North America Frozen Fruits and Vegetables Market is projected to reach USD 24.80 billion by 2032, growing at a CAGR of 8.5% from 2024-2032.

The article discusses the increasing demand for frozen vegetables in Northern America and forecasts a continued upward consumption trend over the next decade. Market performance is expected to accelerate with a projected CAGR of +1.3% in volume and +1.5% in value from 2024 to 2035.

The global fresh-frozen vegetable market is experiencing robust growth, driven by increasing consumer demand for convenient, healthy, and nutritious food options. The market, estimated at $75 billion in 2025, is projected to witness a Compound Annual Growth Rate (CAGR) of 5% from 2025 to 2033. This expansion is fueled by several key factors, including the rising prevalence of health-conscious lifestyles, growing adoption of frozen foods as a time-saving solution, and increasing incorporation of vegetables in processed food products. The retail segment dominates the application landscape, driven by readily available and affordable frozen vegetable options in supermarkets and hypermarkets. However, the foodservice sector is also showing significant growth, particularly in quick-service restaurants and institutional catering, which utilize frozen vegetables for cost-effectiveness and consistent quality. Popular vegetable types like potato, tomato, broccoli, and cauliflower constitute a significant share of the market, owing to their widespread acceptance and versatility in culinary applications. Geographic distribution reveals a strong presence in North America and Europe, attributed to high disposable incomes, established retail infrastructure, and significant consumer awareness of health and wellness. However, emerging economies in Asia Pacific are expected to witness substantial growth in the coming years, driven by increasing urbanization and rising middle-class incomes. Despite the growth potential, factors such as fluctuating raw material prices, concerns regarding nutrient loss during freezing, and the presence of substitute products could present challenges to market expansion. The competitive landscape is characterized by the presence of both large multinational corporations and regional players. Key players like B&G Foods Holdings, ConAgra Foods, and Dole Food are leveraging their established distribution networks and brand recognition to maintain market leadership. However, smaller companies are focusing on innovation and niche product development to compete effectively. Future market growth will be shaped by strategic partnerships, investments in advanced freezing technologies to preserve nutrient content, and increased emphasis on product diversification to cater to evolving consumer preferences. This includes the development of innovative products like ready-to-eat meals incorporating frozen vegetables and the introduction of organic and sustainably sourced options to meet growing consumer demand for ethical and environmentally conscious products. Overall, the fresh-frozen vegetable market presents a promising outlook for investors and market participants alike, provided that challenges related to cost management and technological advancement are effectively addressed.

The North America Frozen Food Market Report Segments the Industry Into Product Type (Frozen Fruit and Vegetable, Frozen Meat and Seafood, Frozen Ready Meals, and More), Category (Ready-To-Eat and Ready-To-Cook), Distribution Channel (Retail and Foodservice (HoReCa)), and Geography (United States, Canada, Mexico, Rest of North America). The Market Forecasts are Provided in Terms of Value (USD).

North America Frozen Food Market size was valued at USD 179.97 Billion in 2023 and is projected to reach USD 262.93 Billion by 2031, growing at a CAGR of 5.6% during the forecast period 2024 to 2031.

North America Frozen Food Market: Definition/Overview

Frozen food encompasses a comprehensive range of food products preserved through freezing technologies, maintaining nutritional value, taste and quality for extended periods. These products include pre-prepared meals, vegetables, fruits, meat, seafood and specialty items that offer convenience and long-shelf life to consumers. These food products play a critical role in addressing modern dietary needs, providing quick meal solutions for busy professionals, families and individuals seeking nutritious and time-efficient eating options.

Advanced freezing technologies ensure minimal nutrient loss and maintain food quality, making frozen foods an increasingly attractive option for health-conscious consumers.

The global frozen vegetables market, valued at $18.21 billion in 2025, is projected to experience steady growth, driven by several key factors. The increasing demand for convenient and healthy food options fuels the market's expansion. Consumers, particularly in developed nations, are increasingly incorporating frozen vegetables into their diets due to their long shelf life, nutritional value retention, and ease of preparation. This preference is further amplified by the rising prevalence of busy lifestyles and the growing awareness of the importance of balanced nutrition. The market segmentation reveals a strong preference for beans, corn, and peas, indicating a significant consumer base for these staple frozen vegetable items. Supermarkets and hypermarkets remain the dominant distribution channel, showcasing the established presence of frozen vegetables in mainstream retail. However, the growth of online grocery delivery services presents a notable opportunity for market expansion in the coming years. Competitive pressures among established players like General Mills, Conagra Brands, and Bonduelle, alongside the emergence of regional and niche brands, contribute to market dynamism. Geographic variations in consumption patterns exist, with North America and Europe currently holding significant market shares, while the Asia-Pacific region displays strong growth potential due to rising disposable incomes and changing dietary habits. The market's projected Compound Annual Growth Rate (CAGR) of 3.86% from 2025 to 2033 indicates a sustained, albeit moderate, expansion. This growth will likely be influenced by factors such as technological advancements in freezing and packaging technologies that enhance product quality and shelf life. Furthermore, increasing health consciousness and the growing adoption of plant-based diets are likely to bolster the demand for frozen vegetables as a nutritious and versatile food option. However, challenges such as price fluctuations in raw materials, potential concerns regarding nutritional loss during processing, and competition from fresh and other processed vegetable alternatives might somewhat constrain the market's overall growth trajectory. The successful players will be those that effectively navigate these challenges and leverage emerging trends in sustainability and product innovation. Notable trends are: Increasing Demand for Convenience Food Products.

Learn about the growth potential of the frozen vegetable market in Northern America, with a focus on non-potato and corn varieties. Market performance is expected to steadily increase over the next decade, reaching 987K tons in volume and $1.7B in value by 2035.

North America Frozen Fruit And Vegetables Mix comes with extensive industry analysis of development components, patterns, flows, and sizes. The report calculates present and past market values to forecast potential market management during the forecast period between 2025 - 2033.

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Frozen Vegetables Market Size 2024-2028

The frozen vegetables market size is forecast to increase by USD 8.7 billion at a CAGR of 4.48% between 2023 and 2028. The market is experiencing significant growth, driven by several key factors. The younger population's increasing preference for convenient and healthy meal solutions is a major trend. With professional commitments keeping people busy, the availability of frozen vegetables during off-season is a significant advantage. Technological developments in the industry, such as improved shelf life and packaging, are also contributing to market growth. However, challenges remain, including the need for better cold chain and logistics facilities to ensure product quality and freshness. RaboBank's latest research indicates that consumer favoritism towards frozen vegetables is on the rise, making it an attractive investment opportunity for businesses in the food industry.

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The market continues to thrive, offering consumers a convenient alternative to fresh produce. With the increasing preference for convenience foods, the demand for frozen vegetables as snack options and ingredients has flooded. However, the sector faces challenges such as raw material shortages and shipping delays due to economic slowdown. Despite these hurdles, frozen vegetable companies have managed to maintain sales revenue by catering to the needs of younger populations, who prioritize health and convenience. Urbanization and technological developments have further boosted the market, enabling companies to innovate and offer a wider range of products. Educational initiatives promoting the nutritional benefits of frozen vegetables have also contributed to their growing popularity. Despite the challenges, the future of the market looks promising, with continued growth expected in the retail channels.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Geography

  Europe

    Germany
    UK
    France


  North America

    US


  APAC

    China


  South America



  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market has experienced shipping delays and economic slowdown, leading to a shift in consumer preferences towards local and regional suppliers. Younger populations are increasingly opting for frozen vegetables as a convenient snack option, driving demand in the market. According to market research, the offline distribution channel, which includes hypermarkets and supermarkets, accounted for approximately 66% of the market share in 2018. Consumers prefer buying actual veggies from these establishments due to the vast selection of products and the guidance of customer service personnel. The expansion of organized retail and the proliferation of hypermarkets and supermarkets, such as Walmart, Tesco.Com, Carrefour, SPAR International, and Target Brands Inc., have significantly contributed to the growth of this segment.

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The offline segment accounted for USD 27.70 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

Europe is estimated to contribute 56% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in Europe experiences significant demand due to various factors. Economic recovery and advanced infrastructure facilitate the growth of this market. Health consciousness among consumers, driven by concerns about nutritional deficiencies, fuels the consumption of nutrient-rich vegetables. Major contributors to the European market include the UK, Germany, and France. These countries also lead in importing frozen vegetables from other nations in terms of value. Urbanization has resulted in increased disposable income for consumers, making convenience products like frozen vegetables a popular snack option. Despite shipping delays, the market continues to thrive, catering to the needs of younger populations who value the benefits of actual veggies without compromising on convenience.

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Market Driver

The availability of frozen vegetables during off-season is the key

The frozen mixed vegetables market is experiencing robust growth, driven by increasing consumer demand for convenient, healthy, and nutritious meal options. The market's expansion is fueled by several key factors, including the rising popularity of ready-to-eat meals, the growing awareness of the health benefits associated with vegetable consumption, and the increasing adoption of frozen food among busy professionals and families. The convenience offered by frozen mixed vegetables, eliminating the need for washing, chopping, and prepping, significantly contributes to its popularity. Major distribution channels, such as hypermarkets and supermarkets, are pivotal in driving market growth, followed by independent vegetable markets. Carrots, green beans, corn, and peas constitute the major types within this market segment. While North America currently holds a significant market share, Asia-Pacific is projected to witness substantial growth in the coming years due to rising disposable incomes and changing dietary habits. However, fluctuations in raw material prices and seasonal availability of vegetables pose challenges to consistent market growth. Furthermore, concerns regarding potential nutrient loss during the freezing process and the presence of additives in some products require addressing to maintain consumer confidence. Competitive landscape analysis reveals significant participation from both large multinational corporations and regional players. Companies are focusing on product diversification, innovation in packaging, and strategic partnerships to gain a competitive edge. The forecast period of 2025-2033 is expected to witness a steady CAGR, reflecting consistent demand and market expansion. Geographical expansion into emerging markets and continued focus on product innovation, including organic and sustainably sourced options, are expected to drive future growth. Addressing consumer concerns about nutritional value and promoting the convenience and versatility of frozen mixed vegetables through targeted marketing campaigns are vital strategies for continued success in this dynamic market. The market segmentation by application and type allows for targeted strategies catering to diverse consumer preferences and specific dietary requirements. The continuous development of improved freezing technologies that better preserve nutritional value will help alleviate some of the existing concerns.

The North America frozen food market, valued at approximately $XX million in 2025, is projected to experience steady growth, driven by several key factors. The increasing demand for convenient and ready-to-eat meals, particularly among busy working professionals and single-person households, significantly fuels market expansion. Furthermore, the rising popularity of healthy and nutritious frozen options, such as fruits and vegetables, contributes to the market's positive trajectory. Technological advancements in freezing and packaging technologies, preserving food quality and extending shelf life, also play a crucial role. Specific product segments like frozen ready meals and frozen snacks are anticipated to witness robust growth, outpacing other segments. The dominance of supermarkets and hypermarkets as primary distribution channels is expected to continue, although online retail is gradually gaining traction, presenting new opportunities for market players. Geographic distribution shows the United States holding the largest market share, followed by Canada and Mexico, with the "Rest of North America" segment showing moderate growth potential. However, the market faces certain challenges. Fluctuating raw material prices and increasing transportation costs can impact profitability. Consumer concerns regarding the nutritional content and potential presence of additives in processed frozen foods pose a restraint. Intense competition among established players and emerging brands necessitates continuous product innovation and effective marketing strategies for market share gains. Addressing consumer concerns through clear labeling, highlighting nutritional benefits, and emphasizing sustainable sourcing practices will be crucial for long-term market success. The projected CAGR of 4.14% indicates a consistent, albeit moderate, expansion over the forecast period (2025-2033), indicating a stable and promising investment prospect despite inherent challenges. Recent developments include: In September 2022, Impossible Foods launched its first branded frozen plant-based entrees, Impossible Bowls. The single-serve frozen meals come in eight varieties featuring Impossible Foods' different plant-based meat options and can be cooked in five minutes or less., In February 2022, Frozen Food brand real good foods launched a new stuffed chicken bites platform on Kroger Banners. The company's partnership with Kroger is to expand distribution in another frozen category into all Kroger Banners in the United States., In February 2022, Tyson Foods Inc. expanded its facility in Bowling Green, Kentucky, for the production of bacon with an investment of USD 355 million., In March 2021, Real Good Foods Co., a frozen food brand launched its low-carb and high-protein chicken lasagna noodles in the United States. The company claimed that the product is made of real and nutritious ingredients instead of artificial ingredients, making it suitable for consumers searching for high-protein meals.. Notable trends are: Rising Consumer Expenditure On Convenience Food Products.

The global organic frozen vegetables market is anticipated to reach a value of million by 2033, expanding at a CAGR of XX% from 2025 to 2033. The market has witnessed significant growth in recent years due to the rising health consciousness among consumers and the increasing demand for organic food products. The market is driven by factors such as the growing popularity of plant-based diets, the increasing awareness of the benefits of organic food, and the rising disposable income in developing countries. Key trends in the organic frozen vegetables market include the increasing demand for convenience foods, the growth of e-commerce platforms, and the development of new and innovative products. The market is segmented into various categories based on application such as soups, sauces, salads, and ready-to-eat meals. Key players in the market include Ajinomoto, General Mills, ITC Limited, ConAgra Foods, Uren Food Group, B&G Foods, Greenyard NV, J.R. Simplot, Kraft Heinz Company, Nature's Garden, Ardo, Goya Foods, Mother Dairy Fruit & Vegetable, Dawtona Frozen, and SPT Foods. The market is geographically segmented into North America, South America, Europe, Middle East & Africa, and Asia Pacific. North America is the largest market for organic frozen vegetables, followed by Europe and Asia Pacific.

Frozen Vegetables Market Outlook

The global frozen vegetables market size was estimated to be USD 34.3 billion in 2023 and is projected to reach USD 56.9 billion by 2032, growing at a CAGR of 5.9% during the forecast period. This growth in the market can be attributed to an increasing shift in consumer preferences towards convenience foods, coupled with the rising awareness of maintaining a healthy diet. The expansion in the frozen vegetable sector is also driven by technological advancements in food preservation techniques that have enhanced the quality and shelf life of frozen produce, making it comparable to fresh vegetables in terms of nutritional content.

One of the primary growth factors for the frozen vegetables market is the increasing demand for convenient and ready-to-eat food products. Urbanization and the fast-paced lifestyle of consumers have made time-saving solutions, like frozen vegetables, highly appealing. With a greater number of dual-income families, the need for quick yet nutritious meal options has surged, creating a robust demand for frozen vegetables. Furthermore, the advances in cold chain logistics have played a crucial role in maintaining the quality and availability of these products, which has significantly contributed to market growth. Retailers and manufacturers have also capitalized on this trend by diversifying their product offerings to include a wider variety of vegetables and blends.

In addition to convenience, the emphasis on health and nutrition among consumers has spurred the growth of the frozen vegetables market. Frozen vegetables are now recognized as a viable and often preferable alternative to fresh produce due to their ability to retain nutrients for extended periods. This is particularly important in regions where access to a wide variety of fresh vegetables may be limited due to seasonal variations or geographic constraints. The perception of frozen vegetables as a healthy option has been bolstered by campaigns and endorsements from nutritionists and food bloggers, further driving market expansion. Moreover, the inclusion of organic and minimally processed frozen vegetables is gaining traction, catering to health-conscious consumers seeking wholesome dietary options.

The rise of the online retail sector is another significant factor propelling the frozen vegetables market forward. With the advent of e-commerce, consumers have more access to a variety of frozen vegetable products, which they can purchase with ease from the comfort of their homes. The convenience of home delivery services and the ability to access product reviews and nutritional information online has enhanced consumer confidence in purchasing frozen vegetables through digital platforms. The growth of online retail is complemented by improvements in packaging techniques that ensure products remain frozen during transit, thus preserving their quality and appeal.

Regionally, the frozen vegetables market is exhibiting varied growth patterns, with North America and Europe leading the charge. These regions have well-established cold chain infrastructure and a high level of consumer awareness regarding the benefits of frozen vegetables. However, the Asia Pacific region is expected to witness the highest growth rate in the coming years, driven by increasing urbanization, rising disposable incomes, and a growing middle-class population. Additionally, changing dietary habits in countries like China and India, where traditional cooking is giving way to more convenient meal solutions, are contributing to the market's expansion in this region. Meanwhile, Latin America and the Middle East & Africa are also expanding their market presence, albeit at a slower pace, due to improving economic conditions and increasing health awareness.

Product Type Analysis

Within the frozen vegetables market, the product type segment is diverse, encompassing a wide array of vegetables, including mixed vegetables, peas, corn, broccoli, and others. Each product type has its own set of characteristics and market dynamics. Mixed vegetables, which usually consist of a blend of peas, carrots, corn, and green beans, have gained enormous popularity due to their versatility and convenience in meal preparation. They appeal to consumers looking for balanced nutrition without the hassle of chopping and combining different vegetables themselves. This category is particularly favored in the food service industry, where time efficiency and consistency in taste and quality are paramount.

Peas, another significant segment of the frozen vegetables market, are valued for their high protein conte

The Individually Quick Frozen (IQF) fruit and vegetable market is experiencing robust growth, driven by increasing consumer demand for convenient, healthy, and readily available food options. The market's size in 2025 is estimated at $15 billion, exhibiting a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033. This growth is fueled by several key factors, including the rising popularity of ready-to-eat meals, the expanding food processing industry, and increasing health consciousness among consumers. The convenience offered by IQF products, which maintain freshness and nutritional value, is a significant driver. Furthermore, the rising adoption of IQF fruits and vegetables in the food service industry, particularly in restaurants and quick-service establishments, is contributing to market expansion. Major players like Superior Foods Companies, Simplot, and Dole Food are leveraging their established distribution networks and brand recognition to capitalize on these trends. However, challenges exist. Fluctuations in raw material prices, stringent quality control requirements, and potential supply chain disruptions due to climate change and geopolitical factors pose restraints to market growth. Market segmentation reveals strong demand for berries, mixed vegetable blends, and specific fruits like mango and pineapple. Geographic analysis, while not fully detailed, indicates a strong market presence in North America and Europe, with developing markets in Asia-Pacific showing significant potential for future expansion. This suggests opportunities for businesses to target specific consumer preferences in various geographic locations through product innovation and tailored marketing strategies. The forecast period (2025-2033) anticipates a continued upward trajectory for the IQF fruit and vegetable market, promising considerable investment and business opportunities within this dynamic sector.

The North America Frozen Food Packaging Market report segments the industry into By Material (Glass, Paper, Metal, Plastic, Other Materials), By Food Product (Readymade Meals, Fruits and Vegetables, Meat and Poultry, Seafood, Baked Goods, Other Food Products), By Packaging Product (Bags, Boxes, Cans, Cartons, Trays, Wrappers, Other Packaging Products), and By Country (United States, Canada).