The reach by social network in the 'Facebook' segment of the advertising market in the Philippines was forecast to continuously increase between 2025 and 2030 by in total 10.7 million users (+15.46 percent). After the ninth consecutive increasing year, the reach by social network is estimated to reach 79.88 million users and therefore a new peak in 2030. Notably, the reach by social network of the 'Facebook' segment of the advertising market was continuously increasing over the past years.Find more information concerning Sweden and Spain. The Statista Market Insights cover a broad range of additional markets.

There were 102 317 900 Facebook users in Philippines in May 2025, which accounted for 85.9% of its entire population. The majority of them were women - 53%. People aged 18 to 24 were the largest user group (34 700 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 15 900 000.

According to the data from NapoleonCat, the highest share of Facebook users in the Philippines were between the age of 18 and 24, followed by those aged 25 to 34 years as of December 2024. Facebook is the leading social media platform in the country, with a market share of over ** percent.

There were 100 517 500 Facebook users in Philippines in January 2024, which accounted for 84.3% of its entire population. The majority of them were women - 52.8%. People aged 18 to 24 were the largest user group (34 100 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 15 700 000.

Which county has the most Facebook users? There are more than 383 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country, then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 196.9 million, 122.3 million, and 111.65 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

There were 87 400 000 Facebook users in Philippines in January 2023, which accounted for 73.3% of its entire population. The majority of them were women - 53.4%. People aged 18 to 24 were the largest user group (26 600 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 12 200 000.

During the third quarter of 2024, **** percent of internet users in the Philippines accessed Facebook each month. Facebook remains the most used social media platform among Filipino internet users.

The number of Facebook users in the Philippines was forecast to continuously increase between 2024 and 2028 by in total 10.1 million users (+30.3 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 43.44 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Indonesia and Malaysia.

There were 95 300 000 Facebook users in Philippines in September 2022, which accounted for 79.9% of its entire population. The majority of them were women - 53.4%. People aged 18 to 24 were the largest user group (29 500 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 13 500 000.

As of March 2019, ** percent of the surveyed respondents living in National Capital Region of the Philippines had a Facebook account. On the other hand, only ** percent of the respondents from Visayas region had a Facebook account.

According to a survey conducted in the Philippines, ** percent of college graduates had a Facebook account as of March 2019. In contrast, only ** percent of the surveyed respondents in the elementary level had a Facebook account.

As of March 2019, ** percent of the surveyed respondents living in urban areas in the Philippines had a Facebook account. On the other hand, only ** percent of the respondents from rural areas had a Facebook account.

The Philippines is poised to become a social media powerhouse, with an estimated 122.14 million users by 2029. This represents a significant portion of the country's projected population, underscoring the growing importance of social platforms in Filipino society. The rapid adoption of social media reflects the nation's tech-savvy nature and its strong desire for digital connectivity. Facebook dominates the social landscape Among social media platforms, Facebook reigns supreme in the Philippines. It was the most used social media platform in the third quarter of 2024. Facebook's popularity extends beyond personal connections, serving as a primary news source and e-commerce platform. The app's dominance is further evidenced by the number of Facebook app downloads in 2024, which was more than double that of the second-place Instagram. Internet usage and accessibility challenges Filipinos are among the most active internet users globally, spending over eight hours online daily as of the third quarter of 2024. However, the country faces unique challenges in providing widespread internet access due to its archipelagic geography. Despite this, the internet penetration in the Philippines is projected to reach 98 percent by 2029, marking a significant increase from previous years. This growth in accessibility will likely further fuel the expansion of social media usage across the nation.

As of March 2019, ** percent of the surveyed social media users in the Philippines aged between 18 to 24 years stated having a Facebook account. On the other hand, only ** percent of the respondents aged 55 years and above had Facebook account.

As of June 2024, Facebook and Instagram were the leading social media applications in the Philippines. As of this date, the social media apps have been downloaded five billion times from the Google Play Store. Both Facebook and Instagram are owned by Meta, along with the messaging application Facebook Messenger. Facebook's popularity in the Philippines  The number of Facebook users in the Philippines has been gradually increasing over the years, with the platform’s popularity apparent across generations. Facebook is used more than just as a networking site; it is leveraged by businesses and news outlets to reach out to the country’s growing internet population. A 2024 survey on digital news in the Philippines revealed that among the social networking platforms, Facebook was the most trusted news source. Challenges in cybersecurity As more transactions become digital, the risk of falling prey to cybercrime also increases. In 2023, about 14,000 online scam incidents were recorded in the Philippines, which represents a significant increase from just 600 in 2019. To address this, the Philippine government passed the Cybercrime Prevention Act of 2012, which penalizes illegal acts done online such as identity theft, child pornography, and cybersex.

As of the third quarter of 2024, Facebook was the most used social media platform in the Philippines, as stated by about ** percent of respondents. Facebook Messenger follows, with about ** percent of Filipinos stating they used the messaging app. Facebook as the top social media in the Philippines In the Philippines, Facebook is not only considered a social media platform, but also as a primary source of news and a platform for e-commerce companies to reach out to their potential consumers. It is perhaps unsurprising how the app dominated the social media market in the country, as seen in the growing number of Filipino Facebook users. Reasons for increasing social media usage As a country divided by over 7,000 islands, the constant need for interaction has been driving the growing number of social network users in the Philippines. This is also an important platform for families with members working overseas and those who have already emigrated abroad.

Facebook accounted for the highest share within the social media market in the Philippines in 2024. Video streaming platform, YouTube, follows at ** percent. Demographics of Facebook users Over the years, the Philippines has been dominating the Facebook landscape, ranking among markets with the largest audience size. The platform's user demographic is mainly composed of users between the ages of 18 and 34 years old, although a fair share of older people also use Facebook. Over the years, the social media channel has moved beyond simply a platform to connect with other internet users but has also established online marketplaces for small-scale entrepreneurs as well as shaping political perspectives, especially during elections. Facebook advertising As Facebook grows within this select group of users, it prompts social media marketing or social advertising to use that time and screen space to promote various products and services. In fact, the Philippines was one of the largest Facebook advertising audiences in Asia in 2024, with almost an equal share of ad audiences across genders.

The revenue per social media platform in the 'Facebook' segment of the e-commerce market in the Philippines was forecast to continuously increase between 2025 and 2029 by in total ***** million U.S. dollars (+68.35 percent). After the tenth consecutive increasing year, the revenue per social media platform is estimated to reach ****** million U.S. dollars and therefore a new peak in 2029. Notably, the revenue per social media platform of the 'Facebook' segment of the e-commerce market was continuously increasing over the past years.Find further information concerning the user penetration in the 'Social Commerce' segment of the e-commerce e-commerce market in Indonesia and the average revenue per user in the e-commerce e-commerce market in Estonia.The Statista Market Insights cover a broad range of additional markets.

As of June 2021, an online female user in the Philippines clicked a Facebook advertisement ** times in the past 30 days. Meanwhile, male online users clicked a Facebook advertisement ***** times. Facebook is the most popular social media platform among Filipinos in 2021.

As of February 2025, the Philippines and Vietnam were the markets where Facebook Messenger had the highest reach among internet users, with a user reach of 79.4 and 76 percent, respectively. Overall, global reach stood at 16.3 percent during the examined period, while the Meta instant messaging app has a reach of less than two percent in the United States market.