The global non-alcoholic beer market is projected to grow from USD 20.5 billion in 2025 to USD 43.9 billion by 2035, registering a CAGR of 7.9%.

Semi-annual sales update

Country-wise Insights on Non-Alcoholic Beer Market Trends

In 2023, the global non-alcoholic beer market generated revenue of roughly **** billion U.S. dollars. In the coming years, global revenue is expected to grow to ** billion dollars. Non-alcoholic beer in the Netherlands Over the years, non-alcoholic beer has become increasingly popular worldwide, and this is especially true for the Netherlands: non-alcoholic beer accounted for over five percent of the country’s entire beer market. The Dutch market for non-alcoholic variants started snowballing from 2010 on, quadrupling in the process. Reasons for consuming non-alcoholic beer in Japan While non-alcoholic beer was still consumed quite rarely in Japan as of 2019, a small portion of men and women did drink it every so often or even regularly. Some of the common reasons why Japanese people liked drinking NA beer included paying attention to their health and wanting some days without drinking alcohol.

The GCC Non-alcoholic Beer Market size is projected to grow at a CAGR of around 7.74% during 2024-2030, says MarkNtel Advisors in their latest market study report.

Non-Alcoholic Beer Market by Product Type (Alcohol-Free Beer, Low-Alcohol Beer), Flavor Profile (Traditional Lager, Wheat Beer, Craft Styles), Packaging Format (Bottles, Cans, Draught), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Beverage Stores, Online Retail, Bars and Pubs, and Restaurants and Hotels) – Global Forecast to 2032

In 2023, non-alcoholic beer accounted for *** percent of all beer sales in Ireland. Although still small, the segment has grown by *** percent since 2017.

The Non Alcoholic Beer Market is witnessing strong growth across various regions.North America: The largest market for non-alcoholic beers, driven by health-conscious consumers and a growing craft beer culture.Europe: A mature market with a strong preference for traditional beer styles.Asia-Pacific: A rapidly growing market with increasing demand for non-alcoholic beers, particularly in urban centers.Rest of the World: Emerging markets with growing potential for non-alcoholic beers. Recent developments include: January 2020: Carlsberg launched its first non-alcoholic beer, Carlsberg Nordic, in the United Kingdom. The product was developed using a new brewing technique that allows for the production of a non-alcoholic beer with a full-bodied taste and aroma., March 2021: Heineken partnered with the Dutch brewing company, Brouwerij de Brabandere, to launch a new non-alcoholic beer brand, Braxzz. The partnership allowed Heineken to expand its portfolio of non-alcoholic beer brands.. Key drivers for this market are: . Driver 1, . Driver 2. Potential restraints include: . Restraint 1, . Restraint 2. Notable trends are: Health and wellness trends to boost market growth.

Non-Alcoholic Beer Production in the UK is experiencing lift-off. Sales of alcohol-free beers are booming as Brits increasingly moderate their drinking, with health and financial pressures driving cutbacks in alcohol consumption. Younger consumers are leading the change, driven by wellness culture and a desire to avoid post-drinking anxiety as health awareness grows. Major brewers have moved quickly to cement their place, rolling out alcohol-free versions of favourites like Stella Artois, Peroni and Heineken, hoovering up sales as moderation goes mainstream. Revenue is projected to swell at a compound annual rate of 14.9% over the five years through 2025-26 to reach £345.5 million, including a jump of 8.9% in 2025-26. This explosive growth reflects shifting drinking habits and rising health awareness, with data from the International Wines and Spirits Record showing that non-alcoholic beer sales in the UK grew by around 20% in 2024. While falling alcohol consumption has significantly boosted demand, growth has been held back by widespread pub closures. British Beer and Pub Association data forecast 378 pubs to shut their doors in 2025, limiting on-trade sales opportunities. The boom in demand for alcohol-free beer has reshaped trade patterns, with rising export values offset by a surge in imports as brands like Guinness 0.0 and Lucky Saint – both brewed overseas – divert sales from domestic producers. Rising sales have elevated profit in recent years, but soaring wage and purchase costs are now eroding gains, with profit expected to dip slightly to 8% of revenue in 2025-26. Revenue is slated to expand at a compound annual rate of 6.2% over the five years through 2030-31 to £467.3 million. Growing health consciousness will continue to draw drinkers toward alcohol-free options as 0.0% beers become everyday choices rather than novelty experiences, reinforced by campaigns like Heineken’s 0.0 Reasons Needed. A new wave of innovation is set to follow as brands compete to secure their footing in this fast-growing market, driving experimentation in flavour and technology as producers look to bring more production onshore. At the same time, big brewers will continue to flex their financial muscles, expanding production and marketing to tighten their grip on the industry and drive revenue growth as the nation’s favourite beer brands capture a greater share of alcohol-free sales.

The global non-alcoholic beer market is experiencing robust growth, driven by increasing health consciousness among consumers and a rising preference for healthier alternatives to traditional alcoholic beverages. The market, estimated at $10 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching approximately $18 billion by 2033. This expansion is fueled by several key factors. Firstly, the growing awareness of the negative health impacts associated with excessive alcohol consumption is pushing consumers towards low or no-alcohol options. Secondly, the increasing popularity of mindful drinking and wellness trends are further boosting the demand for non-alcoholic beer. The rising number of health-conscious millennials and Gen Z consumers actively seeking healthier lifestyle choices is another significant driver. Furthermore, innovative brewing techniques are resulting in higher-quality, better-tasting non-alcoholic beers, making them a more attractive alternative to traditional beers. Major players like Anheuser-Busch InBev, Heineken, and Carlsberg are investing heavily in research and development to improve the taste and texture of their non-alcoholic offerings, further stimulating market growth. Competition is fierce, with established breweries and emerging craft brewers vying for market share. Geographic expansion, particularly in developing economies with growing middle classes, represents a substantial opportunity for future growth. However, the market faces challenges such as overcoming lingering perceptions of non-alcoholic beer as inferior in taste and overcoming the ingrained social norms associated with alcohol consumption in certain cultures. Despite these challenges, the long-term outlook for the non-alcoholic beer market remains positive. The continued innovation in brewing technology, along with increasing consumer awareness of health and wellness, will likely lead to sustained growth. The market is segmented by various factors, including product type (e.g., lager, ale, stout), distribution channel (e.g., supermarkets, restaurants, online), and geographic region. Regional variations in consumer preferences and regulatory environments play a significant role in market dynamics. North America and Europe are currently the largest markets, but Asia-Pacific is expected to witness significant growth in the coming years due to rapid urbanization and changing consumption patterns. Strategic partnerships, mergers and acquisitions, and aggressive marketing campaigns are key strategies employed by major players to maintain a competitive edge and capitalize on the growing market opportunity. The successful players will be those who can consistently deliver high-quality products that meet evolving consumer preferences and effectively engage with the target demographics through targeted marketing and distribution strategies.

Find detailed analysis in Market Research Intellect's Non-Alcoholic And Low Alcohol Beer Market Report, estimated at USD 25 billion in 2024 and forecasted to climb to USD 45 billion by 2033, reflecting a CAGR of 7.5%.Stay informed about adoption trends, evolving technologies, and key market participants.

Explore insights from Market Research Intellect's Non-Alcoholic Beer Market Report, valued at USD 25 billion in 2024, expected to reach USD 45 billion by 2033 with a CAGR of 7.5% during 2026-2033.Uncover opportunities across demand patterns, technological innovations, and market leaders.

The non-alcoholic beer market is booming, projected to reach $9,989.9 million in 2025 with a strong CAGR. Explore key trends, leading companies (Anheuser-Busch InBev, Heineken), and regional growth in this comprehensive market analysis. Discover opportunities in this expanding sector of the beverage industry.

Athletic was the leading brand family of non-alcoholic beers in the United States in 2024. In that year, sales of the brand reach over ** million U.S. dollars.

The global non-alcoholic and low-alcohol beer market is experiencing robust growth, driven by increasing health consciousness among consumers and a growing preference for moderation. The market, valued at approximately $20 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 8% from 2025 to 2033. This significant expansion is fueled by several key factors. Firstly, the rising awareness of the negative health consequences associated with excessive alcohol consumption is pushing consumers towards healthier alternatives. Secondly, the increasing popularity of mindful drinking and wellness trends is boosting demand for low-alcohol and alcohol-free options. Furthermore, innovative brewing techniques are leading to the development of high-quality non-alcoholic beers that closely replicate the taste and experience of traditional beers, attracting a wider consumer base. The market is segmented by beer type (Lagers, Pale Ales & IPAs, Stouts & Dark Beers, Wheat Beers, Others) and distribution channels (online and offline). Major players like Anheuser-Busch InBev, Heineken, and Carlsberg are actively investing in this segment, launching new products and expanding their distribution networks to capitalize on the burgeoning market opportunity. Geographic growth varies, with North America and Europe currently leading the market, but Asia-Pacific is expected to witness substantial growth in the coming years, driven by rising disposable incomes and changing lifestyle preferences. The segment's success hinges on continuous product innovation to meet evolving consumer preferences. This includes developing diverse flavor profiles, improving the taste and mouthfeel of non-alcoholic beers to rival their alcoholic counterparts, and exploring sustainable and eco-friendly brewing practices. Addressing the perception of non-alcoholic beer as a "second-best" option through marketing campaigns that highlight the quality and taste of these beverages is crucial for sustained growth. Furthermore, strategic partnerships with retailers and online platforms will facilitate broader market penetration. Competition is intensifying, with both established breweries and smaller craft brewers entering the market. Maintaining a strong brand identity and building consumer loyalty through effective marketing and product differentiation will be vital for success in this dynamic and rapidly expanding market.

Heineken was the single largest brand among non-alcoholic beers in the United Kingdom in 2022. In that year, the brand accounted for ***** percent of the market. Private label brands constituted ** percent of the market.

The Non-Alcoholic Beverages Market Report is Segmented Into Product Type (Energy Drinks, Sports Drinks, Juices, and More), Packaging Type (PET/Glass Bottles, Cans, Tetra Pack, Others), Category (Conventional, Free-From), Distribution Channel (On-Trade, Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Liters).

The Non Alcoholic Beer Market size is expected to reach USD 47.2 billion in 2024 growing at a CAGR of 6.2. The Non Alcoholic Beer Market report classifies market by segmentation, growth drivers, demand, trend, and forecast insights.

The Non-Alcoholic and Low Alcohol Beer Market size is expected to reach USD 45.2 billion in 2023 registering a CAGR of 6.0. This Non-Alcoholic and Low Alcohol Beer Market research report highlights market share, competitive analysis, demand dynamics, and future growth.

The size of the Non-Alcoholic Beer Market was valued at USD XX USD Million in 2023 and is projected to reach USD XXX USD Million by 2032, with an expected CAGR of 7.78% during the forecast period. Key drivers for this market are: Increased Canned Seafood Adoption due to Its Higher Shelf Life to Drive Market Growth. Potential restraints include: Limited Seaweed Cultivation in the Region to Restrain Market Growth . Notable trends are: Rising Technological Advancements in Aquaculture Industry to Fuel Market Growth.

Non-alcoholic Craft Beer Market Outlook

According to our latest research, the global Non-alcoholic Craft Beer market size reached USD 5.7 billion in 2024, registering a robust growth trajectory. The market is projected to expand at a CAGR of 8.9% during the forecast period, reaching an estimated USD 12.1 billion by 2033. This dynamic growth is primarily fueled by shifting consumer preferences towards healthier lifestyles, increasing demand for innovative beverage options, and the proliferation of craft brewing culture worldwide.

The surge in popularity of non-alcoholic craft beer is underpinned by a global trend towards health and wellness. Consumers are increasingly aware of the negative health impacts associated with excessive alcohol consumption, such as liver diseases, obesity, and mental health issues. This awareness is prompting a significant shift in drinking habits, with more individuals opting for non-alcoholic alternatives that do not compromise on taste or social experience. Non-alcoholic craft beer stands out as a preferred choice, offering the complexity, flavor, and artisanal appeal of traditional craft beer without the adverse effects of alcohol. This trend is further amplified by the rise in fitness and wellness movements, as well as the growing influence of social media in promoting healthier lifestyles.

Another major growth factor is the innovation and diversification within the non-alcoholic craft beer segment. Craft breweries are investing heavily in research and development to create high-quality, flavorful non-alcoholic beers that closely mimic their alcoholic counterparts. Advanced brewing techniques, such as vacuum distillation and reverse osmosis, have enabled producers to retain the essential flavors and aromas of beer while removing or reducing alcohol content. Additionally, the introduction of unique flavors, seasonal varieties, and collaborations with culinary experts have broadened the appeal of non-alcoholic craft beers, attracting not only traditional beer enthusiasts but also new consumer segments, including younger demographics and women.

The market is also benefiting from supportive regulatory frameworks and evolving retail landscapes. Many governments are encouraging the consumption of low- and non-alcoholic beverages as part of public health initiatives, leading to favorable regulations and reduced excise taxes on such products. At the same time, the expansion of modern retail channels, including e-commerce platforms and specialty stores, has made non-alcoholic craft beer more accessible to a wider audience. Strategic partnerships between craft breweries and major retailers are further enhancing product visibility and distribution, driving market penetration across both developed and emerging economies.

Non-Alcoholic Beer has become an integral part of the craft beer revolution, offering consumers a guilt-free indulgence without the effects of alcohol. This category has seen a surge in popularity, particularly among those who wish to enjoy the taste and social aspects of beer without the associated drawbacks. The development of non-alcoholic beer has been driven by advancements in brewing technology, allowing producers to maintain the rich flavors and aromas that beer enthusiasts crave. As more consumers prioritize health and wellness, the demand for non-alcoholic beer is expected to grow, further solidifying its place in the market.

Regionally, Europe continues to dominate the non-alcoholic craft beer market, accounting for the largest share in 2024, followed by North America and Asia Pacific. The European market is characterized by a mature craft beer culture and a highly health-conscious population, particularly in countries like Germany, the United Kingdom, and the Netherlands. North America is witnessing accelerated growth, driven by the expanding craft brewing sector and rising demand for alcohol alternatives among millennials. Asia Pacific is emerging as a lucrative market, with increasing urbanization, rising disposable incomes, and a growing openness to Western beverage trends. The Middle East and Africa, while still nascent, are showing promising potential due to regulatory support for non-alcoholic beverages in predominantly Muslim countries.

The near-beer market, valued at $6,159.5 million in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 5.1% from 2025 to 2033. This growth is fueled by several key factors. The increasing health consciousness among consumers is driving demand for low-alcohol and alcohol-free alternatives, presenting a significant opportunity for near-beer brands. Furthermore, a rising preference for healthier lifestyle choices, coupled with government initiatives promoting responsible drinking, is contributing to the market's expansion. The diverse range of flavors and innovative product offerings, mirroring the trends in the broader beverage sector, are also attracting a wider consumer base. Major players such as Anheuser-Busch InBev, Heineken, and Carlsberg are investing heavily in research and development to cater to evolving consumer preferences and introduce premium, sophisticated near-beer options. This competitive landscape fosters innovation and ensures a diverse product portfolio to meet the demands of a dynamic market. Despite the promising growth outlook, certain challenges exist. Competition from other low-alcohol beverages, such as hard seltzers and non-alcoholic spirits, could impact market share. Maintaining consistent quality and taste, particularly in comparison to traditional beers, poses a challenge for producers. Further market penetration hinges on effective marketing strategies that highlight the benefits of near-beer, targeting both health-conscious consumers and those seeking a moderation option within their lifestyle. Overcoming perceived limitations associated with the taste of near-beer and fostering consumer acceptance are crucial aspects for sustained market growth. Strategic partnerships, brand extensions, and targeted marketing campaigns can effectively address these challenges and help solidify the near-beer market's position in the broader beverage industry.