In 2024, 15,624 South Korean men and 5,135 South Korean women married a foreign national. The total number of international marriages in South Korea amounted to more than 20,700 cases that year.

In 2023, U.S. citizens accounted for approximately 27.7 percent of foreign grooms who married South Korean women. This was followed by Chinese and Vietnamese grooms.

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Wedding Services Market Size 2024-2028

The wedding services market size is forecast to increase by USD 125 billion at a CAGR of 5.44% between 2023 and 2028.

The market is experiencing significant growth, driven primarily by the increasing spending on weddings. The global wedding expenditures are projected to reach new heights, reflecting the importance and significance placed on this life event. Another key trend influencing the market is the rise of smartphone usage. With more couples planning their weddings digitally, event industry , wedding service providers must adapt to this shift by offering mobile applications and websites to cater to the growing demand for convenience and accessibility. However, the market also faces challenges, most notably the emergence of open-source event wedding management software. These free platforms pose a threat to traditional wedding service providers by offering DIY solutions for couples planning their weddings.
To remain competitive, companies must differentiate themselves through exceptional customer service, unique offerings, and personalized experiences. Adapting to these trends and addressing the challenges posed by open-source software will be crucial for market success. Companies that can effectively navigate these dynamics and provide value-added services will be well-positioned to capitalize on the growing demand for wedding services.

What will be the Size of the Wedding Services Market during the forecast period?

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The market continues to evolve, reflecting cultural shifts and social media's increasing influence on modern celebrations. Millennial couples increasingly seek personalized experiences, with custom menus, unique venues, and Instagram-worthy decor becoming essential elements. Second marriages and same-sex unions expand the market's scope, requiring specialized services and catering options. Catering services offer sustainable options, responding to growing concerns for the environment. High-end venues prioritize economic stability, providing quality control and company management solutions. Wedding planning tools enable customization, from digital platforms to day-of coordination, streamlining the planning process. Staffing challenges persist, with the need for skilled professionals to deliver exceptional culinary experiences, curated entertainment, and photography services.
Brand differentiation through unique experiences and event decoration remains crucial for wedding planners seeking to stand out in a competitive landscape. Budget tracking and online booking platforms cater to millennials' preference for convenience and affordability. Offline bookings and transportation services ensure seamless logistics for destination weddings. Amidst these developments, the average wedding cost continues to rise, fueling investment opportunities in the industry. The wedding ambassador role emerges, offering expert advice and guidance to couples navigating the complexities of planning their special day. As trends evolve, from partial planning services to virtual weddings, the market's dynamism ensures a continuous unfolding of market activities and evolving patterns.

How is this Wedding Services Industry segmented?

The wedding services industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Service

  Catering service
  Gift service
  Decoration
  Event planning
  Others


Type

  Local wedding
  Destination wedding


Booking Type

  Online
  Offline


Event Type

  Traditional Weddings
  Destination Weddings
  Micro Weddings


Distribution Channel

  Online Platforms
  Direct Bookings
  Agencies


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Italy
    Spain
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Service Insights

The catering service segment is estimated to witness significant growth during the forecast period.

Wedding planning encompasses various aspects, including event planning, catering, and company management. The demand for personalized experiences is driving innovation in the market, with millennial couples favoring Instagram-worthy weddings and sustainable options. Virtual weddings have emerged as a solution for second marriages and those affected by economic instability or cultural shifts. Local wedding services offer unique experiences, from custom menus to curated entertainment, while developmental strategies and investment opportunities attract businesses. Catering services extend beyond meal preparation, encompassing decoration, ambiance, and food presentation. Dietary restric