In the year ended May 2024, Nike's global revenue amounted to about ***** billion U.S. dollars, which is only a very slight increase compared to the previous financial year. In comparison, between fiscal 2022 and 2023, the company's overall revenue increased by roughly ** percent. Founded in January 1964, Nike has become the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. As of 2024, the company employed over ****** people worldwide. Nike's sponsorships The company sponsors many high-profile professional athletes, such as Cristiano Ronaldo, Rafael Nadal, Lebron James, Naomi Osaka, and Rory Mcllroy to use their products and promote and advertise their technology and design. On top of that, Nike also manufactures and provides kits (uniforms) for a wide range of sports teams like Barcelona and Chelsea. Popularity of Nike in Europe While Nike is an American enterprise, its products are ubiquitous. A Statista survey conducted in Europe showed the overwhelming majority (approximately ** percent) of online sports and outdoor goods shoppers in the United Kingdom and Germany recognized the Nike brand, at least by name. Furthermore, over ** percent of these UK and German respondents stated they liked the brand. The fiscal year end of the company is May 31st

NIKE revenue for the twelve months ending February 28, 2025 was $47.818B, a 7.3% decline year-over-year. NIKE annual revenue for 2024 was $51.362B, a 0.28% increase from 2023. NIKE annual revenue for 2023 was $51.217B, a 9.65% increase from 2022. NIKE annual revenue for 2022 was $46.71B, a 4.88% increase from 2021.

In the year ended May 31, 2024, Nike's North American revenue amounted to about 21.4 billion U.S. dollars. In the EMEA region (Europe, Middle East, and Africa), the company generated some 13.6 billion U.S. dollars' worth of sales that year. Nike Nike, Inc. is a sportswear and equipment supplier based in the United States that was founded in January 1964. The company's headquarters are located near Beaverton, Oregon. Nike is the world's leading supplier of athletic shoes and apparel and is also a major manufacturer of sports equipment. Sports sponsorships Given Nike's success, size, and popularity, it comes to no surprise that the company is actively involved in the world of sports sponsorships. In fact, Nike has become one of the most reputable athletic sponsors in the world over the years. Nike looks for and uses sponsorship agreements with celebrity athletes, professional sports teams, and college athletic programs for the promotion of their products, technology, and design.

Nike reported $11.1B in Sales Revenues for its fiscal quarter ending in May of 2025. Data for Nike | NKE - Sales Revenues including historical, tables and charts were last updated by Trading Economics this last July in 2025.

In fiscal 2024, footwear accounted for 68 percent of Nike's total revenues. That year, Nike had global footwear sales of about 33 billion U.S. dollars. Nike is one of the world's largest sports footwear and apparel manufacturers.

In fiscal year 2024, NIKE's revenue by geographical region are as follows: Asia Pacific And Latin America Segment: $6.73 B, Europe, Middle East And Africa Segment: $13.61 B, Greater China: $7.55 B, North America: $21.40 B.

NIKE's annual revenue was $46.31 B in fiscal year 2025. The annual revenue decreased -$5.05 B from $51.36 B (in 2024) to $46.31 B (in 2025), representing a -9.84% year-over-year decline.

In the year ended May 31, 2024, Nike generated about 14.5 billion U.S. dollars' worth of footwear revenue in North America. This was a slight decrease compared to the previous fiscal year. With the exception of North America, the product segment recorded a slight sales increase in all regions. Every year, Nike generates the bulk of its revenue through footwear sales. Nike U.S.-based Nike is the world leader in athletic footwear and apparel. The company was founded in January 1964 and is headquartered in Oregon, United States. The company, which is traded as NKE on the New York Stock Exchange (NYSE), has acquired several footwear and apparel companies over its history including Cole Haan and Converse. The Nike swoosh is seen on all of the company's attire products and is one of the most recognized logos worldwide. Global presence Overall demand trends have been favorable for Nike in most regions, for both athletic footwear and apparel. The drivers of the good results include basketball, lifestyle running, and men and women’s apparel. Nike, along with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services. While Nike already has a presence in many markets, there is still significant growth potential. Rapidly growing economies like China, along with other emerging markets like India and Brazil, have the potential to drive future earnings growth. Given Nike’s focus on R&D, the company is typically on the forefront on product innovation. While products like FuelBand, a wearable technology that monitors physical activity, may not have been as successful as hoped, Nike always has its eye on the next “big thing."

In fiscal year 2024, NIKE's revenue by segment (products & services) are as follows: Apparel: $15.98 B, Footwear: $35.23 B, Product and Service, Other: $155.00 M.

In 2024, revenue generated in North America accounted for 43 percent of Nike's total revenues. That year, Nike's North American revenue amounted to about 21.4 billion U.S. dollars.

In the fourth financial quarter of 2024, which ended May 31, 2024, sportswear manufacturer Nike generated approximately 12.6 billion U.S. dollars. Quarterly sales figures took a hit in the company's fourth financial quarter (ended May 31, 2020), as a result of the coronavirus pandemic.

In fiscal year 2024, the revenue per employee at NIKE was $646.88 K. The revenue per employee increased by $34.96 K from $611.91 K (in 2023) to $646.88 K (in 2024).

The online revenue of nike.com amounted to US$11,157.4m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

The statistic shows the global revenues of the sporting goods companies Nike, Adidas and Puma from 2006 to 2023. That year, the adidas Group generated over 21 billion euros in revenue.

The biggest apparel brand in the world

The global sports apparel market is highly fragmented, with basic discount brands to high-end fashion name brands competing for market position. U.S.-based Nike is the world’s leading brand in athletic footwear and apparel, and the world's most valuable clothing brand in general. Nike has a higher global revenue than its main competitors, adidas and Puma, put together. North America is a key market for Nike, as close to half of its global revenue is generated there each year. Much of Nike's success can be attributed to the brand’s marketing campaign as well as sponsorship agreements with celebrity athletes and professional sports teams.

Adidas and Puma

Adidas and Puma used to be one company named Gebrüder Dassler Schuhfabrik, established by two brothers, Adolf and Rudolf Dassler. After a disagreement between the two brothers, the company split, creating the two widely known sporting brands, Adidas and Puma. Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world, just behind Nike, with a brand value of approximately 15.7 billion U.S. dollars. Just as with Nike, footwear is the most important category for adidas. In 2023, over 50 percent of the adidas Group's net sales were generated by the footwear category.

Puma, also one of the globe's leading sporting goods brand, has the long-term mission of becoming the most desirable sport lifestyle company in the world. Europe and the Americas are the most profitable markets for Puma, as these regions accounted for about 80 percent of Puma’s consolidated sales. Describing itself as the 'blue mountains', Puma has been trying to incorporate more edge, creativity, and uniqueness into their designs with their collaborations with celebrities and fashion designers. This is a common strategy amongst these leading sports brands, as they aim to maintain their share of the market by broadening their product lines.

In the financial year ended March 31, 2024, apparel sales accounted for the largest share of Under Armour’s worldwide revenue, accounting for approximately 66.5 percent of net sales. In the same year, footwear accounted for about a quarter of net sales. Footwear sales setting the pace Under Armour’s footwear segment sales rose sharply between 2015 and 2016, increasing by 333 million U.S. dollars worldwide, pushing annual revenue from this product category to more than one billion U.S. dollars for the first time. A similar evolution was recorded between the fiscal years of 2020 and 2021: while UA's shoe sales had dropped to below the billion dollar mark as a result of interruptions caused by the coronavirus pandemic, the company bounced back and set a new record for itself in 2021, at approximately 1.25 billion U.S. dollars' worth of global footwear sales. This number increased to a record 1.45 billion in 2023. The brand’s footwear line covers a wide range of sports and activities, but running shoes take the lead in terms of sales. Understanding the customers’ needs and wants Increasing sales from both its footwear and apparel units resulted in Under Armour’s global net sales exceeding five billion U.S. dollars for the first time in 2018. The company succeeded by responding to shifts in consumer preferences: a growing interest in performance products and the acknowledgement of the benefits of an active lifestyle. When Under Armour first launched in 1996, it focused on compression shirts for men, but the company has since expanded its reach to focus on athletic apparel needs of female athletes, women in general, as well as young people.

The statistic depicts the global revenue of Nike, adidas, and Puma from their respective footwear segments from 2010 to 2024. In 2024, adidas' revenue from footwear amounted to more than 14 and a half billion U.S. dollars. The three major athletic footwear giants Nike is the market leader in the global sports footwear industry, generating revenues of over 35 billion U.S. dollars in 2024. This figure is larger than the combined footwear revenues of its two closest rivals, adidas and Puma. Of Nike’s footwear revenue in 2024, about eight and a half billion dollars was generated in the Europe, Middle East & Africa region (or EMEA) and a further 4.87 billion U.S. dollars came from the emerging markets of Asia Pacific and Latin America. North America remained the biggest regional market for Nike as footwear sales there reached over 14.5 billion U.S. dollars that year. In comparison, sales of Nike apparel in North America amounted to close to six billion U.S. dollars, while equipment sales reached some 906 million U.S. dollars. Although the company remains behind Nike on the global market, adidas is still, without question, one of the world's largest players. In 2023, the company's athletic footwear division produced approximately 311 million pairs of shoes. Being a global enterprise, adidas generates revenue in many places, however, the European region is the market in which adidas generates its largest share of income. Although Nike and adidas are consistently at the very top of the list, Puma’s footwear sales increased considerably over the years. In 2024, the company's sales had increased every year since 2020. Over the years, Puma's apparel sales have grown tremendously, reaching some 2.8 billion euros in 2024. That said, its footwear segment remains the company’s biggest earner.

The Athletic Shoe Stores industry has maintained stable growth, driven by an improving economic environment and heightened consumer interest in sports and leisure activities. Concerns over rising obesity rates have spurred greater health consciousness among consumers, encouraging higher physical activity levels and a stronger demand for athletic shoes. Industry revenue has hiked at a CAGR of 5.0% over the past five years and is expected to total $26.9 billion in 2024, when revenue will drop by an estimated 0.2%. In recent years, the industry's performance has seen consistent sales growth and market expansion. The athleisure trend has significantly altered consumer buying habits, with athletic shoes now purchased for sports and daily wear. This change has driven innovation as brands create footwear blending comfort, style and performance. E-commerce has become pivotal, providing retailers with a convenient shopping experience and broader reach. Major shoe retailers like Nike and Adidas have expanded product lines and enhanced online platforms, while smaller brands focus on unique designs and sustainability. However, the industry faces increased competition from department and sporting goods stores. The sustained interest in fitness and the enduring popularity of athleisure will likely keep demand for athletic footwear high. Technological advancements, including smart shoe technology and innovative materials, will attract tech-savvy consumers and enhance user experience. Retailers will need to further refine their digital strategies, incorporating advanced features like personalized recommendations and virtual try-ons to meet evolving consumer expectations. While potential challenges like supply chain disruptions, climbing competition from large-scale retailers and inflation could pose risks, the industry's adaptability and focus on consumer-centric innovations indicate a promising future. Revenue is expected to hike at a CAGR of 1.5% over the five years through 2029 to $29.0 billion.

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The sports footwear market share is expected to increase by USD 8.36 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 1.95%.

This sports footwear market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers sports footwear market segmentations by product (athleisure sports footwear, running sports footwear, court game sports footwear, cleats sports footwear, and others), end-user (professional users and recreational users), and geography (APAC, Europe, North America, South America, and MEA). The sports footwear market report also offers information on several market vendors, including adidas AG, Amer Sports Corp., ASICS Corp., Columbia Sportswear Co., New Balance Athletics Inc., Nike Inc., PUMA SE, The Gap Inc., Under Armour Inc., and Wolverine World Wide Inc. among others.

What will the Sports Footwear Market Size be During the Forecast Period?

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Sports Footwear Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a negative impact on the market growth during and post COVID-19 era. The increasing premiumization due to the introduction of more innovative sports footwear is notably driving the sports footwear market growth, although factors such as the volatile cost of raw materials may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the sports footwear industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Sports Footwear Market Driver

The increasing premiumization due to introduction of more innovative sports footwear is notably driving sports footwear the market growth. Innovation plays a vital role in the sports footwear market because it helps to differentiate the products from one market competitor to the other. Advanced technical fabrications, innovative design, and product development position sports footwear as premium-priced products which enabled market competitors to introduce sport-specific footwear for basketball, football, rugby, trail running, golf, and other sports. Key market competitors such as Nike Inc., adidas AG, New Balance Athletics Inc., PUMA SE, Skechers USA Inc., Under Armour Inc., and ASICS Corp. are known for their innovative product offerings. For instance, Nike offers a wide variety of sports footwear equipped with new technologies for specific sports. Therefore, such factors are expected to have a positive impact on the profit margins of market competitors, which, in turn, is expected to escalate market growth during the forecast period.

Key Sports Footwear Market Trend

Expansion of distribution networks is the key market trend driving the sports footwear market growth. Vendors adopt different strategies to expand their online and offline distribution networks, which can increase their customer base. For instance, they invest in opening new stores and remodeling the existing ones. The increasing number of offline stores and online channels will accelerate their revenue. Brick and mortar retailing remains the key channel for the sales of sports footwear. However, Internet retailing will see rapid growth during the forecast period. Quick delivery services and competitive selling prices are the major factors that support the growth of Internet retailing worldwide. The growing Internet penetration and the increasing trust of customers in online transactions, combined with fast shipping services and growing fragmentation of customer choices, are expected to significantly contribute to the growth of the global sports footwear market during the forecast period.

Key Sports Footwear Market Challenge

The major challenge impeding the sports footwear market growth is the volatile cost of raw materials. Volatile cost of raw materials In recent times, footwear manufacturers like Nike, Adidas, and PUMA are experiencing fluctuations in their profit margins. This is due to the fluctuating prices of raw materials and the increasing competition among market competitors. As the establishment costs are low, an influx of local players has been observed in recent times. The emergence of local players leads to price wars among competitors. This forces global sports footwear market competitors to reduce the prices of their products and, consequently, their profit margins. Thus, the continuous change in profit margins of the market competitors acts as a major challenge for the growth of the global sports footwear market. The lag between the cost fluctuations and the ability of the market competitors t

This statistic shows Nike's wholesale revenue worldwide from the financial years of 2020 to 2024, by customer segment. In fiscal 2024, Nike's Men's segment generated over 20 billion U.S. dollars in wholesale revenues.

Uždaroji akcinė bendrovė "NIKE" financial data: profit, annual turnover, paid taxes, sales revenue, equity, assets (long-term and short-term), profitability indicators.