As of 2024, Netflix employed approximately 14,000 full-time workers, almost double the number recorded in 2018. With the help of these employees, 2023 proved to be the company’s most successful year to date, bringing in record numbers in terms of annual revenue. The fiscal year end of the company is December 31. Employment at Netflix Since the company’s humble beginning as an online DVD rental platform in 1998, Netflix has grown in both size and scope to become the major player in the entertainment industry that it is today. With operations in nearly every country around the world, Netflix has expanded from an exclusively U.S. based company to a truly global enterprise. Given the progressively global scope of the company’s business over the years, Netflix has begun to create an increasingly diverse base of employees. Diversity in workplace and content creation Employee diversity is particularly important within the entertainment industry as consumers have grown to expect larger companies to provide equal opportunities for minority groups, including an even distribution of men and women in the workplace. Equally, as viewing preferences vary greatly across countries, cultures and languages, in order to appeal to a global audience Netflix must diversify its content from region to region.

In fiscal year 2024, the total number of employees at Netflix was 14,000. The employee count increasedby 1,000 from 13,000 (in 2023) to 14,000 (in 2024). It represents a 7.69% year-over-year growth in employee count.

Netflix reported 13K in Employees for its fiscal year ending in December of 2023. Data for Netflix | NFLX - Employees Total Number including historical, tables and charts were last updated by Trading Economics this last June in 2025.

Employment data for Netflix revealed that roughly 29 percent of Netflix's employees in the United States as of 2023 were Asian, and over 12 percent were Hispanic. The majority of employees working for the streaming giant are white.

In 2023, Netflix reportedly had an almost equal share of male and female employees working for the company worldwide. The employees were reported as 51.6 percent female and 45.8 percent male, with 1.4 percent recorded as additional gender identities.

In 2024, the total revenue of the video streaming platform Netflix amounted to approximately 39 billion U.S. dollars, having grown from 5.5 billion U.S. dollars a decade ago. The American media company's net income in 2023 stood at 8.7 billion U.S. dollars, with a total of 14,000 employees working at the company worldwide. The fiscal year end of the company is December 31. Netflix annual revenue – additional information Netflix has been very successful in the last few years. The company not only leads the subscription streaming market in the U.S., but is effectively expanding its service outside North America. Along with gaining numerous subscribers worldwide, Netflix has managed to produce and distribute high-profile original shows, such as "House of Cards" and "Orange is the New Black," challenging traditional TV networks like HBO and CBS. In 2023, Netflix’s original programs received 103 Emmy Awards nominations, around double the number of nominations received seven years previously. These are just a few indicators of Netflix’s success, which can be measured in a number of ways. Firstly, as seen in the statistic, Netflix’s annual revenue has consistently increased over the years, reaching the highest figure to date in 2023 – 33.7 billion U.S. dollars. This figure is around 10 times higher than Netflix’s annual revenue a decade ago. Netflix's originals The time that consumers dedicate to watching Netflix content is another way of indicating success. One of Netflix’s strategies has been to release TV series in bulk, so consumers are able to binge watch their favorite shows. Indeed, Netflix accounts for the highest share of most in-demand originals among global video streaming services. As a result, Netflix's streaming content obligations have increased from 1.3 billion U.S. dollars in 2010 to over 20 billion U.S. dollars in 2023.

Netflix reported approximately 90 million subscribers across the U.S. and Canada in the fourth quarter of 2024, making North America its second-largest global market after Europe, Middle East, and Africa (EMEA). Netflix reports its first subscriber loss in decades After a decline in the number of paid Netflix subscribers worldwide during the first two quarters of 2022, the streaming giant seems to be back on track, adding over 30 million net subscribers in only one year. The United States and Canada experienced the most substantial combined subscriber loss, which is particularly noteworthy considering that Netflix generates the highest average monthly revenue per user (ARPU) in these countries. When asked about the main reasons for canceling their subscription, many former Netflix users listed the price as their main incentive for leaving. The service’s average monthly fee has increased significantly over the past few years, leading audiences to switch to more affordable (ad-supported) video streaming options or cut down on subscriptions altogether. Expanding global influence and content catalogs Netflix remains the leading subscription video-on-demand (SVOD) service worldwide, outperforming all other international streaming powerhouses and local providers by a significant margin. To maintain its global lead, Netflix allocates impressive sums toward marketing while also expanding its regional content. In 2021, for example, the Seattle-based company opened its first office in Stockholm to serve as a hub for the Nordics region. In addition to that, Netflix also produces more original content outside the U.S. to appeal to its diverse international user base.

This dataset is about companies, has 1 rows. and is filtered where the company includes Netflix Animation. It features 5 columns: company, city, country, employees, and foundation year. The preview is ordered by revenues (descending).

Explore Netflix Movies through data • Key facts: country, employees, revenues, company type, ESG score • Real-time news, visualizations and datasets

In 2024, Apple generated the highest revenue per employee amongst the leading tech companies (by market capitalization) with 2.38 million U.S. dollars. Meta and NVIDIA were the only other companies with revenues per employee exceeding two million U.S. dollars.

In the fourth quarter of 2024, Amazon Prime Video was the most popular subscription video-on-demand (SVOD) service in the United States with a market share of 22 percent, based on the users' interest in adding content to their watch lists of certain streaming platforms. Netflix followed closely with a market share of 21 percent. Subscription streaming market – a money-losing business? While subscription streaming platforms increased their subscriber bases in the years 2020 and 2021 due to the measures taken during the COVID-19 pandemic, 2022 and 2023 saw services such as Netflix and Disney+ lose a substantial number of customers. Furthermore, the direct-to-consumer (DTC) businesses of large media companies are struggling to turn a profit. Paramount, for example, reported a loss of 1.7 billion U.S. dollars for its streaming services in 2023. Streaming companies take action In order to compensate for subscriber and income losses, streaming companies implemented several strategies, such as launching more profitable ad-supported tiers, cracking down on credential sharing, laying off thousands of employees, and spending less on content. The Walt Disney Company was already able to increase DTC profits recently. Its cost-cutting measures include layoffs and savings in content spending by reducing content produced and removing TV shows and movies from its streaming services.

In 2024, Netflix reported a revenue of nearly 17 billion U.S. dollars in the United States and Canada, up from around 15 billion in the previous year. The revenue generated in the North American countries was more than triple the amount brought in from Latin America and Asia Pacific. Netflix faces challenge to keep growing While the EMEA (Europe, Middle East, and Africa) region is Netflix’s second largest market in terms of revenue, the subscriber base in this region surpassed that in the U.S. and Canada for the first time in 2022. These countries experienced the most substantial combined subscriber loss when Netflix struggled to continue to grow in the same year as the service’s price has increased significantly over the past few years, leading audiences to switch to more affordable entertainment options. However, after this reported drop, the streaming giant seems to be back on track, adding around 30 million net subscribers in only one year. Consumers’ perception of Netflix Netflix has long been the SVOD market leader worldwide, despite rising competition. However, the perception of the streaming giant has taken a hit in the last few years. While the share of customers who were satisfied with Netflix amounted to 90 percent in 2021, the satisfaction rate declined below the 80 percent mark. Moreover, a survey asking users about eight different streaming services revealed that Netflix saw the highest year-over-year drops in the share of subscribers who were likely to keep the platform between 2021 and 2023.

According to June 2022 projections, Netflix is expected to generate 150 million U.S. dollars in advertising in 2023. In early 2022 Netflix announced to its employees that it will be introducing ad-supported tiers to their tariffs at the end of the year. At roughly the same time Disney+ announced a similar move to the ad-supported video streaming - Disney+ is projected to generate 596 million dollars in ad revenue in 2023.

In the fourth quarter of 2024, Netflix generated total revenue of over 10.2 billion U.S. dollars, up from about 8.8 billion dollars in the corresponding quarter of 2023. The company's annual revenue in 2024 amounted to around 39 billion U.S. dollars, continuing the impressive year-on-year growth Netflix has enjoyed over the last decade. Netflix’s global position Netflix’s revenue has been heavily impacted by its ever-growing global subscriber base. The leading Netflix market is Europe, Middle East, and Africa, surpassing the U.S. and Canada in terms of subscriber count. Netflix has also significantly increased its licensed and produced content assets since 2016. Despite concerns among investors that the company’s content spend was negatively affecting cash flow, Netflix’s plans to amortize its content assets long-term along with generating revenue from other sources such as licensing and merchandise should ensure the company’s future profitability. Netflix’s original content Netflix is also fortunate in that many of its original shows have been a hit with consumers across the globe. Shows such as “Orange is the New Black,” “Black Mirror,” and “House of Cards” won the hearts of subscribers long ago, but newer content such as English-language shows “Bridgerton,” “Wednesday,” and “Stranger Things,” as well as local TV shows such as “Squid Game” have also been favorably reviewed and proved popular among users.

Video and content streaming has undergone significant changes over the past five years, reshaping viewer experiences and provider strategies. With cord-cutters continuing to drive industry growth, revenue has grown at a CAGR of 13.8% to $102.5 billion, enjoying a 19.4% profit margin, despite the entrance of less profitable streamers. A key focus has been on original content. Giants like Netflix, Amazon Prime and Disney+ are investing billions in producing their series and films. This strategy aims to secure viewer loyalty, differentiate platforms and cater to various demographic segments and regional tastes. Original content helps mitigate the impact of content licensing disputes, which streamers also incorporate into their libraries, creating a delicate balance. Data analytics and personalized user experiences have emerged as crucial as competition rises. Many streamers have maximized their subscribers by catering to price-sensitive viewers, implementing tiered subscription plans to capture all demographics. Video streamers have also invested heavily in the live event space, a new trend that has emerged over the past five years. Starting with Amazon's 2022 deal to air a package of NFL games, other prominent video streamers, such as Netflix and Apple, have also entered the market, recognizing the infinite value that live events provide. Moving forward, viewing experiences will continue to evolve, as each video streamer aims to edge out competition within the highly competitive market. Companies currently benefiting from the backing of larger media companies will face increased pressure to discover sustainable operating models with new mergers becoming possible. Meanwhile, new developments, such as a ban on TikTok and the incorporation of AI solutions have the potential to alter market shares moving forward. With cord-cutting anticipated to decelerate, industry revenue will rise at a slower CAGR of 6.7% over the next five years, reaching $141.9 billion by 2030.

In 2024, the highest-paid media and entertainment industry executive in the United States was Bob Bakish, the former CEO of Paramount, who resigned in April 2024. His 2024 compensation package amounted to ** million dollars, representing growth of *** percent, compared to the previous year. At that same time, Ari Emanuel, the CEO and executive chairman of TKO Group, saw the highest decline in compensation, at ** percent year-on-year. Netflix employment – additional information Throughout the last decade, the numerous efforts to develop in the competitive video market meant that Netflix had to invest in human capital. Amidst the largest boom in streaming consumption during the coronavirus pandemic in the years 2020 and 2021, Netflix grew its workforce by ** percent. However, 2022 brought news of the changes in the employment market, and Netflix was one of the many media companies that announced mass layoffs. Which media companies generate the highest revenues? The world’s leading media and entertainment companies – Alphabet, Comcast, Meta, Amazon, and Disney – are indisputably profitable. In 2024, the four companies collectively generated over *** billion euros in revenue. Something else these companies also have in common is that they were founded in the United States and then became the country's largest media conglomerates. Dealing in all things media and also dabbling in other industries, these behemoths are constantly expanding their portfolios via numerous acquisitions. In fact, the tech, media, and telco industries are the most active in the M&A area.

In 2023, Amazon Prime Video is forecast to invest around 50 U.S. dollars per user on content, while Netflix will allocate over 70 U.S. dollars per user. However, despite Netflix investing more in content, the streaming giant is likely to generate a higher annual revenue per user (ARPU) than Amazon's streaming platform. Impact of the industry’s strike on productions Due to the writers’ and actors’ strikes in Hollywood in 2023, content spending of Netflix decreased by over three billion U.S. dollars year over year, as the company saw a temporary decline in scripted TV show productions and releases. In 2024, the streaming company is expected to grow its content budget again to around 17 billion U.S. dollars, with over half of Netflix’s expenditures going towards content produced outside of North America. Fighting losses and churn Despite being the streaming business with the highest costs, Netflix made the most operating income among leading streaming providers in 2023, at seven billion U.S. dollars. Other media companies, such as Disney and Paramount, even generated losses with their direct-to-consumer segments. Furthermore, Disney has struggled to retain Disney+ subscribers and implemented several cost-cutting measures, like spending less on content and laying off thousands of employees, to offset churn and income losses.

Netflix continues to dominate the UK streaming landscape, with 17.1 million households subscribing to the service in the fourth quarter of 2024. This marks a significant increase from 16.7 million subscribers in the same period of the previous year, demonstrating the platform's enduring popularity despite fierce competition in the video-on-demand landscape. Netflix's competitors While Netflix remains the leading subscription video-on-demand service in the UK in terms of customer numbers, Amazon Prime Video boasts the largest content library among major SVOD platforms, with over 42.6 thousand hours of content available as of May 2024. However, when it comes to market share based on user interest, Netflix still holds the top spot, edging out providers such as Amazon Prime Video, Disney+, and Apple TV+. Demographic preferences Interestingly, streaming preferences vary across age groups. Among viewers aged 65 and above, Amazon Prime Video is the preferred choice in the UK for 36 percent, while Netflix captures one-third of this demographic. This contrasts with the overall market dominance of Netflix, suggesting that older audiences may have different content preferences. The generational divide in streaming habits is further illustrated by data from Flanders in Belgium, where millennials show a slightly higher Netflix usage rate compared to Gen Z, both significantly outpacing older age groups.

Netflix had the most expensive subscription plan among video streaming services in the U.S., with its ad-free premium tier costing just under 23 U.S. dollars per month as of October 2024. By contrast, the streaming giant’s most basic plan supported with ads costs subscribers nearly seven U.S. dollars on a monthly basis. Peacock and Paramount+ were priced lower than the larger, more established SVOD providers like Netflix, Max, and Disney+, with the latter recently increased their fees. Consumer behavior after price hikes Video streaming services regularly increase their subscription costs. However, in light of recent economic developments, it is particularly taxing for consumers who must decide whether they can still afford the luxury of having multiple streaming subscriptions. According to a 2024 survey, the main reasons for consumers to stop the use of streaming offers were cost-related, and they are increasingly looking for alternative monetization models and bundling options. DTC business under pressure In order to keep their customers engaged and boost income, streaming providers needed to take action. Disney, for example, not only increased subscription fees, but also announced several cost-cutting measures to become profitable in the direct-to-consumer business in the upcoming years. These included laying off thousands of employees and reducing content spending by removing TV shows and movies from their services.

According to the most recently available data, Disney TV Studios had shut down productions of 16 of its TV pilots as of March 2020 as a direct result of the coronavirus outbreak. Media venues and companies across the country have been closing down in an attempt to curb the spread of the virus and to protect its employees, with Netflix and Apple among platforms to temporarily halt the production of upcoming shows and series. NBCUniveral had suspended or sped up the season wrap schedules for 35 television productions due to COVID-19, a number which includes both scripted and unscripted TV series as well as daytime talk shows. The source also noted that Warner Bros. Television Studios had canceled some of its 70 series which were in production or due to begin.