The reach of online radio in the United States has increased sharply in the last decade, with 75 percent of the U.S. population having listened to the online radio in the past month in 2023, compared to 45 percent ten years previously. Weekly online radio consumption among U.S. listeners has also increased, growing from 12 percent in 2007 to 70 percent in 2023.

In a 2024 survey about listening to the radio in Australia, it was estimated that there were around 13.2 million commercial radio listeners nationwide. By comparison, it was estimated that there were just over five million listeners to community radio.

From the selected regions, the ranking by number of radio listeners in the 'Traditional Radio' segment of the media market is led by Germany with 58.94 million users and is followed by the United Kingdom (44.79 million users). In contrast, the ranking is trailed by Malta with 0.32 million users, recording a difference of 58.62 million users to Germany. Find other insights concerning similar markets and segments, such as a ranking of subsegments in the Philippines regarding revenue in the Media market as a whole and a ranking by country regarding average revenue per user (ARPU) in the traditional radio segment of the media market. The Statista Market Insights cover a broad range of additional markets.

In a 2024 survey about listening to the radio in Australia, it was estimated that just over 3.51 million listeners tuned in during breakfast time between 5am and 9am. Notably, between 12am and 5am, there were still over an estimated one million listeners.

As of the first quarter of 2018, there were a total of around 66.8 million weekly radio listeners in the U.S. between the ages of 18 and 34. This age bracket roughly constitutes the Millennial generation, a group which is crucial to the future success of the industry. When considering the larger 18-49 demographic, the study found a total of nearly 124 million weekly radio listeners in the country.

Radio industry

Radio has been an important part of the news and entertainment industries in the U.S. since the Radio Act of 1912 was passed over a century ago. The total number of commercial radio stations grew from around 960 in 1943 to nearly ten thousand in 1993 but experienced much slower development throughout much of the 90s and 2000s. The average American adult spends over 800 minutes listening to the radio per week, which amounts to nearly two hours per day.

Online radio

The internet has brought increased technology to the radio industry whilst retaining the standard format that people know and enjoy. By streaming radio over the internet, stations can reach listeners far beyond their local area. As of 2019, online radio reached over 90 percent of young people in the United States each month.

According to a study on online radio's weekly reach in the United States from 2000 to 2024, during an average week in 2023 and 2024, 70 percent of the U.S. population listened to online radio, up from 67 percent in 2022.

According to a study on the radio listening time in the United Kingdom (UK) between the first quarter of 2011 to the third quarter of 2024, most people like to listen to the radio using DAB. In the third quarter, radio listening via website or app accounted for nearly 11 percent of all listening time in the UK, up from 10.4 percent in the third quarter of 2023.

In a 2024 survey about listening to the radio in Australia, it was estimated that most radio listeners were aged between 25 and 54, with 1.54 million aged between 25 and 39, and 1.23 million between 40 and 54.

During the observed period, the daily number of radio listeners in Hungary decreased overall with some oscillation. In the second quarter of 2024, 5.48million people listened to the radio every day, which was still more than one-half of the country's total population.

A study on radio consumption in Italy found that the number of radio listeners in 2023 amounted to over 33 million individuals. This marks an increase from the approximately 32.3 million listeners in 2022. However, overall radio consumption in Italy has been mostly steady since 2011, always ranging between approximately 32 and 34 million radio consumers.

The timeline presents data on the number of monthly digital radio listeners in the United States from 2012 to 2016. According to the source, digital radio reached 48 million listeners aged between 18 and 34 in 2016.

Digital radio listeners - additional information

With the online and mobile world constantly evolving and growing, it comes as no surprise that traditional media experience a switch to digital as well. Sources now predict that digital radio listeners will account for nearly 56 percent of the U.S. population in 2018. While a large share of online radio listening is done on desktops or laptops, smartphones are the future of digital radio consumption, with 73 percent of Americans accessing it through this device. In fact, trends shows that the share of consumers who listen to online radio through a mobile phone in a car kept growing constantly for the past few years.

The online radio market is dominated by Pandora, with over two million active sessions in 2017. Latest survey findings prove that consumers are very satisfied with their Pandora service. Other players in the field include iHeart Radio, iTunes Radio, as well as Spotify and Deezer.

As of 2019, most of the radio listeners in Malaysia were in Selangor, with about 5.2 million people listening to the radio. In Malaysia, the overall number of radio listeners increases during the peak traffic hours.

The daily number of radio listeners in Budapest oscillated over the observed period. In the second quarter of 2023, 958 thousand people listened to the radio every day. The highest figure under the considered time period was recorded in the first quarter of 2021 at 1.07 million radio listeners.

The graph shows the weekly listenership of national radio in the United States from 2012 to 2018, by ethnicity. According to the source, a total of 42.3 million Hispanics listened to the radio weekly in the United States in 2018.

The statistic shows the change in average number of radio listeners in selected cities in the United States between between November and December 2018. In the measured period, the number of radio listeners in Chicago decreased by 1.1 percent.

During an average week in June 2024, radio reached 85.6 percent of all American men aged over 55 years of age. Men of this age or older were the group most engaged with radio, although listening frequency was similar among men and women.

In a survey conducted in January 2022, about 71 percent of the respondents stated that they never listened to the radio in India. Furthermore, only about four percent of the respondents listened to the radio daily in the country during that time period.

The statistic shows the change in average number of radio listeners in the United States between November and December 2018, broken down by format. The holiday format saw the largest increase in the measured period, growing by 158.5 percent in the Monday to Friday, 6 am to 7 pm time slot.

Significant fluctuations are estimated for all segments over the forecast period for the number of listeners. Overall, the number of listeners appears to follow a positive trend, as there are more increasing values than decreasing values expected in the individual segments until 2029. Among them, the segment Digital Music achieves the relatively highest value throughout the entire period, reaching 55.91 million users. Find other insights concerning similar markets and segments, such as a comparison of countries or regions regarding revenue and a comparison of revenue in the United States. The Statista Market Insights cover a broad range of additional markets.

This statistic displays the average number of radio listeners per day in Sweden in 2016 and 2017, by radio station. In 2017, Sveriges Radio reached roughly 4.43 million listeners per day and thus ranked first.