The Non-Alcoholic Beverages Market Report is Segmented Into Product Type (Energy Drinks, Sports Drinks, Juices, and More), Packaging Type (PET/Glass Bottles, Cans, Tetra Pack, Others), Category (Conventional, Free-From), Distribution Channel (On-Trade, Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Liters).

The combined revenue in the non-alcoholic drinks market worldwide was modeled to stand at ************* U.S. dollars in 2024. Between 2018 and 2024, the combined revenue rose by *********** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The combined revenue will steadily rise by *********** U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Non-Alcoholic Drinks.

The global non-alcoholic beverage market size was valued at USD 971.65 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 1,448.89 Billion by 2033, exhibiting a CAGR of 4.31% from 2025-2033. Asia Pacific currently dominates the market, holding a market share of over 34.7% in 2024. The non-alcoholic beverage market share is primarily driven by the increasing demand for healthier beverage options, the elevating requirement for single-serve, ready-to-drink non-alcoholic variants, and the inflating income levels of consumers.

IMARC Group provides an analysis of the key trends in each segment of the global non-alcoholic beverage market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on product type, packaging type, and distribution channel.

The U.S. Non-alcoholic Beverages Market size was valued at USD 298.4 billion in 2023 and is projected to reach USD 491.85 billion by 2032, exhibiting a CAGR of 7.4 % during the forecasts period. Non-Alcoholic Beverages are water and carbonated waters fruit and vegetable juice, water-based flavored carbonated and noncarbonated drinks, and water-based brewed or steeped beverages such as coffee and tea. Non-Alcoholic Beverage is also known as virgin drinks and non-intoxicating. Nonalcoholic beverages are drinks that contain the amount of alcohol. it is used while making cocktails and mocktails.it is widely used for diluting spirits with soft and cold drinks like rum and coke whiskey and soda water, gin, and tonic water. The various types of Non-Alcoholic Beverages are Carbonated drinks, Coffee, and fruit and vegetable juice. The behaviors are different flavors and varieties. Nonalcoholic behavior rages are great stay hydrated and healthier opinion than drinks.it is served at any time for the guests. They are the most common reasons including personal preferences and health considerations. Alcoholic beverages are divided into many verities like mineral, hot water, cold, carbonated, nonalcoholic behave rages, and soft drinks there are some common behave rages are example such as aerated waters, mineral water, juices, squashes, syrups, tonics, soda, Pepsi, coke, root beer, etc Recent developments include: In April 2023, Chamberlain Coffee, a pioneering coffee lifestyle brand, declared the unveiling of its novel range of ready-to-consume plant-based cold brew lattes. The novel product is offered as cinnamon bun latte, mocha latte, vanilla latte, and traditional cold brew latte flavors. The corporation partnered up with Walmart to provide its products across the U.S. , In January 2023, Coca-Cola introduced a range of juice beverages intended to be consumed with and without alcohol. The Simply Mixology drinks are accessible in three flavors such as Strawberry Guava Mojito, Lime Margarita, and Peach Sour. , In December 2022, Nestlé launched animal-free dairy drinks under the Cowabunga brand in six San Francisco grocery stores, in the U.S. The offerings, available in two flavors—plain milk and chocolate, feature animal-free protein created by the U.S. start-up Perfect Day. .

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Non-Alcoholic Beverages Market Size 2025-2029

The non-alcoholic beverages market size is forecast to increase by USD 294.8 billion at a CAGR of 5.4% between 2024 and 2029.

The market is characterized by a dynamic business landscape, driven by several key factors. Firstly, the market witnesses frequent product launches by companies, reflecting the intense competition and innovation-driven approach. This trend underscores the importance of staying abreast of consumer preferences and trends. Secondly, there is an increased focus on sustainable packaging in the non-alcoholic beverages industry. As consumers become more environmentally conscious, companies are responding by adopting eco-friendly packaging solutions. The market also caters to various dietary preferences, with dairy-free milk alternatives and sugar substitutes gaining traction. This shift not only appeals to the growing eco-conscious consumer base but also positions brands as responsible market players. However, the market is not without challenges.
To counter this, non-alcoholic beverage companies must differentiate themselves by offering unique flavors, health benefits, and innovative product formats. Health and wellness trends have led to the growth of plant-based beverages, energy drinks, and ph-balanced options. The market is a vibrant and evolving industry, shaped by consumer preferences, sustainability trends, and intense competition. Companies seeking to capitalize on market opportunities must stay agile, innovative, and responsive to changing consumer demands while navigating the challenges posed by competition and shifting market dynamics.

What will be the Size of the Non-Alcoholic Beverages Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The non-alcoholic beverage market is witnessing significant trends, with coffee extracts and tea extracts gaining popularity due to their rich flavors and health benefits. Responsible and ethical sourcing is a priority for retailers, leading to partnerships with suppliers who use natural extracts and fruit concentrates. Nutritional labeling and product lifecycle management are essential for meeting consumer demands and regulatory compliance. Sales forecasting and inventory management help companies optimize supply chain operations and reduce water usage. Pricing models and quality control testing ensure profitability and customer satisfaction. Sustainability initiatives, such as recycling programs and carbon footprint reduction, are crucial for minimizing environmental impact.

Herbal extracts, vegetable juices, and flavor compounds add diversity to the market. Digital and social media marketing strategies expand reach, while distribution networks and supply chain optimization streamline logistics. Health claims and sensory evaluation drive innovation, with aseptic processing, high-pressure processing, and UV sterilization ensuring product safety and shelf life. Market research and packaging innovations keep pace with consumer preferences, while energy consumption and waste management remain key areas for improvement. The competition from alcoholic beverages poses a significant threat, as consumers often perceive these as more exciting and indulgent alternatives.

How is this Non-Alcoholic Beverages Industry segmented?

The non-alcoholic beverages industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Non-carbonated
  Carbonated


Distribution Channel

  Offline
  Online


Packaging

  Bottles
  Cans
  Tetra pak
  Pouches


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The non-carbonated segment is estimated to witness significant growth during the forecast period. The non-carbonated segment of the market is witnessing notable growth due to evolving consumer preferences towards healthier, natural drink options. Juices and juice concentrates, a significant part of this category, have gained traction among health-conscious consumers seeking alternatives to sugary sodas and alcoholic beverages. The increasing awareness of the health implications of sugar consumption and artificial ingredients is driving this trend. Consumers are now drawn to beverages perceived as more natural, with clear labels and functional benefits, which often align with ethical and environmental concerns. Innovative flavors and premium positioning have further elevated non-alcoholic beverages, making them appealing alternatives in social settings where alc

The global market size of Non-alcoholic Beverages is $XX million in 2018 with XX CAGR from 2014 to 2018, and it is expected to reach $XX million by the end of 2024 with a CAGR of XX% from 2019 to 2024.
Global Non-alcoholic Beverages Market Report 2019 - Market Size, Share, Price, Trend and Forecast is a professional and in-depth study on the current state of the global Non-alcoholic Beverages industry. The key insights of the report:
1.The report provides key statistics on the market status of the Non-alcoholic Beverages manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry.
2.The report provides a basic overview of the industry including its definition, applications and manufacturing technology.
3.The report presents the company profile, product specifications, capacity, production value, and 2013-2018 market shares for key vendors.
4.The total market is further divided by company, by country, and by application/type for the competitive landscape analysis.
5.The report estimates 2019-2024 market development trends of Non-alcoholic Beverages industry.
6.Analysis of upstream raw materials, downstream demand, and current market dynamics is also carried out
7.The report makes some important proposals for a new project of Non-alcoholic Beverages Industry before evaluating its feasibility.
There are 4 key segments covered in this report: competitor segment, product type segment, end use/application segment and geography segment.
For competitor segment, the report includes global key players of Non-alcoholic Beverages as well as some small players. At least 12 companies are included:
* PepsiCo
* The Coca-Cola
* Suntory Beverage & Food
* Dr Pepper Snapple Group
* Arca Continental
* Ito En
For complete companies list, please ask for sample pages.
The information for each competitor includes:
* Company Profile
* Main Business Information
* SWOT Analysis
* Sales, Revenue, Price and Gross Margin
* Market Share

For product type segment, this report listed main product type of Non-alcoholic Beverages market
* Product Type I
* Product Type II
* Product Type III

For end use/application segment, this report focuses on the status and outlook for key applications. End users sre also listed.
* Convenience Stores
* E-commerce
* Hypermarket and Supermarket
* Others

For geography segment, regional supply, application-wise and type-wise demand, major players, price is presented from 2013 to 2023. This report covers following regions:
* North America
* South America
* Asia & Pacific
* Europe
* MEA (Middle East and Africa)
The key countries in each region are taken into consideration as well, such as United States, China, Japan, India, Korea, ASEAN, Germany, France, UK, Italy, Spain, CIS, and Brazil etc.

Reasons to Purchase this Report:
* Analyzing the outlook of the market with the recent trends and SWOT analysis
* Market dynamics scenario, along with growth opportunities of the market in the years to come
* Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
* Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
* Market value (USD Million) and volume (Units Million) data for each segment and sub-segment
* Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
* Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
* 1-year analyst support, along with the data support in excel format.
We also can offer customized report to fulfill special requirements of our clients. Regional and Countries report can be provided as well.

In 2023, the number of establishments in the soft drinks and non-alcoholic beverages manufacturing sector in Mexico amounted to **, three less than a year earlier.

The global alcoholic and non-alcoholic beverage market is a dynamic sector characterized by significant growth and evolving consumer preferences. While precise market size figures are not provided, we can infer substantial value given the presence of major multinational players like Anheuser-Busch, Diageo, Coca-Cola, and PepsiCo. The market's substantial size is driven by several factors, including rising disposable incomes in emerging economies, increasing urbanization leading to higher consumption outside the home, and the proliferation of innovative product offerings catering to health-conscious and experience-seeking consumers. Growth is further fueled by strategic marketing campaigns, brand extensions, and the ongoing development of new flavors and formats. However, the market also faces challenges such as stricter regulations on alcohol consumption, growing concerns about sugar content in beverages, and the increasing popularity of healthier alternatives like water and functional drinks. The market segmentation reveals a wide range of products, encompassing beer, wine, spirits, soft drinks, juices, energy drinks, and bottled water. Competition is fierce, with established players constantly vying for market share through mergers, acquisitions, and product diversification. The forecast period (2025-2033) presents both opportunities and risks. The continued rise of health and wellness trends will likely lead to increased demand for low-sugar, organic, and functional beverages. Simultaneously, the premiumization of alcoholic beverages and the emergence of craft breweries and distilleries will drive growth in specific segments. Companies are adapting their strategies to address these trends, focusing on sustainability, ethical sourcing, and personalized consumer experiences. Successful companies will be those that can effectively balance innovation, brand building, and efficient supply chain management to navigate the evolving regulatory environment and changing consumer expectations within this lucrative market. The inclusion of companies like Nestlé and Unilever underscores the importance of diversification within the beverage sector, with both food and beverage giants expanding their product portfolios to capitalize on market trends.

Global non-alcoholic beverage market is expected to generate revenue of around USD 1751.47 billion by 2032, growing at a CAGR of around 7.65% between 2024 and 2032

Japan non-alcoholic beverage market size reached USD 37.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 75.8 Billion by 2033, exhibiting a growth rate (CAGR) of 7.70% during 2025-2033. The increasing demand for healthier beverage options that are low in sugar, free from artificial additives, and offer functional benefits like hydration, vitamins, or antioxidants, is primarily driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type, packaging type, and distribution channel.

By 2035, the Non-Alcoholic Beverages Market is estimated to expand to USD 2,825.7 Billion, showcasing a robust CAGR of 7.2% between 2025 and 2035, starting from a valuation of USD 1,315.2 Billion in 2024.

The global alcoholic and non-alcoholic beverage market is a dynamic and expansive sector, projected to experience significant growth over the forecast period (2025-2033). While precise market size figures are unavailable, industry reports suggest a substantial market value, potentially exceeding several hundred billion dollars in 2025, considering the presence of major players like Coca-Cola, PepsiCo, and Anheuser-Busch. This growth is fueled by several key drivers, including increasing disposable incomes in emerging economies, changing consumer preferences toward healthier options (driving the non-alcoholic segment), and the ongoing evolution of beverage innovation, with new flavors, functional beverages, and premium offerings constantly entering the market. The market is segmented by beverage type (e.g., beer, wine, spirits, soft drinks, bottled water, juices), distribution channel (retail, foodservice), and region. Competitive intensity is high, with both multinational corporations and smaller, niche players vying for market share. The market faces some restraints, including health concerns related to excessive alcohol consumption impacting the alcoholic beverage segment, rising raw material costs, and evolving regulatory environments. The market's future trajectory will be shaped by several significant trends. Health and wellness remain a primary focus, with consumers increasingly seeking low-sugar, organic, and functional beverages. Sustainability initiatives, addressing environmental concerns and responsible sourcing, are gaining traction within the industry. Premiumization, the demand for higher-quality and more sophisticated beverages, continues to drive growth in specific categories. E-commerce and direct-to-consumer sales are transforming distribution channels, while personalized marketing and targeted advertising are becoming increasingly influential. Regional variations in consumption patterns and regulatory landscapes will continue to shape market dynamics. Analyzing these aspects provides a comprehensive understanding of the competitive landscape and potential growth opportunities in the alcoholic and non-alcoholic beverage market.

The global alcoholic and non-alcoholic beverage market is a dynamic sector characterized by significant growth and evolving consumer preferences. Let's assume, for illustrative purposes, a 2025 market size of $1.5 trillion, with a Compound Annual Growth Rate (CAGR) of 5% projected from 2025 to 2033. This robust growth is fueled by several key drivers, including rising disposable incomes in emerging economies, increasing urbanization leading to higher consumption outside the home, and the growing popularity of premium and functional beverages. Health and wellness trends are significantly impacting the market, with a surge in demand for low-sugar, low-calorie, and functional drinks, like enhanced waters and organic juices. This is particularly evident in the non-alcoholic segment, where innovation in flavors and ingredients is driving growth. Conversely, growing health consciousness is also affecting the alcoholic beverage segment, with increased demand for lower-alcohol options and ready-to-drink (RTD) cocktails. The market faces some restraints, including fluctuating raw material prices, stringent regulations on alcohol content and marketing, and increasing consumer awareness of the health implications of excessive alcohol consumption. The market is segmented by various factors, including product type (beer, wine, spirits, soft drinks, juices, bottled water, etc.), distribution channel (retail, foodservice, online), and region. Major players such as Anheuser-Busch, Diageo, Coca-Cola, and PepsiCo dominate the market, leveraging their strong brands and extensive distribution networks. However, smaller, niche players are also gaining traction by catering to specific consumer preferences, such as organic, craft, or functional beverages. Regional variations in consumption patterns and preferences are significant, with developed markets showing a trend towards premiumization and health-conscious choices, while emerging markets exhibit high growth potential driven by increased affordability and changing lifestyles. The forecast period of 2025-2033 suggests continued expansion, albeit potentially at a moderated pace as the market matures. This dynamic landscape presents both opportunities and challenges for companies operating in this sector. Successful players will need to adapt to changing consumer demands, innovate constantly, and effectively navigate regulatory hurdles.

The non-alcoholic beverage market, valued at $1659.2 million in 2025, is projected to experience steady growth with a Compound Annual Growth Rate (CAGR) of 2.4% from 2025 to 2033. This growth is driven by several key factors. The increasing health consciousness among consumers is fueling demand for healthier alternatives like fruit juices, sparkling water, and functional beverages. Simultaneously, a growing preference for convenient and on-the-go consumption options is boosting the ready-to-drink segment. Innovation within the industry, such as the introduction of new flavors, functional ingredients (e.g., probiotics, vitamins), and sustainable packaging, continues to attract and retain consumers. Furthermore, the rising disposable incomes in emerging economies are expanding market penetration, particularly for premium and specialized non-alcoholic drinks. However, the market faces challenges such as fluctuating raw material prices and increasing competition among established players and emerging brands. Effective marketing and branding, coupled with product diversification to cater to diverse consumer preferences, will be crucial for success in this dynamic market. The competitive landscape is highly fragmented, with major players like PepsiCo, Coca-Cola, Nestle, and others vying for market share. These established companies leverage their extensive distribution networks and strong brand recognition to maintain their dominant positions. However, the growing popularity of artisanal and locally sourced beverages presents opportunities for smaller, niche players to capture market segments with unique offerings and strong brand stories. The success of these smaller brands depends on their ability to effectively communicate their value proposition and build brand loyalty. Regional variations in consumer preferences and regulatory landscapes also influence market dynamics, requiring companies to tailor their strategies accordingly. Looking ahead, the continued focus on health, sustainability, and innovation will shape the future trajectory of the non-alcoholic drinks market.

United States non-alcoholic drinks market is expected to expand in the forecasted period, and will benefit from the continuously growing development of products with unique flavors and innovative packing by companies, and increasing adoption of non-alcoholic drinks.

The Africa non-alcoholic beverages market size reached USD 97.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 209.1 Billion by 2033, exhibiting a growth rate (CAGR) of 7.9% during 2025-2033.

IMARC Group provides an analysis of the key trends in each sub-segment of the Africa non-alcoholic beverages market report, along with forecasts at the regional and country level from 2025-2033. Our report has categorized the market based on product type, category, packaging type, distribution channel and end user.

The non-alcoholic beverage market is a dynamic and expansive sector, projected to experience robust growth over the forecast period (2025-2033). While precise figures for market size and CAGR are unavailable, considering the presence of major players like PepsiCo, Coca-Cola, and Nestle, alongside a diverse range of smaller brands focusing on niche segments (e.g., organic, functional beverages), we can reasonably estimate a substantial market value. The market's growth is driven by several factors, including increasing health consciousness leading to demand for healthier alternatives like functional drinks and juices, the rise in disposable incomes globally fueling higher consumption, and the increasing popularity of convenient, ready-to-drink options. Emerging trends include the expansion of plant-based and sustainable options, personalized beverages tailored to individual needs and preferences, and a growing focus on innovative packaging for improved sustainability. However, challenges like fluctuating raw material prices and the intense competition from established players and new entrants create restraints on market growth. Segmentation within the market is diverse, encompassing carbonated soft drinks, juices, bottled water, energy drinks, ready-to-drink tea and coffee, and functional beverages. Regional variations in consumption patterns and preferences will significantly influence market performance. The competitive landscape is characterized by a mix of global giants and smaller, specialized companies. Established players leverage their extensive distribution networks and brand recognition, while smaller companies focus on innovation and niche markets to gain market share. The forecast period will likely see mergers and acquisitions, product innovation, and strategic partnerships as key strategies employed to enhance market positioning. Growth in specific segments, particularly functional beverages and plant-based options, is expected to outpace the overall market growth rate. Understanding consumer preferences related to health, sustainability, and convenience will be crucial for companies looking to succeed in this dynamic market. Geographical expansion into emerging markets will also play a vital role in driving overall market growth in the coming years.

The global non-alcoholic beverage market is a dynamic and expansive sector, projected to reach a substantial market size, exhibiting robust growth. Based on a Compound Annual Growth Rate (CAGR) of 4.70% from 2019 to 2024, and assuming a consistent growth trajectory, the market is estimated to be worth several billion dollars in 2025. This growth is fueled by several key drivers including the increasing health consciousness leading to demand for healthier options like fruit juices and functional beverages; rising disposable incomes in emerging economies driving consumption; and innovative product launches incorporating natural ingredients, exotic flavors, and convenient packaging formats. The market is segmented by product type (carbonated soft drinks, juices, bottled water, energy drinks, ready-to-drink teas and coffees, etc.), distribution channel (supermarkets, convenience stores, online retailers), and region. Major players like Nestle SA, Coca-Cola Company, PepsiCo Inc., and Red Bull GmbH dominate the market through extensive distribution networks and strong brand recognition. However, smaller, specialized companies are also gaining traction by focusing on niche segments like organic, functional, and premium beverages. While increasing competition and fluctuating raw material prices present challenges, the market’s overall growth trajectory remains positive. The forecast period from 2025 to 2033 anticipates continued expansion, driven by evolving consumer preferences and the emergence of new product categories within the non-alcoholic beverage landscape. The focus on sustainability and ethical sourcing is also likely to shape the market in the coming years. Key drivers for this market are: Increasing Health Consciousness Among Consumers, Increasing Demand for Vegan Food Products. Potential restraints include: Poor Supply Chain. Notable trends are: Strong Demand from Fitness Conscious Consumers.

The global non-alcoholic beverage market is experiencing robust growth, driven by increasing health consciousness, rising disposable incomes, and the expanding popularity of sophisticated non-alcoholic alternatives to traditional alcoholic drinks. The market, segmented by application (online sales, catering, convenience stores) and type (pineapple beer, milk beer, kvass, others), shows significant potential across various regions. While precise market sizing data is unavailable, a reasonable estimate based on publicly available reports for similar markets and considering a CAGR (let's assume a conservative 7% based on industry trends), suggests a 2025 market value of approximately $50 billion USD. This figure is projected to increase substantially by 2033, driven primarily by the increasing demand for healthier options in developed nations and the burgeoning middle class in developing economies, fueling consumption across diverse product categories. The convenience store channel is expected to dominate in terms of sales volume due to its widespread accessibility and impulse purchasing behavior. However, online sales are exhibiting the fastest growth rate, mirroring the overall e-commerce expansion. Key players like Asahi Breweries, Suntory Holdings, and Heineken N.V., along with emerging brands focusing on innovative flavors and functional benefits, are shaping the market landscape. Competitive intensity is high, with companies investing heavily in research and development to create appealing and diverse non-alcoholic alternatives. Growth is further fueled by several key trends: the increasing awareness of the negative health impacts of excessive alcohol consumption, the growing popularity of "sober curious" lifestyles, and the demand for healthier alternatives within the food and beverage industry. While regulatory hurdles and consumer perceptions remain challenges in some regions, the overall market outlook is positive. The diverse range of products available, from sophisticated non-alcoholic beers and wines to innovative functional beverages, caters to a broad spectrum of consumer preferences. The market's success is contingent upon continued innovation, strategic partnerships, and effective marketing campaigns highlighting the health benefits and enjoyment aspects of these non-alcoholic options. This dynamic market continues to attract investment and presents lucrative opportunities for both established players and new entrants.

The Middle East and Africa Non-Alcoholic Beverages Market size was valued at 80.07 million in 2023 and is projected to reach USD XXX Million by 2032, exhibiting a CAGR of 7.70 % during the forecast periods. The MEA non-alcoholic beverages market is fast on the tracks of growth, driven by health consciousness and rising disposable incomes. The market offers a range of products such as juices, soft drinks, and functional beverages, touting natural ingredients and added health benefits; these beverages are relished at homes, workplaces, and social gatherings. They come in types such as carbonated drinks, fruit juices, energy drinks, and dairy-based beverages, all backed by advanced technologies in production and packaging to ensure quality and a longer shelf life. It boosts local economies, allows for healthier lifestyles, and furthers sustainability in terms of packaging and sourcing locally to make available to the consumer a health-based repertoire of options. Key drivers for this market are: Growing Demand for Nutricosmetics Among Millennials, Growing Beauty and Wellness Trend. Potential restraints include: Stringent Government Regulations and Product Guidelines. Notable trends are: Non-Alcoholic Beverages Remained the Most Promising Segment.