In the first quarter of 2025, the Walt Disney Company reported that Hulu had 53.6 million paid subscribers, up from 49.7 million in the corresponding quarter of the previous fiscal year. Hulu has several pricing plans to cater to varying consumer preferences, with the most basic option including ads costing 9.99 dollars per month and the priciest monthly subscription package fixed at 18.99 dollars (without ads) as of October 2024. In addition to that, many bundle options are available, including access to live TV, as well as to Disney+ and ESPN+. What is Hulu best known for? Hulu is often best known for the dystopian TV show “The Handmaid’s Tale” based on Margaret Atwood’s novel of the same name or the comedy mystery series “Only Murders in the Building,” starring Selena Gomez. The shows have received a significant amount of media attention since their releases, and were among the TV shows with the highest amount of Emmy Awards nominations in the last few years. Hulu's history Content aside, Hulu’s past dealings with other media companies have also been a frequent point of discussion. The company was founded in 2007 and its board has included American investment firms as well as representatives from stakeholders Disney, Fox, and Comcast. A lot changed in early 2019 when The Walt Disney Company acquired 21st Century Fox, a deal which generated enormous online buzz and which gave Disney a 60 percent majority stake in Hulu. Shortly afterwards, multinational conglomerate AT&T sold back its 10 percent stake to Disney. Finally, Disney announced in November 2023 to purchase Comcast's 33 percent stake in Hulu. Disney’s newest streaming service, Disney+, is available as part of a bundle including ESPN+ (for sports fans) and of course, Hulu, which will cater to more mature audiences whilst Disney+ takes care of the family-friendly content.

In the United States, over **** of 18 to 34-year-olds said in a survey held in May 2021 that they currently subscribed to Hulu. This contrasts with just ** percent of adults aged 65 or above who said the same.

Disney+ has experienced remarkable growth since its launch in November 2019, reaching around 126 million global subscribers in the second quarter of 2025. The streaming service's rapid ascent is particularly noteworthy given that it took Netflix, the current market leader, about a decade to achieve similar customer numbers in a less competitive landscape. Disney's biggest streaming competitor Despite its impressive subscriber base, Disney+ faces stiff competition in the streaming market, particularly among younger viewers. As of October 2023, Netflix remained the most-watched subscription video-on-demand service among U.S. children, capturing 34 percent of the audience, with Disney+ following at 31 percent. To address profitability challenges and retain customers, Disney has implemented strategies such as introducing extra member pricing in various countries, with costs ranging from 3.58 U.S. dollars in Hong Kong to 6.67 U.S. dollars in Italy. Market adaptation In response to the evolving streaming landscape, Disney has adjusted its pricing strategy. In late 2024, the company once again increased its monthly subscription prices for Disney+, Hulu, and ESPN+ in the United States. This move followed significant improvements in the provider's direct-to-consumer streaming segment, with operating losses decreasing substantially between 2022 and 2024. Disney's DTC entertainment business, for example, reported an income of about 143 million U.S. dollars in 2024 after years of making losses, demonstrating that Disney's efforts to achieve profitability seemed to have paid off.

Introduction

Netflix vs Hulu Statistics: In 2024, Netflix and Hulu were firmly atop the global streaming landscape. While Netflix remains the uncontested global giant, Hulu commands the U.S. territory.

Here is a clear Netflix vs Hulu statistics inspection of their subscriber bases, revenues, market shares, content investments, and major areas of growth through 2024, using simple language allowing clarifications from subscribers that are new to the metrics of streaming industries.

The most common age group watching the streaming service Hulu without ads every day in the United States was 18 to 34 years. ** percent of people of this age stated in a late-2022 survey to do so. By contrast, the share of consumers aged 65 years and older using the subscription streaming service every day amounted to four percent.

The Video On Demand Market size was valued at USD 97.19 USD Billion in 2023 and is projected to reach USD 291.69 USD Billion by 2032, exhibiting a CAGR of 17.0 % during the forecast period. Video On Demand (VOD) includes all video content requested on-demand by users. This could be premium movies or libraries of TV shows, sporting events or concerts. It could also include user-created video content. In addition, some IPTV operators are starting to offer the ability to see all the TV programs aired on their multichannel pay-TV channels in the previous 24 or 48 hours on demand. This video content is held in a constantly updated library hosted by their network. VOD systems typically distribute media using internet connections, so good bandwidth is important for best results for viewers. Popular platforms include Netflix, Hulu, Disney, Amazon Prime Video and many others. Recent developments include: January 2024: Evision expanded its strategic partnership with Disney Star. Through this collaboration, Evision aims to bring South Asian entertainment content to audiences across the Middle East & Africa (MENA)., August 2023: DistroTV entered a partnership with Network18. Through this partnership, users of DistroTV in India will be able to stream Network18's wide range of channels live and for free., July 2022: Netflix partnered with Microsoft to offer new ad-supported subscription plans. Through this partnership, Microsoft became Netflix's global ad technology and delivery partner to support all advertising needs., April 2022: Hulu developed U.S. streaming rights to Schitt’s Creek. By this acquisition, the company became the exclusive subscription VoD destination for the fan-favorite and critically acclaimed series "Schitt's Creek" in the U.S. , September 2021: Amazon.com Inc. launched prime video channels across India. The premium video channels provide access to several on-demand video channels, including Lionsgate Play, discovery+, Eros Now, Docubay, Hoichoi, MUB, Manorama Max, and Shorts TV for its prime members., July 2021: Comcast Corporation and ViacomCBS Inc. partnered to expand their streaming services in the international market. Comcast Corporation’s NBCUniversal Peacock has more than 42 million subscribers in the U.S. Also, ViacomCBS Inc.’s Paramount+ has around 36 million subscribers base for its video streaming platform. . Key drivers for this market are: Increasing Adoption of Smart Devices and Online Streaming Applications to Propel Market Growth . Potential restraints include: Concern Regarding the Privacy of Video Content to Hinder the Market Growth. Notable trends are: Enhanced User Experience and Ease of Use are Considered Emerging Trends.

According to the results of a survey conducted in May 2021, ** percent of U.S. respondents currently subscribed to Hulu. Whilst most consumers did not have a subscription, ** percent had done so in the past.

In the first quarter of 2022, Hulu showed *** ads per show and **** ads per hour to its users, whereas, for Paramount+, the numbers stood at **** and **** ads, respectively. Hulu was the leading ad-supported video-on-demand (AVOD) platform in the U.S. as of September 2021, with a 12-month ad revenue of *** billion U.S. dollars.

As of the first quarter of 2025, Hulu's SVOD only service reportedly generated an average monthly revenue of 12.52 U.S. dollars per paying subscriber. The figure recorded in the corresponding quarter of the previous fiscal year was slightly lower, at 12.29 U.S. dollars in revenue per paying Hulu user.

Analysis of ‘📺 Hulu TV Shows and Movies’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/yamqwe/top-1000-most-popular-hulu-showse on 13 February 2022.

--- Dataset description provided by original source is as follows ---

About this dataset

Background

In the market today, there are only a few competitors for Netflix. One of the top leaders in the streaming shows market is Hulu. Recently my family switched from Netflix to Hulu to try out the options and our experience wasn’t as wonderful as we would have expected. However, instead of giving my opinion, lets pull some data for Hulu shows and analyze the results so that you can make your own decision. For those interested in viewing my micro-research study that I did on Netflix, you can read my article Netflix Show Analysis.

About the Data

The data from Hulu’s shows were in a well-structured format. An example of the JSON object can be found at HuluShows. The 1,000 shows were sorted by “popular of all time” on Hulu. The raw data can be found at raw data.

Sources

Thanks to the micro-research study at The Concept Center for performing this study.

This dataset was created by Chase Willden and contains around 1000 samples along with Show/is Subscriber Only, Show/key Art Url, technical information and other features such as: - Show/description - Show/show Rollups/auth On Web/games Count - and more.

How to use this dataset

• Analyze Show/annotations/0 in relation to Show/show Rollups/current/feature Films Count
• Study the influence of Show/show Rollups/free On Web/games Count on Show/show Rollups/showtime/html5 Videos Count
• More datasets

Acknowledgements

If you use this dataset in your research, please credit Chase Willden

Start A New Notebook!

--- Original source retains full ownership of the source dataset ---

Streaming Spending Market Outlook

As of 2023, the global streaming spending market size is valued at approximately USD 92.7 billion, with a projected CAGR of 10.7% leading to an estimated market size of USD 225.8 billion by 2032. This robust growth is primarily driven by the increasing penetration of high-speed internet and the rising popularity of on-demand content consumption.

The proliferation of high-speed internet access has been a significant growth factor for the streaming spending market. With advancements in broadband technology and the rollout of 5G networks, consumers now have the ability to stream high-definition and even ultra-high-definition content seamlessly. This increased accessibility has led to a surge in the number of subscribers across various streaming platforms. Furthermore, the affordability of internet services has made it possible for a broader segment of the population to access streaming services, thus expanding the market potential.

Another vital growth driver is the changing consumer behavior towards media consumption. The convenience and flexibility offered by streaming services have led to a decline in traditional TV viewership and a rise in on-demand content consumption. Consumers now prefer the ability to watch their favorite shows, movies, or sports events at their own convenience, without being tied to a broadcast schedule. This shift is particularly noticeable among younger demographics, who are more inclined to use smartphones and other digital devices for media consumption.

The increasing investment in original content by streaming service providers is also fueling market growth. Platforms like Netflix, Amazon Prime, Disney+, and others are investing heavily in producing exclusive content to attract and retain subscribers. This focus on high-quality, original content not only enhances the user experience but also differentiates these platforms from their competitors. Additionally, collaborations between content creators and streaming platforms have led to the production of diverse and engaging content, catering to various audience preferences.

The evolution of the Movie Streaming Service landscape has been a pivotal factor in shaping consumer expectations and preferences. As streaming platforms continue to diversify their content offerings, they have become more than just a medium for watching films; they are now a hub for exclusive premieres, interactive content, and personalized viewing experiences. This transformation is driven by the need to cater to a global audience with varied tastes, leading to the creation of niche genres and culturally diverse content. The ability to access a vast array of movies from different eras and regions has democratized film consumption, allowing viewers to explore cinematic works that were previously inaccessible. As a result, movie streaming services are not only expanding their subscriber base but also fostering a new era of film appreciation and critique.

Regionally, North America holds a significant share of the global streaming spending market, attributed to the high penetration of internet services and the early adoption of streaming technologies. However, Asia Pacific is expected to witness the highest growth rate during the forecast period. The growing internet user base, increasing smartphone adoption, and rising disposable incomes in countries like China and India are key factors driving the market in this region. Furthermore, local content production and regional collaborations are enhancing the appeal of streaming services in these emerging markets.

Service Type Analysis

The streaming spending market can be segmented by service type into Subscription Video on Demand (SVOD), Advertising Video on Demand (AVOD), and Transactional Video on Demand (TVOD). SVOD services have been one of the primary drivers of growth within the streaming market. Platforms like Netflix, Hulu, and Disney+ offer subscription-based models where users pay a monthly or yearly fee to access a vast library of content. The recurring revenue model ensures consistent revenue streams for the service providers and offers users uninterrupted access to their favorite shows and movies.

AVOD services are another significant segment, with platforms like YouTube and Tubi offering free access to content supported by advertisements. This model is particularly appealing in markets where consumers are price-sensitive and may not be willing to pay for a subscript

According to a monthly survey conducted by GEM Partners, about 11.6 percent of respondents in Japan had the impression that Hulu offered a lot of content on its platform as of June 2020. A comparison with other subscription video on demand (SVoD) services showed that Hulu was one of the leading services when it came to the perceived amount of content.

What is OTT? OTT, short for "Over-the-Top," represents a modern method of media distribution that challenges traditional television formats, such as cable or satellite. This technology enables users to stream video content directly over the internet to various devices, bypassing conventional broadcasting methods. There are three primary types of OTT services: Subscription-Based Services (SVOD): These are premium platforms where users pay for access to a wide range of content. Examples include Netflix, Disney+ Hotstar, and MAX, where viewers subscribe to enjoy movies, TV shows, and documentaries. Ad-Supported Streaming (AVOD): Services like Pluto TV and Amazon Free provide free access to content, supported by advertisements. These platforms do not have premium levels and are accessible to anyone with an internet connection. Virtual Multichannel Video Programming Distributors (vMVPDs): These are companies that offer live and on-demand video content over the internet, through multiple channels. YouTube, Hulu +Live TV, and Sling TV are examples of this type, offering a range of channels and content choices similar to traditional cable TV but delivered over the internet. OTT platforms have become immensely popular due to their convenience and flexibility. They provide viewers with the freedom to watch a diverse range of shows, movies, and documentaries anytime, anywhere, without the need for satellite or cable connections. This flexibility, combined with the option of free and subscription-based content, allows users to trial different OTT apps before deciding on a subscription. Furthermore, many OTT platforms enhance user experience by offering personalized recommendations and a vast library of content, including exclusive original productions, to maintain user engagement and satisfaction. Different Types of OTT Platforms The different types of OTT platforms cater to various entertainment needs: Video Streaming Platforms: These are perhaps the most recognized OTT services. They allow users to watch a wide variety of video content, including movies, TV shows, documentaries, and other on-demand videos. Mostly available through subscription-based models, popular examples include Disney+, Hulu, and Netflix. Music Streaming Platforms: Services like Spotify and YouTube Music fall under this category. They enable users to stream music, create and listen to playlists, enjoy podcasts, and more, all online. This has significantly reduced the reliance on traditional physical mediums like CDs or cassettes. These platforms often offer personalized music experiences with custom playlists and recommendations. Live TV Streaming: This type of OTT service focuses on live content. Users can watch events as they happen in real-time, such as live news broadcasts, sports events like football games, and various live entertainment shows. This brings the immediacy and excitement of live TV to the internet. Gaming OTT Platforms: A relatively new addition to the OTT space, these platforms combine traditional entertainment content with interactive gaming experiences. Users can both watch shows and play games within the same service. An example of this innovation is Netflix, which in 2021 introduced Netflix Games, specifically catering to mobile users. The growth and diversification of OTT platforms indicate a significant shift in entertainment consumption, offering users more flexibility, variety, and personalized content across different types of media.

The Over-the-Top (OTT) media services market, valued at $50.84 billion in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 9.8% from 2025 to 2033. This expansion is driven by several key factors. The increasing affordability and accessibility of high-speed internet are making streaming services more readily available to a wider consumer base. Simultaneously, the rising popularity of smart TVs and mobile devices provides convenient access to OTT platforms, fueling subscription growth. Furthermore, the shift in consumer preferences towards on-demand content and personalized viewing experiences is significantly boosting market demand. The diverse range of services offered, encompassing subscription-based video-on-demand (SVOD), advertising-supported video-on-demand (AVOD), and transactional video-on-demand (TVOD) models, caters to varied consumer needs and budgets. Competition among established players like Netflix, Amazon, and Disney+, along with the emergence of niche OTT platforms, fuels innovation and content diversity. However, market growth is not without its challenges. Content piracy remains a significant concern, impacting revenue streams for legitimate providers. The increasing cost of producing high-quality original content, coupled with fierce competition for subscribers, presents a hurdle for many businesses. Regional variations in internet infrastructure and digital literacy also pose barriers to market penetration, particularly in developing economies. The segment breakdown reveals a strong presence of both personal and commercial applications, while premium subscription models likely dominate revenue generation. Geographic analysis indicates North America and Europe currently hold a significant market share, but the Asia-Pacific region is expected to witness considerable growth fueled by increasing internet penetration and a burgeoning middle class. The ongoing evolution of technology, such as the adoption of 5G and the advancement of Artificial Intelligence (AI) driven personalization features, will continue to shape the market's future trajectory.

Streaming service Sling TV, launched by Dish Network, reportedly had around *** million subscribers at the end of 2024. Sling TV is one of the leading vMVDPDs in the United States. Virtual multichannel video programming distributors refer to services which aggregate live and on-demand television and transmit such content over the internet. Sling TV subscribers – additional information Sling TV is a U.S.-only live TV streaming service and a subsidiary of Dish Network. The platform was introduced as an alternative to cable TV and video-on-demand services. Unlike other streaming services such as Netflix and Disney+, Sling TV subscribers can access live TV content of more than ** channels, such as ESPN, TNT, Food Network, Bloomberg and AMC, over the internet. Sling TV aims to stay competitive in the growing streaming market by differentiating itself from on-demand services. Sling TV is rather a collection of popular live-streaming channels, previously only available on cable TV. The competitive streaming landscape Since its release, Sling TV has rapidly gained space in the streaming market. The number of Sling TV subscribers increased from ** thousand in 2014 to over *********** by the end of 2024. However, the service still has some way to go to catch up to some of the market leaders such as Amazon Prime Video, Hulu, and Max. Netflix, the clear leader in the market, had over ** million streaming subscribers in the United States and Canada in the fourth quarter of 2024.

The Over-the-Top (OTT) media services market is experiencing explosive growth, driven by increasing internet penetration, the affordability of smart devices, and a rising preference for on-demand content. The market, encompassing online gaming, music streaming, Video-on-Demand (VoD), communication platforms, and other digital services, is segmented by application into media & entertainment, education & learning, gaming, and service utilities. Major players like Netflix, Amazon, Disney+, and YouTube dominate the landscape, constantly innovating with original content, personalized recommendations, and interactive features to retain and attract subscribers. The substantial growth is particularly pronounced in regions with burgeoning middle classes and increasing smartphone adoption, such as Asia-Pacific and parts of South America. Competition is fierce, prompting providers to offer bundled packages, enhance user experience through improved interfaces and personalized content, and explore new avenues like interactive gaming and immersive experiences. While challenges exist such as content licensing costs, regulatory hurdles in different markets, and the threat of piracy, the overall outlook for the OTT market remains exceptionally positive, projecting sustained high growth for the foreseeable future. The market's robust CAGR indicates a significant expansion. While specific numbers are absent, a reasonable estimate, considering similar market trends in related sectors, would put the 2025 market size at approximately $800 billion USD, growing at a 15% CAGR. This implies a substantial expansion in the coming years. Regional variations exist; North America and Europe currently hold a larger share, but the Asia-Pacific region is expected to exhibit the fastest growth due to its large and rapidly growing population base and increasing internet access. The continuous evolution of technology, such as advancements in 5G and improved streaming capabilities, will further fuel the market's growth. Moreover, the increasing adoption of smart TVs and other connected devices will likely further expand the market's reach. The competitive landscape, characterized by both established giants and emerging players, necessitates a focus on innovative content strategies, strategic partnerships, and efficient cost management to secure a strong position in this dynamic market.

About this Dataset: Disney+ is another one of the most popular media and video streaming platforms. They have close to 1300 movies or tv shows available on their platform, as of mid-2021, they have over 116M Subscribers globally. This tabular dataset consists of listings of all the movies and tv shows available on Amazon Prime, along with details such as - cast, directors, ratings, release year, duration, etc.

Interesting Task Ideas

1. Understanding what content is available in different countries
2. Identifying similar content by matching text-based features
3. Network analysis of Actors / Directors and find interesting insights
4. Does Disney+ has more focus on TV Shows than movies in recent years.

Other Platform's Datasets (Click on the logos to view)

![alt text][1] ![alt text][3] ![alt text][5] ![alt text][7] [1]: https://i.imgur.com/As0PMcL.jpg =75x20

[3]: https://i.imgur.com/r5t3MpQ.jpg =75x20

[5]: https://i.imgur.com/4a4ZMuy.png =75x30

[7]: https://i.imgur.com/nCL8Skc.png?1 =75x32

• Amazon Prime Video Movies and TV Shows
• Disney+ Movies and TV Shows
• Netflix Prime Video Movies and TV Shows
• Hulu Movies and TV Shows

As of June 2024, the anime-focused video-on-demand platform Crunchyroll surpassed 15 million paying subscribers. Subscription numbers have grown rapidly in recent years, with the company managing to triple its number of paying subscribers between mid-2021 and the beginning of 2024. What is Crunchyroll? Similar to services like Netflix and Hulu, Crunchyroll provides subscribers with on-demand access to shows and video media through monthly subscriptions. The service also offers cheaper, ad-supported programming. Unlike its competitors, Crunchyroll focuses entirely upon one genre, anime. Its narrow focus ensures that it has an extremely extensive collection of titles that specifically cater to the interests of its customers. This unique product offering has made Crunchyroll of the leading entertainment apps in the United States. Anime and manga Anime is a type of cartoon animation series that originated in Japan, which often spawns from Japanese comic books called manga. Extremely popular within Japan, anime has also garnered large followings from around the world, and the industry earns millions of dollars in overseas sales each year. With many manga series selling hundreds of millions of copies, the audience for these types of entertainment is huge, highlighting the importance and appeal of services such as Crunchyroll.

In 2019, it was estimated that the number of satellite pay TV households in the United States would decline by *** percent, and cable households would experience negative growth of *** percent. Pay TV providers often struggle to keep hold of their subscribers as streaming services like Netflix, Amazon, Hulu, and countless other platforms take over the TV and video market, though many consumers still prefer traditional pay TV subscriptions.

According to the most recent data, ** percent of consumers in the United States were using a subscription video-on-demand service in 2023, an increase of over ** percentage points in five years. It is no secret that one of the most popular platforms (and certainly the one with the most U.S. subscribers) is Netflix. The number of Netflix streaming subscribers in the United States and Canada passed the ** million mark for the first time in early 2020. Netflix as the most used video streaming service in the U.S. To say Netflix has the monopoly on the U.S. streaming market would be an understatement, and with a wealth of original content appearing all the time, Netflix’s appeal is built to last. Data shows that Netflix has more viewers than Hulu and Amazon in the U.S., leaving services such as Disney+, Apple TV+, and ESPN+ trailing far behind. How to satisfy subscribers? However, the threat of new competitors could cause Netflix's subscriber base to dwindle if video consumers decide to go elsewhere. Upcoming services ranging from the long anticipated Disney+ to Warner Bros. Discovery's HBO Max and Discovery+ will likely draw some customers away from Netflix by virtue of what they can offer, and as new services enter the market, they will likely reclaim their own. Additionally, recent price increases in light of an upcoming recession led to losses in Netflix's subscriber numbers in the first half of 2022.