The report covers Bottled Water Market Share by Brands in North America and is segmented by Type (Still Water, Sparkling Water, and Functional Water), by Distribution Channel (On-trade and Off-trade), and by Geography (United States, Canada, Mexico, and the Rest of North America).

North America bottled water market was valued at USD 58.77 billion in 2024 & projected to reach USD 102.03 billion by 2034 growing at a CAGR of 6.4%.

North America Bottled Water Market size was valued at USD 58.77 Billion in 2024 and is projected to reach USD 102 Billion by 2031, growing at a CAGR of 6.4% from 2024 to 2031.

The rising health consciousness among consumers drives the demand for bottled water as a healthier alternative to sugary beverages. Additionally, increasing awareness about the importance of hydration and the convenience of portable packaging contribute to the market’s growth.

Environmental concerns are also shaping the market, with consumers preferring sustainable packaging solutions. The expansion of premium bottled water segments and innovations in flavor and functional enhancements further boost demand.

North America's Bottled Water Processing Market Report is Segmented by Equipment Type (filter, Bottle Washer, Filler and Capper, Blow Molder, and Other Equipment Types), by Technology (reverse Osmosis (RO), Ultrafiltration (UF), Microfiltration (MF), Chlorination, and Other Technologies), by Application (still Water, Sparkling Water, and Flavored Water), and by Region (United States, Canada, and Mexico). The Market Size and Forecasts are Provided in Terms of USD for all the Above Segments.

The North America bottled water market is valued at USD 84.20 billion, according to a five-year historical analysis. The market is driven by increasing consumer demand for healthier beverage options, heightened concerns over water contamination, and the convenience of bottled water for on-the-go consumption.

According to Cognitive Market Research, The Global Bottled Water market size is USD 304154.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.20% from 2024 to 2031.

North America Market held 40% of the global revenue with a market size of USD 91246.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.
Europe Bottled Water Market held 30% of the global market size of USD 85163.18 million in 2024.
Asia Pacific Bottled Water Market held 23% of the global revenue with a market size of USD 109495.51 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.
South America Bottled Water market held 5% of the global revenue with a market size of USD 15207.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031.
Middle East and Africa Bottled Water Market held the major market of around 2% of the global revenue with a market size of USD 3041.54 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031.
The demand for bottled water among customers who are health-conscious has been driven by factors such as the expanding urban population, rising disposable income, greater consumer health consciousness, and growing awareness of waterborne illnesses. 
In addition, producers are being pushed to use more PET and plant-based water bottles in order to attain sustainability due to growing worries about the plastic waste coming from the bottled water sector.
The Still Bottled Water held the highest Bottled Water market revenue share in 2024.

Rising Health and Convenience Concerns to Increase the Demand Globally

Consumer preference for bottled water over tap water is being driven by growing health and convenience concerns. Concerns over the safety and quality of tap water are growing, and consumers view bottled water as a more convenient and pure option. The need for healthier hydration choices and growing knowledge of aquatic toxins are driving this trend. Because bottled water is portable and of high quality, it appeals to consumers who lead busy lives. The ease of use of single-serve bottles and readily available packaging in bottled water further contributes to its widespread appeal. The demand for bottled water is gradually increasing as customers continue to prioritize convenience and health.

Growing Urbanization and Busy Lifestyles to Propel Market Growth

Urban populations now have more demand for easily accessible bottled water due to growing urbanization and hectic lives. With faster-paced lives, city people value the convenience of bottled water that can be conveniently acquired on the go. For people managing hectic schedules and metropolitan settings, where access to clean drinking water may be scarce or less convenient, bottled water provides a practical hydration alternative. Its adaptability and availability in a range of sizes and forms meet the demands of mobile urban consumers. Bottled water is still in high demand as a handy and readily available source of hydration as the world's population continues to grow.

Market Restraints of the Bottled Water

Lack of Robust Recycling Infrastructure to Limit the Sales

One of the biggest obstacles facing the bottled water market is the absence of a strong recycling infrastructure. Companies that sell bottled water may argue that their operations are sustainable, however, in many areas, inadequate recycling facilities lead to a rise in plastic trash. A significant amount of plastic bottles wind up in landfills or contaminate the environment if there is no infrastructure in place to collect and recycle them. In addition to making environmental deterioration worse, this damages the standing of corporations that sell bottled water and support sustainability programs. Government regulations, public awareness campaigns, and investments in recycling infrastructure are becoming more and more necessary to address this problem. These measures will encourage recycling and cut down on plastic waste in the supply chain for bottled water.

Impact of COVID-19 on the Bottled Water Market

The bottled water market has been impacted by the COVID-19 pandemic in a number of ways. Initially, panic buying and stockpiling led to a boom in demand for bottled water as customers prioritized emergency preparedness. However, widespread loc...

The Global Bottled Water Market Report is Segmented by Type (Still Water, Sparkling Water, and Functional/Flavored Water), Distribution Channel (Off-Trade and On-Trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The Report Offers Market Size and Forecast in Value Terms in USD for all the Above Segments.

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Bottled Water Market Size 2024-2028

The bottled water market size is forecast to increase by USD 112.8 billion at a CAGR of 6.12% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing preference for premium and healthy beverage options. Consumers are increasingly opting for bottled water due to its perceived health benefits and convenience. A key trend in the market is the innovation in packaging, with companies introducing eco-friendly and convenient options to cater to evolving consumer needs. However, the market faces challenges from alternative beverage categories such as juices and soft drinks, which offer consumers diverse flavors and lower prices. To capitalize on the market's growth opportunities, companies must focus on product differentiation, sustainable packaging solutions, and effective marketing strategies to attract and retain consumers. Additionally, staying abreast of regulatory requirements and consumer preferences will be crucial in navigating the dynamic market landscape. Overall, the market presents a promising growth opportunity for companies seeking to offer high-quality, innovative, and sustainable products to health-conscious consumers.

What will be the Size of the Bottled Water Market during the forecast period?

Request Free SampleThe market continues to experience growth, driven by increasing consumer concerns over gastrointestinal diseases and contaminated water sources. With the global focus on safe drinking water, the market's expansion is fueled by the health and wellness trend, particularly among working professionals and in-house consumers. The coronavirus outbreak has further accentuated the demand for bottled water due to fear of diseases transmitted through contaminated water. Market dynamics are influenced by logistical challenges, including the availability and cost of raw materials, transportation, and distribution. The market offers various product categories, including aluminum bottled water, still water, sparkling water, flavored water, and mineral water, catering to diverse consumer preferences. The tourism industry also plays a significant role in market growth, as travelers seek safe and convenient hydration solutions. Overall, the market is poised for continued expansion, driven by consumer demand for safe, convenient, and nutrient-fortified hydration solutions.

How is this Bottled Water Industry segmented?

The bottled water industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. ProductStill drinking waterSparkling waterBottled spring waterDistribution ChannelOff-tradeOn-tradeGeographyAPACChinaIndonesiaNorth AmericaUSMexicoEuropeSouth AmericaBrazilMiddle East and Africa

By Product Insights

The still drinking water segment is estimated to witness significant growth during the forecast period.The market experiences significant growth due to various factors, including consumer preference for pure and safe drinking water, increasing health consciousness, and the convenience of on-the-go hydration. Still drinking water, which accounts for a considerable market share, is non-carbonated and available in both flavored and unflavored variants. With the rise in urbanization and environmental pollution leading to contaminated water sources, the demand for bottled water has d. Additionally, the introduction of functional waters fortified with essential minerals, amino acids, electrolytes, and vitamins further boosts market growth. Packaging innovations, such as airtight barriers, light-resistant materials, and eco-friendly bottles, cater to consumer demands for product protection and sustainability. Despite the popularity of carbonated drinks and sugary beverages, consumers prioritize their health and wellness, leading to the increasing popularity of bottled water as a hydration solution.

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The Still drinking water segment was valued at USD 125.60 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 53% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in Asia Pacific is experiencing consistent growth, with China leading the charge due to population expansion and economic development. Consumers in China prioritize their health, driving the demand for bottled water. In 2023, China's population reached 1.41 billion, fueling the need for daily consumption of clean drinking water. Indi

Mexico is leading the ranking by combined volume per capita in the 'Bottled Water' segment of the non-alcoholic drinks market, recording 266.08 litres. Following closely behind is Italy with 258.87 litres, while India is trailing the ranking with 17.19 litres, resulting in a difference of 248.89 litres to the ranking leader, Mexico. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the bottled water segment of the non-alcoholic drinks market and a ranking of subsegments in North America regarding revenue in the Non-Alcoholic Drinks market as a whole. The Statista Market Insights cover a broad range of additional markets.

The North American bottled water market was finally on the rise to reach $32.4B in 2024, after three years of decline. In general, consumption, however, showed a relatively flat trend pattern. As a result, consumption reached the peak level of $35.8B. From 2021 to 2024, the growth of the market remained at a lower figure.

Natural Mineral Water Market Outlook

The global natural mineral water market size was valued at approximately USD 20 billion in 2023 and is expected to reach around USD 35 billion by 2032, growing at a CAGR of 6.5% during the forecast period. This impressive growth is driven by increasing consumer awareness about health benefits associated with natural mineral water, rising disposable incomes, and expanding distribution networks.

One of the key growth factors for the natural mineral water market is the escalating consumer preference for healthy and natural beverage options. With the increasing awareness about the negative health impacts of sugary sodas and other artificial drinks, consumers are gravitating towards natural mineral water as a healthier alternative. This shift is particularly pronounced among health-conscious millennials and Gen Z consumers, who prioritize wellness and sustainable living. Moreover, natural mineral water is often perceived as a premium product, which has spurred its demand in developed countries where consumers are willing to pay a premium for quality and health benefits.

Another significant growth driver is the expanding availability and variety of natural mineral water products. Manufacturers are innovating with new flavors, packaging, and marketing strategies to attract a broader consumer base. The introduction of sparkling variants, flavored options, and eco-friendly packaging solutions are contributing to the market's expansion. Additionally, the growth of e-commerce platforms has made it easier for consumers to access a wide range of natural mineral water brands and types, further boosting market growth. The convenience of online shopping and home delivery services has particularly benefited urban consumers who prefer hassle-free purchasing experiences.

The rising disposable incomes and changing lifestyles in emerging economies are also playing a crucial role in the growth of the natural mineral water market. As economies grow and urbanize, there is an increasing demand for premium and convenient beverage options. The middle and upper classes in countries like China, India, and Brazil are becoming more health-conscious and are willing to spend more on high-quality natural mineral water. Additionally, the tourism and hospitality sectors in these regions are driving demand for bottled natural mineral water, as tourists and business travelers prefer safe and hygienic drinking options.

In recent years, the market for High End Bottled Water has seen a significant rise, driven by consumer demand for premium quality and exclusivity. These high-end products are often sourced from pristine locations and are marketed as offering unique mineral compositions and health benefits. The allure of luxury and the association with a sophisticated lifestyle make high-end bottled water a sought-after choice among affluent consumers. This segment is characterized by elegant packaging and branding that emphasizes purity and origin, appealing to those who are willing to pay a premium for a superior drinking experience. As consumers become more discerning about their beverage choices, the high-end bottled water market is poised for continued growth, particularly in urban centers and among health-conscious individuals.

From a regional perspective, the Asia Pacific region is expected to witness the highest growth rate during the forecast period. The growing population, rapid urbanization, and increasing health awareness among consumers are key factors driving the demand for natural mineral water in this region. Countries like China, India, and Japan are at the forefront of this growth trend. In contrast, North America and Europe have well-established markets, with a strong presence of key players and a high rate of consumer adoption. These regions are expected to maintain steady growth due to the sustained demand for premium and health-oriented products.

Product Type Analysis

The natural mineral water market is segmented based on product type into still and sparkling water. Still water holds a significant share of the market due to its widespread acceptance and consumption. Consumers often prefer still water for its natural taste and health benefits, as it is rich in essential minerals like calcium, magnesium, and potassium. Still water is also favored for regular hydration purposes, making it a staple in households, workplaces, and fitness centers. The growing health consciousness among consumers is further driving the demand for

The Bottled Water Processing Market Report is Segmented by Equipment Type (filter, Bottle Washer, Filler and Capper, Blow Molder, and Others), by Technology (reverse Osmosis (RO), Ultrafiltration (UF), Microfiltration (MF), Chlorination, and Other Technologies), by Application (still Water, Sparkling Water, and Flavored Water), and by Region (North America, Europe, Asia-Pacific, Middle East, Africa, and South America). The Market Size and Forecasts are Provided in Terms of USD for all the Above Segments.

Comparing the ten selected regions regarding the combined revenue in the 'Bottled Water' segment of the non-alcoholic drinks market, China is leading the ranking (63 billion U.S. dollars) and is followed by the United States with 62 billion U.S. dollars. At the other end of the spectrum is Italy with four billion U.S. dollars.Find other insights concerning similar markets and segments, such as a ranking of subsegments in North America regarding revenue in the Non-Alcoholic Drinks market as a whole and a ranking by country regarding per capita sales volume in the bottled water segment of the non-alcoholic drinks market.The Statista Market Insights cover a broad range of additional markets.

The U.S. And Canada Premium Bottled Water Market size was valued at USD 209.21 million in 2023 and is projected to reach USD 349.36 million by 2032, exhibiting a CAGR of 7.6 % during the forecasts period. Premium bottled water is a luxury segment within the broader bottled water market, distinguished by its quality, source, and packaging. This type of water is often sourced from exotic and pristine locations, such as untouched glacial reserves, remote springs, or even the North Pole, and is marketed towards a discerning clientele that values purity and exclusivity. The water may contain unique mineral compositions or have low levels of total dissolved solids, which contribute to its taste and purported health benefits. The packaging of premium bottled water is designed to reflect its high-end nature, with bottles made of glass or eco-friendly materials that emphasize sustainability and aesthetics. Some brands even infuse their water with luxury elements like gold flakes, catering to niche markets that seek an opulent drinking experiencee. Consumers of premium bottled water often seek more than hydration; they are looking for a product that aligns with their lifestyle and values. This includes a preference for water that is perceived as pure, authentic, and free from artificial additives. The trend towards premium bottled water is part of a larger movement towards health consciousness and luxury consumption, where even everyday products like water are elevated to a status symbol.

The size and share of the market is categorized based on Type (Fruit Flavors, Herbal Flavors, Other Flavors) and Application (Supermarkets-Hypermarkets, Convenience Stores, Online Retail) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The North America Water Bottle market, valued at USD 58.5 billion, reflects strong demand for hydration products driven by increasing awareness of sustainability.

The Report Covers Global Bottled Water Packaging Market Growth and It is Segmented by Material (plastic, Metal, Glass, and Other Materials), Product (still Bottled Water, Carbonated Bottled Water, Flavored Bottled Water, and Functional Bottled Water), and Geography (North America, Europe, Asia-Pacific, Latin America, The Middle East, and Africa). The Market Size and Forecasts are Provided in Value (USD) for all the Above Segments.

The size and share of the market is categorized based on Type (Carbonated Bottle Water, Flavored Bottle Water, Still Bottle Water, Functional Bottle Water, Others) and Application (Retail Stores, Supermarkets, E-retailers) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The North American Plastic Bottles Market Report is Segmented by Resin (Polyethylene (PE), Polyethylene Terephthalate (PET), Polypropylene (PP), and Other Resins), End-User Industry (Food, Beverage [Bottled Water, Carbonated Soft Drinks, Alcoholic Beverages, Juices and Energy Drinks, and Other Beverages], Pharmaceuticals, Personal Care and Toiletries, Industrial and Household Chemicals, Paints and Coatings, and Other End-User Industries), and Country (United States and Canada). The Market Sizes and Forecasts are Provided in Terms of Value (USD) and Volume (tonnes) for all the Above Segments.

According to Cognitive Market Research, the global Packaged Water market size will be USD 296142.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 7.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 118457.00 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 88842.75 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 68112.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 14807.13 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 5922.85 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2031.
The Bottled water category is the fastest growing segment of the Packaged Water industry

Market Dynamics of Packaged Water Market

Key Drivers for Packaged Water Market

Consumers increasingly prefer packaged water for hydration and wellness benefits to Boost Market Growth

The growing consumer preference for packaged Water is driven by increasing health-consciousness and a focus on hydration and wellness benefits. Packaged Water offers convenience, portability, and assurance of quality and safety, which appeals to busy lifestyles. Additionally, rising concerns over water contamination and the demand for pure, filtered Water are boosting market growth. Consumers are also increasingly choosing bottled Water as an alternative to sugary drinks, driven by the trend toward healthier beverage choices. The availability of functional Water with added minerals, electrolytes, and other health benefits further strengthens the market's expansion. Sustainability efforts, including eco-friendly packaging, also contribute to growth.

Packaged water offers on-the-go solutions for busy, active lifestyles

The Packaged Water market is driven by the increasing demand for on-the-go solutions catering to busy, active lifestyles. As consumers become more health-conscious, the convenience of portable, single-serve bottled Water fits into daily routines, encouraging hydration without disruption. The rise in urbanization and the fast-paced nature of modern life further amplify the need for easily accessible, ready-to-consume beverages. Additionally, growing concerns about water quality and the increasing preference for health-focused products boost the popularity of packaged Water. Innovations in eco-friendly packaging and the availability of flavored or functional waters also contribute to market growth.

Restraint Factor for the Packaged Water Market

Environmental concerns over plastic waste and packaging sustainability challenges

Growing environmental concerns about plastic waste and the sustainability issues with packaging are major market limitations. Stricter laws and pressure from governments and people to use less plastic have resulted from growing knowledge of the negative effects plastic pollution has on the environment. This has compelled businesses to look for alternatives, which frequently results in increased production costs. One major obstacle is still the difficulty of creating economical, biodegradable, and environmental packaging options. Although these ecological and environmental demands are driving businesses to invest in cutting-edge materials, they also provide challenges for manufacturers trying to fulfill new standards.

Impact of Covid-19 on the Packaged Water Market

The COVID-19 pandemic significantly impacted the packaged water market, leading to both challenges and opportunities. During the initial lockdowns, disruptions in production, distribution, and supply chains resulted in a decline in sales, particularly in the hospitality and food service sectors. However, with heightened awareness of health and hygiene, demand for bottled Water surged in retail channels. The pandemic also accelerated the trend towards e-commerce for packaged water sales. As consumers increasingly prioritized safety and convenience, the market saw ...