The choropleth map is a device used for the display of socioeconomic data associated with an areal partition of geographic space. Cartographers emphasize the need to standardize any raw count data by an area-based total before displaying the data in a choropleth map. The standardization process converts the raw data from an absolute measure into a relative measure. However, there is recognition that the standardizing process does not enable the map reader to distinguish between low–low and high–high numerator/denominator differences. This research uses concentration-based classification schemes using Lorenz curves to address some of these issues. A test data set of nonwhite birth rate by county in North Carolina is used to demonstrate how this approach differs from traditional mean–variance-based systems such as the Jenks’ optimal classification scheme.