The market for probiotic supplements in North America is forecast to increase from *** million U.S. dollars in 2017 to *** billion in 2027. This would constitute almost a tripling of market values in that time frame.

In North America, probiotic supplements for gastrointestinal health are predicted to increase from approximately ***** million U.S. dollars in 2017 to nearly *** million in 2027. Probiotic supplements for immune health are forecast to remain the second largest type of supplement by application, with an estimated market value of *** million U.S. dollars in 2027.

North America Probiotic Supplements Market is projected to grow at a CAGR of around 5.76% during 2023-28, says MarkNtel Advisors.

The Probiotic Dietary Supplements Market Report is Segmented by Product Type (Tablets, Capsules, Gummies and Chews, and More), Consumer Group (Men, Women, and Children), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Stores, and Others), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD Million).

The report on North America Probiotic-based Dietary Supplements covers a summarized study of several factors supporting market growth, such as market size, market type, major regions, and end-user applications. The report enables customers to recognize key drivers that influence and govern the market.

The market for probiotic supplements distributed in hypermarkets and supermarkets is forecast to increase from approximately *** million U.S. dollars in 2019 to *** million in 2027 in North America. This marks a doubling of market values in this region in the period of time in consideration.

The North America Probiotics Market is Segmented by Product Type (Probiotic Foods, Probiotic Drinks and Dietary Supplements), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies/Health Stores, Convenience Stores, Online Retail Stores and Other Distribution Channels), and Geography (United States, Canada, Mexico and Rest of North America). The Market Forecasts are Provided in Terms of Value (USD).

The north america probiotic dietary supplements market is expected to surge USD 34.50 billion by 2032, exhibiting a CAGR of 14.2% during the forecast period.

In North America, probiotic supplement products that have bacteria as their source are forecast to grow from approximately *** million U.S. dollars in 2017 to nearly *** billion in 2027, corresponding with a compound annual growth rate (CAGR) of ***** percent. In comparison, products that have yeast as their source are estimated to grow from approximately ** million U.S. dollars in 2017 to nearly *** million in 2027, a compound annual growth rate of **** percent.

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Probiotic Dietary Supplements Market Size 2024-2028

The probiotic dietary supplements market size is forecast to increase by USD 1.16 billion at a CAGR of 4.5% between 2023 and 2028. Probiotic dietary supplements have gained significant attention in the market due to their potential benefits in addressing various health concerns. The rising awareness of the advantages of probiotics, such as improving gut health and boosting the immune system, is driving market growth. Additionally, probiotics are increasingly being used to manage weight and prevent conditions like antibiotic-associated diarrhea, urogenital infections, diarrhea, high cholesterol, skin disorders, irritable bowel syndrome, and lung infections. However, challenges persist, including the availability of counterfeit supplements and inconsistent product quality. These issues necessitate stringent regulatory oversight and industry best practices to ensure consumer safety and trust. The market is expected to continue its expansion, driven by increasing consumer demand and innovative product development.

What will be the Size of the Market During the Forecast Period?

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The market is witnessing significant growth due to the increasing awareness of the role of gut health and immunity in overall well-being. Probiotics are live bacteria and yeasts that provide numerous health benefits, particularly in digestive health, immune health, weight management, energy levels, and skin health. Digestive Health: Probiotics play a crucial role in maintaining a healthy balance of gut bacteria, which aids in digestion, nutrient absorption, and the prevention of digestive ailments such as intestinal inflammation and antibiotic-associated diarrhea. Immune Health: Probiotics also support immune health by enhancing the body's natural defenses and reducing the risk of urogenital infections and diarrhea.

Moreover, weight Management: Probiotics have been shown to aid in weight management by modulating metabolism and reducing body weight and body fat. Probiotics can improve energy levels by enhancing nutrient absorption and metabolism, making them an essential addition to a healthy lifestyle. Probiotics have been linked to improved skin health by reducing inflammation, enhancing skin barrier function, and promoting the production of collagen. The gut is the body's largest immune organ, and maintaining a healthy gut microbiome is essential for overall health. Probiotics help promote a healthy gut microbiome, which can lead to better health outcomes.

Furthermore, preventive Healthcare: Probiotics are increasingly being recognized as a valuable tool in preventive healthcare, as they can help address various health conditions, including high cholesterol and skin disorders. Probiotics are increasingly being incorporated into beverage formulations, making it easier for consumers to incorporate them into their daily routine. With advancements in probiotic technology, customized probiotic formulations are becoming increasingly popular, allowing consumers to address specific health concerns and individualized nutritional needs. Some of the commonly used probiotic strains include Lactic Acid Bacteria (Lactobacillus and Streptococcus thermophilus), Lactobacillus plantarum (twk10), Lactobacillus helveticus Rosell-52, and Bifidobacterium longum Rosell-175.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Application

  Nutritional supplements
  Specialty nutrients
  Food and beverages
  Infant formula


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China


  South America



  Middle East and Africa

By Application Insights

The nutritional supplements segment is estimated to witness significant growth during the forecast period. Probiotic dietary supplements have gained significant traction in the global market due to their numerous health benefits. In 2023, the nutritional supplements segment held the largest market share in the probiotic dietary supplements industry. These supplements comprise vitamins, minerals, meal replacements, herbs, sports nutrition products, and others. Consumption of these supplements is aimed at enhancing the nutritional value of one's diet. Probiotics, specifically those containing friendly bacteria for the digestive tract, are increasingly popular in developed economies. These supplements offer protection against various health conditions such as antibiotic-associated diarrhea, urogenital infections, and skin disorders.

Moreover, they are beneficial for individuals suffering from high cholesterol levels, irritable bowel syndrome, lung infections, and inflammatory bowel disease. The market is projected to expand s

The Pet Probiotics Supplements Market Report is Segmented by Pet Type (Dogs, and More), by Form (Chewable, and More), by Distribution Channel (Online Retail, and More), by Function-Health Benefit (Digestive Health, Immune Support and More), by Ingredient Source (Bacteria-Based Probiotics and More) and by Geography (North America, Europe, Africa, and More). The Market Sizes and Forecasts are Provided in Terms of Value (USD).

The North America Feminine Probiotic Supplement report features an extensive regional analysis, identifying market penetration levels across major geographic areas. It highlights regional growth trends and opportunities, allowing businesses to tailor their market entry strategies and maximize growth in specific regions.

North America Digestive Health Supplements Market is segmented by Type (Prebiotics, Probiotics, Enzymes, and Other Types), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies and Drugstores, Online Retailers, and Other Distribution Channels), and Geography (United States, Canada, Mexico, and Rest of North America). The report offers the market size and forecasts in value (USD million) for the above segments.

The North American probiotic products market, valued at approximately $XX million in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 6.30% from 2025 to 2033. This expansion is fueled by several key drivers. Rising consumer awareness of gut health and its connection to overall well-being is a primary factor. The increasing prevalence of digestive disorders and the growing demand for natural and functional foods are further bolstering market growth. Probiotic foods, particularly yogurt and bakery/breakfast cereals incorporating probiotics, are experiencing significant traction, driven by consumer preference for convenient and palatable options. The dietary supplement segment also shows considerable promise, propelled by the increasing adoption of targeted probiotic formulations for specific health benefits. Distribution channels are diversifying, with online retail stores witnessing substantial growth alongside traditional channels like supermarkets and pharmacies. While pricing pressures and potential regulatory hurdles represent challenges, the overall market outlook remains positive, largely driven by the health-conscious consumer base and continued innovation within the industry. The United States holds the largest market share within North America, followed by Canada and Mexico, reflecting variations in consumer preferences and market penetration across different regions. The market segmentation reveals interesting dynamics. While Probiotic Foods hold a substantial share, the Probiotic Drinks segment is expected to experience rapid growth fueled by the demand for convenient and refreshing beverages enriched with probiotics. Among distribution channels, supermarkets/hypermarkets maintain a significant share, but online channels show promising growth potential, leveraging the convenience of e-commerce. Key players such as Nestlé SA, Danone SA, and PepsiCo Inc., along with specialized probiotic manufacturers, are driving innovation and competition within the market. Further expansion is anticipated through product diversification, strategic partnerships, and targeted marketing campaigns aimed at educating consumers about the benefits of probiotics for various health applications. The sustained focus on research and development of new probiotic strains and formulations will also significantly influence the market trajectory throughout the forecast period. Recent developments include: January 2023: KeVita, a Tropicana-owned brand, expanded its line of Sparkling Probiotic Lemonade with the addition of mango flavor to the existing range of classic and peach probiotic lemonade. The products were made available in US retail chains such as Kroger and Walmart., July 2022: BioGaia launched its probiotic products, namely BioGaia Pharax for children, in the United States market. The company claims this product strengthens the children's immune systems while also supporting their upper respiratory systems., June 2022: Danone North America launched its new probiotic drink, namely, Activia+ Multi-Benefit Probiotic Yogurt Drinks. The company claims to add vitamins C, D, and zinc to the probiotic drink, thereby improving the immune system of consumers.. Notable trends are: North America Probiotic Products Market Trends.

According to Cognitive Market Research, the global Probiotic Supplement market size was USD 18542.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 14.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 7416.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 5562.66 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 4264.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.5% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 927.11 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 370.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.2% from 2024 to 2031.
The E-commerce sales channel segment category is the fastest growing segment of the Probiotic Supplement industry

Market Dynamics of Probiotic Supplement Market

Key Drivers for Probiotic Supplement Market

Expanding product innovation enhances variety and appeal of probiotics.

The probiotic supplement market is experiencing a wave of product innovation that significantly enhances its variety and appeal to consumers. Companies are increasingly introducing new formulations that cater to specific health needs, such as digestive health, immunity, and mental well-being. This includes the development of customized probiotics tailored for different demographics, such as infants, women, and seniors, thereby expanding the target market. Innovative delivery formats, such as gummies, powders, and ready-to-drink beverages, make it easier for consumers to incorporate probiotics into their daily routines. Advancements in technology enable the creation of more potent and effective probiotic strains, further attracting health-conscious consumers. As a result, the diverse range of available products not only meets consumer preferences but also drives higher sales, contributing to the overall growth of the probiotic supplement industry. For instance, Jarrow Formulas has announced the introduction of Fem-Dophilus Advanced, a probiotic supplement specifically designed to support women’s health. This innovative product offers comprehensive benefits for vaginal and urinary tract health, digestive function, and immune system support, catering to women looking to enhance their overall wellness and maintain balance in their bodies.

Enhanced marketing and education efforts improve consumer understanding of probiotics.

Enhanced marketing and education efforts are playing a crucial role in improving consumer understanding of probiotics and their health benefits. Companies are increasingly investing in informative campaigns that highlight the importance of gut health and how probiotics can contribute to overall well-being. Educational content, including blogs, webinars, and social media posts, is designed to demystify probiotics and clarify their functions, thereby empowering consumers to make informed choices. Furthermore, partnerships with healthcare professionals and influencers help build credibility and trust, as these sources can provide expert opinions and personal testimonials. As consumers become more knowledgeable about the specific strains, benefits, and applications of probiotics, they are more likely to incorporate these supplements into their diets. This growing awareness is expected to drive higher demand for probiotic products, further fueling market growth.

Restraint Factor for the Probiotic Supplement Market

Lack of standardization and regulation in probiotic formulations can confuse consumers.

The lack of standardization and regulation in probiotic formulations poses a significant challenge in the supplement market, potentially confusing consumers. Unlike pharmaceuticals, probiotics are not uniformly regulated, leading to variability in quality, potency, and labeling among different products. Consumers often encounter a wide array of probiotic supplements with varying strains, colony-forming units (CFUs), and health claims, making it di...

The size of the North America Digestive Health Supplements Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 7.50% during the forecast period. Recent developments include: In August 2022, Megalabs USA, a subsidiary of Megalabs Inc., that manufactures, markets, and distributes pharmaceutical products and nutritional supplements throughout the Americas, launched Glutapak R, a probiotic glutamine supplement for gut health and intestinal healing., In September 2021, FrieslandCampina Ingredients, a global innovator in healthy and functional prebiotic ingredients and solutions, and Lallemand Health Solutions, specialists in the research, development, production, and marketing of probiotic yeast and bacteria, have partnered to launch two brand new gut health products PRO-Digest Health Shot and PRO-Digest Bowel Support., In September 2021, Wedderspoon announced the launch of its newest product line, Manuka Honey Digestive Gummies. The product offers two distinct formulas, namely Tropical and Berry. The Tropical Gummies are made with a proprietary mix of prebiotics + DE111 Probiotic plus premium chamomile and ginger, while the Berry Gummies are made with Elderberry and DE111 Probiotic for digestive and immune support. Key drivers for this market are: Increasing inclination towards fitness and sports participation, Increasing demand for fortified processed food products. Potential restraints include: Extensive presence of alternative protein products sourced from plant based ingredients. Notable trends are: Rise in Awareness about Digestive Health.

The North American market for probiotic supplements in the form of liquids is predicted to increase from approximately ** million U.S. dollars in 2019 to *** million in 2027. By contrast, the market share of probiotic supplements in dry form is predicted to grow from approximately *** million in 2019 to *** billion in 2027.

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Probiotics Market Size 2025-2029

The probiotics market size is forecast to increase by USD 38.19 billion at a CAGR of 8.6% between 2024 and 2029.

The market is experiencing significant growth, driven by the rising prevalence of digestive disorders and the introduction of new product innovations. The increasing awareness and acceptance of probiotics as a health supplement, particularly for gut health, have fueled market expansion. However, companies face challenges in maintaining product quality and safety, as evidenced by the growing concern over product recalls. This underscores the importance of robust quality control measures and regulatory compliance to mitigate risks and protect brand reputation. With an increasing awareness of the benefits of gut health, the demand for probiotic supplements and functional foods fortified with these live bacteria is surging.
Navigating challenges, such as ensuring product safety and maintaining consumer trust, will require strategic partnerships, continuous research and development, and a strong commitment to transparency and communication. Companies seeking to capitalize on market opportunities should focus on developing innovative probiotic strains and delivering effective, science-backed health benefits to consumers. Irritable Bowel Syndrome (IBS) and other digestive disorders are major health concerns driving the demand for probiotics.

What will be the Size of the Probiotics Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with ongoing research and development in various sectors. Applications of probiotics extend beyond gut health improvement to include drug delivery, metagenomics analysis, pathogen inhibition, and immune response enhancement. For instance, in the area of inflammatory bowel disease, a study published in the Journal of Clinical Gastroenterology reported a 70% reduction in disease activity in patients receiving probiotic therapy. The market's growth is expected to reach double-digit percentages in the coming years, driven by the increasing demand for functional food ingredients and personalized nutrition. Competitive exclusion, bacterial antagonism, and symbiotic relationship are among the probiotic interactions that are being explored for their potential benefits.

Additionally, the market is witnessing the emergence of targeted delivery systems, probiotic efficacy markers, and strain-specific effects. Food safety regulations and quality control testing are crucial aspects of the market, ensuring colonization resistance and preventing unwanted bacterial adherence mechanisms. Furthermore, the mental health effects of probiotics and their role in the gut-brain axis, irritable bowel syndrome, gut permeability, microbial genomics, digestive enzyme activity, and antimicrobial activity are areas of ongoing research. Biofilm formation and probiotic interactions are also being studied for their potential role in nutrient absorption rate and antimicrobial activity.

How is this Probiotics Industry segmented?

The probiotics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Human probiotics
  Animal probiotics


Product

  Probiotic functional food and beverage
  Dietary supplements
  Animal feed


Form Factor

  Powder
  Gel or capsule
  Liquid
  Stick packs or sachets
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By End-user Insights

The Human probiotics segment is estimated to witness significant growth during the forecast period. The human the market is experiencing significant growth due to the increasing consumer awareness of the role of gut microbiota in overall health. Probiotics, beneficial bacteria, help maintain gut microbiome stability by promoting the growth of good bacteria and inhibiting the growth of harmful ones. This balance is crucial for optimal nutrient absorption, immune system functionality, and even mental health. In vivo studies and clinical trials have demonstrated the efficacy of probiotics in treating digestive disorders such as irritable bowel syndrome (IBS) and inflammatory bowel disease (IBD), boosting their demand. Freeze-drying technology and capsule delivery systems ensure probiotic viability, making them convenient for consumers.

Probiotic characterization and strain identification are essential for ensuring product quality and consistency. Prebiotic fiber fermentation enhances probiotic efficacy by providing food for beneficial bac

The global probiotics supplements market is experiencing robust growth, driven by increasing consumer awareness of gut health's importance and the rising prevalence of digestive disorders. The market, estimated at $50 billion in 2025, is projected to expand at a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching approximately $85 billion by 2033. This growth is fueled by several key factors: a rising preference for natural health solutions, increasing disposable incomes in developing economies leading to higher healthcare spending, and the expanding availability of diverse probiotic formulations (capsules, tablets, chewables, powders, gummies) catering to varied consumer preferences and dietary needs. The adult segment currently dominates the market, but the children's segment is experiencing significant growth, driven by parental concern for their children's immune systems and gut health. Key players like Garden of Life, Culturelle, and others are investing heavily in research and development, product innovation, and strategic marketing initiatives to solidify their market positions and capture emerging opportunities. Geographic expansion, particularly in Asia-Pacific and emerging markets, is a critical growth driver, reflecting the increasing awareness and adoption of probiotics in these regions. However, the market also faces certain restraints. The relatively high cost of high-quality probiotics compared to other dietary supplements could limit accessibility for certain consumer segments. Furthermore, regulatory inconsistencies across different regions can pose challenges for manufacturers seeking global expansion. Maintaining product quality, ensuring product stability, and addressing consumer concerns regarding probiotic efficacy and safety remain critical aspects for sustained market growth. The competitive landscape is dynamic, with both established players and new entrants vying for market share through innovation, brand building, and strategic partnerships. The market's future success hinges on overcoming these challenges, leveraging technological advancements to enhance product efficacy and affordability, and effectively communicating the health benefits of probiotics to a broader audience.

The global market for probiotic-based dietary supplements is experiencing steady growth, projected to reach $3809.5 million in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 2.9% from 2025 to 2033. This expansion is driven by increasing consumer awareness of gut health's importance and the proven benefits of probiotics in improving digestive health, boosting immunity, and supporting overall well-being. The rising prevalence of gastrointestinal disorders and the growing adoption of preventative healthcare measures further fuel market demand. Key product types include powder stick packs, capsules, tablets, and probiotic drops, catering to diverse consumer preferences and usage convenience. Major distribution channels encompass pharmacies, supermarkets, online stores, hospitals, clinics, and direct sales, reflecting the product's broad accessibility. Leading players like BioGaia, Probi AB, i-Health, Winclove, Probiotics International Ltd (Protexin), UAS Labs, Culturelle, and Align are actively shaping the market landscape through innovation and strategic expansion. Regional variations exist, with North America and Europe currently holding significant market shares, although the Asia-Pacific region is anticipated to witness substantial growth in the coming years, driven by rising disposable incomes and increasing health consciousness. The market's growth trajectory is influenced by several factors. While the increasing demand for functional foods and supplements is a major driver, challenges like regulatory hurdles in certain regions and concerns over product efficacy and standardization could potentially impede market expansion. However, ongoing research and development efforts focusing on innovative product formulations and delivery systems, along with improved understanding of the probiotic-gut microbiome interaction, are expected to mitigate these challenges. The continued focus on personalized nutrition and the growing integration of probiotics into other health products will further contribute to the market’s long-term growth potential. The diverse application segments, coupled with the expanding product portfolio, suggests a robust and resilient market that is poised for continued expansion across various geographical regions.