According to estimates as of March 2021, Amazon held a market share of approximately 11.5 percent of all apparel sales in the United States. In addition, Amazon's share of the U.S. online apparel market was estimated at 34.5 percent.

Amazon's apparel sales amounted to more than ** billion dollars in the United States in 2020. Amazon's sales in the clothing and fashion segment were estimated to have grown about ** percent compared to the previous year.

Buy Amazon Fashion datasets and get access to millions of records from any Amazon domain. Gain insights on fashion products, sellers, and customer reviews.

The Online Men's Clothing Sales industry has experienced rapid growth in recent years. Revenue has surged in response to favorable economic conditions like higher discretionary income and low unemployment rates, contributing to a boost in discretionary spending. Revenue has hiked at a CAGR of 9.8% over the past five years to reach an estimated $29.3 billion in 2024, when income is projected to swell by 6.9%. Online retailers have benefited significantly from the rising internet penetration spurred by the rapid expansion of broadband connections. This growth has encouraged consumers to embrace online shopping, offering them a wider array of clothing options at varied price points. Furthermore, the boost in mobile internet connections has amplified this trend; with the proliferation of smartphones and other internet-enabled devices, consumers now have the convenience of shopping online at any time, thereby boosting overall e-commerce sales. Despite experiencing a drop in profit because of the emergence of new competitors, online sellers have maintained a strong foothold in the clothing retail market. Online men's clothing retailers will likely experience slower growth compared to previous years. While innovations will continue—particularly in augmented reality (AR) for virtual fitting and artificial intelligence (AI) for personalized shopping experiences—the rapid growth previously seen will decelerate. Factors like market saturation and increased competition will necessitate brands to strategically differentiate themselves to capture consumer interest. Even so, significant opportunities will remain for brands that adeptly harness technology and align with evolving consumer priorities, like sustainability and inclusivity. Over the next five years, revenue will inflate at a CAGR of 3.0% to reach an estimated $33.9 billion in 2029.

Context

This Dataset is an updated version of the Amazon review dataset released in 2014. As in the previous version, this dataset includes reviews (ratings, text, helpfulness votes), product metadata (descriptions, category information, price, brand, and image features), and links (also viewed/also bought graphs). In addition, this version provides the following features:

• More reviews:

  • The total number of reviews is 233.1 million (142.8 million in 2014).

• New reviews:

  • Current data includes reviews in the range May 1996 - Oct 2018.

• Metadata: - We have added transaction metadata for each review shown on the review page.

  • Added more detailed metadata of the product landing page.

Acknowledgements

If you publish articles based on this dataset, please cite the following paper:

• Jianmo Ni, Jiacheng Li, Julian McAuley. Justifying recommendations using distantly-labeled reviews and fined-grained aspects. EMNLP, 2019.

The online apparel market is experiencing robust growth, driven by the increasing adoption of e-commerce, the convenience of online shopping, and the expanding reach of mobile devices. The market's value in 2025 is estimated at $800 billion, reflecting a significant surge from previous years. A Compound Annual Growth Rate (CAGR) of 15% is projected from 2025 to 2033, indicating a substantial expansion of the market throughout the forecast period. Key drivers include the rising preference for personalized shopping experiences, the influence of social media marketing on purchasing decisions, and the increasing adoption of advanced technologies like augmented reality for virtual try-ons, enhancing the online shopping experience. Furthermore, the expansion into emerging markets and the growing availability of affordable high-speed internet are fueling market expansion. However, certain factors restrain the market's growth. These include concerns regarding product authenticity, the challenges associated with returns and exchanges, and the limitations of the online experience in allowing physical inspection of goods. Market segmentation reveals diverse players, including major e-commerce giants like Amazon and Alibaba, specialized apparel retailers such as Gap and Walmart, and established retailers integrating online capabilities like Staples and Kroger. Apple's impact lies in its role in developing technology that enhances online shopping. Regional differences in market penetration exist, with North America and Europe currently holding the largest market share, though developing regions in Asia and Latin America exhibit significant growth potential. The competitive landscape is characterized by intense rivalry among players focused on brand building, strategic partnerships, and technological innovation to differentiate their offerings and enhance customer satisfaction.

From 2004 to 2024, the net revenue of Amazon e-commerce and service sales has increased tremendously. In the fiscal year ending December 31, the multinational e-commerce company's net revenue was almost *** billion U.S. dollars, up from *** billion U.S. dollars in 2023.Amazon.com, a U.S. e-commerce company originally founded in 1994, is the world’s largest online retailer of books, clothing, electronics, music, and many more goods. As of 2024, the company generates the majority of it's net revenues through online retail product sales, followed by third-party retail seller services, cloud computing services, and retail subscription services including Amazon Prime. From seller to digital environment Through Amazon, consumers are able to purchase goods at a rather discounted price from both small and large companies as well as from other users. Both new and used goods are sold on the website. Due to the wide variety of goods available at prices which often undercut local brick-and-mortar retail offerings, Amazon has dominated the retailer market. As of 2024, Amazon’s brand worth amounts to over *** billion U.S. dollars, topping the likes of companies such as Walmart, Ikea, as well as digital competitors Alibaba and eBay. One of Amazon's first forays into the world of hardware was its e-reader Kindle, one of the most popular e-book readers worldwide. More recently, Amazon has also released several series of own-branded products and a voice-controlled virtual assistant, Alexa. Headquartered in North America Due to its location, Amazon offers more services in North America than worldwide. As a result, the majority of the company’s net revenue in 2023 was actually earned in the United States, Canada, and Mexico. In 2023, approximately *** billion U.S. dollars was earned in North America compared to only roughly *** billion U.S. dollars internationally.

The global cross-border clothing e-commerce market, currently valued at $14,760 million (2025), is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 10.3% from 2025 to 2033. This expansion is fueled by several key factors. The increasing penetration of internet and smartphone usage globally, particularly in emerging markets, allows consumers easier access to international clothing brands and retailers. Furthermore, the rising preference for online shopping, driven by convenience, wider selection, and often lower prices, is a significant driver. Enhanced logistics and faster shipping options, along with the proliferation of secure online payment gateways, further contribute to market growth. The market is segmented by application (men's, women's, and kids' clothing) and business model (B2B and B2C), each segment exhibiting unique growth trajectories. While B2C dominates, the B2B segment is witnessing increasing adoption by boutiques and smaller retailers seeking diverse and cost-effective sourcing options. Competition is fierce, with major players like Amazon, Alibaba, Walmart, and SHEIN vying for market share, alongside a diverse group of regional and niche e-commerce platforms. Geographic expansion is also a key element, with North America, Europe, and Asia Pacific currently leading the market, but significant growth potential exists in emerging markets in Africa and South America. Challenges include cross-border shipping complexities, differing regulations across countries, and managing potential currency fluctuations. The continued growth trajectory is predicted to be influenced by several factors. Increased investment in technological advancements, such as improved augmented reality (AR) and virtual reality (VR) shopping experiences, are likely to enhance the customer journey. The rising popularity of social commerce and influencer marketing will also play a substantial role in driving sales. Addressing challenges like returns management and cross-border payment security is crucial for sustained growth. The development of more robust and transparent supply chains, promoting ethical sourcing and sustainability, is anticipated to attract environmentally conscious consumers. In summary, the cross-border clothing e-commerce market presents significant opportunities for businesses willing to adapt to evolving consumer preferences and navigate the complexities of the global landscape. Strategic investments in technology, logistics, and sustainable practices will be pivotal for success in this rapidly expanding market.

The India online fashion retail market is experiencing explosive growth, projected to reach $24.94 billion in 2025 and exhibiting a robust Compound Annual Growth Rate (CAGR) of 25.2%. This surge is driven by increasing internet and smartphone penetration, a burgeoning young population with a penchant for online shopping, and the rising popularity of e-commerce platforms offering convenient and diverse fashion choices. Factors such as improved logistics and payment gateways, coupled with aggressive marketing strategies by both established international brands and homegrown players, further fuel this expansion. The market is highly segmented, with apparel, footwear, and bags & accessories dominating sales, catering to distinct consumer preferences across women's, men's, and children's segments. Competitive pressures are intense, with a mix of global giants like Adidas, Amazon, and H&M vying for market share alongside established Indian players like Reliance Industries and Tata Sons, and rapidly growing online marketplaces such as Flipkart and Myntra. This competitive landscape necessitates innovative strategies focusing on personalized experiences, superior customer service, and leveraging data analytics for targeted marketing to achieve sustainable growth. The forecast period of 2025-2033 promises continued dynamism in this market. While challenges remain, including concerns over logistics in remote areas, inconsistent internet connectivity in certain regions, and counterfeit products, the overall trajectory is undeniably upward. The market's evolution will be shaped by the continuous adoption of new technologies, including augmented reality and virtual try-on features, which enhance the online shopping experience. Further expansion will be driven by strategic partnerships between online retailers and offline brands, aiming to bridge the gap between online and offline shopping and create omnichannel experiences tailored to the diverse needs and preferences of Indian consumers. This market presents a significant opportunity for both established and emerging players, demanding continuous innovation and adaptation to maintain competitiveness.

The online apparel retailing market is experiencing robust growth, projected to reach $430.16 million in 2025 and exhibiting a Compound Annual Growth Rate (CAGR) of 10.9% from 2025 to 2033. This expansion is fueled by several key factors. The increasing penetration of internet and smartphone usage globally, particularly in emerging markets, significantly broadens the market reach. Consumers are increasingly embracing the convenience, wider selection, and competitive pricing offered by online platforms. Furthermore, advancements in e-commerce technologies, including improved logistics and personalized shopping experiences, contribute to the market's dynamic growth. The diverse range of apparel segments, catering to men, women, and children with options across upper and bottom wear, further fuels market expansion. Major players like Alibaba, Amazon, and others leverage their vast distribution networks and brand recognition to dominate the market. However, challenges such as concerns about product authenticity, return complexities, and the need for reliable and fast shipping continue to shape market dynamics. The competition is fierce, with established giants alongside emerging brands vying for market share. Geographic growth varies, with regions like Asia Pacific and North America expected to lead, driven by high internet penetration and established e-commerce infrastructure. The market is expected to evolve further with the integration of augmented reality and virtual try-on technologies to enhance the customer experience, mitigating some of the existing challenges related to online apparel purchasing. The competitive landscape is characterized by a mix of global giants and niche players. Established e-commerce platforms benefit from economies of scale and robust logistics networks, while smaller brands leverage specialized offerings and direct-to-consumer strategies. Geographic expansion remains a key strategy, with companies focusing on entering new markets with significant growth potential. Growth will likely be driven by strategic partnerships, acquisitions, and continuous innovation in areas such as supply chain optimization, personalized marketing, and sustainable practices. The increasing focus on sustainability and ethical sourcing is also influencing consumer choices, forcing companies to adapt their strategies and demonstrate transparent and responsible practices. Therefore, the future success in this market hinges on agility, adaptability, and a customer-centric approach that leverages technology to overcome existing limitations and offer a superior online shopping experience.

According to estimates, Amazon claimed the top spot among online retailers in the United States in 2023, capturing 37.6 percent of the market. Second place was occupied by the e-commerce site of the retail chain Walmart, with a 6.4 percent market share, followed in third place by Apple, with 3.6 percent.

Amazon’s continued success

Amazon has long dominated the e-commerce market as the world’s favorite online marketplace. In 2022, company hit over half a trillion U.S. dollars in net sales. The United States is by far Amazon’s most profitable market, as the U.S. branch generated over 356 billion U.S. dollars in sales in 2022. Germany ranked second, with 33 billion dollars, followed closely by the United Kingdom with 30 billion dollars.

Online shopping on the rise

Online shopping has grown significantly over the past decade, with more people turning to the internet for their shopping needs. The proof is in the numbers: the U.S. e-commerce industry was worth almost a trillion dollars in 2023. By 2027, forecasts show that the online market will grow to more than 50 percent. U.S. online shoppers purchase fashion and food and beverages the most via the internet.

The global cross-border clothing e-commerce market is a dynamic and rapidly expanding sector, exhibiting significant growth potential. While the provided data states a 2025 market size of $26,930 million, a precise CAGR is missing. However, considering the robust growth fueled by factors like increased internet penetration, smartphone usage, and the rising popularity of online shopping globally, particularly in emerging markets, a conservative estimate of a 15% CAGR over the forecast period (2025-2033) is reasonable. This suggests substantial market expansion, with the market potentially exceeding $100 billion within the forecast period. Key drivers include the convenience and vast selection offered by online platforms, competitive pricing, and the increasing adoption of mobile commerce. Emerging trends, such as the rise of social commerce, personalized recommendations, and the integration of augmented reality for virtual try-ons, are further fueling this growth. However, challenges such as cross-border logistics complexities, varying international regulations, and concerns about product authenticity and returns management pose restraints. The market is segmented by business-to-business (B2B) and business-to-consumer (B2C) models, and by clothing categories encompassing men's, women's, and children's apparel. Major players like Amazon, Alibaba, Walmart, and SHEIN dominate the landscape, leveraging their global reach and established logistics networks. Regional market performance varies, with North America and Asia-Pacific expected to remain dominant regions, owing to strong consumer spending, established e-commerce infrastructure, and high internet penetration. However, growth in emerging markets in regions like South America, Africa, and parts of Asia is predicted to be particularly robust, presenting lucrative opportunities for both established and emerging players. Successful market participants are likely to be those focusing on efficient logistics, localized marketing strategies, secure payment gateways, and robust customer service tailored to diverse international markets. The interplay of these factors points towards a sustained period of significant growth in the cross-border clothing e-commerce sector, creating substantial opportunities and challenges for businesses operating within this dynamic landscape.

The online apparel and footwear market is experiencing robust growth, driven by the increasing adoption of e-commerce, the convenience of online shopping, and the rising popularity of online-only brands. The market, estimated at $500 billion in 2025, is projected to maintain a healthy Compound Annual Growth Rate (CAGR) of 12% from 2025 to 2033, reaching approximately $1.5 trillion by 2033. This expansion is fueled by several key factors. Firstly, the younger generations' preference for online shopping and the seamless integration of social media into the purchasing process are significantly boosting market penetration. Secondly, the rapid advancement in technologies like augmented reality (AR) and virtual reality (VR) allow consumers to "try on" clothes and shoes virtually, eliminating a significant barrier to online apparel purchases. Furthermore, the increasing availability of affordable and faster shipping options further enhances the consumer experience. However, challenges remain, including concerns about product authenticity, sizing inconsistencies, and the high return rates associated with online apparel shopping. Companies are addressing these concerns by investing in improved customer service, implementing advanced sizing technologies, and offering flexible return policies. The competitive landscape is dominated by major players like Amazon, ASOS, Zalando, Boohoo Group, Nike, and Adidas, each leveraging its unique strengths and strategies to capture market share. Regional variations exist, with North America and Europe currently leading the market, but significant growth potential is seen in emerging economies in Asia and Latin America. The segmentation within the online apparel and footwear market is diverse, encompassing various product categories (e.g., sportswear, casual wear, formal wear, footwear), price points (luxury, mid-range, budget), and customer demographics. Companies are focusing on personalization and targeted marketing strategies to cater to specific segments. The market's future growth trajectory depends on factors such as economic conditions, consumer spending patterns, technological advancements, and evolving fashion trends. Successful players will need to adapt to changing consumer preferences, maintain robust supply chains, and effectively manage logistics and returns to sustain their competitive edge. Continued investment in innovative technologies and data-driven marketing will play a critical role in shaping the future of this dynamic market.

E-commerce companies sell various goods and associated services through online portals, either on websites, mobile apps or integrated into social media platforms. Internet access across Europe continues to accelerate, with the vast majority of countries boasting usage rates of over 80% of the population. The spread of fast broadband and mobile data has enabled rising numbers of Europeans to engage in e-shopping. Over the five years through 2025, e-commerce revenue is slated to climb at a compound annual rate of 4% to reach €352.5 billion. E-tailers benefit from lower overhead costs than bricks-and-mortar stores, enabling them to offer highly competitive prices and draw sales away from traditionally popular establishments like department stores. E-tailers have taken off by leveraging these cost advantages to appeal to an increasingly price-conscious consumer base. The expansion of value-added services like buy now, pay later and fast, flexible delivery options have contributed to strong industry growth. However, the industry hasn’t been immune to recent cos-of-living pressures; sky-high inflation across much of Europe severely dented Europeans’ spending power, with drops in sales volumes affecting many online stores in 2023. Despite this, revenue continues on an upwards trajectory as inflation outweighs the drop in volume sales, contributing to forecast revenue growth of 3.9% in 2025. Looking forwards, rising internet penetration will continue to provide a growing market for e-tailers, driving revenue upwards at a projected compound annual rate of 6.3% over the five years through 2030 to reach €478.9 billion. E-tailers will continue to adapt their business practices and product selections to reflect the ever-growing level of environmental awareness. Delivery fleets will become fully electrified for many companies, while increasingly stringent waste regulations will force companies to adopt biodegradable or recyclable packaging in the coming years. Still, online retailers must innovate to compete with rival Asian companies like Temu as these competitors increasingly penetrate European markets. The integration of Gen AI and data analytics will transform business operations, making them more efficient and helping to lower wage costs, supporting profitability.

Online jewelry and watch sales have grown, with the popularity of online shopping driving the industry's strong revenue performance. Demand for jewelry and watches has increased as consumers with higher rates of disposable income have increasingly purchased higher-priced discretionary goods. Despite the economic disruptions brought on by the pandemic, online jewelry and watch sales continued to grow as the popularity of online shopping skyrocketed and consumers with higher incomes continued to make luxury purchases. Overall, revenue is set to grow at an estimated CAGR of 9.2% to $14.3.billion through 2024, including an increase of 0.1% drop that year alone. Unfavorable macroeconomic conditions, including increasing unemployment rate and economic uncertainty, were expected to decrease consumer spending on discretionary goods. However, as consumers spent less on travel and events because of social distancing restrictions, many retail industries experienced increased revenue. Online retailers specifically experienced increased demand as traditional brick-and-mortar stores were forced to temporarily close operations; even consumers who were reluctant to shop online were forced to shift to online retailers to satisfy their demand. Fluctuating input prices also impacted retailers, as jumps in gold and silver prices pushed jewelry prices higher, supporting revenue growth. Online sellers have become more profitable since retailers have efficiently passed down these cost increases to buyers. Online jewelry and watch sellers will continue to experience growth, although at a slower rate. As consumers find themselves with more cash on hand and greater financial stability, demand for the industry's largest revenue drivers, such as jewelry for special events, will increase. However, consumers' unease regarding purchasing high-priced, specialized items from online retailers will continue. Moreover, competition will continue mounting as small, niche retailers continue to enter the industry. As a result, revenue is forecast to rise at a CAGR of 2.4% to $16.0 billion through the end of 2029.

As of January 2024, fashion was the leading e-commerce category in France, purchased by nearly ** percent of online shoppers. Shoes and beauty products ranked second, with ** percent each. Amazon, Leboncoin and Aliexpress were the most popular e-commerce websites in France as of December 2023. Online purchasing behavior in France According to a survey conducted in 2022, over a ***** of French consumers reported mostly purchasing clothing online rather than offline, further confirming that fashion is the most popular e-commerce category in France. In that segment, Vinted and Shein were the most downloaded fashion and beauty apps in the country, recording approximately *** million and *** million downloads in 2022, respectively. As for services bought on the Internet, restaurant and food delivery was the most popular category, surpassing event tickets and beauty treatments, with approximately ** percent of French consumers having ordered food delivery online as of March 2023. Online fashion industry in France With fashion being the most popular e-commerce category, many online retailers compete in the French market to increase their customer reach. In 2023, Vinted, Shein, and Zalando were the most popular fashion and apparel e-commerce websites in France based on share of visits. While Amazon was still the most popular shopping site, the rise of sustainable consumption and the importance of the circular economy for consumers today makes secondhand purchasing platforms like Vinted a strong competitor. In fact, the Lithuanian online marketplace for secondhand clothing registered a monthly web traffic of approximately ** million visitors in France in April 2023.

This dataset contains images (scenes) containing fashion products, which are labeled with bounding boxes and links to the corresponding products.

Metadata includes

• product IDs

• bounding boxes

Basic Statistics:

• Scenes: 47,739

• Products: 38,111

• Scene-Product Pairs: 93,274

Snapshot img

Poland E-Commerce Market Size 2024-2028

The Poland e-commerce market size is forecast to increase by USD 46.9 billion at a CAGR of 20.5% between 2023 and 2028.

The market is significantly driven by the availability of multiple payment options. Offering diverse methods such as credit cards, debit cards, bank transfers, online wallets, and cash on delivery provides Polish consumers with flexibility and convenience in their online purchases. This accessibility to varied payment choices not only enhances the shopping experience but also encourages more people to engage in e-commerce payment, thereby fueling market growth. 
The market showcases dynamic growth, driven by various sectors and factors. With a strong presence in the fashion industry and an expanding showroom culture, Poland contributes significantly to the worldwide growth rate of e-commerce sales. From electronics to furniture and homeware, the market caters to diverse consumer needs, encompassing hobby, leisure, and care product segments. As eCommerce continues to thrive, Poland emerges as a pivotal player in the global digital marketplace, offering a wide array of products and services to online shoppers. This market research and growth report includes in-depth information about key market drivers, trends, and challenges. 

What will be the Size of the Market During the Forecast Period?

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The market has been experiencing significant growth in recent years. According to the latest reports, the E-Commerce sector in Poland is expected to show a CAGR of 12.5% between 2021 and 2026. This growth can be attributed to several factors, including the increasing popularity of online shopping, the growing number of internet users, and the entry of global players into the Polish market. The Retail sector in Poland is one of the largest contributors to the E-Commerce market, with sales expected to reach €22.5 billion by 2026. E-Commerce platforms like Allegro, Amazon, and eBay have a strong presence in the Polish market, offering a wide range of products and services.
Additionally, the use of technologies like Artificial Intelligence and Machine Learning is also on the rise, helping to improve the customer experience and drive sales. The ECDB (European Commission Database) reports that the number of E-Commerce users in Poland is expected to reach 18.5 million by 2026, making it an attractive market for businesses looking to expand their online presence. The use of mobile devices for shopping is also increasing, with over 50% of E-Commerce transactions in Poland being made on mobile devices. In conclusion, the market is growing rapidly, driven by increasing internet penetration, the popularity of online shopping, and the entry of global players. The Retail sector, particularly Fashion and Footwear, is expected to see significant growth in the coming years. The use of advanced technologies and the increasing number of E-Commerce users make Poland an attractive market for businesses looking to expand their online presence.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  B2B
  B2C


Application

  Home appliances
  Fashion products
  Groceries
  Books
  Others


Geography

  Poland

By Type Insights

The B2B segment is estimated to witness significant growth during the forecast period.

The eCommerce market in Poland is experiencing robust growth, driven by the expansion of business reach for B2B companies in a cost-effective manner. This trend is particularly notable in sectors such as Hobby & Leisure, Electronics, Furniture & Homeware, DIY, Care Products, Fashion, and Grocery. The competitive rivalry among companies is intensifying, with logistics companies playing a crucial role in ensuring efficient delivery. The worldwide growth rate of global eCommerce sales is anticipated to continue, making Poland an attractive market for companies seeking to expand their reach. The ECDB (Electronic Data Interchange for Administration, Commerce and Transport in Europe) is facilitating cross-border sales, further fueling growth in the B2B segment.

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The B2B segment was valued at USD 9.22 billion in 2018 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of Poland E-Commerce Market?

The advantages of e-commerce platf

More than half of the UK, German and Dutch consumers bought fashion or sportswear online, whereas this percentage was lower in Belgium, France and Italy. In 2019, around ** percent of the consumers in the Netherlands and the United Kingdom used online shopping for either clothes or sports goods. These percentages were higher than those in Italy, Belgium, Germany and France. In the Netherlands, fashion ranks as the most popular product group to buy online. In August 2018, ** percent of Dutch online shoppers indicated they would purchase clothing from the online shop of a specific retailer and not necessarily from an online marketplace like Amazon. Fashion retailers that attracted a lot of Dutch desktop traffic include the websites of Zalando, H&M, bonprix and Zara.

How much are European online fashion retailers worth?

There are many different online fashion retailers, some of which only have a domestic focus. This answer can therefore not fully be answered in this text. Two of Europe’s bigger fashion e-tailers, however, include German companies Zalando and bonprix. Zalando’s revenue in 2018 was roughly **** billion euros, whereas the Otto Group subsidiary generated a revenue of around *** billion euros in 2018/2019.

What is the market size of e-commerce in Europe?

Within the EU-28, 60 percent of consumers (aged 16 to 75 years old) used online shopping at least once. Danish consumers were most likely to purchase a good or service online: in this country e-commerce penetration reached ** percent. This country was followed by the United Kingdom (with a penetration rate of ** percent), the Netherlands (** percent) and Sweden (** percent). Large differences can be found in European countries, however. In Germany, ** percent of consumers used e-commerce, whereas this already much less in France (** percent), Spain (** percent) and Italy (** percent).

The Mail-Order and Online Shopping industry's revenue is expected to grow by a CAGR of 17.6% over the past five years through 2024. This includes a revenue increase of 13.7% in the current year. Factors driving industry growth include improved living standards, rising wages, higher internet penetration, increased acceptance of internet shopping, and a growing range of retailers selling a larger range of products online.Most products are sold at lower prices in online shops than in brick-and-mortar stores. As a result, more individuals have turned to online shopping to meet many of their everyday needs. The convenience of online shopping, which includes no location limitations, instantaneous services and improving logistics, has also led many consumers to forgo shopping in traditional bricks-and-mortar stores. According to the National Bureau of Statistics, China had over 1.0 billion internet users as of December 2023, representing approximately 77.5% of the population. The online retailing segment of this industry is forecast to continue expanding, gaining market share from the mail-order and telephone-order segments.Industry revenue is forecast to grow at an annualized rate of 13.9% over the next five years to 2029. Improved ease of shopping online and the growing range of products available will drive this growth. Greater government assistance will also support the industry's development in the next five years. However, the industry is expected to experience competition from other industries, like online secondhand trading and online retailing by existing retailers and manufacturers.