In 2023, there were approximately 96.48 million active buyers who purchased goods through the Etsy ecosystem. The number of Etsy's active buyers peaked in 2023 is higher than it ever has been, just over the amount of buyers recorded in 2021 (96.34 million).

An overview of Etsy
Etsy is an online commerce website with strong integration of social features such as user profiles and collections, as well as interactive seller storefronts and the ability to share content to other social networks. In 2021, Etsy’s annual company revenue amounted to over 2.3 billion U.S. dollars, with the majority of revenues generated through its marketplace. That year, the social commerce site’s annual merchandise sales volume amounted to 13.5 billion U.S. dollars.

Etsy sales Etsy sellers predominantly offer handcrafted or vintage products, and the platform serves as the most popular marketplace for such items. As the platform has a large pool of active buyers, the same can be said about the number of active sellers on Etsy. Both buyers and sellers helped the company increase its annual gross merchandise sales by 33 percent from 2020 to 2021.

In 2024, about 8.1 million sellers sold goods through the Etsy Inc's platforms, a decrease from the nine million active sellers in the previous year. By comparison, there were around 96 million active Etsy buyers worldwide. Etsy sellersEtsy has sellers from 234 countries, most of them being based in the United States. With so many users across Etsy Inc's marketplaces, it is easy to question what motivates Etsy sellers to run their shops. In the latest recorded year, 71 percent of Etsy sellers reported that they considered their Etsy shop as a business. Another 82 percent of Etsy sellers aspired to increase their sales in the future. From the seller’s side of things, Etsy platforms are also women-dominated, with the majority of Etsy sellers identifying as women as of 2021. Etsy marketplace salesThe online marketplace has three core sections: handmade, vintage and supplies. During the coronavirus pandemic, the most popular categories among handmade Etsy sellers worldwide were home & living, art & collectibles and jewelry. In 2021, Etsy’s annual gross merchandise sales volume (GMV) amounted to nearly 13.5 billion U.S. dollars, up from 10.3 million in product sales in 2020.

As of the first quarter of 2024, the e-commerce company Etsy Inc. reported a total of 91.6 million active buyers globally who purchased goods through the Etsy ecosystem.

As of October 16, 2024, CaitlynMinimalist was the Etsy seller with the most sales on the platform in the previous year. The store, which sells jewelry, recorded over 680,000 purchases by Etsy buyers in 12 months. Esty’s Overview Etsy, an online marketplace, generates revenue from three primary segments: marketplace revenues, this includes fees for sales transactions and listings of products; seller service revenues; and other revenues which includes third-party payment processor fees. The annual revenue of Etsy has steadily increased over the past years, reaching over 2.7 billion U.S. dollars, which in part is due to a steady increase of investment into their advertising. Usage of Etsy When ranking the leading websites by share of visits in the United States, esty.com was fourth, outranked by amazon.com, ebay.com, and walmart.com. Still, over the past years, the number of active Etsy sellers has increased, reaching over 9 million in 2023. That year, Etsy's active buyers also grew, reaching over over 96 million, a new high for the company.

California was the U.S. state with the most Etsy seller jobs in 2021, with over 465,000. The state of Texas had the second largest number of jobs, with just over 337,000. In Puerto Rico, Etsy was responsible for roughly 2,300 jobs.

The United States is, by far, the leading market for Etsy based on mobile app downloads. The e-commerce platform's buyer app was downloaded more than 70 million times in the U.S. from January 2015 to June 2024. This market is also the biggest for the Etsy seller app, with downloads exceeding 11 million. The United Kingdom is the second largest market for Etsy's mobile applications, accounting for over 14 million downloads across both apps.

In 2023, about 9 million sellers sold goods through the Etsy Inc's platforms, an increase from the 7.5 million active sellers in the previous year. By comparison, there were over 96 million active Etsy buyers worldwide. Etsy sellersEtsy has sellers from 234 countries, most of them being based in the United States. With so many users across Etsy Inc's marketplaces, it is easy to question what motivates Etsy sellers to run their shops. In the latest recorded year, 71 percent of Etsy sellers reported that they considered their Etsy shop as a business. Another 82 percent of Etsy sellers aspired to increase their sales in the future. From the seller’s side of things, Etsy platforms are also women-dominated, with the majority of Etsy sellers identifying as women as of 2021. Etsy marketplace salesThe online marketplace has three core sections: handmade, vintage and supplies. During the coronavirus pandemic, the most popular categories among handmade Etsy sellers worldwide were home & living, art & collectibles and jewelry. In 2021, Etsy’s annual gross merchandise sales volume (GMV) amounted to nearly 13.5 billion U.S. dollars, up from 10.3 million in product sales in 2020.

Credit report of Etsy contains unique and detailed export import market intelligence with it's phone, email, Linkedin and details of each import and export shipment like product, quantity, price, buyer, supplier names, country and date of shipment.

Following a rise in popularity during the COVID-19 pandemic in 2020, the e-commerce platform focused on vintage, handmade, and specialty wholesale items, Etsy, continued to see the results of its popularity in the following years. While gross merchandise sales peaked in 2021, in 2024, Etsy's gross merchandise sales volume still amounted to over 13 billion U.S. dollars.

Attaining and retaining consumers Following the coronavirus pandemic in 2020, the e-commerce platform maintained its jump in popularity in 2021 and 2022. In 2022, the company spent about 22 million dollars more on its global advertising expense than in the previous year. Etsy's advertising spend has been consistently rising since 2016. In addition to advertising spend, Etsy also made sure to increase its global marketing expense, both dependable methods in order to attract new users towards buying or selling on the platform.

Bridging the gap between artists and buyers Even though, or precisely because, Etsy operates on a niche market model, the online marketplace has managed to attract a large number of sellers and buyers over the past few years. Following the e-commerce boom triggered by the coronavirus, the number of active sellers on the platform went from 4.4 million in 2020 to 7.5 million a year later. Similarly, the number of buyers grew by nearly 18 percent in a year, with approximately 96 million users making at least one purchase in 2021. In 2022, while growth has declined, it has not been by much. The platform still retains 7.47 million sellers, along with 95 over million buyers.

In May 2024, the Etsy buyer app, 'Etsy: Custom & Creative Goods' reached over 1.7 million downloads globally. In the recorded period, downloads peaked in December 2023 when they reached 2.57 million.

According to a 2022 survey of Etsy sellers worldwide, it was found that 97 percent of respondents ran their Etsy shop from home and 82 percent are run by just one person. Additionally, 80 percent of Etsy sellers identify as women.

In 2023, Etsy, an e-commerce website company specialized in craft and vintage items, generated revenues worth 2.7 billion U.S. dollars, up from the 2.6 billion generated in the previous year. Most products on Etsy are sold by independent sellers. Etsy's rise to the top Etsy launched in 2005 and went public in 2015 after a decade of operations, and is now one of the leading online marketplaces globally.The company generates revenue from three primary segments: marketplace revenues including fees for sales transactions and listings, seller service revenues, and other revenues including third-party payment processor fees. In recent years, Etsy’s marketplace has established itself as the most profitable segment, surpassing one billion dollars for the first time in 2020. Mobile shopping Etsy has successfully capitalized on the increasing use of mobile shopping. The Etsy mobile app regularly reaches millions of downloads on a monthly basis. Downloads for the Etsy buyer app peaked in December of 2022, reaching over 2.5 million in that month alone. With such high numbers of downloads worldwide, it comes as no surprise that mobile accounts for roughly two-thirds of Etsy’s gross merchandise volume. The fiscal year end of the company is December 31st.

This statistic shows the distribution of Etsy sellers outside the United States as of June 2020. According to the source, international sellers represent 38 percent of Etsy sellers, with the leading seller location for international sellers being the United Kingdom at 30 percent. However, the e-commerce website's presence is strongest in the United States, accounting for 62 percent of all sellers.

This statistic represents the leading U.S. states based on share of Etsy sellers as of June 2020. According to the report, the biggest share of U.S. Etsy sellers were located in California. During the measured period, the state accounted for 14 percent of all U.S. Etsy sellers. Overall, 62 percent of the platform's sellers were based in the United States.

In 2020, homewares and home furnishings were the top sales category on Etsy.com, generating 3.2 billion U.S. dollars in gross merchandise sales. Personal jewelry and accessories ranked second, with a GMS of 1.6 billion dollars, followed in third place by craft supplies, for 1.2 billion.

How high is the brand awareness of Etsy in the UK?When it comes to second-hand apparel online shop users, brand awareness of Etsy is at 81% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Etsy in the UK?In total, 40% of UK second-hand apparel online shop users say they like Etsy. However, in actuality, among the 81% of UK respondents who know Etsy, 49% of people like the brand.What is the usage share of Etsy in the UK?All in all, 33% of second-hand apparel online shop users in the UK use Etsy. That means, of the 81% who know the brand, 41% use them.How loyal are the customers of Etsy?Around 27% of second-hand apparel online shop users in the UK say they are likely to use Etsy again. Set in relation to the 33% usage share of the brand, this means that 82% of their customers show loyalty to the brand.What's the buzz around Etsy in the UK?In July 2022, about 30% of UK second-hand apparel online shop users had heard about Etsy in the media, on social media, or in advertising over the past three months. Of the 81% who know the brand, that's 37%, meaning at the time of the survey there's some buzz around Etsy in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

This statistic presents the most popular categories among handmade Etsy sellers worldwide as of June 2020, by share of sellers. During the measured period, the handmade segment represented 85 percent of Etsy sellers and the most popular category in handmade was home & living with a 25 percent seller share.

As of April 2023, Amazon was the most visited online marketplace in the United States, with about 2.2 billion visits per month. Second place went to eBay, with approximately 655 million visits, followed in third place by Etsy, with close to 446 million. U.S.-founded online marketplaces dominate the industry In 2023, Amazon ranked as the online marketplace generating the highest gross merchandise value (GMV) in the United States. That year, its GMV reached over 360 billion U.S. dollars. The company is able to maintain its dominant market position due to its broad product offerings, from furniture, home goods and accessories to health and personal care products, gaining a huge chunk of the online market. Another U.S.-founded brand, Walmart, placed second in the ranking, with a GMV of around 134 billion U.S. dollars. Chinese shopping apps challenge U.S. retailers Despite the dominance of U.S. retailers, when it comes to shopping apps, two Chinese companies are heading the market. In 2023, Temu was the most downloaded e-commerce app in the U.S., with over 120 million downloads, followed by SHEIN with a download count of around 37 million. Amazon placed third, with users downloading the app roughly 24 million times. Temu was estimated to have over 100 million active users on its app in the U.S. alone, almost triplicating the number from January to April in 2023. In July of that year, the company was able to retain almost 14 percent of its shoppers within a 30-day period, meaning the percentage of customers who continue to purchase from the company over the period, as opposed to leaving or switching to a competitor.

In 2023, the e-commerce platform Etsy primarily generated its gross merchandise sales through mobile devices, with 638percent of gross merchandise sales being generated this way. In 2013, less than one-third of the company's sales came from smartphone or tablet shoppers.

As of June 2021, Amazon was the most visited e-commerce site in the United States, recording approximately 2.45 billion monthly visits to Amazon.com. eBay ranked second, with more than 885 million visits per month, while Walmart came in third, surpassing 410 million.

Online retail in a nutshell Online retail in the United States is a multi-billion dollar sector of business-to-consumer transactions where goods and services are sold via the internet. There are several business models at play here with the likes of Walmart, Home Depot, or Target based on brick-and-mortar stores whereas others such as Amazon, eBay, or Etsy are designated online marketplaces. It also includes eBay which allows third-party or private sellers to market their goods.

Online retail sites enable customers to browse through a range of products before placing them into an electronic shopping cart. Unlike their retail counterparts, online retail sites are not bound to a physical location or limited by store opening hours, and as such, have proven themselves immensely convenient for consumers. Apparel & accessories and computers & consumer electronics are some of the most popular e-commerce categories in the United States.

Fast-growing retailers In addition to being the most visited retail site in the United States, Amazon also accounts for the vast majority of e-commerce sales. Over the past few years, Amazon’s retail sales in the United States have grown steadily, however, competition in this space is growing strong. Etsy, followed closely by Walmart and Target, are among the companies that recorded the fastest online retail sales growth in 2021.