The North America Hair Care Market report segments the industry into Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Styling Products, Perms and Relaxants, Hair Colorants, Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Pharmacies/Drug Stores, Online Retail Stores, and more), and Geography (United States, Canada, and more).

North America Shampoo market size is USD 14100.48 million in 2024 and will expand at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.

The North America shampoo market was valued at USD 5.99 Billion in 2024. The market is further projected to grow at a CAGR of 4.30% between 2025 and 2034, reaching a value of USD 9.13 Billion by 2034.

The North America hair care market size was USD XX Billion in 2022 and is likely to reach USD XX Billion by 2031, expanding at a CAGR of XX % during the forecast period, 2023–2031. The growth of the market is attributed to rising penetration of natural haircare products.



Companies are increasing their investments in R&D activities and marketing and expanding their distribution channels to maintain their position in the market. They’re introducing natural formulations to gain huge traction from the consumers.

Hair Care Market Drivers, Restraints, Trends, and Opportunities

• Growing hair health consciousness amongst the consumers is driving the development of organic hair care products in the region.


• The changing fashion trends and rising awareness about the availability of effective hair care products is boosting the growth of the market.


• Increasing trend of male grooming and growing geriatric population are spurring the demand for hair care products demand in North America.


• The incidental health disorders caused by hair gels, dyes, serums, and some hair styling agents are the major concerns among consumers, which may restrain the market growth.


• The presence of major e-commerce stores is expected to positively influence the growth of the market in the region.

Scope of Hair Care Market Report

The report on the North America Hair Care Market includes an assessment of the market, trends, segments and regional markets. Overview and dynamics have also been included in the report.</p&

North America Hair Care Market was valued at USD 23.67 billion in 2024 and is expected to reach USD 40.01 billion by 2030 with a CAGR of 9.16%

The North America Hair Care Market size was valued at USD 36.54 Billion in 2023 and is projected to reach USD 61.87 Billion by 2031, growing at a CAGR of 6.8% from 2024 to 2031.Increased Male Grooming: There's a significant rise in awareness and spending on hair care among male consumers, driven by evolving grooming habits, the popularity of diverse hairstyles, and concerns like hair loss and scalp health. This has led to an expansion of product lines specifically targeting men.Older Population: The aging population also fuels demand for anti-aging hair care products, hair loss prevention solutions, and products designed to address thinning or graying hair.

Access North America Hair Shampoo Industry Overview which includes North America country analysis of (United States, Canada, Mexico), market split by Product Type, Application

The size of the North America Haircare Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 2.78% during the forecast period. Hair care refers to the practices and products used to maintain the cleanliness, health, and appearance of hair. It encompasses a variety of routines and treatments tailored to different hair types and needs. Basic hair care includes regular washing with shampoo and conditioner to remove dirt and oil, and to keep the hair hydrated and manageable. Additional treatments like hair masks, oils, and serums can provide extra nourishment and address specific concerns such as dryness, frizz, or damage. Hair care also involves styling techniques and tools, such as blow-drying, straightening, or curling, which can impact hair health. Proper hair care helps prevent issues like split ends, breakage, and scalp conditions, promoting overall hair health and enhancing its natural beauty. Recent developments include: Dec 2022: P&G's Ouai improved its anti-dandruff shampoo category with the new launch, Ouai's Anti-Dandruff Shampoo, which contains an FDA-approved ingredient such as 2% salicylic acid formulated to relieve dandruff symptoms and break down dandruff-causing bacteria to soothe the scalp. It debuted on the Sephora App and will appear on Sephora's and Ouai's websites., Sept 2022: Estée Lauder's The Ordinary launched haircare for the skinification of hair, which included products ingredients such as sulfate 4% cleanser for hair and body, behentrimonium chloride 2% conditioner pH, and natural moisturizing factors +HA scalp treatment., Aug 2021: Garnier, a subsidiary of L'Oréal, introduced Whole Blends Shampoo Bars in the United States. The launch is a part of the company's larger sustainability strategy and is made with formulations that use less water than their liquid equivalents and no plastic packaging. The solid shampoo bars are made with 94% plant-based ingredients and are devoid of dyes, preservatives, silicones, and soap.. Key drivers for this market are: Growing Influence of Social Media and Impact of Digital Technology, Rising Demand for Natural and Organic Skincare Products. Potential restraints include: Enhanced Presence of Counterfeit Skin Care Products. Notable trends are: Growing Influence of Social Media and Impact of Digital Technology on the Market.

The North America Hair Loss Treatment Products Market report segments the industry into By Product Type (Shampoos and Conditioners, Supplements and Vitamins, Serum & oil, Others), By Distribution Channel (Supermarkets/Hypermarkets, Departmental Stores, Specialist Retailer, Pharmacies And Drug Stores, Online Retail Stores, Other Distribution Channels), and North America (United States, Canada, Mexico, Rest of North America).

Through beauty blogs consumers are frequently exposed to a variety of haircare regimens, styles, and product suggestions which has increased people's appetite.

North America Men Shampoo dominated the market in 2023 and accounted for a share of more than 39% of the global revenue due to several variables.

North America Medicinal Shampoo comes with extensive industry analysis of development components, patterns, flows, and sizes. The report calculates present and past market values to forecast potential market management during the forecast period between 2025 - 2033.

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US Hair Care Market Size 2025-2029

The US hair care market size is forecast to increase by USD 4.39 billion at a CAGR of 4.6% between 2024 and 2029.

The Hair Care Market in the US is characterized by a diverse range of offerings, with a focus on color variety and natural ingredients. The availability of an extensive array of color shades in hair care products caters to consumers' desire for personalized looks and self-expression. This trend is particularly evident in popular product categories such as hair dyes and hair chalks. Another significant market driver is the increasing demand for natural and organic hair care products. Consumers are becoming more health-conscious and are seeking alternatives to traditional hair care products that contain harsh chemicals. As a result, companies are investing in research and development to create formulations using natural and organic ingredients.
However, the market also faces challenges, including the prevalence of counterfeit hair care products. The proliferation of these products not only undermines brand reputation but also poses potential safety risks to consumers. Companies must invest in robust anti-counterfeiting measures to protect their intellectual property and ensure consumer safety. Additionally, the market is witnessing the emergence of innovative product categories, such as hair care supplements and hair growth treatments. These offerings cater to consumers seeking holistic solutions for hair health and growth. Companies that can effectively address consumer needs in these areas and differentiate themselves from competitors will have a competitive edge in the market.
In conclusion, the Hair Care Market in the US presents both opportunities and challenges. Companies that can cater to consumers' desire for personalized looks, natural ingredients, and innovative solutions while addressing the issue of counterfeit products will be well-positioned to succeed in this dynamic market.

What will be the size of the US Hair Care Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The hair care market in the US is a dynamic and innovative industry, encompassing a wide range of products and services. From hair care research and development to retail sales, this sector caters to various consumer needs. Styling tools, such as hair curling irons and straighteners, remain popular choices for consumers seeking to enhance their hair's appearance. Hair care formulations focusing on hair loss prevention, repair, and growth stimulation continue to gain traction. Scalp health and hair repair are increasingly important areas of focus, with many brands investing in research and innovation. Hair care education and training for professionals play a crucial role in ensuring consumers receive expert advice and services.
The use of natural ingredients for hair care, including those for hair strengthening and texture modification, is a growing trend. Hair care e-commerce platforms have disrupted traditional retail channels, offering convenience and competitive pricing. Heat protection and color protection are essential features in many hair care products, catering to consumers' concerns for hair damage. The hair care industry continues to evolve, with a strong focus on branding, distribution, and community engagement to meet the diverse needs of consumers.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Price Range

  Mass
  Premium
  Luxury


Product

  Hair color
  Shampoo
  Conditioner
  Others


End-User

  Male
  Female
  Unisex


Geography

  North America

    US

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The hair care market in the US is a dynamic and evolving industry, encompassing a range of products and services. Subscription boxes deliver personalized hair care solutions, while hair growth products and hair styling tools address various concerns such as split ends and hair damage. Aloe vera and vitamin E are popular natural ingredients for hair care, and hair extensions offer a quick solution for length and volume. Hair cuts and keratin treatments are common salon services, and vegan and cruelty-free options cater to ethical consumers. Coloring products, hair masks, and hair serums are essential hair care items, with sulfate-free, silicone-free, and paraben-free options available.

Hair porosity and elasticity tests help consumers choose the right hair care products, and professional-grade hair

North America, Europe and China Sulfate Free Shampoo Market size was valued at USD 2,110.48 Million in 2023 and is projected to reach USD 2,790.52 Million by 2031, growing at a CAGR of 3.54% from 2024 to 2031.

North America, Europe and China Sulfate Free Shampoo Market Outlook

The demand for sulfate free liquid shampoo will grow significantly in the assessment timeline. In North America, the growing demand for sulfate-free liquid shampoo is primarily driven by increasing consumer awareness about the potential harmful effects of sulfates on hair and scalp health. Sulfates, commonly found in traditional shampoos, can strip natural oils, leading to dryness, irritation, and hair damage. As consumers become more informed about these drawbacks through digital platforms and social media, they are actively seeking gentler alternatives. Sulfate-free shampoos, known for their mild formulations, address these concerns by maintaining the natural moisture balance of hair and scalp, making them particularly appealing to individuals with sensitive skin, curly hair, or color-treated hair.

In Europe, the demand for sulfate-free liquid shampoos is influenced by the region's strong emphasis on sustainability and environmental consciousness.

Unlock trends powering the North America organic shampoo market, size at USD 800 million, highlighting industry outlook, market segmentation, and strategic insights shaping clean beauty demand.

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Organic Shampoo Market Size 2024-2028

The organic shampoo market size is forecast to increase by USD 1.48 billion at a CAGR of 11.28% between 2023 and 2028.

The market is experiencing significant growth due to several key trends. The increasing preference for natural ingredients is a major driving factor, as consumers become more health-conscious and seek products free from harsh chemicals. Another trend is the rise of online sales channels, making organic shampoo more accessible to a wider audience.
However, the high cost associated with organic shampoo production and certification remains a challenge for market growth. Producers must find ways to reduce costs while maintaining quality and transparency to attract price-sensitive consumers. Unlike traditional shampoos, products are made with plant-based ingredients and are free from harmful chemicals such as sulfates, parabens, and synthetic fragrances, which can be harmful to both the hair and the environment. This market trends and analysis report delves deeper into these factors and provides insights into the future growth prospects of the market.

What will be the Organic Shampoo Market Size During the Forecast Period?

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Organic shampoos have gained significant traction in the hair care market due to their ability to provide effective cleansing while minimizing the chemical effects on the scalp and hair. Unlike traditional shampoos, organic shampoos are formulated with natural ingredients, making them ideal for individuals seeking scalp care and hair health. Hard water, excess oil, impurities, and environmental pollutants can cause hair breakage, split ends, and other hair-related issues. Organic shampoos, with their purifying properties, help combat these problems by gently cleansing the hair and scalp without stripping them of their natural oils. Seborrheic dermatitis and folliculitis are common scalp conditions that can lead to itching, inflammation, and dandruff. Organic shampoos, often infused with herbs and natural materials, offer nourishing properties that help soothe and alleviate these conditions, promoting a healthy sheen and fresh aroma. The rise of online influencers and the increasing awareness of cruelty-free products have further fueled the demand for organic shampoos.
Additionally, these hair care solutions are free from harsh chemicals such as sodium lauryl sulphate and potassium sorbate, making them a more sustainable and eco-friendly choice for consumers. Organic conditioners, also made from natural ingredients, work in tandem with organic shampoos to provide comprehensive hair care. Unlike conventional shampoos containing synthetic ingredients, organic shampoos utilize natural materials such as herbs and essential oils like peppermint, aloe vera, and rosemary. The use of plant-based ingredients in these products ensures that they are not only effective but also gentle on the hair and scalp, promoting overall hair health. In conclusion, the market is driven by the growing demand for chemical-free, natural hair care solutions that offer effective cleansing, scalp care, and environmental sustainability. These products cater to various hair concerns, including hard water, excess oil, impurities, and scalp conditions, making them a popular choice for individuals seeking healthy, beautiful hair.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Type

  Liquid
  Shampoo bars
  Dry shampoo


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK


  APAC

    China


  South America



  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The offline distribution segment dominates The market, accounting for the largest market share in 2023. Offline retail channels offer consumers a tactile experience, which is a significant influencer in purchasing decisions. Hypermarkets, supermarkets, and specialty stores are projected to expand significantly, providing a wider reach and visibility for organic shampoos. Organic shampoos are readily available in organized retail stores, including departmental stores, contributing to their growing sales. The expanding retail industry and the proliferation of retail outlets are key drivers for the market through this segment. Consumers prefer organic shampoos for their ability to address excess oil and impurities, leaving hair with a healthy sheen. Organic conditioning agents are often used in conjunction with organic shampoos for optimal hair health. The natural fresh aroma of or

North America Professional Hair Care Products market size will be USD 9456.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031. North America has emerged as a prominent participant, and its sales revenue is estimated to reach USD 12840.5 Million by 2031. This growth is mainly attributed to the High disposable incomes and a strong salon culture.

The report on North America Medicated Shampoo covers a summarized study of several factors supporting market growth, such as market size, market type, major regions, and end-user applications. The report enables customers to recognize key drivers that influence and govern the market.

The global hair care market is a substantial and dynamic sector, exhibiting robust growth driven by increasing consumer awareness of hair health and a rising demand for premium and specialized products. The market is segmented by application (hypermarkets/supermarkets, drugstores/pharmacies, specialty stores, department stores) and product type (shampoo, conditioner, hair color, hair styling products). Major players like P&G, L'Oréal, Unilever, and others compete fiercely, driving innovation and expansion into niche segments. The market's growth is fueled by several factors including rising disposable incomes in emerging economies, increasing urbanization leading to greater access to branded products, and a surge in the popularity of personalized hair care solutions catering to diverse hair types and concerns. Furthermore, the growing influence of social media and celebrity endorsements significantly impacts consumer purchasing decisions. While the market enjoys overall growth, challenges remain, including fluctuating raw material costs and increasing competition from smaller, niche brands focusing on natural and organic ingredients. Geographic variations in market size and growth potential are also evident, with North America and Asia Pacific expected to remain key regions. The continued expansion of e-commerce channels is expected to reshape distribution strategies and further accelerate market growth in the coming years. The forecast period (2025-2033) suggests sustained growth, driven by ongoing innovation in product formulations and a greater focus on sustainability and ethical sourcing. The introduction of technologically advanced hair care products, such as those incorporating AI-powered personalization or utilizing innovative ingredients, presents significant opportunities for market expansion. However, regulatory changes impacting the use of certain chemicals and the growing consumer demand for transparency regarding product ingredients pose potential constraints. To maintain competitiveness, established players will need to continuously innovate, invest in research and development, and adapt their marketing strategies to capture the attention of a sophisticated and increasingly informed consumer base. A strong focus on meeting consumer demands for personalized, sustainable, and ethically sourced products will be key to success within this dynamic market landscape.

The North America Hair Care Market was valued at USD 18.78 Billion in 2022 as hair care is often viewed as a form of self-care with people investing time and money.