This timeline depicts the number of Nike's retail stores in the United States from the fiscal years of 2009 to 2024. In 2024, Nike operated about 80 Converse stores throughout the United States. Nike Nike, which is headquartered in the United States, is the world leader in athletic footwear and apparel. The activewear and sporting equipment company employed close to 80,000 people and operated more than 1,000 retail stores worldwide as of 2024. Much of Nike's success can be attributed to the brand's worldwide marketing campaign, which uses sponsorship agreements with well-known athletes and professional sports teams to use their products for the promotion of their technology and design. The sports and fitness product market Over the years, the sporting goods industry has seen many mergers and acquisitions. Other key players in the industry include Under Armour, as well as adidas and Puma. Some of these companies are joining up with fashion designers to produce new clothing styles and widen their product lines. As a result, consumption will continue to be driven by a trend toward less formal dress in the workplace and demand from specific demographics, such as teenagers and Generation Z. Sports and fitness clothing is highly fragmented, with many brands competing, from basic discount brands to high-end fashion names. Even well-established brands have to work hard to maintain their share of the market. Consumer demands are also ever-changing: shoppers want more versatile wear with wider functionality, while also having the products be more sustainable, which means retailers continue developing new kinds and styles of sports apparel for men and women.

For the fiscal year of 2024, 58 percent of Nike's total revenues came from non-U.S. sales. Over the years, Nike has seen quite a consistent ratio of domestic to international sales.

In the year ended May 31, 2024, Nike's North American revenue amounted to about 21.4 billion U.S. dollars. In the EMEA region (Europe, Middle East, and Africa), the company generated some 13.6 billion U.S. dollars' worth of sales that year. Nike Nike, Inc. is a sportswear and equipment supplier based in the United States that was founded in January 1964. The company's headquarters are located near Beaverton, Oregon. Nike is the world's leading supplier of athletic shoes and apparel and is also a major manufacturer of sports equipment. Sports sponsorships Given Nike's success, size, and popularity, it comes to no surprise that the company is actively involved in the world of sports sponsorships. In fact, Nike has become one of the most reputable athletic sponsors in the world over the years. Nike looks for and uses sponsorship agreements with celebrity athletes, professional sports teams, and college athletic programs for the promotion of their products, technology, and design.

This timeline presents Nike's North American revenue from 2009 to 2024, by segment. Nike's North American revenue from footwear amounted to roughly 14.5 billion U.S. dollars in the year ended May 31, 2024, which was far greater than that of the apparel and equipment segments combined. That said, only the equipment segment recorded noticeable sales growth in the last year. A broad portfolio Nike offers an extremely broad array of products within the apparel and sports equipment market. As one of the leading companies, Nike tries to stay ahead of the game and create new, unique and innovative products to give their athletes, and their profit margins the edge. This can be seen in the number of patents filed by Nike. These patents cover a wide array of technology areas, primarily design, followed by footwear. Nike shoes And Nike’s investment in footwear is rewarded, as the revenue of Nike’s footwear segment compared to Adidas and Puma is far greater than that of its competitors. Nike has many lines of iconic shoes, from their air Jordan line to the extremely limited-edition Nike Air mags. These were shoes based on the film Back to the Future, which feature self-lacing technology.

This statistic shows Nike's gross margin worldwide from the financial years of 2014 to 2024. In fiscal 2023, Nike's global gross profit margin stood at roughly 44.6 percent.

As of May 31, 2024, Nike employed over 79,000 workers worldwide. This is a decrease compared to the previous fiscal year. Nike, Inc. is a sportswear and equipment supplier based in the United States. Nike’s shoe division Footwear is Nike’s most lucrative product division in North America, with apparel ranking in second and equipment in third place. Nike produces and retails some of the most well-known and widely recognized shoes in the world, including Nike Air Max and Nike Air Force. The brand is known by almost everyone: according to a 2023 Statista survey, some 95 percent of online sporting & outdoor goods shoppers in the United States were at least aware of the brand's existence. When was Nike founded? Nike was founded in January 1964 under the original name Blue Ribbon Shorts. The company's headquarters are located near Beaverton, Oregon, and they officially became known as Nike, Inc. in May 1971. Nike is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. As of May 31, 2024, there were over 1,000 Nike retail stores located around the world. Much of Nike's success can be attributed to the brands’ worldwide marketing campaigns, which use sponsorship agreements with celebrity athletes, professional sports teams, and college athletic programs. The fiscal year end of the company is May, 31st.

This statistic shows Nike's revenue worldwide from 2016 to 2024, by sales channel. In the fiscal year of 2024, Nike's sales to wholesale customers generated revenues of approximately 27.76 billion U.S. dollars.

In the fiscal year of 2024, Nike operated a slightly higher number of stores outside the United States compared to the previous year. The total came to 668 locations. Nike operated nearly 380 retail stores in the United States that year. The largest athletic footwear and apparel brand Nike is the world leader in athletic footwear and apparel. The company was founded in January 1964 and is headquartered in Oregon, United States. Along with its subsidiaries, Nike designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services. While there are many companies within the activewear and footwear industry, Nike sticks out far above its peers with around 50 billion U.S. dollars' worth of sales. Nike in Asia Although Nike already has a presence in many emerging markets, there is still significant growth potential. Rapidly growing economies like China, along with other countries in the Asia Pacific and Latin America like India and Brazil, have the potential to drive future earnings growth. the last four years, the combined revenue of these markets increased consistently, and is set to reach seven billion U.S. dollars.

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells men's, women's, and kids athletic footwear, apparel, equipment, and accessories worldwide. The company provides athletic and casual footwear, apparel, and accessories under the Jumpman trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. In addition, it sells a line of performance equipment and accessories comprising bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. The company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel. Additionally, it licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks. The company sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.

How high is the brand awareness of Nike in the United States?When it comes to sneakers owners, brand awareness of Nike is at 97% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Nike in the United States?In total, 65% of U.S. sneakers owners say they like Nike. However, in actuality, among the 97% of U.S. respondents who know Nike, 67% of people like the brand.What is the usage share of Nike in the United States?All in all, 58% of sneakers owners in the United States own Nike. That means, of the 97% who know the brand, 60% own them.How loyal are the owners of Nike?Around 49% of sneakers owners in the United States say they are likely to purchase Nike again. Set in relation to the 58% usage share of the brand, this means that 84% of their owners show loyalty to the brand.What's the buzz around Nike in the United States?In March 2024, about 50% of U.S. sneakers owners had heard about Nike in the media, on social media, or in advertising over the past three months. Of the 97% who know the brand, that's 52%, meaning at the time of the survey there's considerable buzz around Nike in the United States.

How high is the brand awareness of Nike in Germany?When it comes to sneakers users, brand awareness of Nike is at 97 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Nike in Germany?In total, 65 percent of German sneakers users say they like Nike. However, in actuality, among the 97 percent of German respondents who know Nike, 67 percent of people like the brand.What is the usage share of Nike in Germany?All in all, 53 percent of sneakers users in Germany use Nike. That means, of the 97 percent who know the brand, 55 percent use them.How loyal are the owners of Nike?Around 47 percent of sneakers users in Germany say they are likely to use Nike again. Set in relation to the 53 percent usage share of the brand, this means that 89 percent of their owners show loyalty to the brand.What's the buzz around Nike in Germany?In March 2024, about 35 percent of German sneakers users had heard about Nike in the media, on social media, or in advertising over the past three months. Of the 97 percent who know the brand, that's 36 percent, meaning at the time of the survey there's some buzz around Nike in Germany.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

In fiscal 2024, Nike's footwear revenue from Greater China amounted to over 5.5 billion U.S. dollars. This was just slightly more than in the previous financial year. Apparel and equipment revenues also grew slightly in 2024. The share of footwear sales have increased significantly since the 2010s, but have remained at a fairly consistent level in the last four years. Nike outside the U.S. Nike is an American company with headquarters in Oregon, and enjoys huge success in the domestic market. North America has consistently been Nike’s largest market, generating over 21 billion U.S. dollars in fiscal 2024. The company’s success does not end there, however. The brand is recognised the world over, with iconic products, marketing campaigns and sponsorships. Nike operates nearly 670 stores outside of the United States. Topping the table This worldwide success and recognition led to Nike being the most valuable apparel brand in 2023. Nike had a brand value of over 31 billion U.S. dollars. This was a decrease of roughly five and a half percent on the previous year. The sportswear company beat luxury fashion houses and fast fashion giants. Louis Vuitton ranked second on the list and adidas came fifth.

Nike reported $11.1B in Sales Revenues for its fiscal quarter ending in May of 2025. Data for Nike | NKE - Sales Revenues including historical, tables and charts were last updated by Trading Economics this last September in 2025.

Nike US products dataset in CSV format extracted by crawl feeds team for research and analysis purposes.

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As one of the largest and most recognizable sports brands on the planet, it comes to no surprise that Nike invests significant sums into its promotional campaigns each year. In the 2024 financial year alone, Nike's advertising and promotion costs exceeded four billion U.S. dollars. That same year, the company generated over 51 billion U.S. dollars in global revenue. Just Do It Nike is the world's leading apparel brand. The company is one of the most prominent producers of apparel and footwear and the company's success can be attributed to the brand’s marketing campaigns, as well as sponsorship agreements with celebrity athletes and professional sports teams. Nike’s “Just Do It” slogan is proof of the company’s marketing success and global renown, with the campaign celebrating its 30th anniversary in 2018. Nike's fame and reception As a result of Nike's campaigns and investment in marketing, there are few people who are unaware of the brand's existence. In 2023, about 95 percent of online shoppers buying sports and outdoor goods in the United States said they knew what Nike was. Moreover, some 60 percent of these respondents said they liked the brand, with a considerable share also stating that they used and will continue to use Nike products.

6299 Global import shipment records of Nike with prices, volume & current Buyer's suppliers relationships based on actual Global export trade database.

In fiscal 2024, Nike's footwear revenue from the EMEA region amounted to about 8.5 billion U.S. dollars. This is higher than the revenue generated by the apparel and equipment segments, which produced close to four and a half billion dollars and about 750 million dollars, respectively, that year. Nike in the EMEA region The EMEA region is the second largest market for Nike's footwear division. North America accounted for almost half of the footwear division's revenue, generating close to 15 billion U.S dollars in 2024, compared to around 19 billion U.S dollars generated by other regions. Overall, the 13.6 billion U.S dollars generated in the EMEA region, contributed to Nike's global revenue reaching over 51 billion U.S dollars in 2024. adidas Similar to Nike, the adidas product category sales share is led by footwear, which was responsible for over half of the company's net sales. However, apparel is not as far behind at Adidas, contributing over a third of sales.

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In fiscal 2024, Nike's footwear revenue in the Asia Pacific and Latin America regions amounted to approximately 4.9 billion U.S. dollars. The sportswear manufacturer is based in the United States and is one of the world's largest apparel and footwear brands. Nike's footwear segment Each year, Nike makes the bulk of its (footwear) revenue in North America. In the year ended May 31, 2024, the company generated nearly 15 billion U.S. dollars' worth of footwear sales on this continent alone. And while the company does generate roughly 30 percent of its worldwide sales through its apparel catalog, about two-thirds of the company's earnings come from footwear sales each year. The global footwear industry The worldwide footwear market is a multi-billion dollar industry. Valued at approximately 400 billion U.S. dollars in 2023, the footwear market is set to reach over 470 billion by 2028. And while many countries are involved in the production of shoes, the unequivocal leader in terms of units was China, which produced an estimated 13 billion pairs in 2022.