Android Key StatisticsAndroid OverviewAndroid Version Market ShareAndroid Vendor Market ShareAndroid vs iOS Market ShareAndroid UsersAndroid ShipmentsAndroid is the most popular operating system in...

The number of Android smartphone users in the United States reached 129.1 million in 2020, and this figure is forecast to reach more than 130 million in 2021.

The rise of the Android robot

One reason for the growth of Android – developed by Google – is its open-source platform that allows mobile phone manufacturers to use and adapt the operating system for their own devices. Samsung, who run their own customized version of the Android operating system, is the leading manufacturer for Android smartphones in the United States..

Is Android’s success affecting iOS?

The increase in Android smartphone users in the United States is a part of growth in the overall market, and does not come at the expense of nearest rival, the Apple iPhone. The number of iPhone users in the United States is also increasing year-on-year. Google Android and Apple iOS are together conquering all other competitors in the United States’ mobile operating systems market holding a joint share of 99 percent.

The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total 17.4 million users (+5.61 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Mexico and Canada.

Android maintained its position as the leading mobile operating system worldwide in the first quarter of 2025 with a market share of about ***** percent. Android's closest rival, Apple's iOS, had a market share of approximately ***** percent during the same period. The leading mobile operating systems Both unveiled in 2007, Google’s Android and Apple’s iOS have evolved through incremental updates introducing new features and capabilities. The latest version of iOS, iOS 18, was released in September 2024, while the most recent Android iteration, Android 15, was made available in September 2023. A key difference between the two systems concerns hardware - iOS is only available on Apple devices, whereas Android ships with devices from a range of manufacturers such as Samsung, Google and OnePlus. In addition, Apple has had far greater success in bringing its users up to date. As of February 2024, ** percent of iOS users had iOS 17 installed, while in the same month only ** percent of Android users ran the latest version. The rise of the smartphone From around 2010, the touchscreen smartphone revolution had a major impact on sales of basic feature phones, as the sales of smartphones increased from *** million units in 2008 to **** billion units in 2023. In 2020, smartphone sales decreased to **** billion units due to the coronavirus (COVID-19) pandemic. Apple, Samsung, and lately also Xiaomi, were the big winners in this shift towards smartphones, with BlackBerry and Nokia among those unable to capitalize.

Apple's iOS continues to hold the largest share of the smartphone operating systems market in the United States, claiming more than **** of the market in 2024. Apple's share of the U.S. market has remained stable since 2018, when it accounted for around ** percent. This is reflected in all markets, with Apple's global share remaining stable year-on-year. Apple growing at home Under CEO Tim Cook, Apple has continued to follow a stunning growth trajectory. Apple became the first U.S. company with a market capitalization exceeding two trillion dollars, just two years on from becoming the first trillion-dollar company. The iPhone, responsible for much of the company’s growth, has cemented its status as the smartphone of choice for many Americans during recent quarters. Google's Android operating system is a close competitor in the U.S. OS market, accounting for around ** percent of the market as of **********. However, Apple commands a far wider lead in the U.S. smartphone manufacturer market, with the Android user base split between various vendors such as Samsung and Motorola. Apple’s popularity across markets Apple has seen success with the iPhone in developed markets across the globe. iPhones accounted for **** of the **** most-sold handsets in the United Kingdom as of ************, and four of the leading five in Germany. Yet, the high price of Apple devices puts Apple at a disadvantage outside of wealthier markets. In Africa, iOS accounted for around ** percent of the mobile OS market in *************, while Android dominated with an ** percent share.

Android Version Adoption RatesAndroid is the largest mobile operating system in the world, with over three billion users. Any smartphone not named iPhone runs the operating system, with Google at the...

In 2022, smartphone vendors sold around 1.39 billion smartphones were sold worldwide, with this number forecast to drop to 1.34 billion in 2023.

Smartphone penetration rate still on the rise

Less than half of the world’s total population owned a smart device in 2016, but the smartphone penetration rate has continued climbing, reaching 78.05 percent in 2020. By 2025, it is forecast that almost 87 percent of all mobile users in the United States will own a smartphone, an increase from the 27 percent of mobile users in 2010.

Smartphone end user sales

In the United States alone, sales of smartphones were projected to be worth around 73 billion U.S. dollars in 2021, an increase from 18 billion dollars in 2010. Global sales of smartphones are expected to increase from 2020 to 2021 in every major region, as the market starts to recover from the initial impact of the coronavirus (COVID-19) pandemic.

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Mobile Phone Market Size 2025-2029

The mobile phone market size is forecast to increase by USD 213.9 billion at a CAGR of 6.8% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by the increasing adoption of smartphones. According to recent data, sales of mobile phones, particularly smartphones, through e-commerce platforms have surged, indicating a strong consumer demand. This trend is expected to continue as more consumers shift towards online shopping for convenience and accessibility. However, the market faces challenges related to security and privacy concerns with smartphone usage. With the increasing amount of personal data being stored and transmitted through mobile devices, there is a growing need for robust security measures to protect against cyber threats. Companies in the market must prioritize addressing these concerns through innovative solutions and transparent communication with consumers to build trust and maintain market competitiveness. Effective strategies for navigating these challenges include investing in advanced security features, implementing data protection policies, and providing clear and concise information to consumers about their privacy practices. By focusing on these key drivers and challenges, companies can capitalize on market opportunities and position themselves for long-term success in the market.

What will be the Size of the Mobile Phone Market during the forecast period?

Request Free SampleThe market continues to evolve at an unprecedented pace, with technological advancements and shifting consumer preferences shaping its dynamics. Optical and digital zoom capabilities enhance photographic experiences, while artificial intelligence (AI) and machine learning algorithms elevate user experience (UX) through personalized recommendations and seamless interactions. Mobile gaming gains traction, fueled by improved graphics and processing power. Fingerprint sensors and biometric authentication offer enhanced security, and image stabilization ensures crisp, clear images. Mobile hardware innovations, such as high refresh rates, push the boundaries of performance. The integration of AI, biometric authentication, and UX design continues to redefine mobile design, as mobile data, network, and advertising industries adapt to meet evolving consumer demands. Camera technology, mobile payments, app development, and streaming services further expand the market's reach, with augmented reality (AR) and virtual reality (VR) applications poised to revolutionize industries. Mobile marketing and wireless charging solutions cater to the growing need for convenience and connectivity. The mobile landscape remains a dynamic and ever-evolving ecosystem, with continuous innovation and adaptation shaping its future.

How is this Mobile Phone Industry segmented?

The mobile phone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Distribution ChannelOfflineOnlineTypeSmartphoneFeature phonePrice-RangeBudgetMid-RangePremiumOperating System AndroidiOSOthersGeographyNorth AmericaUSCanadaMexicoEuropeFranceGermanyItalySpainUKMiddle East and AfricaUAEAPACChinaIndiaJapanSouth KoreaSouth AmericaBrazilRest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.In the dynamic the market, various entities shape consumer behavior and market trends. Social media platforms serve as a powerful tool for mobile marketing, enabling brands to engage with customers and promote their latest offerings. Mobile security remains a top priority, with mobile software providers continuously releasing updates to safeguard against threats. Mobile tariffs vary, offering consumers diverse pricing plans, including pay-as-you-go and monthly subscriptions. Feature phones cater to budget-conscious consumers, while fast charging and long battery life are desirable features for power users. Mobile operating systems, such as Android and iOS, dominate the market, providing a seamless user experience (UX) through mobile design and intuitive mobile apps. Virtual reality (VR) and augmented reality (AR) technologies offer immersive experiences, while optical zoom and digital zoom enhance camera capabilities. Artificial intelligence (AI) and machine learning integrate into mobile hardware, improving functionality and convenience. Biometric authentication, including fingerprint sensors and facial recognition, adds an extra layer of security. Mobile gaming, streaming services, and mobile payments cater to diverse consumer preferences. App development continues to evolve, with mobile advertising and data privacy becoming increasingly important considerations. Mobile service provide

This statistic shows the number of smartphone users in the U.S. from 2009 to 2040. For 2022, the number of smartphone users in the United States is estimated to reach 307 million.

Smartphone users - additional information

Advances in telecommunication technology have been significant in recent years. These advances have led to a level of connectivity never seen before. The number of smartphone users in the US has risen steadily over the last several years and forecasts estimate that smartphone penetration in North America will also continue to rise steadily into the future. The United States is one of the leading countries in the world with respect to adoption of smartphone technology.

In America the most popular smartphone brands are Samsung and Apple, while the most popular smartphone operating systems / platforms with respect to market share are none other than Google Android and Apple’s own operating system, iOS. Other operating systems, such as Symbian, Blackberry OS, Bada and Windows have struggled to maintain a foothold in the market as iOS and Android clearly dominate the field.

The first official smartphones came onto the market in the early 1990s. Initially a smartphone was classified by its ability to offer features like e-mail capability, internet access, QUERTY keyboards, personal digital assistant functions and perhaps a built-in camera. As of today, smartphones have progressed even more and we typically classify smartphones as having a high definition touchscreen, various apps, navigation tools and high-speed internet on the go. More recently sales of smartphones have even exceeded that of traditional feature phones as smartphone usage has continued to rise.

The Mobile Phone and Tablet Wholesaling industry has come up against challenging trading conditions. Pandemic-induced restrictions caused sales to slow during the year years, with a slump in mobile phone density and demand from wireless telecommunication carriers halting product demand. Sales in the post-pandemic environment have continued to trend down, with strong inflation and rising interest rates discouraging smartphone replacement during the cost-of-living crisis. Overall, industry revenue has been falling at an annualised 1.3% over the past five years and is expected to total $15.4 billion in 2024-25, when revenue will climb by an estimated 2.2%. Technological advancements and evolving consumer preferences have continued to impact consumer demand for mobile phones and tablets. Enhancements in network technology, particularly the rollout of 5G, have broadened the industry’s market potential. The phase-out of the 3G network, in late 2024 has prompted an upswing in mobile phone replacements. Yet, cost pressures have led consumers to gravitate towards more budget-friendly Android devices and delay replacement cycles by up to six months. The ever-expanding capability of smartphones has placed downwards pressure on tablet demand. Going forwards, industry revenue is forecast to grow at an annualised 1.2% over the five years through 2029-30 to $16.3 billion. Technological advancements will continue driving consumer interest, with major players like Apple, Samsung and Huawei set to release new iterations of their flagship products. The excitement around innovative devices, like foldable, could stimulate sales. Despite this, tablet demand may slide as enhanced smartphone functionality will overlap with what tablets offer, leading to lower sales. Mounting competition among wholesalers will heighten price reductions, eroding profitability for wholesalers.

In January 2025, Android 14 held the top spot with a market share of just around ** percent, followed by Android 13 at nearly ** percent, and Android 12 with about ** percent. The newly released Android 15 accounted for just above ***** percent. Android dominates the global market Released in 2007, Android’s adaptability and versatility quickly attracted the support of major smartphone manufacturers like Sony, Samsung, and HTC, who designed phones specifically for the Android system. This strategic alliance and competitive pricing propelled Android to become the most used smartphone operating system since 2011. By 2023, it dominated over ** percent of the entire mobile OS market worldwide, outpacing its biggest competitor, Apple. In addition to its global dominance, Android led the European mobile OS market in 2023 with a share of nearly ** percent. Android Apps and the Google Play Store The world’s largest app store, the Google Play Store, bolsters the popularity of Android devices, which boasted nearly *** million apps ready for download as of *********. During this time, the most downloaded Android apps were Meta’s Instagram, Facebook, and WhatsApp. Meanwhile, the streaming services apps Disney+ and HBO Max were the top revenue-generating Android apps, raking in over ** million and ** million U.S. dollars, respectively, in *********.

News Apps Market Outlook

The global news apps market size was valued at approximately USD 5.2 billion in 2023 and is projected to reach USD 9.8 billion by 2032, growing at a compound annual growth rate (CAGR) of 7.2% during the forecast period. The growth of the news apps market is driven by the increasing penetration of smartphones, the rise of digital media consumption, and the growing need for real-time information dissemination.

One of the primary factors propelling the growth of the news apps market is the ubiquity of smartphones and mobile internet. As of 2023, over 80% of the global population owns a smartphone, and this number is only expected to rise. The convenience of accessing news on-the-go has made news apps an essential tool for staying informed. This trend is significantly bolstered by continued improvements in mobile internet infrastructure, making it easier for users to download, install, and utilize these applications efficiently, even in remote areas.

Another significant growth driver is the shift from traditional media to digital platforms. Younger generations, in particular, are increasingly relying on digital sources for their news, bypassing traditional newspapers and TV news channels. This shift is driven by the interactive and personalized nature of news apps, which curate content based on user preferences and browsing history, providing a more tailored news consumption experience. The integration of multimedia elements such as videos, podcasts, and interactive graphics further enhances user engagement, making news apps more appealing.

Furthermore, the demand for real-time news updates has never been higher. In a world where events unfold rapidly, consumers demand immediate access to breaking news and updates. News apps, with their push notification features, fulfill this need by providing instant alerts on important news stories. This ability to deliver real-time information directly to users' devices is a crucial factor in their growing popularity. Additionally, the rise of fake news has led to an increasing reliance on trusted news apps that provide verified and credible information.

Regionally, North America holds a significant share of the news apps market, driven by a high smartphone penetration rate and a tech-savvy population that prefers digital news consumption. However, the Asia Pacific region is expected to show the highest growth rate during the forecast period, owing to the rapid adoption of smartphones and the expanding middle class in countries like India and China. The increasing availability of affordable mobile data plans in these regions also contributes to the market's growth.

Operating System Analysis

The news apps market by operating system is segmented into iOS, Android, Windows, and others. Among these, the Android segment holds the largest market share, driven by the widespread use of Android smartphones globally. Android's dominance can be attributed to its affordability and the variety of devices available at different price points. The open-source nature of Android also facilitates a larger pool of app developers, resulting in a wider range of news apps available for Android users. Furthermore, partnerships between news organizations and Android device manufacturers often lead to pre-installed news apps, increasing their accessibility and usage.

iOS, while having a smaller market share compared to Android, still commands a significant portion of the news apps market. iOS users are known for their higher spending power and willingness to pay for premium content, making this segment lucrative for news app developers offering paid or subscription-based services. The seamless integration of news apps into the Apple ecosystem, including features like push notifications on Apple Watch and Siri integration, enhances the user experience and engagement.

The Windows segment, although smaller, continues to cater to a niche audience. Users of Windows phones and tablets, as well as Windows desktop and laptop users, benefit from news apps that offer cross-platform synchronization and integration with other Microsoft services. While the market share for Windows in the mobile space is limited, its presence in the desktop environment provides an additional platform for news consumption, particularly in professional settings.

Other operating systems, including those on niche or emerging devices, represent a small but growing segment. These include platforms developed by tech companies in specific regions or industries that have b

As of January 2025, Google's Android accounted for over ** percent of the mobile operating system market in the United Kingdom (UK), an increase from ***** percent during the same month in the previous year.

Mobile Dating Apps Market Outlook

The global mobile dating apps market size was valued at approximately $7.3 billion in 2023 and is projected to reach an impressive $11.9 billion by 2032, growing at a CAGR of 5.2%. The continuous growth of this market is primarily driven by the increasing internet penetration, growing smartphone usage, and evolving societal norms that encourage online dating. Additionally, the convenience and enhanced user experience provided by mobile dating apps contribute significantly to their widespread adoption.

One of the major growth factors in the mobile dating apps market is the increasing internet penetration across the globe. With more people gaining access to the internet, especially in developing regions, the potential user base for mobile dating apps has expanded significantly. This trend is particularly notable in countries within the Asia Pacific and Africa regions, where internet accessibility has surged dramatically in recent years. The emergence of cheaper data plans and widespread availability of smartphones has further facilitated this growth, making online dating more accessible to a larger audience.

Another pivotal factor driving the growth of the mobile dating apps market is the evolving societal acceptance of online dating. In many cultures, meeting potential partners through online platforms was once stigmatized, but this perception has changed drastically. Younger generations, in particular, view mobile dating apps as a normal and efficient way to meet new people. This shift in attitude can be attributed to the success stories of many users who have found meaningful relationships through these platforms. As a result, the demand for mobile dating apps continues to rise, with developers constantly innovating to enhance user experiences.

Technological advancements have also played a crucial role in the expansion of the mobile dating apps market. The integration of artificial intelligence and machine learning algorithms has enabled apps to offer more personalized and accurate match suggestions. Features such as advanced filters, location-based services, and real-time messaging have made these platforms more appealing to users. Additionally, the incorporation of security measures to protect user data and privacy has built trust among users, further driving the adoption of mobile dating apps.

Regionally, North America has been a dominant player in the mobile dating apps market, owing to high smartphone penetration and a tech-savvy population. However, the Asia Pacific region is anticipated to witness the highest growth rate during the forecast period. This growth can be attributed to the increasing acceptance of online dating in countries like India, China, and Japan, coupled with the rising disposable income and urbanization in these regions. Furthermore, Latin America and Europe are also expected to contribute significantly to the market growth, driven by similar factors of increased internet access and changing cultural attitudes towards online dating.

Operating System Analysis

The mobile dating apps market is segmented by operating systems, including iOS, Android, and others. The iOS segment has traditionally held a significant share of the market, driven by the high spending capacity of Apple users and the platform's robust security features. iOS users generally show a higher willingness to spend on premium features, thus contributing to higher revenue generation from this segment. Furthermore, many dating apps initially launch on iOS due to its streamlined app store guidelines and higher monetization potential.

Android, however, commands the largest user base globally, largely due to its widespread availability across various device price points and its dominance in emerging markets. The sheer volume of Android users presents a substantial opportunity for mobile dating app providers to tap into a vast and diverse audience. Android's open-source nature also enables developers to experiment with innovative features and functionalities, further enhancing user engagement. This segment is expected to grow at a steady pace, driven by continuous improvements in the Android ecosystem and increasing smartphone adoption worldwide.

Other operating systems, although less dominant, still play a role in the mobile dating apps market. These include platforms like Windows and various proprietary systems used in specific regions or by certain manufacturers. While their market share remains relatively small, they cater to niche audiences that prefer alternative operating systems. The fu

The number of smartphone users in Germany has only grown in recent years, amounting to 62.6 million smartphone owners in 2021. In 2009, this number was 6.3 million. Android in the lead Mobile devices have taken the world by storm since they arrived on the market and today daily life is practically unimaginable without them. However, at the same time studies are conducted to determine the effect prolonged usage has on health. Since the coronavirus (COVID-19) has been declared a pandemic and countries all over the world practice quarantine and social distancing, relying on smartphones for interpersonal communication has increased dramatically. Android phones were considerably more popular with German consumers than iOs. Not cheap In recent years, the sales volume of smartphones in Germany has decreased, amounting to almost 21.4 million devices sold in 2024. This may also be due to rising prices. In 2023, on average, a new smartphone cost 701 euros.

The global smartphone penetration in was forecast to continuously increase between 2024 and 2029 by in total 20.3 percentage points. After the fifteenth consecutive increasing year, the penetration is estimated to reach 74.98 percent and therefore a new peak in 2029. Notably, the smartphone penetration of was continuously increasing over the past years.The penetration rate refers to the share of the total population.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the smartphone penetration in countries like North America and the Americas.

As of June 2024, iOS had around **** percent of the market share of mobile operating systems in the United Kingdom (UK), while Android led with roughly ** percent of the market.The penetration rate of smartphones and the number of smartphone users has been growing for quite some time, and Apple and Android have been dominating the smartphone market since the beginning. However, the smartphone penetration growth rate has been in decline the past few years.It seems most consumer purchase a new smartphone because their old device is out of date. In this case, it would depend on how often the smartphone manufacturers bring out with a new model to figure out how often consumer may purchase a new smartphone.

This statistic shows the smartphone penetration as share of the population in the United States from 2010 to 2021. In 2018, 69.6 percent of the U.S. population used a smartphone.

Smartphone penetration in the U.S. - additional information
Almost two-thirds of Americans are predicted to own a smartphone by 2017, more than a threefold increase since 2010. A smartphone is a mobile phone that uses an identifiable open Operating System (OS) and has more advanced computing capability and connectivity than a basic phone. The OS is supported by third party applications (commonly known as apps) written by the developer community.

The operating system must be able to support a multitasking environment and user interface that can handle multiple applications at the same time. Two of the most popular operating systems on the market are made by Google (Android) and Apple (iOS) who had a combined stake of over 90 percent of the smartphone market share worldwide at the end of 2016.

The popularity of the smartphone has risen immensely since Apple introduced its first iPhone in 2007, with 43.5 percent of all Americans forecast to own an iPhone by 2016. The first iPhone was notably different from other smartphones at the time because it used a large touchscreen for direct finger input, rather than the need for a stylus, keypad, or keyboard.

The first smartphone to use the Android OS was the HTC Dream released in 2008. Although numbers of people using this OS were low at first, it has since grown to be the most used operating system, with an estimated 107.7 million Americans projected to own an Android phone by 2016.

Android has consistently achieved a much higher market share than iOS in Germany, with around ** percent in June 2024, compared to around **** percent for iOS. Individually, figures have fluctuated during the observed time period for both OS. Android and iOS market leaders in Europe Android and iOS are the ******* mobile OS among European users, though other systems are used as well, such as Blackberry or Windows Phone. Recent figures confirm that a third of smartphone users are very unlikely to change brands once they have found their winner. Typically, a consumer will put in some time and effort researching smartphones before buying one, and once purchased, if satisfied, they will stick with their choice, keeping tabs on the next model. There are various reasons for ********* current domination of the mobile OS market, the more obvious ones being pricing, app selection, as well as variety and accessibility. On the phone The number of smartphone users in Germany has grown explosively during the last ten years. Back in 2009, *** million users were recorded. Fast forward to 2021 and there were **** million. Currently, ** percent of German households own a smartphone, making it the most owned electronic device in the country. In fact, household smartphone ownership eclipses TVs and laptops, as well as headphones.

As of July 2024, Apple’s iPhone 15 was the most popular smartphone model sold in the United States, accounting for over **** percent of total smartphone sales. The iPhone was the most popular smartphone in the United States at that time, occupying four spots in the top five. Apple and Samsung: two leading competitors Apple and Samsung are the leading smartphone vendors in the United States with a combined market share of almost ** percent in the second quarter of 2023. The two smartphone vendors dominate the U.S. smartphone market not only in terms of sales, but also when it comes to customer satisfaction: Samsung’s Galaxy line and the Apple iPhones are the highest ranked smartphone models on the American customer satisfaction index. In line with their successes in the United States, Apple and Samsung also lead the global smartphone market, albeit to a lesser degree – the two brands have a combined market share of close to ** percent. Smartphone penetration the highest in the United States Smartphone sales value in the United States more than doubled in the last decade, making the U.S. one of the major smartphone markets globally. In 2024, over *** million smartphones were forecast to be sold, with the number of U.S. smartphone users forecast expected to grow in the coming years.