Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

About

This dataset provides insights into user behavior and online advertising, specifically focusing on predicting whether a user will click on an online advertisement. It contains user demographic information, browsing habits, and details related to the display of the advertisement. This dataset is ideal for building binary classification models to predict user interactions with online ads.

Features

• id: Unique identifier for each user.
• full_name: User's name formatted as "UserX" for anonymity.
• age: Age of the user (ranging from 18 to 64 years).
• gender: The gender of the user (categorized as Male, Female, or Non-Binary).
• device_type: The type of device used by the user when viewing the ad (Mobile, Desktop, Tablet).
• ad_position: The position of the ad on the webpage (Top, Side, Bottom).
• browsing_history: The user's browsing activity prior to seeing the ad (Shopping, News, Entertainment, Education, Social Media).
• time_of_day: The time when the user viewed the ad (Morning, Afternoon, Evening, Night).
• click: The target label indicating whether the user clicked on the ad (1 for a click, 0 for no click).

Goal

The objective of this dataset is to predict whether a user will click on an online ad based on their demographics, browsing behavior, the context of the ad's display, and the time of day. You will need to clean the data, understand it and then apply machine learning models to predict and evaluate data. It is a really challenging request for this kind of data. This data can be used to improve ad targeting strategies, optimize ad placement, and better understand user interaction with online advertisements.

Code:

Packet_Features_Generator.py & Features.py

To run this code:

pkt_features.py [-h] -i TXTFILE [-x X] [-y Y] [-z Z] [-ml] [-s S] -j

-h, --help show this help message and exit -i TXTFILE input text file -x X Add first X number of total packets as features. -y Y Add first Y number of negative packets as features. -z Z Add first Z number of positive packets as features. -ml Output to text file all websites in the format of websiteNumber1,feature1,feature2,... -s S Generate samples using size s. -j

Purpose:

Turns a text file containing lists of incomeing and outgoing network packet sizes into separate website objects with associative features.

Uses Features.py to calcualte the features.

startMachineLearning.sh & machineLearning.py

To run this code:

bash startMachineLearning.sh

This code then runs machineLearning.py in a tmux session with the nessisary file paths and flags

Options (to be edited within this file):

--evaluate-only to test 5 fold cross validation accuracy

--test-scaling-normalization to test 6 different combinations of scalers and normalizers

Note: once the best combination is determined, it should be added to the data_preprocessing function in machineLearning.py for future use

--grid-search to test the best grid search hyperparameters - note: the possible hyperparameters must be added to train_model under 'if not evaluateOnly:' - once best hyperparameters are determined, add them to train_model under 'if evaluateOnly:'

Purpose:

Using the .ml file generated by Packet_Features_Generator.py & Features.py, this program trains a RandomForest Classifier on the provided data and provides results using cross validation. These results include the best scaling and normailzation options for each data set as well as the best grid search hyperparameters based on the provided ranges.

Data

Encrypted network traffic was collected on an isolated computer visiting different Wikipedia and New York Times articles, different Google search queres (collected in the form of their autocomplete results and their results page), and different actions taken on a Virtual Reality head set.

Data for this experiment was stored and analyzed in the form of a txt file for each experiment which contains:

First number is a classification number to denote what website, query, or vr action is taking place.

The remaining numbers in each line denote:

The size of a packet,

and the direction it is traveling.

negative numbers denote incoming packets

positive numbers denote outgoing packets

Figure 4 Data

This data uses specific lines from the Virtual Reality.txt file.

The action 'LongText Search' refers to a user searching for "Saint Basils Cathedral" with text in the Wander app.

The action 'ShortText Search' refers to a user searching for "Mexico" with text in the Wander app.

The .xlsx and .csv file are identical

Each file includes (from right to left):

The origional packet data,

each line of data organized from smallest to largest packet size in order to calculate the mean and standard deviation of each packet capture,

and the final Cumulative Distrubution Function (CDF) caluclation that generated the Figure 4 Graph.

22 years after its “official” foundation by Larry Page and Sergey Brin, Google is no longer the small company it was when it started. It has now almost become synonymous with the Internet, and has not left the pole position of the most visited sites in the world and in France for a long time, with 1.113 million visits in December 2019 alone. Two other giants, Facebook and Amazon scored a total of two and 1.3 million visits that month, respectively.

Daily utilization metrics for data.lacity.org and geohub.lacity.org. Updated monthly

Unlock the Potential of Your Web Traffic with Advanced Data Resolution

In the digital age, understanding and leveraging web traffic data is crucial for businesses aiming to thrive online. Our pioneering solution transforms anonymous website visits into valuable B2B and B2C contact data, offering unprecedented insights into your digital audience. By integrating our unique tag into your website, you unlock the capability to convert 25-50% of your anonymous traffic into actionable contact rows, directly deposited into an S3 bucket for your convenience. This process, known as "Web Traffic Data Resolution," is at the forefront of digital marketing and sales strategies, providing a competitive edge in understanding and engaging with your online visitors.

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Deep Dive into Web Traffic Data At the core of our solution is the sophisticated analysis of "Web Traffic Data." Our system meticulously collects and processes every interaction on your site, from page views to time spent on each section. This data, once anonymous and perhaps seen as abstract numbers, is transformed into a detailed ledger of potential leads and customer insights. By understanding who visits your site, their interests, and their contact information, your business is equipped to tailor marketing efforts, personalize customer experiences, and streamline sales processes like never before.

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Tag Deployment: Implement our unique tag on your website with simple instructions. This tag is lightweight and does not impact your site's loading speed or user experience.

Data Collection and Analysis: As visitors navigate your site, our system collects web traffic data in real-time, analyzing behavior patterns, engagement metrics, and more.

Resolution and Transformation: Using advanced data matching algorithms, we resolve the collected web traffic data into identifiable B2B and B2C contact information.

Data Delivery: The resolved contact data is then securely transferred to an S3 bucket, where it is organized and ready for your access. This process occurs daily, ensuring you have the most up-to-date information at your fingertips.

Integration and Action: With the resolved data now in your possession, your business can take immediate action. From refining marketing strategies to enhancing customer experiences, the possibilities are endless.

Security and Privacy: Our Commitment Understanding the sensitivity of web traffic data and contact information, our solution is built with security and privacy at its core. We adhere to strict data protection regulat...

As of June 2022, Asia was leading by the number of internet users worldwide with nearly 2.9 billion internet users. Europe ranked second, with more than 750 million internet users. Meanwhile, the number of internet users worldwide was 5.47 billion.

Web traffic statistics for the several City-Parish websites, brla.gov, city.brla.gov, Red Stick Ready, GIS, Open Data etc. Information provided by Google Analytics.

This is a dataset of Tor cell file extracted from browsing simulation using Tor Browser. The simulations cover both desktop and mobile webpages. The data collection process was using WFP-Collector tool (https://github.com/irsyadpage/WFP-Collector). All the neccessary configuration to perform the simulation as detailed in the tool repository.The webpage URL is selected by using the first 100 website based on: https://dataforseo.com/free-seo-stats/top-1000-websites.Each webpage URL is visited 90 times for each deskop and mobile browsing mode.

As many general retailers or mass distribution channels experienced an exponential growth during the months of the COVID-19 induced lockdown in France, the source wanted to measure the total number of backlinks on the different retailers websites. Thus, Carrefour.fr was the leading general retailer with the most backlinks amounting to 8,300 on their website. A strategy of acquiring backlinks which therefore seems to be paying off for the major retailer, which drew around eight percent of its overall traffic through this means.

This dataset provides the number of users to the Valuation Office website.

Analysis of ‘Popular Website Traffic Over Time ’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/yamqwe/popular-website-traffice on 13 February 2022.

--- Dataset description provided by original source is as follows ---

About this dataset

Background

Have you every been in a conversation and the question comes up, who uses Bing? This question comes up occasionally because people wonder if these sites have any views. For this research study, we are going to be exploring popular website traffic for many popular websites.

Methodology

The data collected originates from SimilarWeb.com.

Source

For the analysis and study, go to The Concept Center

This dataset was created by Chase Willden and contains around 0 samples along with 1/1/2017, Social Media, technical information and other features such as: - 12/1/2016 - 3/1/2017 - and more.

How to use this dataset

• Analyze 11/1/2016 in relation to 2/1/2017
• Study the influence of 4/1/2017 on 1/1/2017
• More datasets

Acknowledgements

If you use this dataset in your research, please credit Chase Willden

Start A New Notebook!

--- Original source retains full ownership of the source dataset ---

Weekly Number of Page Views on the Littlerock.gov Website

Unique visitors, total sessions, and bounce rate for lacity.org, the main website for the City of Los Angeles.

Digital technology and Internet use, website traffic strategies, by North American Industry Classification System (NAICS) and size of enterprise for Canada from 2012 to 2013.

Phishing Websites Dataset

Overview

This dataset is designed to aid in the analysis and detection of phishing websites. It contains various features that help distinguish between legitimate and phishing websites based on their structural, security, and behavioral attributes.

Dataset Information

• Total Columns: 31 (30 Features + 1 Target)
• Target Variable: Result (Indicates whether a website is phishing or legitimate)

Features Description

URL-Based Features

• Prefix_Suffix – Checks if the URL contains a hyphen (-), which is commonly used in phishing domains.
• double_slash_redirecting – Detects if the URL redirects using //, which may indicate a phishing attempt.
• having_At_Symbol – Identifies the presence of @ in the URL, which can be used to deceive users.
• Shortining_Service – Indicates whether the URL uses a shortening service (e.g., bit.ly, tinyurl).
• URL_Length – Measures the length of the URL; phishing URLs tend to be longer.
• having_IP_Address – Checks if an IP address is used in place of a domain name, which is suspicious.

Domain-Based Features

• having_Sub_Domain – Evaluates the number of subdomains; phishing sites often have excessive subdomains.
• SSLfinal_State – Indicates whether the website has a valid SSL certificate (secure connection).
• Domain_registeration_length – Measures the duration of domain registration; phishing sites often have short lifespans.
• age_of_domain – The age of the domain in days; older domains are usually more trustworthy.
• DNSRecord – Checks if the domain has valid DNS records; phishing domains may lack these.

Webpage-Based Features

• Favicon – Determines if the website uses an external favicon (which can be a sign of phishing).
• port – Identifies if the site is using suspicious or non-standard ports.
• HTTPS_token – Checks if "HTTPS" is included in the URL but is used deceptively.
• Request_URL – Measures the percentage of external resources loaded from different domains.
• URL_of_Anchor – Analyzes anchor tags (<a> links) and their trustworthiness.
• Links_in_tags – Examines <meta>, <script>, and <link> tags for external links.
• SFH (Server Form Handler) – Determines if form actions are handled suspiciously.
• Submitting_to_email – Checks if forms submit data directly to an email instead of a web server.
• Abnormal_URL – Identifies if the website’s URL structure is inconsistent with common patterns.
• Redirect – Counts the number of redirects; phishing websites may have excessive redirects.

Behavior-Based Features

• on_mouseover – Checks if the website changes content when hovered over (used in deceptive techniques).
• RightClick – Detects if right-click functionality is disabled (phishing sites may disable it).
• popUpWindow – Identifies the presence of pop-ups, which can be used to trick users.
• Iframe – Checks if the website uses <iframe> tags, often used in phishing attacks.

Traffic & Search Engine Features

• web_traffic – Measures the website’s Alexa ranking; phishing sites tend to have low traffic.
• Page_Rank – Google PageRank score; phishing sites usually have a low PageRank.
• Google_Index – Checks if the website is indexed by Google (phishing sites may not be indexed).
• Links_pointing_to_page – Counts the number of backlinks pointing to the website.
• Statistical_report – Uses external sources to verify if the website has been reported for phishing.

Target Variable

• Result – The classification label (1: Legitimate, -1: Phishing)

Usage

This dataset is valuable for:
✅ Machine Learning Models – Developing classifiers for phishing detection.
✅ Cybersecurity Research – Understanding patterns in phishing attacks.
✅ Browser Security Extensions – Enhancing anti-phishing tools.

Click Web Traffic Combined with Transaction Data: A New Dimension of Shopper Insights

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. Click enhances the unparalleled accuracy of CE Transact by allowing investors to delve deeper and browse further into global online web traffic for CE Transact companies and more. Leverage the unique fusion of web traffic and transaction datasets to understand the addressable market and understand spending behavior on consumer and B2B websites. See the impact of changes in marketing spend, search engine algorithms, and social media awareness on visits to a merchant’s website, and discover the extent to which product mix and pricing drive or hinder visits and dwell time. Plus, Click uncovers a more global view of traffic trends in geographies not covered by Transact. Doubleclick into better forecasting, with Click.

Consumer Edge’s Click is available in machine-readable file delivery and enables: • Comprehensive Global Coverage: Insights across 620+ brands and 59 countries, including key markets in the US, Europe, Asia, and Latin America. • Integrated Data Ecosystem: Click seamlessly maps web traffic data to CE entities and stock tickers, enabling a unified view across various business intelligence tools. • Near Real-Time Insights: Daily data delivery with a 5-day lag ensures timely, actionable insights for agile decision-making. • Enhanced Forecasting Capabilities: Combining web traffic indicators with transaction data helps identify patterns and predict revenue performance.

Use Case: Analyze Year Over Year Growth Rate by Region

Problem A public investor wants to understand how a company’s year-over-year growth differs by region.

Solution The firm leveraged Consumer Edge Click data to: • Gain visibility into key metrics like views, bounce rate, visits, and addressable spend • Analyze year-over-year growth rates for a time period • Breakout data by geographic region to see growth trends

Metrics Include: • Spend • Items • Volume • Transactions • Price Per Volume

Inquire about a Click subscription to perform more complex, near real-time analyses on public tickers and private brands as well as for industries beyond CPG like: • Monitor web traffic as a leading indicator of stock performance and consumer demand • Analyze customer interest and sentiment at the brand and sub-brand levels

Consumer Edge offers a variety of datasets covering the US, Europe (UK, Austria, France, Germany, Italy, Spain), and across the globe, with subscription options serving a wide range of business needs.

Consumer Edge is the Leader in Data-Driven Insights Focused on the Global Consumer

Introduction

edX Statistics: In this digital era, online learning has developed into a powerful tool for education and career enhancement. Among many platforms in this regard, edX is a key provider of Massive Open Online Courses (MOOCs). Founded by Harvard University and MIT, edX grew in 2012 and has continued to do so by offering thousands of courses in various fields. In 2024, edX has achieved new milestones in terms of its users, revenue, partnerships, and courses.

This article shall look at the latest edX statistics concerning its influence on learners and the future of education.

While Sephora was the beauty brand with the highest satisfaction score among French consumers in 2017, it was also the brand whose website was the most visited in January 2020. That year, the website of the brand recorded a total number of visits equal to 3.2 million. The online platform of the Yves-Rocher cosmetics brand came in second place, with 2.3 million visits.

Top 25 Daily Page Views for the main website of Los Angeles