The revenue of the non-alcoholic drinks market in Australia and Oceania amounted to nearly 26.2 billion U.S. dollars in 2025, according to the Statista Consumer Market Outlook. Soft drinks were the largest segment of non-alcoholic drinks in Australia and Oceania, with over 15 billion U.S. dollars in revenue in 2025.

Discover the latest trends in the non-alcoholic beverage market in Australia, as consumption continues to rise without milk. With an expected growth in market volume and value over the next decade, find out what to expect in this booming industry.

China is leading the ranking by combined volume in the non-alcoholic drinks market, recording ***** billion litres. Following closely behind is the United States with ***** billion litres, while Australia is trailing the ranking with *** billion litres, resulting in a difference of ***** billion litres to the ranking leader, China. Find other insights concerning similar markets and segments, such as a ranking by country regarding per capita sales volume in the bottled water segment of the non-alcoholic drinks market and a ranking of subsegments in Australia regarding revenue in the Non-Alcoholic Drinks market as a whole.The Statista Market Insights cover a broad range of additional markets.

The Non-Alcoholic Beverages eCommerce market in Australia is predicted to reach US$2,235.4m revenue by 2025, reflecting an estimated growth rate of 12% compared to 2024.

Market Size for Australia Alcoholic Beverage Industry on the Basis of Revenue in USD Billion, 2018-2024 In 2023, Treasury Wine Estates launched a new range of organic wines to cater to growing consumer demand for sustainable and healthier drink options. Key regions such as New South Wales, Victoria, and Queensland are significant markets due to their high population densities and robust hospitality industries. The Australia alcoholic drinks market reached a valuation of AUD 20 billion in 2023, driven by a growing population of legal drinking age, increased consumer preference for premium drinks, and a shift towards healthier alcoholic options such as low- and non-alcoholic beverages. Major players in this market include Carlton & United Breweries, Lion, Accolade Wines, and Treasury Wine Estates. These companies are known for their strong distribution networks, diversified product portfolios, and innovative marketing strategies.

The combined revenue per capita in the 'Soft Drinks' segment of the non-alcoholic drinks market in Australia was forecast to continuously increase between 2025 and 2029 by in total 26.8 U.S. dollars (+5.45 percent). After the ninth consecutive increasing year, the combined revenue per capita is estimated to reach 518.29 U.S. dollars and therefore a new peak in 2029. Find further information concerning the volume per Capita, combined in the non-alcoholic drinks market in the United States and the revenue per capita, combined in the 'Carbonated Soft Drinks' segment of the non-alcoholic drinks market in Ireland. The Statista Market Insights cover a broad range of additional markets.

Discover the latest trends in the non-sugary non-alcoholic beverage market in Australia and how it is expected to grow over the next decade. Find out the projected market volume and value by 2035.

The Australian Non-Alcoholic Malt Beverages market is estimated to be worth USD 88.7 million by 2025 and is projected to reach a value of USD 308.4 million by 2035, growing at a CAGR of 13.3% over the assessment period 2025 to 2035.

The Other Non-Alcoholic Beverages eCommerce market in Australia is predicted to reach US$195.5m revenue by 2025, reflecting an estimated growth rate of 11% compared to 2024.

In 2025, Australia's non-alcoholic beer market revenue amounted to around 253 million U.S. dollars. The revenue of the alcohol-free beer market in Australia is expected to increase and reach approximately 314 million U.S. dollars by 2029.

The Australian market for non-alcoholic beverages, not containing milk fell slightly to $1.9B in 2024, with a decrease of -2.9% against the previous year. Overall, consumption showed a relatively flat trend pattern. Non-alcoholic beverage, not containing milk consumption peaked at $2.8B in 2016; however, from 2017 to 2024, consumption failed to regain momentum.

The Soft Drink Manufacturing industry is experiencing significant changes. As consumers prioritise their health and wellness, demand for traditional high-sugar soft drinks continues to decline, with demand shifting towards sugar-free, functional and natural alternatives. This trend is evident in the growing popularity of zero-sugar beverages, kombucha and flavoured water, while high-sugar CSDs face diminishing sales. Meanwhile, demand from supermarkets and grocery stores has faced challenges from expanding ranges of private-label soft drinks and health-conscious beverage alternatives. Private-label products, along with imported beverages, have intensified price competition, challenging domestic manufacturers’ market shares. Manufacturers have invested in automation and sustainability initiatives, which have helped streamline their operations and reduce costs. However, rising raw material prices and intense competition have continued to pressure profit. Mounting consumer demand for premium and functional beverages has led major brands like Coca-Cola and Asahi to diversify their portfolios with innovative products like prebiotic sodas and low-sugar options. Industry revenue is expected to have fallen at an annualised 1.9% over the five years through 2024-25 to $3.8 billion. This includes an anticipated dip of 2.9% in 2024-25 as rising health consciousness weighs on demand. Sustainability and operational efficiency are becoming critical factors as manufacturers seek to balance cost pressures with the need to deliver high-quality, innovative products that resonate with consumers' preferences. In the coming years, the industry’s landscape will shift as economic conditions improve and disposable incomes rise. Demand for premium, functional and health-focused beverages will continue to grow, expanding manufacturers' revenue opportunities. Health-conscious consumers will increasingly favour products with natural ingredients and added benefits, prompting companies to invest in research and development to reformulate existing products and launch new lines. Manufacturers will leverage advanced technologies, including AI and Internet of Things (IoT), to optimise production, enhance quality and engage consumers through personalised marketing campaigns. Also, the trend towards sustainability will intensify, with companies projected to adopt eco-friendly packaging and reduce their environmental footprint to meet regulatory requirements and consumer expectations. As competition from imports and private-label brands persists, domestic players will need to focus on innovation and operational efficiency to maintain profitability. By embracing these shifts, the industry will position itself for long-term growth and resilience in an increasingly competitive and health-driven market. Revenue is forecast to rebound at an annualised 0.4% over the five years through 2029-30 to $3.9 billion.

Low-alcohol Beverages Market Outlook

The global market size for low-alcohol beverages was valued at approximately $1.2 billion in 2023 and is projected to reach around $2.8 billion by 2032, growing at a CAGR of 9.5%. The growth of the low-alcohol beverages market is driven by increasing consumer preference for healthier lifestyle choices and a rising trend in moderation drinking.

The growth of the low-alcohol beverages market can be attributed to several factors. First, there is a global shift towards health and wellness, which has led consumers to seek out products that offer the enjoyment of alcoholic beverages with reduced alcohol content. This trend is particularly strong among millennials and Generation Z, who prioritize health and well-being and are more likely to experiment with new products. Additionally, the increasing awareness of the harmful effects of excessive alcohol consumption has further fueled demand for low-alcohol alternatives. Public health campaigns and educational programs highlighting the benefits of moderate drinking have also played a significant role in driving market growth.

Second, the innovation and diversification within the beverage industry have contributed to the expansion of the low-alcohol beverages market. Manufacturers are investing in research and development to create new flavors, formulations, and packaging formats that appeal to a broad range of consumers. The introduction of innovative products such as flavored low-alcohol beers, wines, and ready-to-drink (RTD) cocktails has significantly expanded the market. Moreover, advancements in production technology have allowed for better taste profiles and improved quality of low-alcohol beverages, making them more appealing to traditional alcohol consumers.

Third, the growing trend of socializing and drinking in moderation has propelled the demand for low-alcohol beverages. Many consumers prefer to enjoy social occasions without the adverse effects of high alcohol intake, such as hangovers and impaired judgment. This has led to the popularity of low-alcohol options in social settings, as they provide a balanced experience that allows individuals to remain sociable and responsible. Additionally, the rise of sober-curious and alcohol-free movements has encouraged people to explore low-alcohol and alcohol-free alternatives, further boosting market growth.

The rise of RTD Alcoholic Beverage options has been a significant driver in the low-alcohol market, offering consumers a convenient and enjoyable way to partake in social drinking without the high alcohol content. These beverages, often pre-mixed and packaged for immediate consumption, appeal to a wide audience seeking quick and easy solutions for their drinking needs. The versatility of RTD products allows them to fit seamlessly into various social settings, from casual gatherings to more formal events. As the demand for healthier lifestyle choices increases, RTD alcoholic beverages provide a balanced option that satisfies the desire for flavor and refreshment while promoting moderation. The innovation in flavors and packaging has further propelled their popularity, making them a staple in the evolving landscape of low-alcohol beverages.

From a regional perspective, the low-alcohol beverages market is experiencing growth across various regions, with Europe leading the way. The European market is driven by countries like the UK, Germany, and France, where there is a strong demand for low-alcohol beers and wines. North America follows closely, with the United States and Canada showing significant growth potential due to increasing health consciousness and changing consumer preferences. The Asia Pacific region is also witnessing rapid market growth, particularly in countries like China, Japan, and Australia, where the trend towards healthier beverages is gaining momentum. Latin America and the Middle East & Africa regions, while still emerging markets, are also expected to see growth due to rising urbanization and increasing disposable incomes.

Product Type Analysis

The low-alcohol beer segment is one of the most significant contributors to the overall market. With increasing consumer interest in healthier and lighter beverage options, the demand for low-alcohol beer has surged. Breweries have responded by introducing a wide range of low-alcohol and non-alcoholic beer options that cater to different tastes and preferences. These offerings often include lagers, ales, and craft beers with reduced alcohol

The Asia-Pacific fermented drinks market, valued at approximately $XX million in 2025, is projected to experience robust growth, driven by increasing health consciousness, rising disposable incomes, and a burgeoning preference for functional beverages. The 5% CAGR indicates a steady expansion through 2033, fueled by several key factors. The growing popularity of kombucha and kefir, categorized under non-alcoholic fermented drinks, is a significant driver, alongside the continued demand for traditional alcoholic fermented beverages. The off-trade channel (supermarkets, convenience stores, specialty stores) is expected to dominate distribution, reflecting the increasing accessibility of these products. Market segmentation reveals significant regional variations: India and China, with their vast populations and evolving consumer preferences, are poised for substantial growth, while established markets like Japan and Australia contribute consistent demand. Health benefits associated with fermented drinks, such as improved gut health and boosted immunity, are powerful marketing points, driving consumer adoption across all segments. Competition is fierce, with established multinational players like Nestle and Danone alongside regional breweries and specialized kombucha/kefir producers. While challenges exist, such as fluctuating raw material prices and maintaining consistent product quality, the overall market outlook remains positive, indicating a promising future for fermented beverage brands within the Asia-Pacific region. Further growth opportunities lie in product innovation, focusing on novel flavors, convenient packaging, and premiumization strategies to cater to the evolving demands of health-conscious consumers. The APAC fermented drinks market presents lucrative investment opportunities across various segments. While data for individual countries within the APAC region is absent, logical estimations based on market trends would show India and China exhibiting significantly higher growth rates compared to Japan and Australia. This is due to their larger populations and rising middle class with increased spending power on premium and functional foods and beverages. The "Rest of Asia Pacific" segment will demonstrate moderate growth, reflective of diverse consumption patterns across these nations. The alcoholic beverages segment will likely maintain a steady growth trajectory, benefiting from established consumer habits, while the non-alcoholic segment, especially kombucha and kefir, will showcase faster growth fueled by the health and wellness trend. The on-trade segment (restaurants, bars) will see moderate growth, influenced by evolving consumer behavior and the expansion of food service industries. Effective marketing strategies emphasizing the health benefits and unique taste profiles of fermented drinks are crucial for success in this competitive market. Notable trends are: Increase in Demand for Functional Beverages.

The revenue is forecast to experience significant growth in all segments in 2029. As part of the positive trend, the revenue reaches the maximum value for all three different segments at the end of the comparison period. Particularly noteworthy is the segment Non-Alcoholic Drinks, which has the highest value of 3.6 billion U.S. dollars. Find further statistics on other topics such as a comparison of the average revenue per user in Japan and a comparison of the number of users in Russia. The Statista Market Insights cover a broad range of additional markets.

For the fourth year in a row, the market for non-alcoholic beverages, not containing milk in Australia and Oceania recorded decline in sales value, which decreased by -1.9% to $2.3B in 2024. In general, consumption showed a relatively flat trend pattern. Over the period under review, the market hit record highs at $3.2B in 2016; however, from 2017 to 2024, consumption failed to regain momentum.

Liquor retailers have endured several challenges in recent years, including rising health consciousness, volatile per capita alcohol consumption, and mounting internal and external competitive pressures. However, ongoing growth in the population aged 18 and older and rising consumer demand for higher-value premium beverages have offset these factors. The pandemic significantly affected the industry's revenue performance over the past few years. Panic buying and lockdowns boosted revenue growth over the three years through 2021-22. Revenue falls in subsequent years have been due to normalising conditions post-pandemic. Demand has also taken a hit as consumers feel the pinch of inflation and rising interest rates. Overall, revenue is expected to rise at an annualised 0.4% over the five years through 2024-25, to $18.1 billion. This includes an anticipated drop of 2.6% in 2024-25. The two largest liquor retailers’ – Endeavour Group and Coles – market dominance has waned. Smaller independent businesses have increasingly joined retail banner groups, enhancing their buying power and marketing capabilities. The industry has also faced rising competition from online liquor retailers, whose sales are excluded from the industry. This competition has hampered growth for liquor retailers that still predominantly rely on in-person sales from their bricks-and-mortar stores. This factor, combined with rising upstream manufacturing costs, has seen profit margins drop over the period. However, this fall has been constrained as more independent bottle shops join buying groups. Liquor retailing revenue is projected to grow marginally over the next few years. With more independent liquor retailers set to join the industry or form banner groups, Endeavour Group and Coles will face intensifying competition for their market dominance. However, there will still be room for well-located, customer-driven, independent retailers that focus on high-margin, niche and premium products and services. Industry revenue is forecast to rise at an annualised 0.6% over the five years through 2029-30, to reach $18.6 billion.

According to Cognitive Market Research, the Asia-Pacific Non-Alcoholic Wines Market Size will be USD 7.7 Billion in 2023 and is set to achieve a market size of USD 14.35 Billion by the end of 2031 growing at a CAGR of 10.5% from 2024 to 2031

Introduction of Non-Alcoholic Wines Market

According to Cognitive Market Research, Asia-Pacific is projected to grow at a CAGR of XX% over the period The growth in health issues related to excessive alcohol drinking has resulted in a trend towards healthier lifestyles and an increase in non-alcoholic alternatives. Japan, with a dwindling population and a decline in youthful alcohol usage, is responding to this desire by producing non-alcoholic wine, with Kirin Holdings Co. serving as a noteworthy example.

China - In 2024, the Non-Alcoholic Wines market in China generated a revenue of US$XXbn. China exported 1.6K non-alcoholic beverage shipments to 332 buyers, with most exported to Russia, the US, and Chile. Ukraine, South Africa, and the US were the top three exporters, with Ukraine having the most shipments at 35,638, followed by South Africa at 33,012 and the US at 14,724. (Source-https://www.volza.com/p/non-alcoholic-beverage/export/export-from-china/)

India - In 2024, the Non-Alcoholic Wines market in India generated a revenue of US$XXbn. Volza's Global Export data shows that 16 World Exporters exported 240 non-alcoholic wine shipments to 11 India Buyers. The top three exporters are Germany (8,283), followed by the Netherlands (6,293) and Italy (5,796). The top three countries are the Netherlands and Germany. (Source-https://www.volza.com/p/non-alcoholic-wine/export/cod-india/) India imports 240 non-alcoholic wine shipments from 11 importers from 16 suppliers, primarily from Spain, Australia, and the UK. The top three importers are the Netherlands (5,138), Germany (3,555), and France (2,685), with the Netherlands, Germany, and France being the top three importers. (Source-https://www.volza.com/p/non-alcoholic-wine/import/import-in-india/)

In 2023, supplies from abroad of non-alcoholic beverages, not containing milk decreased by -23.4% to 55M litres, falling for the second consecutive year after two years of growth.

The global fermented drinks market, valued at $2.27 billion in 2025, is poised for robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 6.20% from 2025 to 2033. This expansion is driven by several key factors. Increasing consumer awareness of the health benefits associated with fermented beverages, such as improved gut health and boosted immunity, fuels significant demand. The rising popularity of functional foods and beverages, emphasizing natural ingredients and probiotics, further contributes to market growth. Moreover, the diverse range of fermented drinks available, encompassing alcoholic options like kombucha and kefir alongside non-alcoholic varieties, caters to a broad consumer base. The market is segmented by type (alcoholic and non-alcoholic, with sub-categories like kombucha and kefir) and distribution channels (on-trade, off-trade including supermarkets, convenience stores, specialty stores, and online retail). The proliferation of online retail channels expands market reach, while the on-trade segment, encompassing restaurants and bars, provides significant revenue streams. Leading players like Anheuser-Busch InBev, Nestle, and Danone are actively investing in this space, driving innovation and expanding product portfolios. Geographic expansion, particularly in emerging markets, presents further growth opportunities. The market's growth is not without challenges. Fluctuations in raw material prices, particularly for fruits and grains used in fermentation, can impact profitability. Maintaining consistent product quality and addressing consumer concerns about potential side effects associated with some fermented beverages are also crucial considerations. Furthermore, competition from other beverage categories necessitates ongoing innovation and strategic marketing efforts to maintain market share. The ongoing exploration of new flavors, functional ingredients, and sustainable packaging options will be critical for market players to capitalize on future growth opportunities. The increasing demand for convenient and ready-to-drink formats also presents both a challenge and an opportunity for brands to innovate packaging and distribution strategies. The projected market value for 2033 can be estimated by applying the CAGR to the 2025 value, indicating substantial future growth potential. Recent developments include: In March 2022, Nestlé USA stated that it would invest USD 675 million in the construction of a new beverage factory in Glendale, Arizona. Nestlé's investment increases its market position and improves its manufacturing capacity to satisfy rising customer demand for its goods as one of the top producers in the creamer and flavored milk categories., In August 2021, The Boston Beer Company and PepsiCo announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverages. The partnership unites Boston Beer's expertise in alcoholic drinks with one of PepsiCo's most iconic and beloved brands., In July 2021, Beam Suntory and The Boston Beer Company formed a long-term, strategic partnership to extend select iconic brands into some of the fastest-growing beverage alcohol segments., In Jule 2021, Remedy, a leading beverage brand in Australia, launched its line of live-cultured beverages, including kombucha, in the United States. The line is sugar-free and packed with healthy ingredients, including live active cultures, organic acids, and antioxidants. The company has made the beverage available in different flavors, including Ginger Lemon Kombucha, Peach Kombucha, Mixed Berry Kombucha, and Raspberry Lemonade Kombucha.. Notable trends are: Rising Demand for Probiotic and Prebiotic Food and Beverages.