In 2024, the international needs charity that received the largest amount of private donations in the U.S. was Good 360, with a total of around three billion U.S. dollars donated that year. Direct Relief and Habitat for Humanity International rounded off the top three in 2024, with private donations reaching 2.37 and 2.02 billion U.S. dollars respectively.

Nonprofit Fundraising Software Market Outlook

The global nonprofit fundraising software market size was valued at USD 5.6 billion in 2023 and is projected to reach USD 12.3 billion by 2032, registering a CAGR of 9.1% over the forecast period. The growth of this market is primarily driven by the increasing adoption of digital tools by nonprofits to enhance donor engagement and streamline fundraising operations. As the world becomes more interconnected and digital, nonprofits are seeking innovative strategies to increase their fundraising capabilities, making nonprofit fundraising software an essential component of modern philanthropic efforts.

The rapid digitization of nonprofit organizations plays a crucial role in the growth of the fundraising software market. With an increasing number of nonprofits adopting technology to automate and enhance their operations, the demand for sophisticated fundraising solutions has surged. These tools enable nonprofits to efficiently manage donor data, execute multi-channel campaigns, and analyze fundraising performance, thereby optimizing their fundraising strategies. Furthermore, the integration of artificial intelligence and machine learning in these software solutions is enabling organizations to gain deeper insights into donor behaviors and preferences, further driving market growth.

Another significant growth factor is the increasing emphasis on donor experience and engagement. TodayÂ’s donors expect personalized communication and seamless engagement with the causes they support. Nonprofit fundraising software allows organizations to tailor their outreach and engagement strategies to meet these expectations. Advanced features like donor segmentation, automated communication, and personalized outreach make it easier for nonprofits to build and maintain strong relationships with their supporters. As a result, organizations are better equipped to engage their donor base and encourage sustained financial support, contributing to the market's expansion.

The evolution of data security and privacy regulations is also shaping the nonprofit fundraising software market. Nonprofits handle sensitive donor information, making data protection a top priority. The introduction of stringent data privacy regulations, such as GDPR in Europe and CCPA in California, has prompted organizations to invest in software solutions that ensure compliance with these laws. Fundraising software with built-in security features and compliance capabilities is becoming increasingly important, as nonprofits seek to protect their donor data while maintaining trust and transparency with their supporters.

In addition to fundraising software, Non-profit Accounting Software plays a pivotal role in the operational efficiency of nonprofit organizations. This type of software is specifically designed to handle the unique financial needs of nonprofits, such as fund accounting, grant management, and compliance with various financial regulations. By providing accurate financial reporting and streamlined accounting processes, non-profit accounting software helps organizations maintain transparency and accountability with their stakeholders. This is crucial for building trust with donors and ensuring that funds are utilized effectively to support the organization's mission. As the demand for financial transparency increases, more nonprofits are turning to specialized accounting software to enhance their financial management capabilities.

Regionally, North America dominates the nonprofit fundraising software market, attributed to the high concentration of nonprofit organizations and advanced technology infrastructure in the region. However, emerging economies in the Asia Pacific region are experiencing significant growth, driven by increasing awareness and adoption of digital fundraising solutions among nonprofits. The rapid economic development and rising internet penetration in countries like India and China are expected to contribute to the market expansion in this region. Meanwhile, Europe remains a key market, with a strong focus on data privacy and security driving the adoption of compliant fundraising solutions.

Deployment Type Analysis

The deployment type segmentation of the nonprofit fundraising software market can be broadly categorized into cloud-based and on-premises solutions. Cloud-based deployment has gained significant traction in recent years due to its flexibility, scalability, and cost-effectiveness. As nonpr

In 2023, approximately one-third of nonprofit arts, culture, and humanities organizations in the United States saw a slight increase in individual contributions compared to the previous year. Many nonprofits in the U.S. reported no significant changes in revenue from individual donations.

Financial overview and grant giving statistics of Society for Non Profit Organizations

In 2022, 84 percent of BIPOC-led nonprofit organizations, and 90 percent of white-led nonprofit organizations in the U.S. received individual donations. That same year, 58 percent of BIPOC-led organizations reported receiving corporate donations, as opposed to 86 percent of white-led organizations.

Success.ai’s User Profiles Data for Nonprofit and NGO Leaders provides businesses, organizations, and researchers with comprehensive access to global leaders in the nonprofit and NGO sectors. With data sourced from over 700 million verified LinkedIn profiles, this dataset includes actionable insights and contact details for executives, program managers, administrators, and decision-makers. Whether your goal is to partner with nonprofits, support global causes, or conduct research into social impact, Success.ai ensures your outreach is backed by accurate, enriched, and continuously updated data.

Why Choose Success.ai’s User Profiles Data for Nonprofit and NGO Leaders? Comprehensive Professional Profiles

Access verified LinkedIn profiles of nonprofit leaders, NGO managers, program directors, grant writers, and administrative executives. AI-driven validation ensures 99% accuracy for efficient communication and minimized bounce rates. Global Coverage Across Nonprofit Sectors

Includes profiles from nonprofits, humanitarian organizations, environmental groups, social enterprises, and advocacy organizations. Covers key markets across North America, Europe, APAC, South America, and Africa for global reach. Continuously Updated Dataset

Reflects real-time professional updates, organizational changes, and emerging trends in the nonprofit landscape to keep your targeting relevant and effective. Tailored for Nonprofit Insights

Enriched profiles include work histories, organizational affiliations, areas of expertise, and social impact projects for deeper engagement opportunities. Data Highlights: 700M+ Verified LinkedIn Profiles: Access a vast network of nonprofit and NGO professionals worldwide. 100M+ Work Emails: Direct communication with executives, managers, and decision-makers in the nonprofit sector. Enriched Organizational Data: Gain insights into leadership structures, mission focuses, and operational scales. Industry-Specific Segmentation: Target nonprofits focused on healthcare, education, environmental sustainability, human rights, and more. Key Features of the Dataset: Nonprofit and NGO Leader Profiles

Identify and connect with executives, program managers, fundraisers, and policy directors in global nonprofit and NGO sectors. Engage with individuals who drive decision-making and operational strategies for impactful organizations. Detailed Organizational Insights

Leverage firmographic data, including organizational size, mission, regional activity, and funding sources, to align with specific nonprofit goals. Advanced Filters for Precision Targeting

Refine searches by region, mission type, role, or organizational focus for tailored outreach. Customize campaigns based on social impact priorities, such as climate action, gender equality, or economic development. AI-Driven Enrichment

Enhanced datasets provide actionable insights into professional accomplishments, partnerships, and leadership achievements for targeted engagement. Strategic Use Cases: Partnership Development and Outreach

Identify nonprofits and NGOs for collaboration on social impact projects, sponsorships, or grant distribution. Build relationships with decision-makers driving advocacy, fundraising, and community initiatives. Donor Engagement and Fundraising

Target nonprofit leaders responsible for managing fundraising campaigns and donor relationships. Tailor outreach efforts to align with specific causes and funding priorities. Research and Analysis

Analyze leadership trends, mission focuses, and regional nonprofit activities to inform program design and funding strategies. Use insights to evaluate the effectiveness of social impact initiatives and partnerships. Recruitment and Talent Acquisition

Target HR professionals and administrators seeking qualified staff, consultants, or volunteers for nonprofits and NGOs. Offer talent solutions for specialized roles in program management, advocacy, and administration. Why Choose Success.ai? Best Price Guarantee

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AI-Enhanced Non-Profit Fundraising Analytics Market Outlook

According to our latest research, the AI-Enhanced Non-Profit Fundraising Analytics market size reached USD 1.28 billion in 2024 at a robust compound annual growth rate (CAGR) of 15.7%. Bolstered by the rapid adoption of artificial intelligence and data-driven decision-making, the industry is forecasted to grow to USD 4.39 billion by 2033. The primary growth factor fueling this expansion is the urgent need for non-profits to maximize donor engagement and fundraising efficiency through advanced analytics solutions.

One key driver of growth in the AI-Enhanced Non-Profit Fundraising Analytics market is the increasing pressure on non-profits to demonstrate measurable impact and accountability to donors. As philanthropic giving becomes more competitive and stakeholders demand greater transparency, organizations are turning to AI-powered analytics to gain deeper insights into donor behavior, optimize fundraising campaigns, and allocate resources more effectively. The integration of machine learning algorithms enables non-profits to segment donors, predict giving patterns, and personalize outreach, leading to higher conversion rates and donor retention. This trend is particularly pronounced among large non-profits and foundations, which are investing heavily in digital transformation to stay ahead in the evolving fundraising landscape.

Another significant growth factor is the proliferation of digital fundraising channels and the resulting explosion of data available to non-profits. With the rise of online giving, social media campaigns, and virtual events, organizations are collecting vast amounts of data on donor interactions and campaign performance. AI-enhanced analytics platforms empower non-profits to synthesize and interpret this data in real time, uncovering actionable insights that drive more effective fundraising strategies. The ability to automate routine data analysis tasks and generate predictive models is enabling even small and medium-sized non-profits to compete with larger organizations, democratizing access to advanced fundraising intelligence.

Furthermore, the growing availability of cloud-based AI solutions is lowering barriers to adoption for non-profits of all sizes. Cloud deployment models offer scalability, cost-effectiveness, and ease of integration with existing donor management systems, making advanced analytics accessible to organizations with limited IT resources. Vendors are increasingly offering tailored solutions and services designed specifically for the non-profit sector, further accelerating market growth. The convergence of AI, big data, and cloud technologies is creating a dynamic ecosystem in which non-profits can rapidly deploy, scale, and optimize their fundraising analytics capabilities.

Regionally, North America remains at the forefront of adoption, driven by high levels of philanthropic activity, advanced digital infrastructure, and a strong ecosystem of analytics solution providers. Europe is also witnessing significant growth, supported by a mature non-profit sector and increasing regulatory emphasis on transparency and impact measurement. Meanwhile, emerging markets in Asia Pacific and Latin America are beginning to embrace AI-enhanced analytics as digital transformation initiatives gain momentum, presenting substantial long-term growth opportunities for vendors and service providers.

Component Analysis

The AI-Enhanced Non-Profit Fundraising Analytics market is segmented by component into software and services, each playing a critical role in the overall value proposition for non-profit organizations. Software solutions encompass a wide range of analytics platforms, donor management systems, and campaign optimization tools powered by artificial intelligence. These platforms are designed to aggregate, process, and analyze large volumes of donor and campaign data, enabling organizations to generate actionable insights in real time. The software segmen

Nonprofit Donation Software Market Outlook

The global nonprofit donation software market size was valued at USD 1.5 billion in 2023 and is projected to reach USD 4.2 billion by 2032, growing at a CAGR of 12.1% during the forecast period. This significant growth trajectory is driven by the increasing adoption of digital tools by nonprofit organizations to enhance their fundraising capabilities and streamline donation processes.

The surge in the adoption of cloud-based solutions is one of the key growth factors for the nonprofit donation software market. The flexibility, scalability, and cost-effectiveness of cloud solutions make them particularly attractive for nonprofit organizations, which often operate on limited budgets. Additionally, the increasing emphasis on data security and compliance with regulations such as GDPR and HIPAA has further propelled the adoption of sophisticated donation software solutions that ensure donor data privacy and security.

Another major growth driver is the rising awareness and utilization of analytics and Artificial Intelligence (AI) in donor management. Nonprofit organizations are increasingly leveraging data analytics to gain insights into donor behavior and preferences, which helps in creating targeted fundraising campaigns. AI-powered tools and predictive analytics enable organizations to identify potential high-value donors, optimize donation requests, and improve donor retention rates, thereby driving the market growth.

The growing importance of mobile applications in the donation process is also contributing to the market expansion. With the increasing penetration of smartphones and internet connectivity, mobile donation platforms have become pivotal for nonprofit organizations to reach a broader audience. Mobile apps offer convenience and ease of use, which significantly enhances donor engagement and increases the likelihood of donations. This trend is expected to continue as more organizations integrate mobile solutions into their fundraising strategies.

In the realm of nonprofit operations, Fundraising Software Tools have become indispensable assets. These tools offer a comprehensive suite of features designed to streamline the fundraising process, from donor management to campaign execution. By leveraging these tools, nonprofits can efficiently track donations, manage donor relationships, and organize fundraising events. The integration of advanced analytics and AI within these tools further enhances their capabilities, allowing organizations to gain insights into donor behavior and optimize their fundraising strategies. As digital transformation continues to reshape the nonprofit sector, the adoption of sophisticated fundraising software tools is expected to accelerate, driving both efficiency and effectiveness in fundraising efforts.

From a regional perspective, North America dominates the nonprofit donation software market, accounting for the largest market share in 2023. The presence of a large number of nonprofit organizations, coupled with the early adoption of advanced technologies, drives the market in this region. Europe follows closely, driven by stringent data protection regulations and a high level of philanthropic activities. The Asia Pacific region is anticipated to witness the highest growth rate during the forecast period, owing to increasing digitalization and rising awareness of the benefits of donation software among nonprofits in emerging economies such as India and China.

Component Analysis

The nonprofit donation software market is segmented by components into software and services. Software solutions dominate the market segment as they encompass various applications aimed at simplifying and enhancing fundraising activities. These software solutions include donor management systems, CRM tools, and fundraising platforms, which help nonprofits in tracking donations, managing donor relationships, and organizing fundraising campaigns. The software segment's growth is driven by the increasing need for automation and efficiency in donation processes.

Within the software segment, donor management systems hold a significant share due to their critical role in maintaining and nurturing donor relationships. These systems offer features such as donor segmentation, personalized communication, and donation tracking, which are essential for effective donor engagement. The integration of AI and machine learning in donor management systems is fur

Nonprofit Organization Market Outlook

The global nonprofit organization market size was valued at USD 2.2 trillion in 2023 and is projected to reach USD 3.8 trillion by 2032, growing at a Compound Annual Growth Rate (CAGR) of 6.1% during the forecast period. This growth can be attributed to an increasing awareness and support for social causes, as well as technological advancements that have streamlined fundraising and operational processes for nonprofit entities globally.

The growth of the nonprofit organization market is being driven by several key factors, foremost among them being the heightened awareness and engagement in social causes. As global challenges such as climate change, inequality, and health crises become more apparent, individuals and corporations alike are increasingly motivated to contribute to nonprofit organizations. Additionally, the rise of digital platforms has made it easier for nonprofits to reach potential donors and supporters, thereby broadening their funding base. Social media campaigns, crowdfunding platforms, and online donation portals have revolutionized how nonprofit organizations fundraise, making it more efficient and far-reaching.

Another major growth driver is the significant increase in corporate social responsibility (CSR) initiatives. Companies are increasingly recognizing the value of aligning with social causes, not only for the positive impact but also for the benefits it brings to employee satisfaction, brand image, and customer loyalty. This trend has led to a surge in corporate partnerships and sponsorships for nonprofits, providing them with substantial financial and logistical support. Additionally, legislative changes and tax incentives in various countries have further encouraged corporate contributions to nonprofit sectors.

Moreover, the advent of technological advancements has played a crucial role in the expansion of the nonprofit sector. Technologies such as artificial intelligence (AI) and big data analytics are being leveraged to optimize fundraising campaigns, improve donor engagement, and enhance operational efficiencies. Nonprofits are utilizing data to gain insights into donor behaviors and preferences, thereby tailoring their outreach strategies for better impact. Furthermore, AI-powered tools are helping organizations predict fundraising outcomes and manage resources more effectively, leading to higher success rates in their initiatives.

From a regional perspective, North America holds the largest share of the nonprofit organization market, driven by a strong culture of philanthropy and a well-established regulatory framework supporting nonprofit activities. Europe follows closely, with significant contributions from the UK, Germany, and France, where charitable giving is deeply ingrained in the social fabric. The Asia Pacific region is witnessing rapid growth due to increasing economic development, rising middle-class populations, and a growing awareness of social issues. Countries like India and China are emerging as significant players in the nonprofit sector, supported by government initiatives and private sector contributions.

Type Analysis

The nonprofit organization market is segmented by type into charitable organizations, foundations, social advocacy organizations, trade associations, and others. Charitable organizations form the backbone of the nonprofit sector, focusing on a wide range of issues including poverty alleviation, healthcare, education, and disaster relief. These organizations rely heavily on donations from individuals and grants from government and private entities. The demand for charitable organizations is continually rising as global challenges necessitate immediate and sustained interventions.

Foundations, on the other hand, play a pivotal role in the nonprofit landscape by providing the financial backbone for many causes. These entities are typically endowed with significant financial resources, which they disburse in the form of grants to other nonprofit organizations. Foundations are often established by wealthy individuals, families, or corporations, creating a sustainable source of funding for various social initiatives. The influence of foundations is profound, as they not only provide financial support but also drive innovation and strategic thinking within the nonprofit sector.

Social advocacy organizations are another critical segment within the n

See how donation trends vary across causes and states, based on data from thousands of nonprofits.

The fundraising and donation management software market is experiencing robust growth, driven by increasing philanthropic activities, the growing adoption of digital fundraising strategies, and a rising need for efficient donor management among non-profit organizations. The market's expansion is fueled by several key trends, including the increasing use of cloud-based solutions, the integration of mobile technologies for donations, and the rise of sophisticated data analytics for better donor engagement and resource allocation. While the precise market size for 2025 is unavailable, considering a plausible CAGR of 12% (a reasonable estimate given the sector's dynamism) and assuming a 2024 market size of approximately $8 billion, the 2025 market size could be estimated at roughly $9 billion. This projection accounts for the increasing adoption rates and the ongoing technological advancements within the sector. The market is segmented by software type (cloud-based, on-premise), deployment model (web-based, mobile), organization size, and geographic region. Key players in this competitive landscape include Blackbaud, CanadaHelps Fundraise, DonorPerfect, and others, constantly innovating to offer advanced features and enhance user experiences. Competition within the market is intense, with established players facing challenges from newer entrants offering innovative solutions and competitive pricing strategies. Constraints on market growth may include the high initial investment costs associated with some software solutions, the need for technical expertise within non-profit organizations, and potential data security concerns. However, ongoing improvements in user-friendliness, cost-effective pricing models (such as subscription-based services), and increased awareness of the benefits of data security are mitigating these restraints. The future growth of this market is promising, with a projected continued expansion driven by technological advancements, a growing preference for digital engagement, and the sustained importance of efficient fundraising strategies for non-profit sustainability. Future forecasts anticipate continued strong growth through 2033, reflecting the sustained need for effective fundraising and donor management tools in the non-profit sector.

The global nonprofit organization market is a significant and expanding sector, driven by increasing societal needs, heightened awareness of social issues, and a growing philanthropic culture. While precise market sizing data is not provided, considering the involvement of major global players like the Bill & Melinda Gates Foundation and UNICEF, alongside numerous national and regional organizations, a reasonable estimation places the 2025 market value at approximately $1 trillion, representing a substantial contribution to global social welfare. This is supported by the diverse range of operational segments including human services, education, healthcare, environmental conservation and religious organizations. The market exhibits robust growth potential, fueled by factors like technological advancements enabling improved fundraising and operational efficiency, increased corporate social responsibility initiatives, and government support for various social programs. The geographic distribution is likely broad, with North America and Europe holding substantial market shares, but with significant growth opportunities in rapidly developing economies of Asia-Pacific and other regions. Challenges such as funding limitations, regulatory hurdles, and maintaining operational transparency pose constraints on market growth. However, the overall trend indicates continued expansion, propelled by societal demands and the ongoing commitment of both large and small-scale nonprofit organizations. The market’s segmentation by application (large vs. small and medium enterprises) and organizational type (human services, education, etc.) reflects a complex landscape. Larger enterprises may exhibit higher funding capacities and broader operational reach, while smaller organizations are often deeply ingrained in local communities, demonstrating a crucial network of support. The geographical spread highlights regional disparities in access to funding and the prevalence of specific social challenges. Future growth will likely be influenced by evolving societal priorities, technological innovation, and effective strategic partnerships between nonprofits, corporations, and governments. Sustainable practices and demonstrated impact will become increasingly important for attracting funding and building public trust, influencing competition and ultimately shaping the future trajectory of this dynamic sector.

AI-Enhanced Non-Profit Fundraising Analytics Market Outlook

According to our latest research, the global AI-Enhanced Non-Profit Fundraising Analytics market size reached USD 1.28 billion in 2024, with a robust CAGR of 14.9% projected through the forecast period. By 2033, the market is expected to attain a value of USD 4.34 billion, driven by the increasing adoption of artificial intelligence technologies to optimize fundraising strategies and donor engagement. The market's expansion is primarily fueled by the growing need for data-driven insights, automation of donor management processes, and the rising demand for personalized donor experiences.

One of the key growth factors for the AI-Enhanced Non-Profit Fundraising Analytics market is the rising emphasis on data-driven decision-making within the non-profit sector. Organizations are increasingly recognizing the value of leveraging AI-powered analytics tools to extract actionable insights from vast datasets, allowing them to segment donors, forecast giving trends, and tailor their outreach efforts. The integration of AI enables non-profits to move beyond traditional fundraising methods, utilizing predictive analytics to identify high-potential donors and optimize resource allocation. This shift towards intelligent fundraising strategies is not only improving operational efficiency but also significantly increasing campaign success rates and donor retention, which are crucial for sustainability in a highly competitive philanthropic landscape.

Another major driver is the rapid digital transformation accelerated by the COVID-19 pandemic, which compelled non-profits to embrace technology for remote engagement and virtual fundraising events. AI-enhanced analytics platforms have emerged as essential tools for managing online campaigns, tracking donor interactions across multiple channels, and analyzing the effectiveness of digital initiatives in real time. These platforms offer advanced features such as natural language processing for sentiment analysis, machine learning algorithms for donor scoring, and automated reporting, all of which empower organizations to make informed, agile decisions. As non-profits continue to adapt to an increasingly digital world, the demand for sophisticated AI-driven analytics solutions is expected to surge, further propelling market growth.

Furthermore, the increasing availability of affordable cloud-based AI solutions has democratized access to advanced fundraising analytics for small and medium non-profits. Previously, the high cost of enterprise-grade analytics tools limited their adoption to larger organizations. However, the proliferation of scalable, subscription-based AI platforms has enabled even resource-constrained non-profits to harness the power of artificial intelligence. These solutions offer seamless integration with existing donor management systems, user-friendly interfaces, and customizable dashboards, making it easier for organizations of all sizes to leverage data for strategic fundraising. This democratization is fostering greater innovation and competition within the sector, leading to the continuous evolution of AI-enhanced fundraising analytics capabilities.

From a regional perspective, North America currently dominates the AI-Enhanced Non-Profit Fundraising Analytics market, accounting for the largest revenue share in 2024. The region's leadership can be attributed to the presence of a mature non-profit sector, widespread digital literacy, and the early adoption of advanced analytics technologies. Europe follows closely, with strong growth observed in countries such as the United Kingdom, Germany, and the Netherlands, driven by robust philanthropic traditions and supportive regulatory frameworks. The Asia Pacific region is poised for the highest growth rate during the forecast period, fueled by rapid digitalization, increasing philanthropic activities, and rising awareness of AI's potential to transform fundraising operations. Meanwhile, Latin America and the Middle East & Africa are gradually catching up, supported by international development initiatives and growing investments in non-profit technology infrastructure.

Component Analysis

The AI-Enhanced Non-Profit Fundraising Analytics market is segmented by component into software and services. The software segment holds the largest share, reflecting the widespread adoption of AI-powered fundraising analytics platfor

Financial overview and grant giving statistics of Samantha N Heart Nonprofit

Average percentage of fundraising targets met by non-profit organizations and average percentage of clients who received services free of charge, by region, size, International Classification of Non-profit Organizations (ICNPO) and organization type, Canada, 2023.

The online fundraising tools market is experiencing robust growth, driven by increasing digital adoption among non-profit organizations and a rising preference for convenient, transparent donation methods. The market, estimated at $15 billion in 2025, is projected to expand at a compound annual growth rate (CAGR) of 12% from 2025 to 2033. This growth is fueled by several key factors. Firstly, the enhanced user experience offered by these platforms, including streamlined donation processes, integrated payment gateways, and robust reporting features, attracts both donors and fundraisers. Secondly, the increasing use of social media and email marketing for fundraising campaigns has broadened the reach of non-profits, further boosting the demand for effective online tools. Thirdly, the rising need for data-driven decision-making in the non-profit sector is driving the adoption of sophisticated fundraising platforms that offer detailed analytics and insights into donor behavior. Finally, the ongoing development of innovative features such as crowdfunding integration, peer-to-peer fundraising tools, and recurring donation options continues to propel market expansion. However, the market faces certain restraints. The high cost of implementation and maintenance of some platforms can be a barrier for smaller non-profits with limited budgets. Furthermore, concerns about data security and privacy, particularly regarding donor information, remain a key challenge. Competitive pressures from numerous existing and emerging players also pose a challenge. Despite these restraints, the long-term outlook for the online fundraising tools market remains positive, fueled by continuous technological advancements and the growing reliance on digital channels for charitable giving. The increasing awareness of the importance of data analysis and efficient fundraising strategies should further solidify the adoption rate among nonprofits of all sizes. This growth will likely be spread across various segments including, but not limited to, crowdfunding platforms, donation management software, peer-to-peer fundraising tools, and fundraising analytics platforms.

The nonprofit donation software market is experiencing robust growth, driven by the increasing reliance of non-profit organizations on digital platforms for fundraising and donor management. The market, estimated at $2 billion in 2025, is projected to experience a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $6 billion by 2033. This expansion is fueled by several key factors. Firstly, the rising adoption of cloud-based solutions offers nonprofits scalability, cost-effectiveness, and enhanced accessibility for remote teams and volunteers. Secondly, the increasing demand for sophisticated donor relationship management (DRM) capabilities within these platforms enables organizations to personalize outreach, track donations effectively, and cultivate stronger relationships with their benefactors. Furthermore, the integration of features such as online payment gateways, recurring donation options, and robust reporting tools streamlines fundraising processes and provides invaluable insights into donor behavior, contributing to improved fundraising strategies. The market is segmented by application (personal use, non-profit organizations, others) and deployment type (on-premises, cloud-based), with cloud-based solutions dominating the market share due to their flexibility and affordability. Competitive pressures among established players like Aplos Software, Charityproud, and CiviCRM, coupled with the emergence of innovative startups, further intensifies market activity and fosters innovation. Geographic segmentation reveals a strong concentration of market share in North America, driven by high levels of philanthropic activity and advanced technological adoption. However, significant growth potential exists in other regions, particularly in Asia Pacific and Europe, as more nonprofits in these regions embrace digital transformation and seek to enhance their fundraising capabilities. While challenges like data security concerns and the need for user-friendly interfaces remain, the overall market outlook is positive, indicating a sustained increase in the adoption and demand for sophisticated nonprofit donation software solutions. The competitive landscape is dynamic, with both established players and new entrants continuously innovating to meet the evolving needs of nonprofit organizations. This ongoing competition is expected to further drive market growth and enhance the overall quality of available solutions.

In 2024, the domestic needs charity that received the largest amount of private donations in the U.S. was Feeding America, with a total of around 4.9 billion U.S. dollars donated that year. United Way Worldwide and Salvation Army rounded off the top three in 2024, with private donations reaching 2.5 and 2.3 billion U.S. dollars respectively.

The market for project management software specifically designed for nonprofits is experiencing robust growth, projected to reach $1114 million by 2025 and maintain a Compound Annual Growth Rate (CAGR) of 5.5% from 2025 to 2033. This expansion is driven by several key factors. Nonprofits are increasingly adopting technology to enhance operational efficiency, improve grant management, and demonstrate greater accountability to donors. The rise of cloud-based solutions offers cost-effective and scalable options, eliminating the need for significant upfront investments in hardware and IT infrastructure. Furthermore, many project management software providers are tailoring their offerings to meet the unique needs of nonprofits, including features focused on volunteer management, fundraising campaign tracking, and reporting for grant compliance. Increased competition amongst vendors is also fostering innovation and driving down prices, making these solutions more accessible to organizations with limited budgets. The sector's growth is further fueled by evolving trends in nonprofit operations. The demand for data-driven decision-making is escalating, necessitating software capable of comprehensive data analysis and reporting. Integration with other crucial systems, such as donor management databases and accounting software, is becoming paramount for streamlined workflows. While the market faces challenges such as resistance to technological change among some nonprofits and the need for user-friendly interfaces to accommodate diverse technical skills, the overall trajectory remains positive. The increasing recognition of project management software's value in improving efficiency and effectiveness within the nonprofit sector will continue to drive market expansion in the coming years. Leading players such as Oracle, NetSuite, and others are strategically positioning themselves to capitalize on this growth, expanding their features and offerings specifically for the nonprofit sector.

Snapshot img

Non-Profit Crowdfunding Market Size 2024-2028

The non-profit crowdfunding market size is forecast to increase by USD 70.6 billion at a CAGR of 17.81% between 2023 and 2028. The market is experiencing significant growth, driven by the increasing use of social media and technology integration in fundraising processes. Non-profit software solutions have become essential tools for organizations looking to streamline their operations and improve fundraising efficiency. Stripe, a leading payment processing platform, has become a popular choice for nonprofits due to its support for recurring donations and multi-tiered giving. However, the process of generating funding through crowdfunding can be time-consuming, making it essential for nonprofits to have a dedicated support team to manage these efforts effectively. The integration of non-profit software helps organizations optimize their campaigns, track donations, and enhance donor engagement.

What will the size of the market be during the forecast period?

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The non-profit crowdfunding market is rapidly growing, driven by increasing animal rescue initiatives and other charitable causes. As non-profit organizations aim to expand their footprint, they are leveraging cutting-edge crowdfunding platforms to raise funds for critical needs. Historical pricing trends for donation-based campaigns show a steady increase, while projected pricing trends suggest even greater growth, reflecting the rising support for social causes. By analyzing GDP data and competitive position within the market, non-profits can tailor their campaigns to attract more backers. These platforms enable organizations to efficiently manage funding and raise awareness, ensuring more resources are available for rescue efforts and community support. With the continued evolution of crowdfunding, these initiatives are well-positioned to thrive in an increasingly connected and philanthropic world.

Further, the non-profit sector has embraced crowdfunding as a powerful tool to raise funds for various causes. This funding method allows organizations to reach a larger audience and engage individual donors in their mission. In this article, we delve into the current state and future prospects of the market. Non-profits are increasingly turning to crowdfunding platforms to expand their fundraising efforts. These platforms offer a cost-effective solution, allowing organizations to set up campaigns with minimal budget and labor hours. The investor funnel in the market is diverse, with contributors ranging from individuals to corporations and foundations.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Donation-based
  Reward-based


Application

  Professionals
  Personals


Geography

  APAC

    China
    India


  Europe

    Germany
    UK
    France


  North America

    US


  South America



  Middle East and Africa

By Type Insights

The donation-based segment is estimated to witness significant growth during the forecast period.Non-profit crowdfunding is a thriving market segment in the United States, where individuals and organizations can raise funds for various causes through platforms like GoFundMe. In this model, donors contribute funds without anticipating financial returns, driven by emotional connections or a desire to support a specific mission. GoFundMe, a leading platform for donation-based crowdfunding, has facilitated millions of campaigns, ranging from personal medical expenses to disaster relief efforts and community projects. For instance, during natural disasters such as hurricanes and wildfires, GoFundMe has played a crucial role in raising immediate funds to support affected individuals and communities. Texts, photos, and videos are essential tools for storytelling in non-profit crowdfunding.

Social media sharing and email promotion are effective methods to increase reach and engagement. Customizable crowdfunding pages allow organizations to tailor their campaigns to their unique missions and stories. Sponsor matching is another feature that can significantly boost fundraising efforts by incentivizing donations.

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The donation-based segment accounted for USD 16.10 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 57% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC is witness