In 2024, Apple shipped ** million smartphones to India. It was Apple's best year in the country, a significant growth over the previous year. Apple's market share in India stood around *** percent in the same year.

In 2024, the volume of smartphone shipments in India was about *** million, up slightly from about *** million the previous year. The year-on-year change rate was at four percent. 5G smartphone shipments reached *** million in the same year. And the average selling price reached a new peak of *** U.S. dollars. 5G in India Since October 2022, 5G services have been launched in India in 13 cities, including most of the major Indian cities such as Delhi, Mumbai, and Chennai. Reliance Jio, Bharti Airtel, Vodafone Idea, and Adani Data Networks won 5G licenses through auctions for a total of *** trillion Indian rupees. Reliance Jio, the most popular telecom service provider in India with close to ** percent market share, was also one of the first to offer 5G services. Popular smartphones in India The smartphone market in India is incredibly competitive. Some of the most popular smartphone brands in the country were from China, including Xiaomi, Vivo, and Oppo. The market was dominated by medium to lower-priced phones, and models from the premium price category had a hard time increasing their market share. But recently, Apple’s iPhone started to see increased popularity among urban elites, and in 2023, more than ** million units of iPhones were sold in India.

The share of Apple iPhone in the Indian mobile phone market reached around **** percent as of May 2025. There was a general growth trend in the market share of iPhone over the observed time frame. In this period, it reached its highest market share in February 2025, at **** percent.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

The number of Apple iPhone unit sales dramatically increased between 2007 and 2023. Indeed, in 2007, when the iPhone was first introduced, Apple shipped around *** million smartphones. By 2023, this number reached over *** million units. The newest models and iPhone’s lasting popularity Apple has ventured into its 17th smartphone generation with its Phone ** lineup, which, released in September 2023, includes the **, ** Plus, ** Pro and Pro Max. Powered by the A16 bionic chip and running on iOS **, these models present improved displays, cameras, and functionalities. On the one hand, such features come, however, with hefty price tags, namely, an average of ***** U.S. dollars. On the other hand, they contribute to making Apple among the leading smartphone vendors worldwide, along with Samsung and Xiaomi. In the first quarter of 2024, Samsung shipped over ** million smartphones, while Apple recorded shipments of roughly ** million units. Success of Apple’s other products Apart from the iPhone, which is Apple’s most profitable product, Apple is also the inventor of other heavy-weight players in the consumer electronics market. The Mac computer and the iPad, like the iPhone, are both pioneers in their respective markets and have helped popularize the use of PCs and tablets. The iPad is especially successful, having remained as the largest vendor in the tablet market ever since its debut. The hottest new Apple gadget is undoubtedly the Apple Watch, which is a line of smartwatches that has fitness tracking capabilities and can be integrated via iOS with other Apple products and services. The Apple Watch has also been staying ahead of other smart watch vendors since its initial release and secures around ** percent of the market share as of the latest quarter.

Apple claimed a **** percent share of the market in the second quarter of 2024, an increase from the previous quarter. Apple's long time competitor, Samsung, ranked first with a market share of **** percent. Apple and Samsung continue to dominate the smartphone market Apple has been among the top-five smartphone vendors in the world since 2009. With the decline of former market leaders Nokia and RIM, Apple and Samsung were able to grow their presence in the market. As a result of political pressure, tariffs and restrictions imposed by the U.S, Chinese manufacturer Huawei has recently dropped off of the top five list in the smartphone market, while Xiaomi, Oppo, and Transsion have gained ground. Coronavirus (COVD-19) pandemic impact on iPhone sales While the long-term impact of the coronavirus (COVID-19) pandemic on sale is difficult to determine, the immediate impact was quickly visible. While large quarterly fluctuations are normal for Apple’s revenue cycle, one must look back to 2017 to find two consecutive quarters in which Apple generated less than ** billion U.S. dollars in revenue from the iPhone. A less strong performance in the first quarter of 2024, lead by the iPhone 16, gave Apple the ****** spot in terms of quarterly global unit shipments after Samsung, although strong sales in the fourth quarter of every year is a common occurrence with Apple products.

The new mobile operating system iOS ** was installed on ** percent of the Apple devices that accessed the Apple App Store in March 2025, while the older iOS ** was running on ** percent of mobile devices and earlier releases on the remaining **** percent. Apple’s smartphone market share Apple held over ** percent share of the global smartphone sales market in 2024, but historically reports sales share increases during the fourth quarter because of the annual fall release of a new device and the holiday season. Demand for the iPhone ** and ** Plus, as well as iPhone ** Pro and Pro Max led to Apple announcing a sales figures of more than ** million units sold worldwide in the fourth quarter of 2024. In the first quarter of Apple's 2024 fiscal year, iPhone sales accounted for around ** percent of Apple's total revenue in the same quarter. The world at your fingertips Apple unveiled the very first iPhone and its supporting operating system (iOS 1) in 2007. It introduced an interface that allowed users to navigate the screen with their fingers, presenting a revolutionary touch keyboard that signaled a paradigm shift in the smartphone market.

In 2023, Android held a share of ***** percent of the mobile operating system market in India. This was followed by Apple's iOS, a distant second, with **** percent market share. Android went from just above ** percent in 2012 to more than ** percent within four years. Mobile operating systems in India Android gained its dominant position in the mobile operating system market in India since 2015 when it first reached more than ** percent of the market share. The Indian OS market has seen a rapid transformation since the beginning of 2012 when Symbian held over ** percent of the market. In the following few years, the operating system, which was used in most Nokia smartphones, has seen its market share fall to nothing. Android’s dominance in the Indian smartphone industry is echoed in the global market where the operating system held over ** percent of the smartphone market at the end of 2023. In the United States, however, more than half of the smartphone users had an iPhone as of March 2024. Android’s closest rival in the global operating system market is Apple’s iOS, which held over ** percent of the market share of smartphone shipments as of the fourth quarter of 2023. However, as yet, Apple has not broken into the Indian market, although its market share has grown steadily since the start of 2012, it still remained just below *****percent.

In the first quarter of 2025, Xiaomi shipped approximately **** million smartphones in India. It was a significant year-over-year decline at ** percent. The third quarter of 2020 saw over **** million smartphone shipments, making it the highest for Xiaomi during the presented period. Though a general declining trend could be observed since the first quarter of 2019, Xiaomi was still able to maintain its market position of the third place at ** percent. Xiaomi’s success in India From the moment Xiaomi launched in 2010, it has never looked back. Since 2016, the annual revenue for the smartphone manufacturer has grown exponentially. India has been no different in this regard. The first Xiaomi smartphone in India was launched in July 2014. Within two years, it gained a considerable market share. This trend has continued, making it one of the leading smartphone market players in the country. Understanding the country’s requirements, relocating supply chains within India and investing in the domestic distribution network and research and development were some reasons for this success. Segmentation and variation Xiaomi sells its phones in India under several brands, including Xiaomi, Redmi, and POCO. Especially POCO, it has excelled in the 10,000 to 15,000 Indian rupees segment. However, the highest growth in the smartphone market lately came from the super-premium segment, dominated by Apple iPhones and Samsung Galaxy phones. As of 2024, the average selling price of smartphones in India was around *** U.S. dollars. It increased almost 100 dollars in comparison with the price in 2020. One of the main contributors to the price increase was the larger 5G distribution. India is one of the leading countries in terms of 5G availability.

Apple held the largest slice of the global smartphone market by shipments during the fourth quarter of 2024, followed by Samsung. Xiaomi has taken a tight grip on the third position, accounting for a market share of ** percent in the fourth quarter of 2024. Samsung and Apple smartphone sales Smartphone vendors have been suffering from the events of the past couple of years, including the pandemic and the economic downturn. However, they all appear to be recovering, as shown by the recent increase in shipments. For instance, mostly based on the main line of Galaxy Series, Samsung's smartphone shipments totaled nearly ***** million units globally in 2024. Next to Samsung, Apple is a major manufacturer of smartphones worldwide, with the company shipping more than *** million iPhones worldwide in 2024. Apple’s sales tend to be very cyclical, peaking in the fourth quarter each year, much like in the fourth quarter of 2023, when they took the first spot in terms of units shipped globally with around **** units. Xiaomi in the lead While Apple and Samsung are typically the two major companies challenging for the top spot, Huawei had provided a strong challenge in recent years. Particularly, the Chinese company managed to climb the smartphone market ladder between 2011 and 2024, recording shipments of over ** million smartphones in the fourth quarter of 2024. However, strong performances from rivals like Xiaomi and the effects of the U.S. trade ban have since seen Huawei fall outside the list of top five vendors by smartphone shipments.

The Americas are Apple’s largest regional market, bringing in net sales of ***** billion U.S. dollars in the first quarter of the company’s 2025 fiscal year. Europe and Greater China are two other major markets for Apple. U.S.: Apple’s biggest market The high revenue generated from the Americas is largely due to Apple’s strong performance in their home market, the United States. Apple has the largest market share among smartphone vendors in the U.S. by a large margin. Although international sales have a growing share of Apple’s total revenue, the U.S. still counts for around ** percent of Apple’s net sales. The U.S. also has the highest concentration of Apple stores, which is Apple’s own chain of retail stores that showcase and sell Apple’s various products including the iPhone, iPad, Apple Watch, among others. iPhone: Apple’s most profitable product The iPhone, initially released in 2007, became Apple’s most successful product: The share of iPhone sales consistently amount to more than ** percent of Apple’s overall share of sales. The early generations of iPhone revolutionized the mobile phone industry and popularized the use of smartphones. Now in the **** generation, the new iPhone ** Pro and ** Pro Max continue to contribute to the success of Apple’s signature product, helping push for year-on-year iPhone sales growth despite the economic recession we are experiencing.

In the financial year 2024, the overall production value of the electronics industry in India was estimated to reach over *** trillion Indian rupees. Mobile phone production was the most valuable sector with a production value of *** trillion rupees, which saw tremendous growth in the last few years. Mobile phone market in India India has one of the largest mobile phone markets in the world. However, when compared to other markets, its smartphone penetration rate is still relatively low. The demand for smartphones is expected to grow substantially. Despite the impact of the coronavirus pandemic in 2021, the volume of smartphone shipments in India reached a whopping 161 million units. It has grown more than 10 times in comparison with 2011. Make in India smartphones Thanks to the governmental policies for promoting local manufacturing of electronics, the number of smartphones manufactured locally has been on the rise. Many major foreign smartphone manufacturers have set up their manufacturing facilities in India. As of 2023, ******* had the biggest market share relative to the number of smartphones manufactured in India. According to projections, by the year 2025, one fourth of iPhones would be manufactured in India.