Total advertising spending in North America in 2021 amounted to ***** billion U.S. dollars, out of which internet accounted for around ***** billion dollars. TV was the second largest medium in that regard, capturing **** billion dollars of the total ad expenditure that year.

It was calculated that the total advertising expenditure in North America in 2021 amounted to about ***** billion U.S. dollars. However, the spending increased by nearly ** percent that year, after decreasing by just above *** percent in the previous year due to the impact of the coronavirus. Advertising spending in the United States The United States is the largest advertising market in the world, with ad spending amounting to *** billion U.S. dollars in 2020. Looking at breakdowns of expenditures by medium, in 2021 and 2025, approximately *** billion U.S. dollars were directed towards internet ads in 2021, which is estimated to increase even further in 2025. This was followed by over ** billion U.S. dollars spent on ads on TV in 2021 and is expected to increase by roughly ** billion in 2025. Advertising spending in Canada The advertising market in Canada is also following the global growth trend. Media spending in Canada has been steadily growing since 2012, reaching **** billion U.S. dollars in net ad spend in 2019. Unsurprisingly, in 2020, when the global advertising market was affected by the outbreak of the coronavirus pandemic, the Canadian market also suffered. That year ad spend in the country fell to ** billion U.S. dollars. Nonetheless, once the industry returns to normal, data on specific media expenditures in Canada suggest that the rise of the digital channels is evident in the country, as the advertising dollars are being directed towards the internet, while traditional media such as magazines and newspapers will be seeing less and less investments in the near future.

In North America, internet advertising spending grew by approximately ** percent in 2021, compared to 2020. Up until 2020, the internet had been the fastest growing ad medium in North America. Cinema advertising growth remained consistent between 2012 and 2019 and it is expected to return to quite similar levels by the end of 2023, after rebounding from a significant decrease due to COVID-19 in 2020.

North American ad spending

In 2021, North America invested a total of over *** billion U.S. dollars in advertising. The continent’s total ad expenditures have been increasing steadily since 2009. Over the coming years, after the drop in spending resutling from the coronavirus impact, the figures are expected to reach about *** billion U.S. dollars in 2024.

North American media ad spending

Based on market data, various media are employed for advertising purposes in North America. The continent spent approximately *** billion U.S. dollars on internet advertising in 2021, the largest and fastest-growing medium. In contrast, advertisers in North America have spent less on newspaper promotion with each consecutive year, spending just over * billion U.S. dollars in 2021.

In 2025, digital advertising spending in North America will amount to an estimated *********** dollars, up from *********** dollars a year earlier – an annual increase of almost ** percent. The value was projected to continue rising throughout the decade, surpassing *************** dollars by 2029.

In 2025, the United States alone accounted for an estimated **** percent of traditional and **** percent of digital advertising expenditures in North America. Canada's share in both types stood at **** percent, while Mexico was forecast to account for the remaining percentages.

Concerning the five selected segments, the segment Search Advertising has the largest ad spending growthwith ***** percent. Contrastingly, Classifieds is ranked last, with **** percent. Their difference, compared to Search Advertising, lies at **** percentage points. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the digital advertising market and a ranking by country regarding revenue in the classifieds segment of the digital advertising market. The Statista Market Insights cover a broad range of additional markets.

In 2025, advertising spending in North America will surpass an estimated *** billion U.S. dollars, up from less than *** billion dollars a year earlier – an annual increase of nearly seven percent. According to the same projections, North America's digital ad expenditure alone will exceed *** billion dollars in 2025.

In 2023, the ad spending of Nissan North America in the United States was the highest on television media, reaching a value of 369.63 million U.S. dollars. In contrast, magazine ranked last across all considered media, only amounting to 0.01 million U.S. dollars. Find further statistics regarding the U.S. advertising market like ad spending of Chevrolet Motor Division and ad spending of Jeep Division.

In 2025, out-of-home (OOH) advertising spending in North America will surpass an estimated ** billion U.S. dollars, up from **** billion dollars a year earlier – an annual growth of approximately *** percent. The figure was projected to rise further, exceeding ** billion dollars by 2029. According to the same projections, North America's total ad spending will exceed *** billion dollars in 2025.

In 2025, print advertising spending in North America will amount to an estimated **** billion U.S. dollars, down from **** billion dollars a year earlier – an annual decrease of around six percent. The figure was projected to decline further, falling below *** billion dollars by 2029. According to the same forecasts, North America's total ad spending will exceed *** billion dollars in 2025.

In 2025, TV and video advertising spending in North America will reach an estimated *** billion U.S. dollars, up from *** billion dollars a year earlier. That represents an annual ad spend growth rate of approximately *** percent.

In 2023, the ad spending of Frito-Lay North America in the United States was the highest on television media, reaching a value of 163 million U.S. dollars. In contrast, newspaper ranked last across all considered media, only amounting to 0.03 million U.S. dollars. Find further statistics regarding the U.S. advertising market like internet advertising spending and ad spending of the International Business Machins Corporation.

In 2024, the United States was the largest programmatic advertising market in North America, with spending estimated at roughly ****** billion U.S. dollars, followed by Canada and Mexico, with approximately **** billion and *** billion dollars, respectively.

The source forecast that, while search, cinema, and influencer advertising expenditures will experience double-digit growth rates in 2025, the print format will continue its decline in North America. On average, total ad spending in the region was projected to increase by at least *** percent annually from 2025 to 2029.

The ad spending via mobile ranking in the 'Digital Advertising Mobile' segment of the digital advertising market is led by the United States with ****** billion U.S. dollars, while Canada is following with *** billion U.S. dollars. In contrast, Mexico is at the bottom of the ranking with **** billion U.S. dollars, showing a difference of ****** billion U.S. dollars to the United States. Find more statistics on other topics: a comparison of countries or regions regarding the ad spending and a comparison of the ad spending share in Vietnam. The Statista Market Insights cover a broad range of additional markets.

The ad spending in the 'Out-of-Home Advertising' segment of the advertising market in North America was forecast to continuously increase between 2024 and 2030 by in total *** billion U.S. dollars (+***** percent). After the ***** consecutive increasing year, the ad spending is estimated to reach ***** billion U.S. dollars and therefore a new peak in 2030. Find further information concerning the ad spending in the advertising market in China and the ad spending in the 'Influencer Advertising' segment of the advertising market in South Korea. The Statista Market Insights cover a broad range of additional markets.

In 2025, audio advertising spending in North America will reach an estimated ** billion U.S. dollars, up from less than **** billion dollars a year earlier – an annual increase of less than *** percent. According to the same forecasts, North America's total ad spending will exceed *** billion dollars in 2025.

Spending on internet advertising in North America amounted to nearly 192 billion U.S. dollars in 2021. According to forecast data, online ad expenditures in the region will suffer less than other media in light of the coronavirus outbreak in 2020, and will rebound by 2024 to reach 269 billion dollars.

In 2021, outdoor advertising spending in North America amounted to nearly 8.72 billion U.S. dollars. Nevertheless, this showed a recover from the decline caused by the coronavirus outbreak in the previous year. The OOH media spending will see growth again and reach about 10.5 billion dollars in 2024.

The ad spending growthin the digital advertising market in North America was forecast to continuously decrease between 2023 and 2028 by in total *** percentage points. After the fifth consecutive decreasing year, the indicator is estimated to reach **** percent and therefore a new minimum in 2028. Find further information concerning ad spending growth in Poland and ad spending in Europe. The Statista Market Insights cover a broad range of additional markets.