The market for probiotic supplements in North America is forecast to increase from 547 million U.S. dollars in 2017 to 1.5 billion in 2027. This would constitute almost a tripling of market values in that time frame.

The North America Probiotic Products Market is Segmented by Product Type (Probiotic Foods, Probiotic Drinks and Dietary Supplements), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies/Health Stores, Convenience Stores, Online Retail Stores and Other Distribution Channels), and Geography (United States, Canada, Mexico and Rest of North America). The Market Forecasts are Provided in Terms of Value (USD).

In North America, probiotic supplements for gastrointestinal health are predicted to increase from approximately 328.4 million U.S. dollars in 2017 to nearly 953 million in 2027. Probiotic supplements for immune health are forecast to remain the second largest type of supplement by application, with an estimated market value of 275 million U.S. dollars in 2027.

North America Probiotic Supplements Market is projected to grow at a CAGR of around 5.76% during 2023-28, says MarkNtel Advisors.

The north america probiotic dietary supplements market size is expected to hit around USD 34.50 billion by 2032 with a CAGR of 14.2% by 2032.

In North America, probiotic supplement products that have bacteria as their source are forecast to grow from approximately 498 million U.S. dollars in 2017 to nearly 1.4 billion in 2027, corresponding with a compound annual growth rate (CAGR) of 10.94 percent. In comparison, products that have yeast as their source are estimated to grow from approximately 49 million U.S. dollars in 2017 to nearly 101 million in 2027, a compound annual growth rate of 7.65 percent.

The Global Probiotic Dietary Supplement Market is segmented by Distribution Channel (Supermarkets/Hypermarkets, Pharmacy/Health Stores, Online Stores, and Others), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and values in (USD million) for the above segments.

The market for probiotic supplements distributed in hypermarkets and supermarkets is forecast to increase from approximately 127 million U.S. dollars in 2019 to 258 million in 2027 in North America. This marks a doubling of market values in this region in the period of time in consideration.

The report on North America Probiotic-based Dietary Supplements covers a summarized study of several factors supporting market growth, such as market size, market type, major regions, and end-user applications. The report enables customers to recognize key drivers that influence and govern the market.

North America Digestive Health Supplements Market is segmented by Type (Prebiotics, Probiotics, Enzymes, and Other Types), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies and Drugstores, Online Retailers, and Other Distribution Channels), and Geography (United States, Canada, Mexico, and Rest of North America). The report offers the market size and forecasts in value (USD million) for the above segments.

The North American market for probiotic supplements in the form of liquids is predicted to increase from approximately 39 million U.S. dollars in 2019 to 124 million in 2027. By contrast, the market share of probiotic supplements in dry form is predicted to grow from approximately 643 million in 2019 to 1.4 billion in 2027.

The North America Baby and Infant Probiotic Supplements market report offers a thorough competitive analysis, mapping key players’ strategies, market share, and business models. It provides insights into competitor dynamics, helping companies align their strategies with the current market landscape and future trends.

North America Animal Probiotics market size will be USD 1648.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.0% from 2024 to 2031. North America has emerged as a prominent participant, and its sales revenue is estimated to reach USD 2691.2 Million by 2031. This growth is mainly attributed to the growing concerns about antibiotic resistance in animals, leading to a shift toward probiotics as natural growth promoters and health enhancers.

The market for probiotic supplements distributed in pharmacies is forecast to increase from approximately 274.3 million U.S. dollars in 2019 to approximately 567 million in 2027 in North America. This marks more than a doubling of market values in this region in the period of time in consideration.

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Probiotic Dietary Supplements Market Size 2024-2028

The probiotic dietary supplements market size is forecast to increase by USD 1.16 billion at a CAGR of 4.5% between 2023 and 2028. Probiotic dietary supplements have gained significant attention in the market due to their potential benefits in addressing various health concerns. The rising awareness of the advantages of probiotics, such as improving gut health and boosting the immune system, is driving market growth. Additionally, probiotics are increasingly being used to manage weight and prevent conditions like antibiotic-associated diarrhea, urogenital infections, diarrhea, high cholesterol, skin disorders, irritable bowel syndrome, and lung infections. However, challenges persist, including the availability of counterfeit supplements and inconsistent product quality. These issues necessitate stringent regulatory oversight and industry best practices to ensure consumer safety and trust. The market is expected to continue its expansion, driven by increasing consumer demand and innovative product development.

What will be the Size of the Market During the Forecast Period?

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The market is witnessing significant growth due to the increasing awareness of the role of gut health and immunity in overall well-being. Probiotics are live bacteria and yeasts that provide numerous health benefits, particularly in digestive health, immune health, weight management, energy levels, and skin health. Digestive Health: Probiotics play a crucial role in maintaining a healthy balance of gut bacteria, which aids in digestion, nutrient absorption, and the prevention of digestive ailments such as intestinal inflammation and antibiotic-associated diarrhea. Immune Health: Probiotics also support immune health by enhancing the body's natural defenses and reducing the risk of urogenital infections and diarrhea.

Moreover, weight Management: Probiotics have been shown to aid in weight management by modulating metabolism and reducing body weight and body fat. Probiotics can improve energy levels by enhancing nutrient absorption and metabolism, making them an essential addition to a healthy lifestyle. Probiotics have been linked to improved skin health by reducing inflammation, enhancing skin barrier function, and promoting the production of collagen. The gut is the body's largest immune organ, and maintaining a healthy gut microbiome is essential for overall health. Probiotics help promote a healthy gut microbiome, which can lead to better health outcomes.

Furthermore, preventive Healthcare: Probiotics are increasingly being recognized as a valuable tool in preventive healthcare, as they can help address various health conditions, including high cholesterol and skin disorders. Probiotics are increasingly being incorporated into beverage formulations, making it easier for consumers to incorporate them into their daily routine. With advancements in probiotic technology, customized probiotic formulations are becoming increasingly popular, allowing consumers to address specific health concerns and individualized nutritional needs. Some of the commonly used probiotic strains include Lactic Acid Bacteria (Lactobacillus and Streptococcus thermophilus), Lactobacillus plantarum (twk10), Lactobacillus helveticus Rosell-52, and Bifidobacterium longum Rosell-175.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Application

  Nutritional supplements
  Specialty nutrients
  Food and beverages
  Infant formula


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China


  South America



  Middle East and Africa

By Application Insights

The nutritional supplements segment is estimated to witness significant growth during the forecast period. Probiotic dietary supplements have gained significant traction in the global market due to their numerous health benefits. In 2023, the nutritional supplements segment held the largest market share in the probiotic dietary supplements industry. These supplements comprise vitamins, minerals, meal replacements, herbs, sports nutrition products, and others. Consumption of these supplements is aimed at enhancing the nutritional value of one's diet. Probiotics, specifically those containing friendly bacteria for the digestive tract, are increasingly popular in developed economies. These supplements offer protection against various health conditions such as antibiotic-associated diarrhea, urogenital infections, and skin disorders.

Moreover, they are beneficial for individuals suffering from high cholesterol levels, irritable bowel syndrome, lung infections, and inflammatory bowel disease. The market is projected to expan

According to Cognitive Market Research, the global Probiotic Supplement market size will be USD 18542.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 14.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 7416.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 5562.66 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 4264.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.5% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 927.11 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 370.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.2% from 2024 to 2031.
The E-commerce sales channel segment category is the fastest growing segment of the Probiotic Supplement industry

Market Dynamics of Probiotic Supplement Market

Key Drivers for Probiotic Supplement Market

Expanding product innovation enhances variety and appeal of probiotics.

The probiotic supplement market is experiencing a wave of product innovation that significantly enhances its variety and appeal to consumers. Companies are increasingly introducing new formulations that cater to specific health needs, such as digestive health, immunity, and mental well-being. This includes the development of customized probiotics tailored for different demographics, such as infants, women, and seniors, thereby expanding the target market. Innovative delivery formats, such as gummies, powders, and ready-to-drink beverages, make it easier for consumers to incorporate probiotics into their daily routines. Advancements in technology enable the creation of more potent and effective probiotic strains, further attracting health-conscious consumers. As a result, the diverse range of available products not only meets consumer preferences but also drives higher sales, contributing to the overall growth of the probiotic supplement industry. For instance, Jarrow Formulas has announced the introduction of Fem-Dophilus Advanced, a probiotic supplement specifically designed to support women’s health. This innovative product offers comprehensive benefits for vaginal and urinary tract health, digestive function, and immune system support, catering to women looking to enhance their overall wellness and maintain balance in their bodies.

Enhanced marketing and education efforts improve consumer understanding of probiotics.

Enhanced marketing and education efforts are playing a crucial role in improving consumer understanding of probiotics and their health benefits. Companies are increasingly investing in informative campaigns that highlight the importance of gut health and how probiotics can contribute to overall well-being. Educational content, including blogs, webinars, and social media posts, is designed to demystify probiotics and clarify their functions, thereby empowering consumers to make informed choices. Furthermore, partnerships with healthcare professionals and influencers help build credibility and trust, as these sources can provide expert opinions and personal testimonials. As consumers become more knowledgeable about the specific strains, benefits, and applications of probiotics, they are more likely to incorporate these supplements into their diets. This growing awareness is expected to drive higher demand for probiotic products, further fueling market growth.

Restraint Factor for the Probiotic Supplement Market

Lack of standardization and regulation in probiotic formulations can confuse consumers.

The lack of standardization and regulation in probiotic formulations poses a significant challenge in the supplement market, potentially confusing consumers. Unlike pharmaceuticals, probiotics are not uniformly regulated, leading to variability in quality, potency, and labeling among different products. Consumers often encounter a wide array of probiotic supplements with varying strains, colony-forming units (CFUs), and health claims, making i...

North America Probiotic Dietary Supplement comes with extensive industry analysis of development components, patterns, flows, and sizes. The report calculates present and past market values to forecast potential market management during the forecast period between 2025 - 2033.

The size of the North America Digestive Health Supplements Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 7.50% during the forecast period. Digestive health supplements are products designed to support and improve the digestive system's function, often containing probiotics, prebiotics, enzymes, and other beneficial ingredients. These supplements help maintain a healthy gut environment, alleviate digestive issues such as bloating, heartburn, and flatulence, and promote overall gut health. This growth is driven by increasing consumer awareness of health and wellness, the rising prevalence of digestive disorders, and the demand for supplements with claims such as dairy-free, gluten-free, non-GMO, organic, soy-free, and vegan. North America holds the largest market share, while the Asia-Pacific region is expected to witness substantial growth due to rising health consciousness and increasing disposable. Recent developments include: In August 2022, Megalabs USA, a subsidiary of Megalabs Inc., that manufactures, markets, and distributes pharmaceutical products and nutritional supplements throughout the Americas, launched Glutapak R, a probiotic glutamine supplement for gut health and intestinal healing., In September 2021, FrieslandCampina Ingredients, a global innovator in healthy and functional prebiotic ingredients and solutions, and Lallemand Health Solutions, specialists in the research, development, production, and marketing of probiotic yeast and bacteria, have partnered to launch two brand new gut health products PRO-Digest Health Shot and PRO-Digest Bowel Support., In September 2021, Wedderspoon announced the launch of its newest product line, Manuka Honey Digestive Gummies. The product offers two distinct formulas, namely Tropical and Berry. The Tropical Gummies are made with a proprietary mix of prebiotics + DE111 Probiotic plus premium chamomile and ginger, while the Berry Gummies are made with Elderberry and DE111 Probiotic for digestive and immune support. Key drivers for this market are: Increasing inclination towards fitness and sports participation, Increasing demand for fortified processed food products. Potential restraints include: Extensive presence of alternative protein products sourced from plant based ingredients. Notable trends are: Rise in Awareness about Digestive Health.

The market for probiotic supplements distributed in specialty stores is forecast to increase from approximately 39.3 million U.S. dollars in 2019 to approximately 78.6 million in 2027 in North America. Over the period of time in display, the projected market values are to see an increase of over 45 million U.S. dollars.

Probiotic-based Dietary Supplements Market Outlook

The global probiotic-based dietary supplements market size was valued at approximately USD 5.3 billion in 2023 and is anticipated to reach around USD 10 billion by 2032, growing at a compound annual growth rate (CAGR) of 7.5% during the forecast period. This robust growth is primarily driven by the increasing consumer awareness regarding the health benefits of probiotics, which are known to improve digestive health, boost the immune system, and provide general wellness advantages. The market is further propelled by the rising prevalence of digestive disorders and the growing demand for natural and organic dietary supplements. The expanding geriatric population, which is more prone to gastrointestinal issues, also significantly contributes to the expansion of this market.

One of the pivotal growth factors for the probiotic-based dietary supplements market is the surge in consumer awareness and education regarding the importance of gut health. With a better understanding of the human microbiome and its influence on overall health, consumers are increasingly turning to probiotics as a preventive health measure. This has been further fueled by the proliferation of health and wellness information available through various platforms, including social media, health blogs, and online health forums. Additionally, the endorsement of probiotics by healthcare professionals as a complementary therapy for various health conditions has bolstered consumer trust, thereby enhancing product adoption.

The rise of personalized nutrition is another significant driver in the probiotic-based dietary supplements market. As consumers become more health-conscious, there is an increasing demand for customized health solutions that cater to individual health needs and lifestyle choices. This trend has encouraged manufacturers to innovate and develop targeted probiotics that address specific health concerns such as obesity, diabetes, and mental health conditions. The advancements in genomic and microbiome studies are further facilitating the development of tailor-made probiotic supplements, which are expected to gain considerable traction in the coming years.

Moreover, the growing inclination towards preventive healthcare is stimulating the demand for probiotic-based dietary supplements. The shift from reactive to proactive health management is leading consumers to seek products that can help maintain well-being and prevent future health issues. Probiotics fit well into this paradigm as they offer a natural, sustainable, and non-invasive option for health maintenance. The increasing availability of these supplements in convenient forms such as capsules, tablets, and powders has made them more accessible to a wide range of consumers, thereby driving market growth.

The regional outlook for the probiotic-based dietary supplements market indicates significant growth potential across several regions. North America and Europe have traditionally been the largest markets, driven by high consumer awareness, established healthcare infrastructure, and favorable government regulations promoting the use of dietary supplements. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period. This can be attributed to the rising disposable incomes, increasing healthcare expenditure, and a growing awareness of probiotics' health benefits among consumers in countries like China and India. In contrast, the market in Latin America and the Middle East & Africa is anticipated to grow at a moderate pace due to emerging economies and the gradual shift in consumer preferences towards health and wellness products.

Product Type Analysis

In the probiotic-based dietary supplements market, product type plays a crucial role, with capsules, tablets, powders, and liquids being the primary categories. Capsules and tablets are currently the most popular forms due to their convenience, dosage accuracy, and ease of consumption. These forms are particularly favored by the adult segment, which prefers precise dosing and portability. Capsules, often seen as more effective due to their ability to protect probiotics from stomach acid until they reach the intestines, enjoy a slight edge over tablets. The innovation in delayed-release capsules has further enhanced their efficacy, driving their demand among health-conscious consumers.

The popularity of Daily Probiotic Supplement options is on the rise as consume