In the first half of 2023, Nike's Media Impact Value (MIV) was carried mostly by micro influencers, who accounted for ** percent of it. At ** percent of the MIV, macro influencers also contributed to the brand's campaign performance.

How high is the brand awareness of Nike in the United States?When it comes to sports and outdoor online shop users, brand awareness of Nike is at ** percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Nike in the United States?In total, ** percent of U.S. sports and outdoor online shop users say they like Nike.What is the usage share of Nike in the United States?All in all, ** percent of sports and outdoor online shop users in the United States use Nike.How loyal are the customers of Nike?Around ** percent of sports and outdoor online shop users in the United States say they are likely to use Nike again.What's the buzz around Nike in the United States?In 2024, about ** percent of U.S. sports and outdoor online shop users had heard about Nike in the media, on social media, or in advertising over the past three months. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

We'll tailor a Nike dataset to meet your unique needs, encompassing product details, user engagement metrics, purchasing trends, demographic data of customers, social media interactions, product ratings, and other pertinent metrics.

Leverage our Nike datasets for diverse applications to bolster strategic planning and market analysis. Scrutinizing these datasets enables organizations to grasp consumer preferences and industry trends, facilitating nuanced product selection and marketing initiatives. Customize your access to the entire dataset or specific subsets as per your business requisites.

Popular use cases involve pricing optimization by creating dynamic pricing models based on competitor comparisons, identifying gaps in product inventory and trending consumer preferences, and optimizing market strategy by analyzing key sportswear trends and customer preferences to enhance decision-making in the athletic apparel industry.

How high is the brand awareness of Nike in the UK?When it comes to sneakers users, brand awareness of Nike is at ** percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Nike in the UK?In total, ** percent of UK sneakers users say they like Nike.What is the usage share of Nike in the UK?All in all, ** percent of sneakers users in the UK use Nike. How loyal are the owners of Nike?Around ** percent of sneakers users in the UK say they are likely to use Nike again. What's the buzz around Nike in the UK?In 2025, about ** percent of UK sneakers users had heard about Nike in the media, on social media, or in advertising over the past three months.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

How high is the brand awareness of Nike in the United States?When it comes to sneakers owners, brand awareness of Nike is at 97% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Nike in the United States?In total, 65% of U.S. sneakers owners say they like Nike. However, in actuality, among the 97% of U.S. respondents who know Nike, 67% of people like the brand.What is the usage share of Nike in the United States?All in all, 58% of sneakers owners in the United States own Nike. That means, of the 97% who know the brand, 60% own them.How loyal are the owners of Nike?Around 49% of sneakers owners in the United States say they are likely to purchase Nike again. Set in relation to the 58% usage share of the brand, this means that 84% of their owners show loyalty to the brand.What's the buzz around Nike in the United States?In March 2024, about 50% of U.S. sneakers owners had heard about Nike in the media, on social media, or in advertising over the past three months. Of the 97% who know the brand, that's 52%, meaning at the time of the survey there's considerable buzz around Nike in the United States.

How high is the brand awareness of Nike in Germany?When it comes to sneakers users, brand awareness of Nike is at 97 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Nike in Germany?In total, 65 percent of German sneakers users say they like Nike. However, in actuality, among the 97 percent of German respondents who know Nike, 67 percent of people like the brand.What is the usage share of Nike in Germany?All in all, 53 percent of sneakers users in Germany use Nike. That means, of the 97 percent who know the brand, 55 percent use them.How loyal are the owners of Nike?Around 47 percent of sneakers users in Germany say they are likely to use Nike again. Set in relation to the 53 percent usage share of the brand, this means that 89 percent of their owners show loyalty to the brand.What's the buzz around Nike in Germany?In March 2024, about 35 percent of German sneakers users had heard about Nike in the media, on social media, or in advertising over the past three months. Of the 97 percent who know the brand, that's 36 percent, meaning at the time of the survey there's some buzz around Nike in Germany.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

As one of the largest and most recognizable sports brands on the planet, it comes to no surprise that Nike invests significant sums into its promotional campaigns each year. In the 2025 financial year alone, Nike's advertising and promotion costs amounted to almost 4.7 billion U.S. dollars. That same year, the company generated over 46 billion U.S. dollars in global revenue. Just Do It Nike is the world's leading apparel brand. The company is one of the most prominent producers of apparel and footwear and the company's success can be attributed to the brand’s marketing campaigns, as well as sponsorship agreements with celebrity athletes and professional sports teams. Nike’s “Just Do It” slogan is proof of the company’s marketing success and global renown, with the campaign celebrating its 30th anniversary in 2018. Nike's fame and reception As a result of Nike's campaigns and investment in marketing, there are few people who are unaware of the brand's existence. In 2024, about 95 percent of online shoppers buying sports and outdoor goods in the United States said they knew what Nike was. Moreover, some 60 percent of these respondents said they liked the brand, with a considerable share also stating that they used and will continue to use Nike products.

nike.com is ranked #208 in US with 114.8M Traffic. Categories: Retail, Online Services. Learn more about website traffic, market share, and more!

This statistic present a ranking of the most pictured brands on Twitter worldwide between September 2018 and February 2019. During the measured period, Amazon was the most visible brand, generating an average of 7,431,193 logo mentions on Twitter. Brandwatch also found that Nike was featured on over 1.7 million images.

This analysis presents a rigorous exploration of financial data, incorporating a diverse range of statistical features. By providing a robust foundation, it facilitates advanced research and innovative modeling techniques within the field of finance.

(NKE) Nike: Swooshing Towards New Heights

Financial data:

• Historical daily stock prices (open, high, low, close, volume)

• Fundamental data (e.g., market capitalization, price to earnings P/E ratio, dividend yield, earnings per share EPS, price to earnings growth, debt-to-equity ratio, price-to-book ratio, current ratio, free cash flow, projected earnings growth, return on equity, dividend payout ratio, price to sales ratio, credit rating)

• Technical indicators (e.g., moving averages, RSI, MACD, average directional index, aroon oscillator, stochastic oscillator, on-balance volume, accumulation/distribution A/D line, parabolic SAR indicator, bollinger bands indicators, fibonacci, williams percent range, commodity channel index)

Machine learning features:

• Feature engineering based on financial data and technical indicators

• Sentiment analysis data from social media and news articles

• Macroeconomic data (e.g., GDP, unemployment rate, interest rates, consumer spending, building permits, consumer confidence, inflation, producer price index, money supply, home sales, retail sales, bond yields)

Potential Applications:

• Stock price prediction

• Portfolio optimization

• Algorithmic trading

• Market sentiment analysis

• Risk management

Use Cases:

• Researchers investigating the effectiveness of machine learning in stock market prediction

• Analysts developing quantitative trading Buy/Sell strategies

• Individuals interested in building their own stock market prediction models

• Students learning about machine learning and financial applications

Additional Notes:

• The dataset may include different levels of granularity (e.g., daily, hourly)

• Data cleaning and preprocessing are essential before model training

• Regular updates are recommended to maintain the accuracy and relevance of the data

How high is the brand awareness of Nike in the UK?When it comes to sportswear users, brand awareness of Nike is at ** percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Nike in the UK?In total, ** percent of UK sportswear users say they like Nike. However, in actuality, among the ** percent of UK respondents who know Nike, ** percent of people like the brand.What is the usage share of Nike in the UK?All in all, ** percent of sportswear users in the UK use Nike. That means, of the ** percent who know the brand, ** percent use them.How loyal are the owners of Nike?Around ** percent of sportswear users in the UK say they are likely to use Nike again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their owners show loyalty to the brand.What's the buzz around Nike in the UK?In 2024, about ** percent of UK sportswear users had heard about Nike in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's some buzz around Nike in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

How high is the brand awareness of Nike in Germany?When it comes to sneakers users, brand awareness of Nike is at ** percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Nike in Germany?In total, ** percent of German sneakers users say they like Nike. What is the usage share of Nike in Germany?All in all, ** percent of sneakers users in Germany use Nike. How loyal are the owners of Nike?Around ** percent of sneakers users in Germany say they are likely to use Nike again.What's the buzz around Nike in Germany?In ****, about ** percent of German sneakers users had heard about Nike in the media, on social media, or in advertising over the past three months.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

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Rugby Equipment Market 2024-2028

The global rugby equipment market size is estimated to grow by USD 1.16 billion between 2023 and 2028
The market is accelerating at a compound annual growth rate of 6.35%.

The report offers extensive research analysis on the Market, with a categorization based on Distribution Channel, including offline and online. It further segments the market by Product, encompassing rugby boots, rugby protective gears, rugby balls, and others. Additionally, the report provides Region segmentation, covering APAC, Europe, North America, Middle East and Africa, and South America. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD billion) for all the mentioned segments. The report covers market trends and analysis and also includes an in-depth analysis of the transformation of rugby from niche to main sports, the increasing sales of rugby equipment through digital and social media marketing, and the inconsistent raw material prices for manufacturing rugby.

To learn more about this report, View Sample PDF

Key Major Companies

Companies are implementing various market growth and forecasting strategies by analyzing factors such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product or service launches, to enhance their presence in the market.

Adidas AG: The company offers rugby equipment such as dizero RS15 pro soft ground rugby boots.

The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Aramis Rugby Ltd., ASICS Corp., BADGER RUGBY LTD, BLK International Pty Ltd, Grays of Cambridge Ltd, Harrods Ltd., KOOGA, Mitre Sports International Ltd., Mizuno Corp, Nike Inc., OPRO International Ltd, Optimum Design UK Ltd, Pentland Brands Ltd., PREDATOR Richter Engineering, PUMA SE, Ram Rugby, Rhino Sports and Leisure LLC, Samurai Sports, and Under Armour Inc.

Qualitative and quantitative analysis of market growth and trends of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, market growth and forecasting it is also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Size And Market Dynamics

Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key market growth analysis, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Drivers

One of the key factors driving the market growth is the transformation of rugby from niche to main sports. Even though sports such as football, basketball, hockey, and baseball are unarguably more popular based on participation statistics, rugby, too is evolving into a mainstream sport, due to its inclusion in the Olympic Games. In addition, due to the prominence of development programs and the increase in female participation due to prevailing awareness, more rugby teams and clubs are inclined toward the sport.

Moreover, there is also a relative growth in social media platforms, professional sponsorships, and the prominence of rugby equipment being sold at large retailers. In addition, these aspects are expected to create popularity that can help the market reach mainstream popularity, especially in APAC countries, where the participation level is relatively low compared with that in North America and Europe. Hence, such factors are driving the market growth during the forecast period.

Significant Market Trends

A key factor shaping the market growth is the increasing sales of rugby equipment through digital and social media marketing. Digital and social media marketing is one of the most important and cost-effective marketing tools for companies to improve their product visibility and penetration. In addition, some popular social media platforms include Instagram, Facebook, and Twitter.

For instance, Nike Inc. frequently leverages social media platforms to enhance its brand visibility, which also helps increase the volume of sales of its products. In addition, the company also advertises on these platforms to deliver social messages related to women's empowerment and the promotion of sports participation. Hence, such factors are driving the market growth during the forecast period.

Major Market Challenges

Inconsistent raw material prices for manufacturing rugby are one of the key challenges hindering market growth. Currently, rugby equipment manufacturers are experiencing volatility in their profit margins, owing to the fluctuations in ra

How high is the brand awareness of Nike in Germany?When it comes to sportswear users, brand awareness of Nike is at ** percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Nike in Germany?In total, ** percent of German sportswear users say they like Nike. What is the usage share of Nike in Germany?All in all, ** percent of sportswear users in Germany use Nike.How loyal are the owners of Nike?Around ** percent of sportswear users in Germany say they are likely to use Nike again.What's the buzz around Nike in Germany?In 2025, about ** percent of German sportswear users had heard about Nike in the media, on social media, or in advertising over the past three months.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

As one of the largest and most recognizable sports brands on the planet, it comes to no surprise that Nike invests significant sums into its promotional campaigns each year. In the 2024 financial year alone, Nike's advertising and promotion costs exceeded four billion U.S. dollars. That same year, the company generated over 51 billion U.S. dollars in global revenue. Just Do It Nike is the world's leading apparel brand. The company is one of the most prominent producers of apparel and footwear and the company's success can be attributed to the brand’s marketing campaigns, as well as sponsorship agreements with celebrity athletes and professional sports teams. Nike’s “Just Do It” slogan is proof of the company’s marketing success and global renown, with the campaign celebrating its 30th anniversary in 2018. Nike's fame and reception As a result of Nike's campaigns and investment in marketing, there are few people who are unaware of the brand's existence. In 2023, about 95 percent of online shoppers buying sports and outdoor goods in the United States said they knew what Nike was. Moreover, some 60 percent of these respondents said they liked the brand, with a considerable share also stating that they used and will continue to use Nike products.

This statistic shows Nike's gross margin worldwide from the financial years of 2014 to 2024. In fiscal 2023, Nike's global gross profit margin stood at roughly 44.6 percent.

This statistic shows Nike's revenue worldwide from 2016 to 2024, by sales channel. In the fiscal year of 2024, Nike's sales to wholesale customers generated revenues of approximately 27.76 billion U.S. dollars.

How high is the brand awareness of Nike in the United States?When it comes to sportswear owners, brand awareness of Nike is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Nike in the United States?In total, **% of U.S. sportswear owners say they like Nike.What is the usage share of Nike in the United States?All in all, **% of sportswear owners in the United States own Nike.How loyal are the owners of Nike?Around **% of sportswear owners in the United States say they are likely to purchase Nike again.What's the buzz around Nike in the United States?In 2025, about **% of U.S. sportswear owners had heard about Nike in the media, on social media, or in advertising over the past three months.

As of May 31, 2024, Nike employed over 79,000 workers worldwide. This is a decrease compared to the previous fiscal year. Nike, Inc. is a sportswear and equipment supplier based in the United States. Nike’s shoe division Footwear is Nike’s most lucrative product division in North America, with apparel ranking in second and equipment in third place. Nike produces and retails some of the most well-known and widely recognized shoes in the world, including Nike Air Max and Nike Air Force. The brand is known by almost everyone: according to a 2023 Statista survey, some 95 percent of online sporting & outdoor goods shoppers in the United States were at least aware of the brand's existence. When was Nike founded? Nike was founded in January 1964 under the original name Blue Ribbon Shorts. The company's headquarters are located near Beaverton, Oregon, and they officially became known as Nike, Inc. in May 1971. Nike is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. As of May 31, 2024, there were over 1,000 Nike retail stores located around the world. Much of Nike's success can be attributed to the brands’ worldwide marketing campaigns, which use sponsorship agreements with celebrity athletes, professional sports teams, and college athletic programs. The fiscal year end of the company is May, 31st.

For the fiscal year of 2024, 58 percent of Nike's total revenues came from non-U.S. sales. Over the years, Nike has seen quite a consistent ratio of domestic to international sales.