The working-age population can be divided into two broad categories: the early-working age group (15-34) and the later working age group (35-64). The effect of fertility on the composition of these groups is obvious. The later working age group is largely composed of the baby-boomers (those born between 1946 and 1965), while the early working age group is composed of those born during the baby-bust period (1966-1974) and the children of baby-boomers. Thus, despite the fact that baby-boomers are now older, they still remain the largest group in the population. This is evident in the relatively large proportion (42.6%) of the population that belonged to the late working age group in 2006. The corresponding proportion was much smaller (31.3%) just 25 years ago in 1981. As a result of the entry into the working age group of the people born during the baby-bust period and the children of baby-boomers in 2006, only 26.0% of the population belonged to the 15 to 34 age group in 2006, compared with 36.5% in 1981.

In Canada, the crude birth rate in 1860 was forty live births per thousand people, meaning that four percent of the population had been born in that year. From this point until the turn of the century, the crude birth rate decreases gradually, to just over thirty births per thousand. Over the next twenty years, this number hovers just below thirty, and thereafter it decreases much more rapidly than before, to 20.7 in 1940, before Canada's baby boom in the 1940s, 50s and 60s, where the birth rate increased to over 27. From the end of the baby boom until the late 1970s the population decreases rapidly again, before the rate of decline then slows. Since 1975, the crude birth rate of Canada will have dropped from 15.6, to it's lowest point in 2020, where it is expected to be just 10.5 births per thousand people.

According to a survey from *********, the majority of TV streaming viewers in Canada were among adults between 35 and 54 years old, with ** percent of people interviewed being born between 1970 and 1990. While baby boomers still watch traditional cable TV more than streaming content, Gen Z and millennials opt for online video platforms, such as Netflix or Disney+.

The working-age population can be divided into two broad categories: the early-working age group (15-34) and the later working age group (35-64). The effect of fertility on the composition of these groups is obvious. The later working age group is largely composed of the baby-boomers (those born between 1946 and 1965), while the early working age group is composed of those born during the baby-bust period (1966-1974) and the children of baby-boomers. Thus, despite the fact that baby-boomers are now older, they still remain the largest group in the population. This is evident in the relatively large proportion (42.6%) of the population that belonged to the late working age group in 2006. The corresponding proportion was much smaller (31.3%) just 25 years ago in 1981. As a result of the entry into the working age group of the people born during the baby-bust period and the children of baby-boomers in 2006, only 26.0% of the population belonged to the 15 to 34 age group in 2006, compared with 36.5% in 1981.

In 2021, the average number of recipes known by responding millennials in Canada was approximately ***, an increase by *** in comparison to the average number before the COVID-19 pandemic. By contrast, the the average number of recipes known by baby boomers was approximately ***, an increase of only *** recipes in comparison to before the COVID-19 pandemic.

The fertility rate of a country is the average number of children that women from that country will have throughout their reproductive years. In 1860, Canadian women of childbearing age would go on to have 5.7 children on average, however this number dropped significantly by 1925, where it was just 3.3. It then plateaued in the late 1920s, before dropping again, to 2.7 in 1940. Similarly to the United States, Canada experienced a large baby boom after the Second World War, rising to 3.9 in 1960, before declining again into the 1980s, and then plateauing between 1.5 and 1.7 until today. Canada's fertility rate is expected to be 1.5 children per woman in 2020.

According to data gathered in spring 2020, readership of community newspapers in Canada is higher in markets with a population of under 100 thousand, with 50 percent of adults in smaller markets reading community newspapers on a weekly basis compared to 42 percent of the total Canadian population. Gen X adults, Baby Boomers, and pre-Boomers are the most avid readers of community papers, particularly those living in areas of the country with a small population.

Income quintiles are assigned based on equivalized household disposable income, which takes into account differences in household size and composition using a method proposed by the Organization for Economic Co-operation and Development (OECD). The OECD-modified" equivalence scale assigns a value of 1 to the first adult Age groups refer to the age group of the major income earner. Housing tenure of household Refers to the main source of income for the household, either from wages and salaries, self-employment income, net property income, current transfers received related to pension benefits, or from other current transfers received from non-pension related sources (others). Distributions by generation are defined as follows and are based on the birth year of the major income earner : pre-1946 for those born before 1946, baby boom for those born between 1946 and 1964, generation X for those born between 1965 and 1980 and millennials for those born after 1980. Note that generation Z has been combined with the millennial generation as their sample size is relatively small.

During a survey held among French-speaking Canadians in February 2025, 27 percent of respondents stated the online outlet they consulted for news on a weekly basis was TVA Nouvelles online, making this the most popular among Francophones in Canada. By contrast, just six percent turned to TV5 Online and QUB Radio online for news, respectively.

In Canada, Generation Z was expected to spend the most for 2024's holiday shopping season: the average Canadian consumer of this generation was projected to spend approximately ***** Canadian dollars. Baby boomers were expected to spend the least this year, at roughly ***** dollars.

BackgroundThe use of complementary and alternative medicine (CAM) is growing. However the factors contributing to changes over time and to birth cohort differences in CAM use are not well understood.SettingWe used data from 10186 participants, who were aged 20–69 years at the first cycle of data collection in the longitudinal component of the Canadian National Population Health Survey (1994/95-2010/11). We examined chiropractic and other practitioner-based CAM use with a focus on five birth cohorts: pre-World War II (born 1925–1934); World War II (born 1935–1944); older baby boomers (born 1945–1954); younger baby boomers (born 1955–1964); and Gen Xers (born 1965–1974). The survey collected data every two years on predisposing (e.g., sex, education), enabling (e.g., income), behavior-related factors (e.g., obesity), need (e.g., chronic conditions), and use of conventional care (primary care and specialists).ResultsThe findings suggest that, at corresponding ages, more recent cohorts reported greater CAM (OR = 25.9, 95% CI: 20.0; 33.6 for Gen Xers vs. pre-World War) and chiropractic use than their predecessors (OR = 2.2, 95% CI: 1.7; 2.8 for Gen Xers vs. pre-World War). There was also a secular trend of increasing CAM use, but not chiropractic use, over time (period effect) across all ages. Factors associated with cohort differences were different for CAM and chiropractic use. Cohort differences in CAM use were partially related to a period effect of increasing CAM use over time across all ages while cohort differences in chiropractic use were related to the higher prevalence of chronic conditions among recent cohorts. The use of conventional care was positively related to greater CAM use (OR = 1.8, 95% CI: 1.6; 2.0) and chiropractic use (OR = 1.2, 95% CI: 1.1; 1.4) but did not contribute to changes over time or to cohort differences in CAM and chiropractic use.ConclusionThe higher CAM use over time and in recent cohorts could reflect how recent generations are approaching their healthcare needs by expanding conventional care to include CAM therapies and practice for treatment and health promotion. The findings also underscore the importance of doctors discussing CAM use with their patients.

New census data on age and sex show that as of May 15, 2001, the median age of Canada's population reached an all-time high of 37.6 years, an increase of 2.3 years from 35.3 in 1996. This was the biggest census-to-census increase in a century. Median age is the point where exactly one-half of the population is older, and the other half is younger. The nation's median age has been rising steadily since the end of the baby boom in 1966, when it was only 25.4 years. Nova Scotia and Quebec were the nation's oldest provinces, each with a median age of 38.8 years. Alberta was the youngest with a median age of 35.0. The group to increase at the fastest pace was that aged 80 and over. From 1991 to 2001, their numbers soared 41.2% to 932,000. The number of people aged 80 or over is expected to increase an additional 43% from 2001 to 2011, during which time it will surpass an estimated 1.3 million. At the same time, Canada has undergone a substantial decline in the number of children aged four and under. In 2001, the census counted 1.7 million children in this age group, down 11.0% from 1991, the result mostly of Canada's declining fertility rate. By 2011, this group may decline to an estimated 1.6 million.

Canada is demographically an aging society, although still one of the youngest in the G8 . In 2006, 17.7% of the total population was below age 15. Since the post-World War II baby-boom (1946 to 1965), this proportion has been steadily declining, although the pace of decline has become somewhat slower in recent decades — a clear reflection of fertility trends. In 1961, 34% of Canada's population was below age 15. It dropped to 22.5% by 1981 and to 17.7% by 2006.

Il est possible de diviser la population d’âge actif en deux groupes : les 15 à 34 ans et les 35 à 64 ans. L’effet de la fécondité sur la composition de ces groupes d’âge est évident. Le dernier groupe d’âge actif est largement composé de baby-boomers (personnes nées entre 1946 et 1965), alors que le premier compte la génération X, dite du « baby-bust » (personnes nées entre 1966 et 1974), ainsi que les enfants des baby-boomers. En dépit du fait que les baby-boomers sont maintenant plus âgés, ils demeurent le groupe démographique le plus important. Cette tendance ressort clairement dans la proportion relativement importante (42,6 %) de la population qui appartenait au dernier groupe d’âge actif en 2006. Cette proportion était beaucoup plus faible (31,3 %) il y a à peine 25 ans, en 1981. Malgré l’arrivée du groupe d’âge actif composé de personnes nées durant la période du « baby-bust », et des enfants des baby-boomers, la proportion des 15 à 34 ans ne représentait que 26,0 % de la population active en 2006, comparativement à 36,5 % en 1981.

Snapshot img

Senior Living Market Size 2025-2029

The senior living market size is forecast to increase by USD 130.9 billion, at a CAGR of 5.8% between 2024 and 2029.

The market is experiencing significant growth and transformation, driven primarily by the aging baby boomer population. This demographic cohort, the largest in history, is entering the age bracket requiring senior living solutions. The increasing prevalence of age-related health issues necessitates specialized care and accommodation, creating a burgeoning demand for senior living facilities. However, this market is not without challenges. Technological advances in long-term healthcare are transforming the senior living landscape, necessitating significant investments in infrastructure and staff training. These advancements include telehealth, remote monitoring, and automated systems, which aim to enhance care quality and efficiency.
Moreover, staffing and workplace challenges persist as the senior living industry grapples with attracting and retaining skilled workers. The physical and emotional demands of caregiving, coupled with low wages and long hours, make it a challenging profession. Addressing these staffing issues through competitive compensation, benefits, and training programs is crucial for providers seeking to maintain high-quality care and operational excellence.

What will be the Size of the Senior Living Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

The market continues to evolve, with dynamic market activities unfolding across various sectors. Community outings remain a crucial aspect of senior living, providing opportunities for social engagement and enrichment. Nursing homes and residential care facilities offer essential services for those requiring round-the-clock care, while continuing care communities cater to the diverse needs of seniors as they age. Senior living communities, including those specializing in Alzheimer's care and memory care, prioritize resident safety through rigorous regulatory compliance and advanced health information technology. Personal care and rehabilitation services help seniors maintain their independence and improve their quality of life. Capital expenditures for skilled nursing and retirement homes remain a significant focus, with ongoing investments in caregiver training, emergency response systems, and electronic health records.

Long-term care insurance plays a vital role in financing these services, ensuring seniors receive the care they need. Life enrichment programs, such as fitness centers, wellness programs, and volunteer opportunities, promote overall well-being and help seniors stay active and engaged. Continuous innovation in areas like smart homes, universal design, and hospice care further enhances the senior living experience. Operating costs, including staffing ratios, medication management, and infection control, are critical considerations for senior living providers. Ongoing regulatory compliance and the integration of technology help mitigate these costs while maintaining high-quality care. In the ever-changing senior living landscape, providers must remain agile and adapt to the evolving needs of their residents.

From independent living to post-acute care, the focus remains on enhancing the quality of life for seniors through personalized care, community engagement, and ongoing innovation.

How is this Senior Living Industry segmented?

The senior living industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Service

  Assisted living
  Independent living
  CCRC


Services

  Healthcare Services
  Lifestyle and Wellness Programs
  Dining Services


Technology Integration

  Smart Home Systems
  Health Monitoring Devices
  Safety and Security Systems


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Service Insights

The assisted living segment is estimated to witness significant growth during the forecast period.

Assisted living arrangements provide apartment-style dwellings for aging adults who require assistance with activities of daily living, such as bathing, doing laundry, and managing medications. These communities offer various levels of care, including memory care units for individuals with cognitive impairments, which may include increased security measures and restricted kitchen access for safety reasons. The demand for specialized memory care units is growing as the population ages and the prevalence of conditions l

Canada is demographically an aging society, although still one of the youngest in the G8 . In 2006, 17.7% of the total population was below age 15. Since the post-World War II baby-boom (1946 to 1965), this proportion has been steadily declining, although the pace of decline has become somewhat slower in recent decades — a clear reflection of fertility trends. In 1961, 34% of Canada's population was below age 15. It dropped to 22.5% by 1981 and to 17.7% by 2006.

Over the past five years, Canada's RV parks and campgrounds showed modest growth, with economic conditions and demographic trends largely influencing their trajectory. Revenue growth was influenced by RV sales, rising disposable incomes and shifts in demographic preferences. The flip side of this economic boost was the pandemic's chokehold on international and domestic travel, pushing industry revenues down by 34.5% in 2020. Despite this setback, the industry still managed an annualized growth of 2.9% to $3.3 billion over the five years to 2024, including an 11.5% increase in 2024 alone. A blossoming consumer base, marked by a rise in the Canadian population and shifting preferences, allowed the campsite operators to bounce back. Young consumers principally led this charge, drawn by the affordability and rugged charm of campground accommodations over their luxurious alternatives. So, while the pandemic shook things up in 2020, these consumers' pent-up craving for outdoor adventure fueled the industry's rebound once travel resumed. Economic recovery and heightened travel activities will bolster demand for the industry's offerings. Young couples and families, having discovered a newfound love for camping during COVID-19, are expected to be the prime market demographic in the future. This interest will spur industry growth over the next five years. However, shadows in the form of economic uncertainty and alternative accommodation competitors continue to loom on the industry's horizon. Considering these factors, the industry remains resilient in a challenging environment. Revenue is forecast to increase by 1.3% over the five years to 2029, hitting a will of $3.5 billion. Despite these challenges, Canadian campgrounds and RV parks remain dynamic, driven by consumers' rising tourism dollars during the outlook period.

The number of TikTok users in Canada was forecast to continuously increase between 2024 and 2028 by in total 1.7 million (+11.12 percent). After the tenth consecutive increasing year, the TikTok user base is estimated to reach 17.02 million and therefore a new peak in 2028. Notably, the number of TikTok users of was continuously increasing over the past years.

Recreational vehicle dealers have performed well through most of the current period, supported by torrid pandemic-era growth. In particular, RV sales soared in 2020 and 2021 as RV travel represented a safe mode of travel, leisure and entertainment. Similarly, rebounding consumer confidence and strong disposable income growth in 2023 and 2024 have contributed to steady revenue growth, particularly in higher-margin segments. Also, baby boomers, one of the industry's primary markets, are entering retirement and increasingly buying RVs and motorhomes. Better healthcare has enabled these older generations to stay in the market for longer. However, high interest rates have constrained growth through the latter half of the period, while US tariffs have injected uncertainty into the Canadian economy. Overall, revenue has climbed at an expected CAGR of 3.4% to $6.9 billion through the current period, despite a 0.2% drop in 2025 as economic uncertainty somewhat erodes demand. Profit will reach 2.8% of revenue in 2025. In general, Canadian RV dealers have contended with severe heightened volatility through the current period. Lockdown restrictions, high interest rates and supply chain disruptions created uniquely uneven supply and demand trends, making it difficult for companies to manage inventories and generate stable profit. Similarly, higher gasoline prices made operating an RV more expensive, discouraging purchases. Higher operational costs also translated into muted demand for parts and repair. While the financial position of the baby boomer demographic remains unclear, the group's high retirement numbers offer a broad and expanding market for RV dealers. RVs will also likely grow more popular among younger demographics, particularly as dealers introduce upgraded models and cleaner, eco-friendly vehicles. Similarly, increased ecotourism and hybrid work trends will entice more RV travel across all demographics. Dealers that can capitalize on shifting trends and offer websites and other online services may attract a wider consumer base. Overall, revenue will expand at an estimated CAGR of 1.7% to $7.5 billion through the outlook period, where profit will settle at 2.8%.

Volatile economic drivers, including per capita disposable income, consumer confidence and spending, have affected the industry's volatility. Businesses closed during the pandemic, causing revenue to plummet more than 15.0% in 2020. Many stores have switched to online platforms to grow sales and others have emphasized providing an exciting in-store experience. Revenue from family clothing stores is expected to contract at a CAGR of 1.6% to $16.5 billion through the end of 2024, despite forecast growth of 5.0% in 2024 alone. Many companies, especially larger chain retailers, were able to salvage sales with online marketplaces. Dedicated brick-and-mortar stores struggled heavily as provincial governments enforced lengthy lockdowns. Conversely, online retailers managed lower overhead costs, shielding profit from more severe dips. Similarly, cotton prices have been very volatile in recent years, threatening purchase costs. Lower operating costs have helped boost profit, as many stores have lowered expenses by focusing on online sales. Canadian family clothing stores will swell as the economy slowly recovers. As economic conditions improve and per capita disposable income expands, shoppers increasingly purchase clothes for fashion rather than function, attributing to growing sales. Companies will set up online marketplaces, contributing to rising enterprise and establishment figures. These e-tailers offer consumers convenience, price comparison abilities, and greater selection than traditional brick-and-mortar stores. Companies will also deal with competition from direct-to-consumer sales, specialty stores and department stores, constraining future growth. Revenue is expected to climb at a CAGR of 1.8% to $18.1 billion through the end of 2029.