Applications This dashboard can help sales teams track performance and identify growth opportunities across different regions and product categories.

This timeline presents Nike's North American revenue from 2009 to 2025, by segment. Nike's North American revenue from footwear amounted to roughly 12.7 billion U.S. dollars in the year ended May 31, 2025, which was far greater than that of the apparel and equipment segments combined. That said, only the equipment segment recorded noticeable sales growth in the last year. A broad portfolio Nike offers an extremely broad array of products within the apparel and sports equipment market. As one of the leading companies, Nike tries to stay ahead of the game and create new, unique and innovative products to give their athletes, and their profit margins the edge. This can be seen in the number of patents filed by Nike. These patents cover a wide array of technology areas, primarily design, followed by footwear. Nike shoes And Nike’s investment in footwear is rewarded, as the revenue of Nike’s footwear segment compared to Adidas and Puma is far greater than that of its competitors. Nike has many lines of iconic shoes, from their air Jordan line to the extremely limited-edition Nike Air mags. These were shoes based on the film Back to the Future, which feature self-lacing technology.

Nike reported $11.72B in Sales Revenues for its fiscal quarter ending in June of 2025. Data for Nike | NKE - Sales Revenues including historical, tables and charts were last updated by Trading Economics this last December in 2025.

👟 Nike Sales (Uncleaned) Dataset 📌 Context This synthetic dataset simulates retail and online sales transactions from Nike, one of the world's leading sportswear and footwear brands. It is intentionally filled with messy, uncleaned records to replicate real-world business data—perfect for practicing data cleaning, exploratory data analysis (EDA), and building dashboards or portfolio projects.

📊 What’s Inside Over 2,500 transaction records containing:

Multiple product lines (Running, Basketball, Lifestyle, Training, Soccer)

Gender-specific sales (Men, Women, Kids)

Sales from both Retail Stores and Online Channels

Common data issues like:

Null values

Typos in regions

Wrong data types

Negative values in numeric columns

Inconsistent date formats (e.g., 2023/07/21, 21-07-2023, etc.)

Discounts > 100%

🧾 Columns Description Column Description Order_ID ----Transaction/order ID (some duplicate entries) Gender_Category------- Buyer segment: Men, Women, or Kids Product_Line------ Product type: Running, Basketball, etc. Product_Name -------Specific product sold (e.g., Air Force 1, Pegasus Turbo) Size -----Product size (e.g., 7, M, L – includes missing/inconsistent) Units_Sold-------- Quantity sold (can be negative or null) MRP---------- Maximum retail price (some are null or zero) Discount_Applied------ Discount applied on sale (some are over 100%) Revenue -------Final amount after discount (some miscalculated) Order_Date --------Date of transaction (multiple formats & nulls) Sales_Channel -----------Online or Retail Region -------------Indian cities (includes typos like "Delhii", "Banglore") Profit --------------Profit made (can be unrealistic or negative)

🎯 How You Can Use It Clean and preprocess data using Python (Pandas)

Conduct exploratory analysis:

Profit vs Discount relationship

Product performance by gender or region

Online vs retail channel revenue

Create Power BI / Tableau dashboards

Build a portfolio project for resumes or interviews

Use as a mock dataset for case studies or interviews

🧪 Ideal For Data Analysts & Data Scientists in training

Power BI / Tableau learners

Kaggle competitions or cleaning challenges

Resume/portfolio projects

📌 License This dataset is 100% synthetic and generated for educational and non-commercial purposes. No actual Nike customer data is used.

This dataset contains information about the sales of shoes in a particular region. The data includes information on the brand, model, type of shoe, gender, size, color, material, and price.

Column Details

Brand: The brand of the shoe, such as Nike, Adidas, or Reebok.

Model: The specific model name or number of the shoe, such as Air Jordan 1, Ultra Boost 21, or Classic Leather.

Type: The type of shoe, such as running, casual, or skate. This column describes the intended use or function of the shoe.

Gender: The gender the shoe is designed for, such as men, women, or unisex. This column specifies the target demographic for the shoe.

Size: The size of the shoe, using US sizing. This column indicates the length of the shoe in inches or centimeters.

Color: The color of the shoe's exterior. This column describes the predominant color or color combination of the shoe.

Material: The primary material of the shoe, such as leather, mesh, or suede. This column indicates the material that comprises the majority of the shoe's construction.

Price: The price of the shoe, in US dollars. This column specifies the cost of purchasing the shoe.

** The purpose of creating this dataset is solely for educational use, and any commercial use is strictly prohibited and this dataset was large language models generated and not collected from actual data sources.

cover image: https://pin.it/6Eb04Gf

For the fiscal year of 2025, 57 percent of Nike's total revenues came from non-U.S. sales. Over the years, Nike has seen quite a consistent ratio of domestic to international sales.

NIKE's annual revenue was $46.31 B in fiscal year 2025. The annual revenue decreased -$5.05 B from $51.36 B (in 2024) to $46.31 B (in 2025), representing a -9.84% year-over-year decline.

Dataset

This dataset was created by yyue11

Contents

Snapshot img

The sports footwear market share is expected to increase by USD 8.36 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 1.95%.

This sports footwear market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers sports footwear market segmentations by product (athleisure sports footwear, running sports footwear, court game sports footwear, cleats sports footwear, and others), end-user (professional users and recreational users), and geography (APAC, Europe, North America, South America, and MEA). The sports footwear market report also offers information on several market vendors, including adidas AG, Amer Sports Corp., ASICS Corp., Columbia Sportswear Co., New Balance Athletics Inc., Nike Inc., PUMA SE, The Gap Inc., Under Armour Inc., and Wolverine World Wide Inc. among others.

What will the Sports Footwear Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Sports Footwear Market Size for the Forecast Period and Other Important Statistics

Sports Footwear Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a negative impact on the market growth during and post COVID-19 era. The increasing premiumization due to the introduction of more innovative sports footwear is notably driving the sports footwear market growth, although factors such as the volatile cost of raw materials may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the sports footwear industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Sports Footwear Market Driver

The increasing premiumization due to introduction of more innovative sports footwear is notably driving sports footwear the market growth. Innovation plays a vital role in the sports footwear market because it helps to differentiate the products from one market competitor to the other. Advanced technical fabrications, innovative design, and product development position sports footwear as premium-priced products which enabled market competitors to introduce sport-specific footwear for basketball, football, rugby, trail running, golf, and other sports. Key market competitors such as Nike Inc., adidas AG, New Balance Athletics Inc., PUMA SE, Skechers USA Inc., Under Armour Inc., and ASICS Corp. are known for their innovative product offerings. For instance, Nike offers a wide variety of sports footwear equipped with new technologies for specific sports. Therefore, such factors are expected to have a positive impact on the profit margins of market competitors, which, in turn, is expected to escalate market growth during the forecast period.

Key Sports Footwear Market Trend

Expansion of distribution networks is the key market trend driving the sports footwear market growth. Vendors adopt different strategies to expand their online and offline distribution networks, which can increase their customer base. For instance, they invest in opening new stores and remodeling the existing ones. The increasing number of offline stores and online channels will accelerate their revenue. Brick and mortar retailing remains the key channel for the sales of sports footwear. However, Internet retailing will see rapid growth during the forecast period. Quick delivery services and competitive selling prices are the major factors that support the growth of Internet retailing worldwide. The growing Internet penetration and the increasing trust of customers in online transactions, combined with fast shipping services and growing fragmentation of customer choices, are expected to significantly contribute to the growth of the global sports footwear market during the forecast period.

Key Sports Footwear Market Challenge

The major challenge impeding the sports footwear market growth is the volatile cost of raw materials. Volatile cost of raw materials In recent times, footwear manufacturers like Nike, Adidas, and PUMA are experiencing fluctuations in their profit margins. This is due to the fluctuating prices of raw materials and the increasing competition among market competitors. As the establishment costs are low, an influx of local players has been observed in recent times. The emergence of local players leads to price wars among competitors. This forces global sports footwear market competitors to reduce the prices of their products and, consequently, their profit margins. Thus, the continuous change in profit margins of the market competitors acts as a major challenge for the growth of the global sports footwear market. The lag between the cost fluctuations and the ability of the market competitors to increase p

In fiscal 2025, Nike's footwear revenue from the EMEA region amounted to about 7.6 billion U.S. dollars. This is higher than the revenue generated by the apparel and equipment segments, which produced close to four billion dollars and about 720 million dollars, respectively, that year. Nike in the EMEA region The EMEA region is the second largest market for Nike's footwear division. North America accounted for almost half of the footwear division's revenue, generating close to 13 billion U.S dollars in 2025, compared to around 17 billion U.S dollars generated by other regions. Overall, the 12.3 billion U.S dollars generated in the EMEA region, contributed to Nike's global revenue reaching over 44.7 billion U.S dollars in 2025. adidas Similar to Nike, the adidas product category sales share is led by footwear, which was responsible for over half of the company's net sales. However, apparel is not as far behind at Adidas, contributing over a third of sales.