The Dietary Guidelines for Americans is established by the US Department of Health and Human Services and the US Department of Agriculture. The recommended guidelines are 5 or more servings of fruit or vegetables a day.It can be very challenging for people to have a healthy diet if community access to nutritious and affordable food options is limited.For more information about the Community Health Profiles Data Initiative, please see the initiative homepage.

Americans consume a variety of fruits in their everyday lives; a 2022 survey found that ******* were the most widely purchased fruit among U.S. consumers. In that year, ** percent of the survey respondents had bought ******* in the past 12 months. Strawberries, grapes, and apples were also widely consumed by U.S. consumers. Bananas in the United States Bananas are particularly affordable fruit in the United States. A pound of bananas in the United States retailed for about ** cents in 2022. On average, Americans ate ***** pounds of bananas per capita in 2021, significantly more than any other fruit. Fruit consumption in the United States Fruit has long been praised as a healthy and natural alternative to processed sweets and refined sugar. Per capita consumption of fruit in the United States has seen an overall decline between 2000 and 2020, before increasing again in 2021. Much of this decrease can be attributed to canned fruit becoming less popular among Americans.

The Juice Production industry has generally catered to health-conscious individuals who have steadily drifted away from drinks high in calories, sugar and additives. While the healthiness of Americans' diets had been increasing overall since the 1980s, the healthy eating index has steadily declined since 2017. Nevertheless, consumers have sought new ways to satisfy daily nutritional goals, such as with fruit and vegetable juices. However, the high content of sugars naturally found in fruits (in the form of fructose, glucose and sucrose) has also deterred some consumers from drinking industry products. At the same time, an influx of new drinks – like sports and energy drinks – has created heavy external competition for juice producers, namely through success in marketing to younger demographics. During the current period and beginning in 2020, the pandemic produced significant global instability, pushing commodity and agricultural prices upward amid a period of historically high inflation through the pandemic’s declared end in 2023. Prices and inflation have continued to moderate at slightly elevated levels since and through spring 2025. As a result of rising prices, revenue has expanded at a CAGR of 1.2% over the past five years to reach an estimated $14.5 billion in 2025, including a projected slight 0.9% boost in 2025 alone. Health-conscious consumers have continued moving away from carbonated soft drinks but have also increasingly strayed from juice consumption, particularly from sugary juices, which leaves space for further competition to develop. Rapidly growing niche products, like coconut water and tropical-flavored beverages, are attracting new industry entrants. Consumer trends, including flavored sparkling water and craft sodas perceived to be less sugary than juice, are an increasing threat to the industry. The industry will continue to contend with changing consumer preferences as health consciousness evolves and continues to play a role in decision-making. The industry is expected to release new products to pique consumers' interest, however, stiff competition and rising input costs will likely dampen industry profitability. Overall, industry revenue is set to inch up at a CAGR of 0.3% over the next five years to reach an projected $14.7 billion in 2030. Companies will look to acquire international competitors and even transfer some of their production overseas to heighten their market proximity to counteract an anticipated slow but steady decline in profit.

This statistic shows the global consumption of vegetable oils from 2013/14 to 2024/25. In 2024/25, sunflower seed oil consumption was forecast to be at over 20.27 million metric tons worldwide. Global vegetable oil production amounted to around 228 million metric tons in that same period. Vegetable oils Vegetable oils are oils or fats extracted from a plant. Their texture can be described as liquid, oily and fatty. Most vegetable oils are able to fulfill two functions: they can either be used as cooking oil or for fuel and diesel production. The most common oil types include palm oil, soybean oil, canola oil and sunflowerseed oil. Palm oil is extracted from the flesh of the palm fruit, which is primarily found in the tropical climate of Africa, South America and South East Asia. It is estimated that about 90 percent of palm oil is used for food consumption, whereas industrial consumption such as cosmetic products or fuel and diesel claim the remaining 10 percent. In terms of consumption as a food product, vegetable oils are seen as the healthier alternative as they contain more unsaturated fatty acids than animal fats. One of the most widely used cooking oils is canola oil, also known as rapeseed oil. It is obtained by extraction from the rapeseed, which is first slightly heated and then crushed. Rapeseed oil, in particular, is seen to have the advantages of containing a higher amount of omega-3 (linolenic acid) and omega-6 (linoleic) fatty acids and to be low in saturated fatty acids.