In February 2025, Verizon Media processed **** million online search queries in the United States, and market leader Google processed over **** million search queries. In total, Google accounted for ** percent of the U.S. desktop search queries. Google was also the leading mobile search provider in the United States, accounting for around ** percent of the market as of March 2024.
As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.
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In 2024, "Google" was the most popular search query on Google. "You" ranked second, scoring an index value of 79 points. "YouTube" ranked third with an index value of 76 points relative to the top query, while "Facebook" ranked fifth, with an index value of 62.
In 2022, Wordle was the most popular Google search in the United States, the United Kingdom, Canada, and Spain. By contrast, in Germany and Italy, Ukraine was the most popular search on Google. In Brazil, Google users were interested the most in the 2022 elections.
Wordle!
Launched in October 2021 and purchased by the New York Times in January 2022, Wordle is an online game where players can play only once a day and have to guess a five-letter word in six tries. The game became an instant hit, with a surge of daily users at the beginning of the year. For instance, it was one of the most popular iPhone apps in the United States, being played mostly by millennials. Also in the United Kingdom, the game gained in popularity, with most players using the app every day.
Google search
As the leading search engine in many countries, Google is the most visited multi-platform web property. Indeed, most of Google's revenues come from Google properties, which include the search platform, the traffic generated by search distribution partners using Google.com as their default search in browsers, and the advertising on its own sites.
Global search advertising revenue was forecast to reach 357 billion U.S. dollars in 2025. Retail media was projected to account for roughly 140 billion dollars and traditional search for 217 billion.
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Back in the early 2000s, "Googling" something became a household verb, a cultural benchmark of internet search dominance. For years, Google has enjoyed near-total control over the search engine landscape. But fast forward to 2025, and the narrative is evolving. Microsoft’s Bing, once dismissed as a secondary player, has carved...
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Google Search Trends: Online Shopping: Costco data was reported at 0.000 Score in 12 Nov 2022. This stayed constant from the previous number of 0.000 Score for 11 Nov 2022. Google Search Trends: Online Shopping: Costco data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 12 Nov 2022, with 347 observations. The data reached an all-time high of 51.000 Score in 16 Dec 2021 and a record low of 0.000 Score in 12 Nov 2022. Google Search Trends: Online Shopping: Costco data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Myanmar – Table MM.Google.GT: Google Search Trends: by Categories.
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Kuwait Google Search Trends: Online Shopping: Macy's data was reported at 0.000 Score in 11 May 2024. This stayed constant from the previous number of 0.000 Score for 10 May 2024. Kuwait Google Search Trends: Online Shopping: Macy's data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 11 May 2024, with 893 observations. The data reached an all-time high of 25.000 Score in 09 Jul 2022 and a record low of 0.000 Score in 12 May 2024. Kuwait Google Search Trends: Online Shopping: Macy's data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Kuwait – Table KW.Google.GT: Google Search Trends: by Categories.
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Picture this: a local bakery in Austin struggling to attract foot traffic until they claimed and optimized their Google My Business (GMB) profile. Within weeks, walk-ins tripled, phone inquiries surged, and their map listing dominated local results. This isn't an isolated story; it's the everyday reality for thousands of small...
As of June 2024, global searches for the keyword "generative AI" had experienced an increase in the previous year. The search terms for generative artificial intelligence surged in popularity from mid-February to early March 2024, hitting a score of 100 index points in the week ending March 3. Interest in "generative AI" frequently coincides with searches for ChatGPT, an AI chatbot model developed by the United States-based research company OpenAI.
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Background: Alongside the COVID-19 pandemic, government authorities around the world have had to face a growing infodemic capable of causing serious damages to public health and economy. In this context, the use of infoveillance tools has become a primary necessity.Objective: The aim of this study is to test the reliability of a widely used infoveillance tool which is Google Trends. In particular, the paper focuses on the analysis of relative search volumes (RSVs) quantifying their dependence on the day they are collected.Methods: RSVs of the query coronavirus + covid during February 1—December 4, 2020 (period 1), and February 20—May 18, 2020 (period 2), were collected daily by Google Trends from December 8 to 27, 2020. The survey covered Italian regions and cities, and countries and cities worldwide. The search category was set to all categories. Each dataset was analyzed to observe any dependencies of RSVs from the day they were gathered. To do this, by calling i the country, region, or city under investigation and j the day its RSV was collected, a Gaussian distribution Xi=X(σi,x¯i) was used to represent the trend of daily variations of xij=RSVsij. When a missing value was revealed (anomaly), the affected country, region or city was excluded from the analysis. When the anomalies exceeded 20% of the sample size, the whole sample was excluded from the statistical analysis. Pearson and Spearman correlations between RSVs and the number of COVID-19 cases were calculated day by day thus to highlight any variations related to the day RSVs were collected. Welch’s t-test was used to assess the statistical significance of the differences between the average RSVs of the various countries, regions, or cities of a given dataset. Two RSVs were considered statistical confident when t
When you’re at work or at home, there’s a high chance that you’re going to use Google. You may be using Google to find a plumber for your leaky bathroom sink or see where the best sushi is in town. When you’re on Google, you’re looking for the top results which means you’re not scrolling past page one, unless, you’re desperate. So, getting your company on the first page of Google is extremely important and impactful for success. But, how do you get your business there? Well, here’s how.
Know the Basics
Before you do anything, you need to know the basics of how online marketing and Google search functions. By knowing the basics, you won’t waste time performing outdated tasks or being overcharged by an SEO Agency http://www.whitehatagency.com.au/seo-agency or marketing companies that recognize your lack of knowledge. Education is the key to success.
Use SEO
Search Engine Optimization is the method of attracting online attention and visibility through organic means. In essence, the unpaid search results - the paid search results typically have “sponsored” or “paid advertisement” written below them. But you can naturally drive traffic towards your site just by using the right keywords. Certain keywords will push your content, allowing it to be shown in the top results.
Meet the Google Standards
Google has standards which your website must fulfil prior to appearing as a #1 website in the search results. Google will flag any errors they deem needed fixed and you’re going to want to fix them, for example, broken links. If you don’t meet the standards, they’ll penalize all your pages until you fix them. So, take some time out of your day and make sure your website is fully functioning.
Content is everything
You may invest some top dollars in the look and appeal of your site but at the end of the day, it doesn’t really matter what your site looks like. What truly matters is the content as that will drive viewers to your site. The Google search results are designed to provide users with the most relevant material on the web. If your content isn’t providing value to the viewers, your material won’t make it to #1.
Focus on links
Links play an important role when it comes to Google’s ranking system. The way Google works is that it pays attention to the hyperlinks in content to figure out what keywords are tied to the link being used. Though this doesn’t mean your entire article should be made of links, if you use too many they’ll deem it as suspicious activity and your website can be taken from Google.
Google loves mobile-friendly
If you want to come up with a #1 site then you need to show Google that you’re updated and relevant to the current technology. In other words, you need to make your site mobile-friendly. Many users read material while on their way to work, on the bus or on their couch. So, if you’re not catering to smartphones, well, Google isn’t going to favor you.
Lebrau, C. (2020). 6 Ways to Get on the First Page of Google, HydroShare, http://www.hydroshare.org/resource/5b487a7dc6104628b10c2b6921b595e1
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Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb
Between June 2022 and March 2023, the traffic volume for the keyword "AI" has tripled, going from around 7.9 million monthly searches to more than 30.4 million during the last month of the measured period. General interest in artificial intelligence (AI) has exploded in markets like the United States by the end of 2022. Likewise, interest for the application programming interfaces (API's) and plugins of artificial intelligence solutions, especially those of ChatGPT, has also seen a major increase since the release of the tool in November of 2022.
The artificial intelligence market
Valued at around 142.3 billion U.S. dollars in 2022, the artificial intelligence market is one the most promising tech segments for the rest of the decade, with more than five billion U.S. dollars invested in startups - the most notable being the Californian company OpenAI and its flagship application ChatGPT. Disruptive as it is, the adoption of AI has already sparked an alert for several industries, likely to affect job markets and thus raising concerns about cybercrime and other online misdeeds.
The future of online search?
Of most industries, the impact of the new tool developed by OpenAI may be felt by the online search market like a global earthquake. With chatbots providing search results in a dialogue format, the trend of AI-powered search engines unleashed by ChatGPT threw giant companies like Google and Microsoft into a race with startups and other competitors to present the best candidate for this disruptive (and experimental) online solution.
In May 2025, the United States was responsible for 21.1 percent of the traffic to Google.com. In terms of web visits to the search platform, Japan came in second with 6.46 percent, followed by Brazil and India with 5.58 and 4.76 percent, respectively.
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Dataset for the paper "Capturing the Aftermath of the Dobbs v. Jackson Decision in the Google Search Results across 65 U.S. Locations" to appear in the proceedings of ICWSM 2023. Starting on the day of the U.S Supreme Court decision to overturn Roe v. Wade, we collected Google Search result pages for 21 days in 65 U.S. locations for a set of almost 1,700 queries. We stored all the SERPs generated by Google. Because the archives containing these SERPs are much larger than the file limits of the Harvard Dataverse, you can find them at this address: https://cs.wellesley.edu/~credlab/icwsm2023/. Instead, in this repository we will share all the files that were created by parsing some of the information in the SERPs: organic search results, top stories, and embedded tweets. We also provide aggregated statistics for the domains appearing in the organic results and the top stories. This dataset can be useful for answering questions about Google Search's algorithms with respect to shaping access to information related to important news events.
The dataset of this paper is collected based on Google, Blockchain, and the Bitcoin market. Generally, there is a total of 26 features, however, a feature whose correlation rate is lower than 0.3 between the variations of price and the variations of feature has been eliminated. Hence, a total of 21 practical features including Market capitalization, Trade-volume, Transaction-fees USD, Average confirmation time, Difficulty, High price, Low price, Total hash rate, Block-size, Miners-revenue, N-transactions-total, Google searches, Open price, N-payments-per Block, Total circulating Bitcoin, Cost-per-transaction percent, Fees-USD-per transaction, N-unique-addresses, N-transactions-per block, and Output-volume have been selected. In addition to the values of these features, for each feature, a new one is created that includes the difference between the previous day and the day before the previous day as a supportive feature. From the point of view of the number and history of the dataset used, a total of 1275 training data were used in the proposed model to extract patterns of Bitcoin price and they were collected from 12 Nov 2018 to 4 Jun 2021.
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In March 2024, search platform Google.com generated approximately 85.5 billion visits, down from 87 billion platform visits in October 2023. Google is a global search platform and one of the biggest online companies worldwide.
In February 2025, Verizon Media processed **** million online search queries in the United States, and market leader Google processed over **** million search queries. In total, Google accounted for ** percent of the U.S. desktop search queries. Google was also the leading mobile search provider in the United States, accounting for around ** percent of the market as of March 2024.