In financial year 2024, around **** million SBI Cards were active in India. This was a significant increase compared to the previous year. SBI Card is a leading credit card issuer and a subsidiary of the State Bank of India (SBI) and had its initial public offering in 2020.

In financial year 2021, the average amount spent through credit and debit cards issued by SBI Card in India amounted to *** thousand Indian rupees. This was the lowest value in four years. SBI Card is a non-banking financial company of the State Bank of India (SBI) and had its initial public offering in 2020.

In May 2024, there were nearly *** million active debit cards in India. This was an increase as compared to the figures at the end of January 2023.

Debit Card: Amount of Transactions: Value: POS: State Bank of India data was reported at 147,288.202 INR mn in Aug 2018. This records an increase from the previous number of 144,055.766 INR mn for Jul 2018. Debit Card: Amount of Transactions: Value: POS: State Bank of India data is updated monthly, averaging 23,302.494 INR mn from Apr 2011 (Median) to Aug 2018, with 89 observations. The data reached an all-time high of 152,923.599 INR mn in Dec 2016 and a record low of 5,628.226 INR mn in Feb 2015. Debit Card: Amount of Transactions: Value: POS: State Bank of India data remains active status in CEIC and is reported by Reserve Bank of India. The data is categorized under India Premium Database’s Monetary – Table IN.KAI017: Debit Card Statistics: by Bankwise.

Canada SBI: NI: Others: Credit & Debit Card Svc Fees data was reported at 21.000 CAD th in Dec 2019. This records an increase from the previous number of 13.000 CAD th for Sep 2019. Canada SBI: NI: Others: Credit & Debit Card Svc Fees data is updated quarterly, averaging 0.500 CAD th from Mar 1996 (Median) to Dec 2019, with 96 observations. The data reached an all-time high of 23.000 CAD th in Dec 2016 and a record low of 0.000 CAD th in Dec 2007. Canada SBI: NI: Others: Credit & Debit Card Svc Fees data remains active status in CEIC and is reported by Office of the Superintendent of Financial Institutions Canada. The data is categorized under Global Database’s Canada – Table CA.KB055: Statement of Comprehensive Income: Foreign Banks Subsidiaries: SBI Canada Bank. Source: Financial Data for Banks - Summary Income Statement (http://www.osfi-bsif.gc.ca/Eng/wt-ow/Pages/FINDAT.aspx), excluding any specific financial institutions data. Reproduced with permission from the Office of the Superintendent of Financial Institutions (OSFI), 2020 Disclaimer Notice: The reproduction of the information reproduced under permission by the Minister of Public Works and Government Services Canada in no way implies any official endorsement by the Office of the Superintendent of Financial Institutions Canada, nor of the Minister of Public Works and Government Services Canada, and does it imply any endorsement of the services offered by CEIC Data Company limited.

As of December 2024, the HDFC Bank held ** percent of share in the credit card market in India, while registering a growth of ** percent. It was followed by SBI cards and ICICI Bank with ** percent and ** percent market share respectively.

The Asia-Pacific (APAC) neobank industry is experiencing explosive growth, driven by the region's burgeoning digital economy, increasing smartphone penetration, and a young, tech-savvy population increasingly comfortable with digital financial services. The market, valued at $1.68 billion in 2025, is projected to maintain a Compound Annual Growth Rate (CAGR) exceeding 9% through 2033. This robust growth is fueled by several key factors. Firstly, the rising adoption of mobile payments and online banking is significantly reducing reliance on traditional brick-and-mortar institutions. Secondly, neobanks are successfully catering to underserved populations and offering highly personalized and convenient financial products, including tailored savings plans, flexible loan options, and seamless payment integrations. The prevalence of financial inclusion initiatives across several APAC nations also contributes to market expansion. Competition is fierce, with established players like SBI Sumishin Net Bank and Kakao Bank vying for market share alongside innovative startups like Paytm Payments Bank and others. The market is segmented by service type (payments, savings, current accounts, credit, loans, etc.) and end-user type (business and personal segments), reflecting the diverse needs of the APAC customer base. Regulatory developments and evolving customer preferences will continue to shape the industry's trajectory in the coming years. Growth will likely be uneven across the region, with countries experiencing higher digital adoption rates and financial inclusion efforts showing accelerated market penetration. Challenges include stringent regulatory hurdles in some markets and the need for neobanks to continuously innovate to stay ahead of competitors and maintain customer loyalty. Despite the rapid growth, challenges remain for APAC neobanks. Maintaining customer trust and managing cybersecurity risks are crucial. The need to adapt to evolving regulatory frameworks across diverse markets in the region presents significant hurdles. Furthermore, effectively managing operational costs and scaling operations while retaining a user-friendly and innovative experience remain vital for long-term success. Despite these challenges, the underlying market trends – increasing smartphone usage, rising digital literacy, and a growing demand for convenient and personalized financial services – strongly suggest the APAC neobank industry will continue its upward trajectory, presenting significant opportunities for both established players and new entrants. The diverse landscape of APAC economies, from rapidly developing nations to more established markets, offers varied growth potential based on existing infrastructure and financial literacy levels. Strategic partnerships and the implementation of effective marketing campaigns will be critical factors in determining market leadership. Recent developments include: In October 2023, Paytm launched the industry’s first alternate ID-based guest checkout solution for merchants. Tokenisation masks the 16-digit debit or credit card number with a unique token that is specific to one’s card to prevent misuse and theft from merchant websites., In July 2023, Paytm announced the launch of two innovative payment devices that are 4G enabled — Paytm Pocket Soundbox and Paytm Music Soundbox. The first-of-its-kind portable device, Paytm Pocket Soundbox, can fit in your pocket and is as small as a debit card, and empowers merchants who are always on the move with instant audio payment alerts.. Key drivers for this market are: Increase in Internet Penetration is Driving the Market. Potential restraints include: Increase in Internet Penetration is Driving the Market. Notable trends are: Raise in Mobile Penetration and High Unbanked Adults in the Region.