In the year ended May 31, 2024, Nike's North American revenue amounted to about 21.4 billion U.S. dollars. In the EMEA region (Europe, Middle East, and Africa), the company generated some 13.6 billion U.S. dollars' worth of sales that year. Nike Nike, Inc. is a sportswear and equipment supplier based in the United States that was founded in January 1964. The company's headquarters are located near Beaverton, Oregon. Nike is the world's leading supplier of athletic shoes and apparel and is also a major manufacturer of sports equipment. Sports sponsorships Given Nike's success, size, and popularity, it comes to no surprise that the company is actively involved in the world of sports sponsorships. In fact, Nike has become one of the most reputable athletic sponsors in the world over the years. Nike looks for and uses sponsorship agreements with celebrity athletes, professional sports teams, and college athletic programs for the promotion of their products, technology, and design.

In the year ended May 2024, Nike's global revenue amounted to about ***** billion U.S. dollars, which is only a very slight increase compared to the previous financial year. In comparison, between fiscal 2022 and 2023, the company's overall revenue increased by roughly ** percent. Founded in January 1964, Nike has become the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. As of 2024, the company employed over ****** people worldwide. Nike's sponsorships The company sponsors many high-profile professional athletes, such as Cristiano Ronaldo, Rafael Nadal, Lebron James, Naomi Osaka, and Rory Mcllroy to use their products and promote and advertise their technology and design. On top of that, Nike also manufactures and provides kits (uniforms) for a wide range of sports teams like Barcelona and Chelsea. Popularity of Nike in Europe While Nike is an American enterprise, its products are ubiquitous. A Statista survey conducted in Europe showed the overwhelming majority (approximately ** percent) of online sports and outdoor goods shoppers in the United Kingdom and Germany recognized the Nike brand, at least by name. Furthermore, over ** percent of these UK and German respondents stated they liked the brand. The fiscal year end of the company is May 31st

NIKE revenue for the twelve months ending February 28, 2025 was $47.818B, a 7.3% decline year-over-year. NIKE annual revenue for 2024 was $51.362B, a 0.28% increase from 2023. NIKE annual revenue for 2023 was $51.217B, a 9.65% increase from 2022. NIKE annual revenue for 2022 was $46.71B, a 4.88% increase from 2021.

American sportswear company Under Armour generated approximately 61.5 percent of their net revenues in its home region of North America in the financial year ended March 31, 2024. The revenue share from the EMEA region came to a total of nearly 20 percent that year. Asia-Pacific The total net revenue of Under Armour has increased annually since 2008 and exceeded five billion U.S. dollars for the first time in 2018. In the fiscal year ended March 2023, a new record was set at roughly 5.9 billion U.S. dollars. Of that total, the Asia-Pacific region generated over 870 million U.S. dollars in the year ended March 2024, which is a noticeable increase compared to the past. The shift in sales share from North America to the Asia-Pacific region is primarily due to an expansion of Under Armour’s direct-to-consumer and wholesale channels in China. Under Armour is thinking on its feet Apparel sales account for the largest share of Under Armour’s worldwide revenue, at about 66 percent. However, the company's footwear sales have been growing in recent years, and now account for almost a quarter of the revenue. Under Armour has responded to the global demand for athletic wear by increasing its footwear lines to cover a broad range of sports and activities, including basketball, golf, and running.

In the financial year ended March 31, 2024, apparel sales accounted for the largest share of Under Armour’s worldwide revenue, accounting for approximately 66.5 percent of net sales. In the same year, footwear accounted for about a quarter of net sales. Footwear sales setting the pace Under Armour’s footwear segment sales rose sharply between 2015 and 2016, increasing by 333 million U.S. dollars worldwide, pushing annual revenue from this product category to more than one billion U.S. dollars for the first time. A similar evolution was recorded between the fiscal years of 2020 and 2021: while UA's shoe sales had dropped to below the billion dollar mark as a result of interruptions caused by the coronavirus pandemic, the company bounced back and set a new record for itself in 2021, at approximately 1.25 billion U.S. dollars' worth of global footwear sales. This number increased to a record 1.45 billion in 2023. The brand’s footwear line covers a wide range of sports and activities, but running shoes take the lead in terms of sales. Understanding the customers’ needs and wants Increasing sales from both its footwear and apparel units resulted in Under Armour’s global net sales exceeding five billion U.S. dollars for the first time in 2018. The company succeeded by responding to shifts in consumer preferences: a growing interest in performance products and the acknowledgement of the benefits of an active lifestyle. When Under Armour first launched in 1996, it focused on compression shirts for men, but the company has since expanded its reach to focus on athletic apparel needs of female athletes, women in general, as well as young people.

The statistic shows the global revenues of the sporting goods companies Nike, Adidas and Puma from 2006 to 2023. That year, the adidas Group generated over 21 billion euros in revenue.

The biggest apparel brand in the world

The global sports apparel market is highly fragmented, with basic discount brands to high-end fashion name brands competing for market position. U.S.-based Nike is the world’s leading brand in athletic footwear and apparel, and the world's most valuable clothing brand in general. Nike has a higher global revenue than its main competitors, adidas and Puma, put together. North America is a key market for Nike, as close to half of its global revenue is generated there each year. Much of Nike's success can be attributed to the brand’s marketing campaign as well as sponsorship agreements with celebrity athletes and professional sports teams.

Adidas and Puma

Adidas and Puma used to be one company named Gebrüder Dassler Schuhfabrik, established by two brothers, Adolf and Rudolf Dassler. After a disagreement between the two brothers, the company split, creating the two widely known sporting brands, Adidas and Puma. Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world, just behind Nike, with a brand value of approximately 15.7 billion U.S. dollars. Just as with Nike, footwear is the most important category for adidas. In 2023, over 50 percent of the adidas Group's net sales were generated by the footwear category.

Puma, also one of the globe's leading sporting goods brand, has the long-term mission of becoming the most desirable sport lifestyle company in the world. Europe and the Americas are the most profitable markets for Puma, as these regions accounted for about 80 percent of Puma’s consolidated sales. Describing itself as the 'blue mountains', Puma has been trying to incorporate more edge, creativity, and uniqueness into their designs with their collaborations with celebrities and fashion designers. This is a common strategy amongst these leading sports brands, as they aim to maintain their share of the market by broadening their product lines.

This timeline presents Nike's North American revenue from 2009 to 2024, by segment. Nike's North American revenue from footwear amounted to roughly 14.5 billion U.S. dollars in the year ended May 31, 2024, which was far greater than that of the apparel and equipment segments combined. That said, only the equipment segment recorded noticeable sales growth in the last year. A broad portfolio Nike offers an extremely broad array of products within the apparel and sports equipment market. As one of the leading companies, Nike tries to stay ahead of the game and create new, unique and innovative products to give their athletes, and their profit margins the edge. This can be seen in the number of patents filed by Nike. These patents cover a wide array of technology areas, primarily design, followed by footwear. Nike shoes And Nike’s investment in footwear is rewarded, as the revenue of Nike’s footwear segment compared to Adidas and Puma is far greater than that of its competitors. Nike has many lines of iconic shoes, from their air Jordan line to the extremely limited-edition Nike Air mags. These were shoes based on the film Back to the Future, which feature self-lacing technology.

The statistic depicts the global revenue of Nike, Adidas, Puma, and Under Armour from their respective footwear segments in each company's 2024 financial year. In that year, Nike generated considerably more revenue from footwear than the other three companies combined. Adidas' revenue from footwear was approximately 14.6 billion U.S. dollars.

In fiscal 2024, Nike's footwear revenue from Greater China amounted to over 5.5 billion U.S. dollars. This was just slightly more than in the previous financial year. Apparel and equipment revenues also grew slightly in 2024. The share of footwear sales have increased significantly since the 2010s, but have remained at a fairly consistent level in the last four years. Nike outside the U.S. Nike is an American company with headquarters in Oregon, and enjoys huge success in the domestic market. North America has consistently been Nike’s largest market, generating over 21 billion U.S. dollars in fiscal 2024. The company’s success does not end there, however. The brand is recognised the world over, with iconic products, marketing campaigns and sponsorships. Nike operates nearly 670 stores outside of the United States. Topping the table This worldwide success and recognition led to Nike being the most valuable apparel brand in 2023. Nike had a brand value of over 31 billion U.S. dollars. This was a decrease of roughly five and a half percent on the previous year. The sportswear company beat luxury fashion houses and fast fashion giants. Louis Vuitton ranked second on the list and adidas came fifth.

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Smart Shoes Market Size 2024-2028

The smart shoes market size is forecast to increase by USD 984.9 million, at a CAGR of 28.4% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing trend towards product innovation and premiumization. Manufacturers are integrating advanced technologies into footwear, offering features such as personalized fitness coaching and seamless integration with wearable devices. This market dynamic is transforming the footwear industry, as consumers seek more functional and tech-savvy options. However, this market landscape is not without challenges. One major obstacle is the complex integration of various technologies into a single product. Ensuring compatibility and seamless functionality between different components is a significant hurdle for manufacturers.
Additionally, ensuring user-friendly design and affordability remains crucial in a competitive market. Companies must navigate these challenges while continuing to innovate and meet evolving consumer demands to capitalize on the growing potential of the market.

What will be the Size of the Smart Shoes Market during the forecast period?

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The market continues to evolve, integrating advanced technologies to enhance user experience and expand applications across various sectors. Pressure sensors and mobile app integration enable real-time analysis of user data, including posture and gait. User profiles and water resistance cater to diverse needs, while data transmission and machine learning facilitate personalized health recommendations. Human factors and data privacy are prioritized, ensuring seamless integration of biometric data and activity tracking. Predictive analytics and fitness goals drive user engagement, with smart insoles offering additional health benefits, such as diabetes management and physical therapy. Sensor fusion, power management, and customer support further enhance functionality.

The market's continuous dynamism extends to software development, material science, and user interface, with wireless communication, Bluetooth connectivity, and security protocols ensuring seamless integration. Smart shoe applications span from medical to fitness, with regulatory compliance and pricing strategies shaping sales channels. Ongoing advancements in battery life, firmware updates, and charging technology further propel market growth.

How is this Smart Shoes Industry segmented?

The smart shoes industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


End-user

  Adults
  Senior citizens
  Users with disability
  Kids


Product Type

  Fitness Tracking Shoes
  Navigation Shoes
  Smart Running Shoes


Technology

  Sensors
  GPS
  Bluetooth Connectivity
  AI Integration


Geography

  North America

    US


  Europe

    France
    Germany
    UK


  APAC

    China


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The global market for smart shoes is witnessing significant growth due to the integration of advanced technologies such as wearable technology, posture analysis, and calorie tracking. These shoes offer physical therapy benefits, including fall detection, balance assessment, and gait analysis. Wireless communication features enable seamless data transmission to mobile apps for user profiles and real-time health recommendations. Battery life is a crucial factor, with manufacturers focusing on power management and energy harvesting for extended usage. Regulatory compliance and data privacy are essential considerations, with firms implementing robust security protocols and machine learning algorithms for data analytics. Smart insoles with pressure sensors and step counting capabilities are gaining popularity, while predictive analytics and fitness goals help users monitor their progress.

Healthcare professionals are increasingly recommending these shoes for diabetes management and rehabilitation. Pricing strategies vary, with offline distribution channels dominating due to convenience and product variety. Specialty stores like STADIUM GOODS and brand stores such as Nike cater to consumers seeking a wide range of options. Online sales channels are also growing, with e-commerce platforms offering competitive pricing and ease of access. Software development and personalization algorithms enable customized user experiences, while material science innovations ensure water resistance and durability. Bluetooth con

Nike's direct-to-consumer brand NIKE Direct generated approximately 21.5 billion U.S. dollars of revenue in the year ended May 31, 2024. The revenue made from NIKE Direct has more than doubled since the financial year of 2017, but did not grow by much compared to the previous year.

In the year ended May 31, 2024, Nike generated about 14.5 billion U.S. dollars' worth of footwear revenue in North America. This was a slight decrease compared to the previous fiscal year. With the exception of North America, the product segment recorded a slight sales increase in all regions. Every year, Nike generates the bulk of its revenue through footwear sales. Nike U.S.-based Nike is the world leader in athletic footwear and apparel. The company was founded in January 1964 and is headquartered in Oregon, United States. The company, which is traded as NKE on the New York Stock Exchange (NYSE), has acquired several footwear and apparel companies over its history including Cole Haan and Converse. The Nike swoosh is seen on all of the company's attire products and is one of the most recognized logos worldwide. Global presence Overall demand trends have been favorable for Nike in most regions, for both athletic footwear and apparel. The drivers of the good results include basketball, lifestyle running, and men and women’s apparel. Nike, along with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services. While Nike already has a presence in many markets, there is still significant growth potential. Rapidly growing economies like China, along with other emerging markets like India and Brazil, have the potential to drive future earnings growth. Given Nike’s focus on R&D, the company is typically on the forefront on product innovation. While products like FuelBand, a wearable technology that monitors physical activity, may not have been as successful as hoped, Nike always has its eye on the next “big thing."

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Italy - Licensed Football Merchandise Market 2024-2028

The Italy - Licensed Football Merchandise Market size is forecast to increase by USD 72.25 million, at a CAGR of 1.74% between 2023 and 2028. The growth of the market depends on several factors such as licensed football merchandise promotion through endorsements, a growing number of partnership agreements between merchandisers and football clubs, and the growing focus of vendors on offering advanced football merchandise.

The report includes a comprehensive outlook on the Italy-Licensed Football Merchandise Market offering forecasts for the industry segmented by Product, which comprises apparel and footwear, accessories, and others. Additionally, it categorizes Distribution Channel into offline and online, and covers End-user, including men, women, and children. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD million for each of the mentioned segments.

What will be the Size of the Italy-Licensed Football Merchandise Market During the Forecast Period?

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Italy-Licensed Football Merchandise Market: Key Drivers, Trends and Challenges

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Italy-Licensed Football Merchandise Market Driver

Licensed football merchandise promotion through endorsements is notably driving the market growth. The Italy - licensed football merchandise is evolving rapidly, owing to the growing millennial population in the country and the increasing fan base that is driving the demand for premium merchandise products associated with popular football players. Endorsements and the use of lifestyle and fashion products, such as jerseys, wristbands, footwear, and shorts, by celebrities largely impact the purchasing decisions of football fans. The major focus of Italian football clubs is on increasing their popularity and expanding beyond Serie A.

In addition, the endorsements are also focused on positioning these clubs alongside massive and huge-budget clubs with global appeal. These endorsements are also increasing the popularity of clubs and merchandise among the social media followers of endorsed star players, which is resulting in increasing online sales of licensed football merchandise in Italy and, in turn, will boost the growth of the market during the forecast period.

Key Italy-Licensed Football Merchandise Market Trends

Increasing demand for customized football merchandise is an emerging trend shaping the market growth. In Italy, the increasing market growth and trends in customized offerings can be observed across vendors offering licensed merchandised football products such as footwear, apparel, and accessories. In the recent past, the popularity of customized products has increased, specifically among Serie A and Serie B fans. For example, PUMA, through the official AC Milan stores, offers 200 personalized products. Similarly, FC International Milan is also offering a wide range of licensed merchandise clothing items that can be customized with the embroidered name or initials of customers.

However, the extent of personalization can vary from the design, logo, color, and buckles to embroidery or adding names. For instance, Nike offers customized jerseys and shoes under its segments called Nike Team and Nike By You, respectively. Such options allow customers to customize their jerseys and shoes in terms of color, design, team, and player name. Hence, the growing demand for customization aids in driving the overall growth of the market during the market forecast period.

Major Italy-Licensed Football Merchandise Market Challenge

Growth in counterfeiting activities related to licensed football merchandise is an emerging trend shaping the market growth. The increasing availability of counterfeit copies of licensed merchandised products is becoming a major concern for vendors across the globe. During major football events, the demand for club goods and merchandise increases significantly among the fans who want to support their club. Further, the sales of counterfeit products pose a significant problem for local Italian clubs and vendors. The majority of counterfeit products are of poor quality, as they are not subjected to safety and quality checks. Such products can pose a risk to the health and safety of fans who use them.

Moreover, low-quality counterfeit products that imitate original brands can damage the consumer expectations and reputation of the clubs and vendors. Furthermore, the sales of counterfeit products deprive the capability of vendors and clubs to generate revenue through the sales of official merchandis

The timeline shows Nike's estimated global market share in athletic footwear from 2011 to 2025. Between 2011 and 2025, Nike's global market share in sports and sports inspired footwear is predicted to remain steady at around **** percent. Nike Founded in January 25, 1964 and headquartered in Beaverton, Oregon, Nike, Inc. is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. In 2016, the company employed over *********** people worldwide. The company sponsors many high-profile professional athletes such as Cristiano Ronaldo, Rafael Nadal, Lebron James, and Rory Mcllroy to use their products and promote and advertise their technology and design. On top of that, Nike also manufactures and provides kits (uniforms) for a wide range of sports teams like Barcelona, Manchester City, and Paris Saint-Germain and many U.S. colleges as well. Over the years, the sporting goods industry has seen many mergers and acquisitions. Other key players in the industry include Reebok, Adidas, Puma, and Under Armour. Some of these companies are joining up with fashion designers to produce new clothing styles and widen their product lines. As a result, consumption will continue to be driven by a trend toward less formal dress in the workplace and demand from specific demographics such as teenagers and baby boomers.

In the financial year ended May 31, 2024, Nike's U.S. revenue amounted to about 21.6 billion U.S. dollars. On an annual basis, Nike generates a sizeable chunk of its global turnover in the United States.

This statistic shows Nike's revenue worldwide from 2016 to 2024, by sales channel. In the fiscal year of 2024, Nike's sales to wholesale customers generated revenues of approximately 27.76 billion U.S. dollars.

In the fourth financial quarter of 2024, which ended May 31, 2024, sportswear manufacturer Nike generated approximately 12.6 billion U.S. dollars. Quarterly sales figures took a hit in the company's fourth financial quarter (ended May 31, 2020), as a result of the coronavirus pandemic.

The value of the sports and swimwear market in the United States stood at roughly ** billion U.S. dollars in 2024 and is forecast to reach almost ** billion U.S. dollars by 2028. Sports and swimwear market segments With each consecutive year, women’s sports and swimwear revenue in the United States far exceeded that of men and children. While the country’s male sports and swimwear segment generated approximately ** billion U.S. dollars’ worth of revenue in 2023, and the equivalent for kids brought about some **** billion, revenue of the women’s sports and swimwear market reached more than both of those segments combined. Why is the sportswear market growing? The sportswear market has benefitted from changing consumer trends over recent years. The rise of streetwear culture has led to greater demand from teenagers, while a greater interest in fitness has resulted in adults seeking comfortable yet fashionable clothing. Nike has a dominant share of the sportswear market in the United States and is regarded highly by both teenagers and adults. Around ***** in 10 teenagers ranked Nike as their top clothing brand.

As one of the largest and most recognizable sports brands on the planet, it comes to no surprise that Nike invests significant sums into its promotional campaigns each year. In the 2024 financial year alone, Nike's advertising and promotion costs exceeded four billion U.S. dollars. That same year, the company generated over 51 billion U.S. dollars in global revenue. Just Do It Nike is the world's leading apparel brand. The company is one of the most prominent producers of apparel and footwear and the company's success can be attributed to the brand’s marketing campaigns, as well as sponsorship agreements with celebrity athletes and professional sports teams. Nike’s “Just Do It” slogan is proof of the company’s marketing success and global renown, with the campaign celebrating its 30th anniversary in 2018. Nike's fame and reception As a result of Nike's campaigns and investment in marketing, there are few people who are unaware of the brand's existence. In 2023, about 95 percent of online shoppers buying sports and outdoor goods in the United States said they knew what Nike was. Moreover, some 60 percent of these respondents said they liked the brand, with a considerable share also stating that they used and will continue to use Nike products.

In the financial year ended May 31, 2024, Nike's global net income amounted to roughly 5.7 billion U.S. dollars. This represents an increase of a from the previous year, but a drop compared to fiscal 2022. Nike US-based Nike is the world leader in athletic footwear and apparel. The company, which is traded as NKE on the New York Stock Exchange (NYSE), has acquired several footwear and apparel companies over its history such as Cole Haan, Bauer Hockey, Converse, Hurley International, Starter and Umbro. The Nike swoosh is one of the most recognized logos, as well as one of the most reputable athletic sponsors in the world. Nike employed around 80,000 people and operated more than 1,000 retail stores worldwide in 2024. Much of Nike's success can be attributed to the brands worldwide marketing campaign which uses sponsorship agreements with celebrity athletes, professional sports teams and college athletic programs to use their products for the promotion of their technology and design. Sporting competition Over the years, the sporting goods industry has seen many mergers and acquisitions. Other key brands in the industry include adidas, Puma, and Under Armour. Some of these companies are joining up with fashion designers to produce new clothing styles and widen their product lines. As a result, consumption will continue to be driven by a trend toward less formal dress in the workplace and demand from specific demographics such as teenagers and baby boomers. The fiscal year end of the company is May, 31st.