As of October 2025, Apple's iOS ranked first in Norway by mobile operating system market share, with a market share of nearly **** percent, while Google's Android was ranked second with approximately **** percent.

As of April 2024, iOS ranked first among the leading tablet operating systems in Norway, with nearly ** percent of the market share, while Android ranked second with over ** percent of the table operating system market share.

Apple topped the ranking of mobile device vendors in Denmark in 2025. Nevertheless, it can be seen that Apple’s share of the market decreased significantly over the investigated period, from over ** percent in 2010 to roughly ** percent as of 2025. Samsung came in second, with about **** percent of the market. In Norway, Apple saw a rise in 2021. And in Sweden, Apple has seen an increase, with Apple still dominating the market, but with a decreasing in market share over the years. Mobile device ownership With their efficiency and ease of use, mobile devices have grown popular in recent years. Smartphones were the most-commonly owned electronic devices in Denmark in 2023. ** percent of respondents reported owning a smartphone, with ** percent owning a laptop or a portable computer. Other popular electronic devices in the country included smart TVs, tablets, mini-computers, and game consoles. Smartphones Smartphones were originally marketed primarily towards enterprise work. There would be an estimated *** million smartphone users on the Danish market by 2029. This would result in an increase of nearly **** million users since 2010. Users are internet users of any age using a smartphone. On a global level, Samsung, Huawei, and Xiaomi have been Apple’s closest rivals in recent years, and have already overtaken the company in regards to global market distribution.