In February 2025, OnlyFans counted approximately **** million pieces of posted content. This represents an increase from the same month in 2024, when the platform counted **** million pieces of user-generated content.

In February 2025, OnlyFans received approximately 179,522 requests to open creator accounts on the platform, 36 percent of which were approved to post on the platform. During the second half of 2024, the entertainment and video platform OnlyFans received around 1.1 million requests submitted to open creators' accounts, but only 396,272 were approved to open an account on the platform.

In 2023, online video content community and user-generated content platform OnlyFans counted approximately 4.11 million creators. Funded in 2016, OnlyFans is a video platform hosting content generated by users as well as live streaming sessions. While OnlyFans hosts creators producing content covering a variety of topics -including fitness and music - the platform acquired notoriety in 2020 thanks to its hosting of adult and pornographic content, allowing creators to find an online hub to perform during the initial phase of the global coronavirus pandemic outbreak.

In December 2024, users in the ************* amassed approximately *** million visits to the content creator website OnlyFans. ****************** followed, with approximately ** million visits to the photo and video sharing platform during the examined month. Users in the ****** and ***** amassed around ** million and ** million visits to the OnlyFans website, respectively, during the last examined month.

In December 2024, OnlyFans.com saw approximately 468 million monthly website visits from users worldwide. Launched in 2016, OnlyFans is a social and video platform that allows creators to monetize their content via paid subscriptions and tips. In recent years, the London-based platform has become increasingly popular for hosting adult content.

As of February 2025, ** percent of monthly traffic to OnlyFans came from male users. In comparison, women visiting the popular content creator platforms were approximately ** percent of OnlyFans total audience online.

Creator Economy Market Outlook

As per our latest research, the global Creator Economy market size stands at USD 250.7 billion in 2024, with a robust year-on-year growth trajectory. The market is exhibiting a compelling CAGR of 17.5% from 2025 to 2033, driven by the proliferation of digital platforms and monetization avenues for content creators. By the end of 2033, the Creator Economy market is forecasted to reach an impressive USD 825.4 billion. The surge in independent creators leveraging social, video, and audio platforms, combined with evolving monetization models, is the primary growth factor propelling this market forward.

One of the most significant growth factors in the Creator Economy market is the democratization of content creation tools and distribution platforms. With the advent of user-friendly software, high-quality smartphone cameras, and affordable editing tools, virtually anyone can become a content creator. The rise of platforms such as YouTube, TikTok, Instagram, and Twitch has lowered entry barriers, enabling individuals from diverse backgrounds to reach global audiences. This democratization has led to a surge in the number of creators and diversified the content landscape, making the market more vibrant and competitive. Furthermore, the expansion of micro-influencers and niche communities is fueling deeper engagement and more personalized content, which in turn attracts advertisers and brands seeking authentic connections with target audiences.

Another key driver of market growth is the proliferation of innovative revenue models that empower creators to monetize their content in multiple ways. The rise of direct-to-fan monetization, including subscriptions, memberships, and crowdfunding, has given creators more control over their income streams. Platforms like Patreon, Substack, and OnlyFans have enabled creators to build sustainable businesses by offering exclusive content and perks to paying supporters. Additionally, the integration of e-commerce and merchandise sales into creator platforms allows for further revenue diversification. This evolution in monetization strategies not only increases creator earnings but also enhances platform loyalty and long-term engagement, resulting in a virtuous cycle of growth for the overall Creator Economy market.

Technological advancements and the integration of artificial intelligence are also transforming the Creator Economy landscape. AI-powered tools for content editing, audience analytics, and personalized recommendations are enhancing the efficiency and effectiveness of content creation and distribution. These technologies enable creators to optimize their content for maximum reach and engagement, while platforms benefit from improved user experiences and higher retention rates. Moreover, the emergence of blockchain and NFTs is opening new avenues for digital ownership and monetization, allowing creators to tokenize their work and build unique value propositions for their audiences. As these technologies mature, they are expected to further accelerate market growth and reshape the competitive dynamics of the Creator Economy.

The integration of AI-Driven Creator Economy Analytics is becoming increasingly pivotal in understanding and optimizing the vast ecosystem of content creators. These analytics tools leverage artificial intelligence to provide deep insights into audience behavior, content performance, and monetization strategies. By analyzing vast amounts of data, AI-driven analytics can identify trends and patterns that might be missed by traditional methods. This allows creators to tailor their content more effectively to their audience's preferences, thereby enhancing engagement and retention. Furthermore, platforms can utilize these insights to improve user experiences, offering personalized content recommendations and optimizing ad placements. As the Creator Economy continues to expand, the role of AI-driven analytics will be crucial in maintaining competitive advantage and fostering sustainable growth.

Regionally, North America continues to dominate the Creator Economy market, accounting for the largest share in 2024, followed closely by Asia Pacific and Europe. The United States, in particular, is home to many leading platforms and a high concentration of successful creators. However, Asia Pacific is witnessing the fastest grow

As of the beginning of 2025, Kick and Rumble were the platforms presenting the highest creators' revenue share. Kick shared 95 percent of streaming revenues with its creators, while Rumble shared the totality of creators' revenues generated via subscription badges. OnlyFans, which allows users to stream live content from creators as well as pre-recorded videos, shared 80 percent of fans' payments with creators. Twitch new partner program Partner Plus Program launched in June 2023 and allows streamers with at least 350 recurring paid subscribers for three months in a row to earn 70 percent of their net subscription revenue. Twitch's new partner program came right before influential live streamers xQc and Amouranth left the platform to onboard competitor's live-streaming hosting service Kick. Streamers’ revenues According to Kick’s estimations, streamers with 5,000 subscribers would be looking to earn around 23,750 U.S. dollars, thanks to the platform’s low commissions. Launched between the end of 2022 and March 2023 under the advisory of live streamer Trainwreck, Kick allows content creators to earn 95 percent of their revenues on the platform, with the service taking only five percent of streamers' subscriptions. This represents one of the lowest commission fees among this type of online video platform, with Twitch's streamers who are not eligible for the new partnership sharing 50 percent of their revenues with the Amazon-owned host, and YouTube's content creators sharing 30 percent of the Super Chat and Super Stickers received from viewers during a live streaming session with the Google-owned service. In 2022, only 22 percent of U.S. content creators who made money from creating internet videos reported making more than 1,000 U.S. dollars. In case of live-streamed content, the share of U.S. live streamers making 1,000 U.S. dollars and more were merely seven percent of the total. Kick’s rise Kick is a live streaming platform launched between the end of 2022 and the beginning of 2023, proposing itself as a competitor to giants YouTube and Amazon-backed Twitch. Between January 2023 and April 2023, the platform grew from nine thousand channels to 67 thousand, with popular live streamers Félix Lengyel (better known as xQc) and Amouranth adding to the ranks in June of the same year. Adin Ross, who was known for streaming Grand Theft Auto V games on Twitch – was the most popular streamer on Kick during the first quarter of 2023, gathering approximately 125 peak viewers during his live streams. PaulinhoLOKObr ranked second, with around 62 thousand peak concurrent viewers for hist streams.

Laut des "OnlyFans Transparency Reports" erhielt die Plattform im August 2025 rund 184.000 Anfragen zur Eröffnung von Creator-Konten auf der Plattform, von denen rund 63.000 Konten zur Veröffentlichung auf der Plattform genehmigt wurden. Im Vorjahresmonat gingen bei der Unterhaltungs- und Videoplattform OnlyFans rund 195.000 Anfragen zur Eröffnung von Creator-Konten ein, wovon rund 69.000 genehmigt wurden.

In February 2025, OnlyFans removed 2,385 creators' accounts from the platform due to their content being found to be in breach of the platform's Terms of Service. In the same period, over 29,747 accounts were deactivated to prevent frauds, while 3,735 accounts were terminated due to unspecified other reasons.

Im Jahr 2023 zählte die Online-Plattform OnlyFans etwa 4,1 Millionen Content Creator. Dies stellt im Vergleich zum Vorjahr eine deutliche Steigerung dar, als die Anzahl der Personen, die auf der Plattform Content erstellen, noch bei rund 3,2 Millionen lag.

Im Jahr 2025 war Blac Chyna die Content Creatorin auf OnlyFans mit den höchsten monatlichen Einnahmen: Das geschätzte Einkommen lag bei rund 20 Millionen US-Dollar pro Monat. Im gleichen Zeitraum verdiente Bella Thorne monatlich rund elf Millionen US-Dollar über die Plattform OnlyFans. Die Influencerin Mia Khalifa konnte mittels OnlyFans Einnahmen in Höhe von geschätzten 6,42 Millionen US-Dollar verzeichnen. Wachstum und Nutzung der Plattform Im August 2025 verzeichnete die Plattform weltweit rund 280 Millionen Besuche. Die durchschnittliche Besuchsdauer belief sich dabei auf rund fünf Minuten und 24 Sekunden. Auch die Anzahl der Content Creator ist zuletzt gestiegen. Im Jahr 2023 zählte OnlyFans etwa 4,1 Millionen Creator, was eine deutliche Zunahme gegenüber den 3,2 Millionen des Vorjahres darstellt. Inhalt und Qualitätskontrolle Das Inhaltsangebot von OnlyFans wird ständig erweitert. Während im August 2024 noch 53,3 Millionen neue Posts veröffentlicht wurden, waren es im August 2025 über 63 Millionen. Neue Creator-Accounts unterliegen dabei einer Qualitätskontrolle, der nicht jeder Account standhält. Von den rund 184.000 eingereichten Creator-Konten wurden etwa 63.000 genehmigt.

Einer Umfrage aus dem Frühjahr 2022 zufolge gaben rund 47 Prozent der befragten U.S. Amerikaner zwischen 18 und 24 Jahre an, aktuell als Creator auf der online-Plattform OnlyFans zu wirken. Bei den 25-34-Jährigen lag dieser Anteil bei etwa 33 Prozent. 24 Prozent der über 55-jährigen gaben hingegen an, noch nie etwas auf der Plattform veröffentlicht zu haben und dies auch nicht vorzuhaben

Ein Viertel der US-amerikanischen Content-Creator gab im Frühjahr 2023 an, zwischen 50.000 und 100.000 US-Dollar zu verdienen - ähnlich viele der Befragten nannten 100.000 bis 500.000 US-Dollar als ihr jährliches Einkommen. Der Anteil der Creator, die unter 20.000 US-Dollar jährlich verdienen, ist im Vergleich zum Jahr 2021 um 22 Prozentpunkte zurückgegangen.

Drei Viertel der Creator aus den USA mit weniger als 150.000 Followern verdienten laut einer Umfrage aus dem Frühjahr 2023 jährlich weniger als 20.000 US-Dollar. Ein jährliches Einkommen von mehr als einer Million US-Dollar erreichen Creator nur in den seltensten Fällen mit weniger als fünf Millionen Followern.

Im Mai 2022 gaben 90 Prozent der Content-Ersteller auf Patreon im Rahmen einer weltweiten Umfrage an, dass sie in den nächsten Jahren ihr Publikum erweitern wollen. Ein Viertel der Befragten hat derweil ausgesagt, mehr Kollaborationen mit anderen Content Creator machen zu wollen.