Millennials were the largest generation group in the United States in 2024, with an estimated population of ***** million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years. The rise of Generation Alpha Generation Alpha is the most recent to have been named, and many group members will not be able to remember a time before smartphones and social media. As of 2024, the oldest Generation Alpha members were still only aging into adolescents. However, the group already makes up around ***** percent of the U.S. population, and they are said to be the most racially and ethnically diverse of all the generation groups. Boomers vs. Millennials The number of Baby Boomers, whose generation was defined by the boom in births following the Second World War, has fallen by around ***** million since 2010. However, they remain the second-largest generation group, and aging Boomers are contributing to steady increases in the median age of the population. Meanwhile, the Millennial generation continues to grow, and one reason for this is the increasing number of young immigrants arriving in the United States.

In 2024, Millennials were the largest generation group in the United States, making up about 21.81 percent of the population. However, Generation Z was not far behind, with Gen Z accounting for around 20.81 percent of the population in that year.

This map layer shows the prevalent generations that make up the population of the United States using multiple scales. As of 2018, the most predominant generations in the U.S. are Baby Boomers (born 1946-1964), Millennials (born 1981-1998), and Generation Z (born 1999-2016). Currently, Millennials are the most predominant population in the U.S.A generation represents a group of people who are born around the same time and experience world events and trends during the same stage of life through similar mediums (for example, online, television, print, or radio). Because of this, people born in the same generation are expected to have been exposed to similar values and developmental experiences, which may cause them to exhibit similar traits or behaviors over their lifetimes. Generations provide scientists and government officials the opportunity to measure public attitudes on important issues by people’s current position in life and document those differences across demographic groups and geographic regions. Generational cohorts also give researchers the ability to understand how different developmental experiences, such as technological, political, economic, and social changes, influence people’s opinions and personalities. Studying people in generational groups is significant because an individual’s age is a conventional predictor for understanding cultural and political gaps within the U.S. population.Though there is no exact equation to determine generational cutoff points, it is understood that we designate generational spans based on a 15- to 20-year gap. The only generational period officially designated by the U.S. Census Bureau is based on the surge of births after World War II in 1946 and a significant decline in birth rates after 1964 (Baby Boomers). From that point, generational gaps have been determined by significant political, economic, and social changes that define one’s formative years (for example, Generation Z is considered to be marked by children who were directly affected by the al Qaeda attacks of September 11, 2001).In this map layer, we visualize six active generations in the U.S., each marked by significant changes in American history:The Greatest Generation (born 1901-1924): Tom Brokaw’s 1998 book, The Greatest Generation, coined the term ‘the Greatest Generation” to describe Americans who lived through the Great Depression and later fought in WWII. This generation had significant job and education opportunities as the war ended and the postwar economic booms impacted America.The Silent Generation (born 1925-1945): The title “Silent Generation” originated from a 1951 essay published in Time magazine that proposed the idea that people born during this period were more cautious than their parents. Conflict from the Cold War and the potential for nuclear war led to widespread levels of discomfort and uncertainty throughout the generation.Baby Boomers (born 1946-1964): Baby Boomers were named after a significant increase in births after World War II. During this 20-year span, life was dramatically different for those born at the beginning of the generation than those born at the tail end of the generation. The first 10 years of Baby Boomers (Baby Boomers I) grew up in an era defined by the civil rights movement and the Vietnam War, in which a lot of this generation either fought in or protested against the war. Baby Boomers I tended to have great economic opportunities and were optimistic about the future of America. In contrast, the last 10 years of Baby Boomers (Baby Boomers II) had fewer job opportunities and available housing than their Boomer I counterparts. The effects of the Vietnam War and the Watergate scandal led a lot of second-wave boomers to lose trust in the American government. Generation X (born 1965-1980): The label “Generation X” comes from Douglas Coupland’s 1991 book, Generation X: Tales for An Accelerated Culture. This generation was notoriously exposed to more hands-off parenting, out-of-home childcare, and higher rates of divorce than other generations. As a result, many Gen X parents today are concerned about avoiding broken homes with their own kids.Millennials (born 1981-1998): During the adolescence of Millennials, America underwent a technological revolution with the emergence of the internet. Because of this, Millennials are generally characterized by older generations to be technologically savvy.Generation Z (born 1999-2016): Generation Z or “Zoomers” represent a generation raised on the internet and social media. Gen Z makes up the most ethnically diverse and largest generation in American history. Like Millennials, Gen Z is recognized by older generations to be very familiar with and/or addicted to technology.Questions to ask when you look at this mapDo you notice any trends with the predominant generations located in big cities? Suburbs? Rural areas?Where do you see big clusters of the same generation living in the same area?Which areas do you see the most diversity in generations?Look on the map for where you, your parents, aunts, uncles, and grandparents live. Do they live in areas where their generation is the most predominant?

The statistic shows the number of people in the U.S. in 2011 and 2030, by generation. By 2030, the Millennial generation will have 78 million people whereas the Boomer generation will only have 56 million people in the United States.

In 2023, half of Generation Z in the United States were white. In comparison, 48 percent of Gen Alpha were white in that year, making it the first generation that does not have a majority white population in the United States.

This statistic shows the share of Baby Boomer internet users in the United States who were using selected social networks as of February 2019. During that period of time, 23 percent of U.S. adults aged between 50 and 64 years used the photo sharing app Instagram.

In the first quarter of 2025, 51.4 percent of the total wealth in the United States was owned by members of the baby boomer generation. In comparison, millennials owned around 10.3 percent of total wealth in the U.S. In terms of population distribution, there was almost an equal share of millennials and baby boomers in the United States in 2024.

The number of baby boomer headed households is expected to peak at ***** million households in 2028, according to data from Harvard University. Generation X is projected to become the fastest growing generation of homeowners in the United States.

The U.S. Active Adult (55+) Community Market is valued at over $100 billion and is experiencing robust growth, driven by the aging population, increasing demand for active and independent lifestyles, and government policies promoting senior living. Technological advancements in healthcare and home automation, as well as the growing popularity of healthy aging initiatives, contribute to this market's expansion. The US active adult (55+) community market is growing and developing at a healthy pace due to the increase in life expectancy and demand among the baby boomer generation for active lifestyles with plenty of conveniences. These communities comprise of separate homes/apartments with new easy access support that provides the senior independent person the ability to easily socialize and take part in other activities without ever being too far from home. Some of the amenities that are usually incorporated may include fitness centers, social club facilities, and the provision of many choices of homes that do not require the inhabitants to maintain them on their own, like the young people who are embracing fair and healthy lifestyles. Constant demand fuels the market development, offering new views on real estate investing, carving a new niche for rental spaces, and reimagining the concept of retirement in the 21 century.

This statistic presents the share of Baby Boomers using digital banking in the United States in 2014 and a forecast thereof until 2019. In 2014, **** percent of Baby Boomers performed digital banking and this figure was projected to increase to **** percent in 2019.

Even though the number of mobile banking users in the United States was projected to increase from ** million in 2009 to *** million in 2016, the share of Baby Boomers accessing digital banking doesn't show a significant change. There is only *** percent different in the share of digital banking users between 2014 and 2019. In 2015, ** percent of Americans aged 60 and older used mobile banking.

In 2020, *** million Baby Boomers - those born between 1946 and 1964 - went into retirement in the United States, more than in prior years. From 2012 to the third quarter of 2020, **** million Baby Boomers have retired in the United States.

United States Senior Living Market size was valued at USD 125.44 Billion in 2024 and is projected to reach USD 185.47 Billion by 2032, growing at a CAGR of 5.01% from 2026 to 2032.

Key Market Drivers

Aging Baby Boomer Population: The senior living market in the United States is heavily influenced by the aging baby boomer generation as they approach retirement age. According to the United States Census Bureau, all baby boomers will be 65 or older by 2030, with the total number of Americans aged 65 and over expected to rise from 56 million in 2020 to 73.1 million by 2030. This significant demographic shift is driving unprecedented demand for a variety of senior living options, including independent living communities, assisted living facilities, and nursing homes.

The U.S. Geological Survey (USGS), in cooperation with the National Oceanic and Atmospheric Administration (NOAA) and the Massachusetts Office of Coastal Zone Management (MA CZM), is producing detailed geologic maps of the coastal sea floor. Imagery, originally collected by NOAA for charting purposes, provides a fundamental framework for research and management activities along this part of the Massachusetts coastline, shows the composition and terrain of the seabed, and provides information on sediment transport and benthic habitat. Interpretive data layers were derived from the combined single-beam and multibeam echo-sounder data and sidescan-sonar data collected in the vicinity of Edgartown Harbor, Massachusetts. During August 2008 seismic-reflection profiles (Boomer and Chirp) were acquired, and during September 2008 bottom photographs and surficial sediment data were acquired as part of two ground-truth reconnaissance surveys.

In 1999, the USGS, in partnership with the South Carolina Sea Grant Consortium, began a study to investigate processes affecting shoreline change along the northern coast of South Carolina, focusing on the Grand Strand region. Previous work along the U.S. Atlantic coast shows that the structure and composition of older geologic strata located seaward of the coast heavily influences the coastal behavior of areas with limited sediment supply, such as the Grand Strand. By defining this geologic framework and identifying the transport pathways and sinks of sediment, geoscientists are developing conceptual models of the present-day physical processes shaping the South Carolina coast. The primary objectives of this research effort are: 1) to provide a regional synthesis of the shallow geologic framework underlying the coastal upland, shoreface and inner continental shelf, and define its role in coastal evolution and modern beach behavior; 2) to identify and model the physical processes affecting coastal ocean circulation and sediment transport, and to define their role in shaping the modern shoreline; and 3) to identify sediment sources and transport pathways; leading to construction of a regional sediment budget.

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These data were collected under a cooperative agreement between the Massachusetts Office of Coastal Zone Management (CZM) and the U.S. Geological Survey (USGS), Coastal and Marine Geology Program, Woods Hole Coastal and Marine Science Center (WHCMSC). Initiated in 2003, the primary objective of this program is to develop regional geologic framework information for the management of coastal and marine resources. Accurate data and maps of seafloor geology are important first steps toward protecting fish habitat, delineating marine resources, and assessing environmental changes due to natural or human impacts. The project is focused on the inshore waters of coastal Massachusetts, primarily in water depths of 2-30 meters. Data collected for the mapping cooperative have been released in a series of USGS Open-File Reports (https://woodshole.er.usgs.gov/project-pages/coastal_mass/). The data collected in this study area are located in both Buzzards Bay and Vineyard Sound and are primarily in the shallow water areas around the eastern Elizabeth Islands and Martha's Vineyard, Massachusetts. The data include high resolution bathymetry, acoustic-backscatter intensity, sound velocity in water, seismic-reflection profiles, and navigation data. These data were collected during several cruises between 2007 and 2011 onboard the R/V Rafael using the following equipment: an SEA Ltd SwathPlus interferometric sonar (234 kHz), Klein 3000 dual frequency sidescan sonar, a boomer source and Geometrics 8-channel GeoEel streamer, a Knudsen 3200 subbottom profiling system, and 4 GPS antennae. More information about the cruises conducted as part of the project: Geologic Mapping of the Seafloor Offshore of Massachusetts can be found on the Woods Hole Coastal and Marine Science Center Field Activity webpages: https://cmgds.marine.usgs.gov/fan_info.php?fan=2011-013-FA, https://cmgds.marine.usgs.gov/fan_info.php?fan=2009-068-FA, https://cmgds.marine.usgs.gov/fan_info.php?fan=2007-039-FA, https://cmgds.marine.usgs.gov/fan_info.php?fan=2010-100-FA, and https://cmgds.marine.usgs.gov/fan_info.php?fan=2010-047-FA.

The northeastern North Carolina coastal system, from False Cape, Virginia, to Cape Lookout, North Carolina, has been studied by a cooperative research program that mapped the Quaternary geologic framework of the estuaries, barrier islands, and inner continental shelf. This information provides a basis to understand the linkage between geologic framework, physical processes, and coastal evolution at time scales from storm events to millennia. The study area attracts significant tourism to its parks and beaches, contains a number of coastal communities, and supports a local fishing industry, all of which are impacted by coastal change. Knowledge derived from this research program can be used to mitigate hazards and facilitate effective management of this dynamic coastal system. This regional mapping project produced spatial datasets of high-resolution geophysical (bathymetry, backscatter intensity, and seismic reflection) and sedimentary (core and grab-sample) data. The high-resolution geophysical data were collected during numerous surveys within the back-barrier estuarine system, along the barrier island complex, in the nearshore, and along the inner continental shelf. Sediment cores were taken on the mainland and along the barrier islands, and both cores and grab samples were taken on the inner shelf. Data collection was a collaborative effort between the U.S. Geological Survey (USGS) and several other institutions including East Carolina University (ECU), the North Carolina Geological Survey, and the Virginia Institute of Marine Science (VIMS). The high-resolution geophysical data of the inner continental shelf were collected during six separate surveys conducted between 1999 and 2004 (four USGS surveys north of Cape Hatteras: 1999-045-FA, 2001-005-FA, 2002-012-FA, 2002-013-FA, and two USGS surveys south of Cape Hatteras: 2003-003-FA and 2004-003-FA) and cover more than 2600 square kilometers of the inner shelf. Single-beam bathymetry data were collected north of Cape Hatteras in 1999 using a Furuno fathometer. Swath bathymetry data were collected on all other inner shelf surveys using a SEA, Ltd. SwathPLUS 234-kHz bathymetric sonar. Chirp seismic data as well as sidescan-sonar data were collected with a Teledyne Benthos (Datasonics) SIS-1000 north of Cape Hatteras along with boomer seismic reflection data (cruises 1999-045-FA, 2001-005-FA, 2002-012-FA and 2002-013-FA). An Edgetech 512i was used to collect chirp seismic data south of Cape Hatteras (cruises 2003-003-FA and 2004-003-FA) along with a Klein 3000 sidescan-sonar system. Sediment samples were collected with a Van Veen grab sampler during four of the USGS surveys (1999-045-FA, 2001-005-FA, 2002-013-FA, and 2004-003-FA). Additional sediment core data along the inner shelf are provided from previously published studies. A cooperative study, between the North Carolina Geological Survey and the Minerals Management Service (MMS cores), collected vibracores along the inner continental shelf offshore of Nags Head, Kill Devils Hills and Kitty Hawk, North Carolina in 1996. The U.S. Army Corps of Engineers collected vibracores along the inner shelf offshore of Dare County in August 1995 (NDC cores) and July-August 1995 (SNL cores). These cores are curated by the North Carolina Geological Survey and were used as part of the ground validation process in this study. Nearshore geophysical and core data were collected by the Virginia Institute of Marine Science. The nearshore is defined here as the region between the 10-m isobath and the shoreline. High-resolution bathymetry, backscatter intensity, and chirp seismic data were collected between June 2002 and May 2004. Vibracore samples were collected in May and July 2005. Shallow subsurface geophysical data were acquired along the Outer Banks barrier islands using a ground-penetrating radar (GPR) system. Data were collected by East Carolina University from 2002 to 2005. Rotasonic cores (OBX cores) from five drilling operations were collected from 2002 to 2006 by the North Carolina Geological Survey as part of the cooperative study with the USGS. These cores are distributed throughout the Outer Banks as well as the mainland. The USGS collected seismic data for the Quaternary section within the Albemarle-Pamlico estuarine system between 2001 and 2004 during six surveys (2001-013-FA, 2002-015-FA, 2003-005-FA, 2003-042-FA, 2004-005-FA, and 2004-006-FA). These surveys used Geopulse Boomer and Knudsen Engineering Limited (KEL) 320BR Chirp systems, except cruise 2003-042-FA, which used an Edgetech 424 Chirp and a boomer system. The study area includes Albemarle Sound and selected tributary estuaries such as the South, Pungo, Alligator, and Pasquotank Rivers; Pamlico Sound and trunk estuaries including the Neuse and Pamlico Rivers; and back-barrier sounds including Currituck, Croatan, Roanoke, Core, and Bogue.

This statistic shows the total number of Baby Boomers who use smart speakers in the United States in 2017 and 2018. The total number of Baby Boomers who use smart speakers grew to *** million in 2018, accounting for **** percent of the Boomer population.

The northeastern North Carolina coastal system, from False Cape, Virginia, to Cape Lookout, North Carolina, has been studied by a cooperative research program that mapped the Quaternary geologic framework of the estuaries, barrier islands, and inner continental shelf. This information provides a basis to understand the linkage between geologic framework, physical processes, and coastal evolution at time scales from storm events to millennia. The study area attracts significant tourism to its parks and beaches, contains a number of coastal communities, and supports a local fishing industry, all of which are impacted by coastal change. Knowledge derived from this research program can be used to mitigate hazards and facilitate effective management of this dynamic coastal system. This regional mapping project produced spatial datasets of high-resolution geophysical (bathymetry, backscatter intensity, and seismic reflection) and sedimentary (core and grab-sample) data. The high-resolution geophysical data were collected during numerous surveys within the back-barrier estuarine system, along the barrier island complex, in the nearshore, and along the inner continental shelf. Sediment cores were taken on the mainland and along the barrier islands, and both cores and grab samples were taken on the inner shelf. Data collection was a collaborative effort between the U.S. Geological Survey (USGS) and several other institutions including East Carolina University (ECU), the North Carolina Geological Survey, and the Virginia Institute of Marine Science (VIMS). The high-resolution geophysical data of the inner continental shelf were collected during six separate surveys conducted between 1999 and 2004 (four USGS surveys north of Cape Hatteras: 1999-045-FA, 2001-005-FA, 2002-012-FA, 2002-013-FA, and two USGS surveys south of Cape Hatteras: 2003-003-FA and 2004-003-FA) and cover more than 2600 square kilometers of the inner shelf. Single-beam bathymetry data were collected north of Cape Hatteras in 1999 using a Furuno fathometer. Swath bathymetry data were collected on all other inner shelf surveys using a SEA, Ltd. SwathPLUS 234-kHz bathymetric sonar. Chirp seismic data as well as sidescan-sonar data were collected with a Teledyne Benthos (Datasonics) SIS-1000 north of Cape Hatteras along with boomer seismic reflection data (cruises 1999-045-FA, 2001-005-FA, 2002-012-FA and 2002-013-FA). An Edgetech 512i was used to collect chirp seismic data south of Cape Hatteras (cruises 2003-003-FA and 2004-003-FA) along with a Klein 3000 sidescan-sonar system. Sediment samples were collected with a Van Veen grab sampler during four of the USGS surveys (1999-045-FA, 2001-005-FA, 2002-013-FA, and 2004-003-FA). Additional sediment core data along the inner shelf are provided from previously published studies. A cooperative study, between the North Carolina Geological Survey and the Minerals Management Service (MMS cores), collected vibracores along the inner continental shelf offshore of Nags Head, Kill Devils Hills and Kitty Hawk, North Carolina in 1996. The U.S. Army Corps of Engineers collected vibracores along the inner shelf offshore of Dare County in August 1995 (NDC cores) and July-August 1995 (SNL cores). These cores are curated by the North Carolina Geological Survey and were used as part of the ground validation process in this study. Nearshore geophysical and core data were collected by the Virginia Institute of Marine Science. The nearshore is defined here as the region between the 10-m isobath and the shoreline. High-resolution bathymetry, backscatter intensity, and chirp seismic data were collected between June 2002 and May 2004. Vibracore samples were collected in May and July 2005. Shallow subsurface geophysical data were acquired along the Outer Banks barrier islands using a ground-penetrating radar (GPR) system. Data were collected by East Carolina University from 2002 to 2005. Rotasonic cores (OBX cores) from five drilling operations were collected from 2002 to 2006 by the North Carolina Geological Survey as part of the cooperative study with the USGS. These cores are distributed throughout the Outer Banks as well as the mainland. The USGS collected seismic data for the Quaternary section within the Albemarle-Pamlico estuarine system between 2001 and 2004 during six surveys (2001-013-FA, 2002-015-FA, 2003-005-FA, 2003-042-FA, 2004-005-FA, and 2004-006-FA). These surveys used Geopulse Boomer and Knudsen Engineering Limited (KEL) 320BR Chirp systems, except cruise 2003-042-FA, which used an Edgetech 424 Chirp and a boomer system. The study area includes Albemarle Sound and selected tributary estuaries such as the South, Pungo, Alligator, and Pasquotank Rivers; Pamlico Sound and trunk estuaries including the Neuse and Pamlico Rivers; and back-barrier sounds including Currituck, Croatan, Roanoke, Core, and Bogue.