As of 2020, Amazon reported *** million paying Prime members worldwide, up from *** million paid Prime members around the world at the end of 2019. Up until recently, official information on the number of Amazon Prime members has been scarce. It is estimated that there are *** million Amazon Prime members in the United States as of December 2019.

Amazon Prime is constantly growing in the United States: as of December 2019, there were an estimated *** million U.S. Amazon Prime subscribers, up from ** million in June 2018. On average, Amazon Prime members spent ***** U.S. dollars on the e-retail platform per year. March 2019 data also states that non-Prime members only spent *** U.S. dollars annually. Amazon Prime Amazon Prime is a paid subscription service offered by online retail platform Amazon. The subscription includes services such as music and video streaming, free two-day (or faster) shipping, as well as many other benefits. The program was launched in 2005 and is available internationally. In 2019, Amazon generated ***** billion U.S. dollars in revenues through its subscription services segment. Subscription services do not only include Amazon Prime revenues, but also audiobook, e-book, digital video, digital music and other non-AWS subscription services. Prime shoppers The most popular product categories purchased by Amazon Prime shoppers in the United States were electronics, apparel, and home and kitchen goods. Amazon Prime shoppers are more engaged that non-members: during a February 2019 survey, 20 percent of Amazon Prime members stated that they shopped on Amazon a few times per week, with ***** percent saying that they did so on an (almost) daily basis.

Amazon Prime’s global subscriber growth rate has accelerated over the last 5 years. Today Amazon currently has 200 million Amazon Prime members around the world.

The number of internet users in the United States who are Amazon Prime members is expected to grow in the upcoming years. By 2024, the number of Amazon Prime members in the United States is projected to reach more than *** million users, up from ***** million in 2022. Free shipping drives membership The primary draw for Amazon Prime members remains the free shipping advantage, with nearly ** percent of surveyed shoppers citing this as their main reason for using the service in 2024. The second most popular benefit is access to Amazon Prime Video, attracting about ** percent of users. These perks help explain the steady increase in membership numbers, as consumers find value in both the shopping and entertainment aspects of the service. Prime Day or desillusion day Amazon Prime Day, the company's annual shopping event, has become a significant driver of sales and member engagement. However, the latest edition met the expectations of roughly one-third of U.S. shoppers, with ** percent of them being disappointed with the available offerings.

According to the latest Amazon Prime statistics, about 81% of US internet users aged 18 to 34 have a paid Amazon Prime membership.

Amazon Prime’s growth is what has been most impressive. They have managed to convert millions of customers into loyal subscribers at a very fast rate.

For the first time since 2016, the number of Amazon Prime members has declined in the United States. In the first quarter of 2023, *** million users had a Prime account on Amazon, down by roughly ***** compared to the same quarter in 2022. In 2024, it picked up again, reaching *** million subscribers. Evolving subscription landscape The broader subscription retail market continues to evolve, with merchants adapting to consumer preferences. A 2023 survey found that **** percent of top merchants offering subscription-based retail provided options for customers to change their subscribed products and pause their subscriptions. Additionally, ** percent of merchants offered detailed product information, while ** percent allowed subscribers to pause their services. Advantages of subscription models For businesses, the subscription model is attractive due to higher customer lifetime value and retention rates compared to one-time transactions. From their side, consumers expect specific features such as free shipping and easy sign-outs, while valuing tailored discounts and sale promotions.

Overall the US accounts for about 74% of all paying Amazon Prime accounts globally.

In March 2024, 75 percent of Amazon online shopping users were also subscribers to the Amazon Prime service in the United States. Since 2018, when the share of U.S. Prime users did not go over 65 percent, Amazon has successfully capitalized on the popularity of subscription-based businesses. What drives subscribers Looking at the most appreciated features of retail subscriptions, it seems that Amazon nailed it. In the United States, nearly four in ten consumers signed up for retail subscriptions to have free shipping on their orders. Another 30 percent looked at cancellation policies and wanted to be able to unsubscribe at any time. Loyal to (too) many Amazon shoppers do not have to cancel their Prime subscriptions to benefit from other competitors’ services. Instead, they keep multiple retail memberships active - from grocery to beauty retailers. In 2023, half of U.S. Amazon Prime members were Target Circle members, too.

Amazon made $40.2 billion from memberships and subscriptions in 2023.

A survey conducted in the United States in 2024 showed the number of consumers who subscribed to Amazon Prime. Almost ** percent were already Prime members before Amazon Prime Day, while ***** percent joined the membership program to enjoy the lower prices right before Prime Day started.

The number of households in the United Kingdom with an Amazon Prime Video subscription increased to **** million in the first quarter of 2025. However, the service faces tough competition from the subscription video-on-demand (SVOD) giant Netflix, who reported **** million subscribers in the UK. Who has more movies and TV shows, Netflix or Amazon? Although Netflix is outperforming Amazon Prime Video in terms of household subscriptions, the latter does have a greater number of titles available. Amazon Prime Video had a total of ****** titles available in the UK as of late-2024, whereas Netflix had *****. The majority of Amazon Prime Video titles are movies in the UK. Amazon’s content spend Amazon Prime Video is an SVOD service owned and run by the online retailer Amazon. In 2023, Amazon’s video and music content budget amounted to an estimated **** billion U.S. dollars, an increase of over ** billion U.S. dollars compared with five years earlier.

In the United States, consumers aged over 65 represented the biggest demographic group (** percent) of Amazon Prime services, a survey from 2025 revealed. ** percent of Amazon Prime subscribers were 55 to 64 years old.

In the 2025 fiscal year, the number of eDreams ODIGEO Prime members reached around 7.3 million. This figure, the highest reported by the company over the period considered, represented an annual increase of 24.7 percent.

A 2019 survey revealed that ** percent of Gen Z consumers in the United States were Amazon Prime members and a further ** percent of that demographic were had previously held an Amazon Prime membership. In comparison, ** percent and ** percent of Millennials were current and former members of the online shopping service subscription respectively.

Amazon is one of the most recognisable brands in the world, and the third largest by revenue. It was the fourth tech company to reach a $1 trillion market cap, and a market leader in e-commerce,...

This statistic shows the results of a survey on Amazon Prime membership in Germany as of 2017. ** percent of respondents answered "Yes" to being a member, while ** percent were not members, though still interested in becoming one.

This is JULES output from the PRIME v1 framework in support of the PRIME documentation paper submitted to GMD. Data includes three SSP scenarios SSP1.2-6, SSP5.3-4-OS and SSP5.8-5 with data split into three tar files with an appropriate name for each scenario (Table 1). In each tarfile there are data for each of the 9 percentiles (Table 2) used for the analysis and each of the JULES output variables (Table 3) that are included in the paper. All are zipped netcdf files with naming convention as follows.

3 scenarios:

Table 1: Scenario names used in datafiles and the corresponding name used in the paper.

9 ensemble members across the range of FaIR outputs:

Table 2: List of percentiles and their appropriate ensemble member (the ensemble members are used in filenames)

JULES output variables used in paper:

Table 3: List of JULES variables included in the dataset. The JULES variable names are abbreviated in the filenames, this table translates what the name given in the filename means in terms of the data provided.

A survey conducted in the United States in 2024 showed the level of interest consumers had towards Amazon Prime Day. Overall, over ** percent showed some form of interest in the sale event, with ** percent being highly interested. Less than **** percent of consumers were not aware of the event.

The B2C E-commerce Market size was valued at USD 6.23 trillion in 2023 and is projected to reach USD 21.18 trillion by 2032, exhibiting a CAGR of 19.1 % during the forecasts period. The B2C e-commerce can be defined as the sale of commercial products or services through the internet between buyers and sellers. This market pertains to several industries that fall under its fold that includes the area of retail, travelling, electronics and digital products. Some of the most common implementations are in the ecommerce sites, mobile applications, and membership services. Some aspects of the B2C e-commerce market include increased popularity of omnichannel retailing that combines online and offline environments and the shift to the concept of individualization due to the digitalization and data processing using artificial intelligence and machine learning. Also, growth is noted in mobile commerce (m-commerce) as a result of the increase in the number of mobile devices and more effective mobile payments. To this list one should also include the concepts of social commerce and sustainability which also became significant in today’s society due to increasing importance of ethical and convenient shopping. Recent developments include: In March 2024, Blink, an Amazon company, launched the Blink Mini 2 camera. The new compact plug-in camera offers enhanced features such as person detection, a broader field of view, a built-in LED spotlight for night view in color, and improved image quality. The Blink Mini 2 is designed to work indoors and outdoors, with the option to purchase the Blink Weather Resistant Power Adapter for outdoor use. , In October 2023, Flipkart.com introduced the 'Flipkart Commerce Cloud,' a customized suite of AI-driven retail technology solutions for global retailers and e-commerce businesses. This extensive offering includes marketplace technology, retail media solutions, pricing, and inventory management features rigorously assessed by Flipkart.com. The company aims to equip international sellers with reliable and secure tools to enhance business expansion and efficiency within the competitive global market. , In August 2023, Shopify and Amazon.com, Inc. announced a strategic partnership that will allow Shopify merchants to seamlessly implement Amazon's "Buy with Prime" option on their sites. As a result of the agreement, Amazon.com, Inc. Prime customers will enjoy a more efficient checkout process on various platforms. This collaboration allows Amazon Prime members to utilize their existing Amazon payment options, while Shopify will handle the transaction processing through its system, showcasing a partnership between the two leading companies. , In February 2023, eBay acquired 3PM Shield, a developer of AI-powered online retail solutions. 3PM Shield uses machine learning and artificial intelligence to analyze extensive data sets, enhancing marketplace compliance and user experience. This acquisition aligns with eBay's goal to offer a "safe and reliable" platform by boosting its ability to block the sale of counterfeit and prohibited items. By incorporating 3PM Shield's sophisticated monitoring technologies, eBay seeks to enhance its capability to address problematic seller behavior and spot problematic listings, fostering a safer e-commerce space for its worldwide community of sellers and buyers. .