In June 2024, users visited nike.com around ***** million times. This was a decrease of nearly ** million website visits compared to May 2024. A D2C champion What makes Nike special is their impressive performance in the direct-to-consumer (D2C) retail sector. In 2023, around ** percent of its total sales worldwide came from direct sales, up from ** percent in 2019. Nike houses over a thousand retail stores around the world, which make up part of its D2C sales. A large chunk of the company's direct selling also stems from its online store, which has achieved notable success since 2014. The e-commerce net sales of nike.com shot up from about *** billion in 2014 to an estimated **** billion in 2024. The U.S. favorite sporting store In 2024, Nike emerged as the most popular sports and outdoor online store among consumers in the United States, surpassing rivals such as Adidas and DICKS's Sporting Goods. When taking a closer look at the habits of these sports fans, around ** percent of U.S. shoppers purchase sporting items online, and that men make up the largest share of shoppers. A recent survey found that around ** percent of U.S. consumers rely on sports and outdoor brands they know and trust. Even a quarter of them felt that they were well-informed about online stores merchandising sporting goods, and around ** percent stated that sustainability was an important factor when shopping for these items.

In 2020, the most visited fashion e-commerce website worldwide was Nike.com, with an average of 146.89 million monthly site visits. Trendyol.com, the largest e-commerce platform in Turkey, was ranked second, averaging 117.04 million monthly visits worldwide.

From a research conducted in July 2019 on the most preferred mono-brand fashion websites in Italy, it was found that bonprix.it and nike.com registered the most visits during the time frame considered. Concerning the devices utilized, it emerged that Italian consumers preferred mobile devices for accessing such websites. Indeed, 92.85 percent of bonprix.com visitors used their smartphones or tablets, while only 7.5 percent accessed the website via desktop devices.

In the measured time period, December 2024 saw the highest figures for online traffic to the fast fashion marketplace shein.com. According to the data, desktop and mobile visits to shein.com reached almost *** million visits that month. Shein's valuation Shein is among the private startups that rapidly reached a valuation of over *** billion dollars, otherwise known as unicorns. Among the top unicorn companies ranked in 2024, Shein was fifth with a total valuation of over ** billion U.S. dollars. In 2023, Shein was also the most visited fashion and apparel website worldwide, outpacing big names such as Nike and Zara. Global unicorn landscape: U.S. leads in numbers As of February 2024, the United States was the country with the most unicorn companies, ***, followed by China at ***. Although China does not have the most unicorns, ByteDance, the Chinese tech company that owns TikTok, had the highest valuation worldwide. Software and finance are the most likely industries for unicorn companies to form.

In December 2023, the fast-fashion e-commerce site shein.com was the most visited in the fashion and apparel category worldwide, accounting for over 2.6 percent of desktop traffic. The online site for Nike ranked second, with 1.93 percent of visits.

Chinese brand's popularity in the U.S market

Based on the yearly percentage growth in terms of website traffic, shein.com emerged as the one of the leading fast-fashion retailer websites in the United States in 2021, with a growth of 45 percent compared to 2020. The affordable fast-fashion retailer also got listed as the second most downloaded shopping application in App Store in the United States, with over 17 million downloads in 2021.

Shein and U.S. teens

Shein does not have any physical stores, but it has garnered millions of followers across the globe for its wide range of trendy products and rock-bottom prices. It is the second preferred online shopping website of teens in the United States, after Amazon.

According to Cognitive Market Research, the global Custome Shoes Market was valued at approximately USD XX billion in 2025 and is expected to grow to USD XX billion by 2031, expanding at a CAGR of XX% during the forecast period. • North America held the major market of more than XX% of the global revenue with a market size of USD XX million in 2025 and will grow at a compound annual growth rate (CAGR) of XX% from 2025 to 2031. • Europe accounted for a share of over XX% of the global market size of USD XX million. • Asia Pacific held a market of around XX% of the global revenue with a market size of USD XX million in 2025 and will grow at a compound annual growth rate (CAGR) of XX% from 2025 to 2031. • Increasing demand for personalized products and Technological advancements are the growth drivers. • High costs are a restraint to the market. • By type, casual shoes segmented is expected to dominate the market. • By Consumer Orientation, the Men’s segment is expected to dominate the market. Market Dynamics of custom shoes market

Key Drivers

Increasing demand for personalized products has increased the growth of the market 

Personalized and customized items are becoming increasingly common in several industries, including the footwear sector. Shoes that suit their unique demands and convey their personality are becoming more and more popular. Clients seeking unique styles created just for them are driving the bespoke shoe industry. Nowadays, several shoe firms provide online shoe customization tools so that customers may create unique shoes. The market for customized shoes is anticipated to grow dramatically as a result of this trend toward customization. Customers are seeking products that represent their personalities and styles because they are driven by a need for originality and uniqueness. Through the design and personalization of their footwear, customers may show their individuality and creativity with bespoke shoes. Customers want to be engaged in every step of the shoe-making process, from choosing the materials and colors to adding personalized elements like monograms or bespoke embroidery. Custom shoes are in high demand as a result of the fashion trend toward self-expression, which has elevated them from simple accessories to distinctive statements of individuality. For instance, in 2021, Nike, Inc. is a US-based sports footwear and clothing company with its headquarters located close to Beaverton, Oregon. Nike introduced Nike By You, a platform that lets customers add different design options to Nike footwear to make it uniquely their own. Nike's market share in the bespoke shoe market increased as a result.

Expansion of online retail channels

Expansion of online retail with the rise of e-commerce platforms is significantly driving the custom shoes market Such platforms offer consumers the ability to shop from anywhere at any time, while offering 24/7 availability and home delivery. The growing number of internet users and smartphone owners, particularly in developing economies, is driving the large-scale adoption of ecommerce platforms. Digitalization driven by technological advancements have enables more personalized shopping experiences, through AI-driven recommendations, virtual try-ons and targeted marketing enhancing customer engagement.

For instance, the global e-commerce fashion and apparel category has experienced slight growth in the period from May 2023 to April 2024, with a year-over-year (YoY) increase of 1.3 per cent, according to a report by web analytics and traffic company.

(Source:https://www.fibre2fashion.com/news/e-commerce-fashion-industry/global-e-commerce-fashion-apparel-sector-sees-steady-growth-report-296715-newsdetails.htm )

Restraints

High cost of custom shoes may hamper the growth of the market 

Offering personalized products at scale remains a challenge. Modification and smaller batch production runs increase manufacturing costs. Customized shoes also involve expenses for design software, 3D printing systems, and skilled labor. Consequently, the retail prices for customized sneakers are much higher, making them unaffordable for the masses. The high costs and premium pricing limits the addressable market size,...

In 2021, macys.com was the most visited fashion retailer website in the United States, with a monthly average of 117.5 million visitors. The second fashion retailer site generating the most traffic was gap.com, with around 69.6 million monthly average visitors. Among the ten most visited online fashion retailers, only a few saw their traffic decrease compared to 2020, namely jcpenney.com, nike.com, stockx.com, and victoriassecret.com.

Der chinesische Online-Modehändler Shein führte mit rund ***** Millionen Visits im Mai 2025 das Ranking der meistbesuchten Mode- und Bekleidungs-Websites weltweit an. Mit großem Abstand folgte die Website von Nike auf Platz zwei - mit rund *** Millionen Visits im Zeitraum der Erhebung.