In February 2025, Verizon Media processed **** million online search queries in the United States, and market leader Google processed over **** million search queries. In total, Google accounted for ** percent of the U.S. desktop search queries. Google was also the leading mobile search provider in the United States, accounting for around ** percent of the market as of March 2024.

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

Google Search Statistics 2023

• Google is the most searched website in the World.
• Google receives more visitors than any other site. Google is accessed 89.3 trillion times per month.
• Google is used by billions of people every day to conduct their searches. Google is much more than a simple search engine.
• Google provides many other services. Google Shopping and Google News also feature. Google Mail, Google's popular email service, is included.
• Google organic search traffic is 16.3% of the total US searches.

In 2022, Wordle was the most popular Google search in the United States, the United Kingdom, Canada, and Spain. By contrast, in Germany and Italy, Ukraine was the most popular search on Google. In Brazil, Google users were interested the most in the 2022 elections.

Wordle!

Launched in October 2021 and purchased by the New York Times in January 2022, Wordle is an online game where players can play only once a day and have to guess a five-letter word in six tries. The game became an instant hit, with a surge of daily users at the beginning of the year. For instance, it was one of the most popular iPhone apps in the United States, being played mostly by millennials. Also in the United Kingdom, the game gained in popularity, with most players using the app every day.

Google search

As the leading search engine in many countries, Google is the most visited multi-platform web property. Indeed, most of Google's revenues come from Google properties, which include the search platform, the traffic generated by search distribution partners using Google.com as their default search in browsers, and the advertising on its own sites.

Google Search Trends: Online Games: Call of Duty data was reported at 0.000 Score in 15 May 2025. This stayed constant from the previous number of 0.000 Score for 14 May 2025. Google Search Trends: Online Games: Call of Duty data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 15 May 2025, with 1262 observations. The data reached an all-time high of 83.000 Score in 28 Jun 2022 and a record low of 0.000 Score in 15 May 2025. Google Search Trends: Online Games: Call of Duty data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Costa Rica – Table CR.Google.GT: Google Search Trends: by Categories.

Google Search Trends: Online Shopping: Wayfair data was reported at 0.000 Score in 14 May 2025. This stayed constant from the previous number of 0.000 Score for 13 May 2025. Google Search Trends: Online Shopping: Wayfair data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 4.000 Score in 18 Jan 2022 and a record low of 0.000 Score in 14 May 2025. Google Search Trends: Online Shopping: Wayfair data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Costa Rica – Table CR.Google.GT: Google Search Trends: by Categories.

Moldova Google Search Trends: Online Training: Udemy data was reported at 4.000 Score in 15 May 2025. This records a decrease from the previous number of 7.000 Score for 14 May 2025. Moldova Google Search Trends: Online Training: Udemy data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 15 May 2025, with 1262 observations. The data reached an all-time high of 100.000 Score in 15 Oct 2022 and a record low of 0.000 Score in 06 May 2025. Moldova Google Search Trends: Online Training: Udemy data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Moldova – Table MD.Google.GT: Google Search Trends: by Categories.

United States Google Search Trends: Government Measures: Government Subsidy data was reported at 0.000 Score in 14 May 2025. This stayed constant from the previous number of 0.000 Score for 13 May 2025. United States Google Search Trends: Government Measures: Government Subsidy data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 0.000 Score in 14 May 2025 and a record low of 0.000 Score in 14 May 2025. United States Google Search Trends: Government Measures: Government Subsidy data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s United States – Table US.Google.GT: Google Search Trends: by Categories.

Google Search Trends: Online Classroom: Zoom data was reported at 1.000 Score in 24 Nov 2024. This stayed constant from the previous number of 1.000 Score for 23 Nov 2024. Google Search Trends: Online Classroom: Zoom data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 24 Nov 2024, with 1090 observations. The data reached an all-time high of 3.000 Score in 21 Apr 2023 and a record low of 0.000 Score in 10 Nov 2024. Google Search Trends: Online Classroom: Zoom data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Bulgaria – Table BG.Google.GT: Google Search Trends: by Categories.

Oman Google Search Trends: Computer & Electronics: Apple data was reported at 13.000 Score in 14 May 2025. This records a decrease from the previous number of 15.000 Score for 13 May 2025. Oman Google Search Trends: Computer & Electronics: Apple data is updated daily, averaging 21.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 100.000 Score in 24 Sep 2024 and a record low of 0.000 Score in 30 Jul 2023. Oman Google Search Trends: Computer & Electronics: Apple data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Oman – Table OM.Google.GT: Google Search Trends: by Categories.

Google Search Trends: Computer & Electronics: Apple data was reported at 25.000 Score in 15 May 2025. This stayed constant from the previous number of 25.000 Score for 14 May 2025. Google Search Trends: Computer & Electronics: Apple data is updated daily, averaging 27.000 Score from Dec 2021 (Median) to 15 May 2025, with 1262 observations. The data reached an all-time high of 100.000 Score in 10 Sep 2024 and a record low of 0.000 Score in 08 Apr 2023. Google Search Trends: Computer & Electronics: Apple data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Taiwan – Table TW.Google.GT: Google Search Trends: by Categories.

China Google Search Trends: Online Shopping: Tmall data was reported at 8.000 Score in 14 May 2025. This stayed constant from the previous number of 8.000 Score for 13 May 2025. China Google Search Trends: Online Shopping: Tmall data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 70.000 Score in 22 Jan 2023 and a record low of 0.000 Score in 02 May 2025. China Google Search Trends: Online Shopping: Tmall data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s China – Table CN.Google.GT: Google Search Trends: by Categories.

Google Search Trends: Jobs Searching: Indeed data was reported at 2.000 Score in 14 May 2025. This stayed constant from the previous number of 2.000 Score for 13 May 2025. Google Search Trends: Jobs Searching: Indeed data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 40.000 Score in 04 Jan 2022 and a record low of 0.000 Score in 02 May 2025. Google Search Trends: Jobs Searching: Indeed data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Bulgaria – Table BG.Google.GT: Google Search Trends: by Categories.

Iran Google Search Trends: Online Shopping: Costco data was reported at 0.000 Score in 12 Nov 2022. This stayed constant from the previous number of 0.000 Score for 11 Nov 2022. Iran Google Search Trends: Online Shopping: Costco data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 12 Nov 2022, with 347 observations. The data reached an all-time high of 26.000 Score in 26 Dec 2021 and a record low of 0.000 Score in 12 Nov 2022. Iran Google Search Trends: Online Shopping: Costco data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Iran – Table IR.Google.GT: Google Search Trends: by Categories.

Google Search Trends: Jobs Searching: LinkedIn data was reported at 4.000 Score in 14 May 2025. This records a decrease from the previous number of 7.000 Score for 13 May 2025. Google Search Trends: Jobs Searching: LinkedIn data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 100.000 Score in 15 Dec 2022 and a record low of 0.000 Score in 11 May 2025. Google Search Trends: Jobs Searching: LinkedIn data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Saint Lucia – Table LC.Google.GT: Google Search Trends: by Categories.

Between June 2022 and March 2023, the traffic volume for the keyword "AI" has tripled, going from around 7.9 million monthly searches to more than 30.4 million during the last month of the measured period. General interest in artificial intelligence (AI) has exploded in markets like the United States by the end of 2022. Likewise, interest for the application programming interfaces (API's) and plugins of artificial intelligence solutions, especially those of ChatGPT, has also seen a major increase since the release of the tool in November of 2022.

The artificial intelligence market

Valued at around 142.3 billion U.S. dollars in 2022, the artificial intelligence market is one the most promising tech segments for the rest of the decade, with more than five billion U.S. dollars invested in startups - the most notable being the Californian company OpenAI and its flagship application ChatGPT. Disruptive as it is, the adoption of AI has already sparked an alert for several industries, likely to affect job markets and thus raising concerns about cybercrime and other online misdeeds.

The future of online search?

Of most industries, the impact of the new tool developed by OpenAI may be felt by the online search market like a global earthquake. With chatbots providing search results in a dialogue format, the trend of AI-powered search engines unleashed by ChatGPT threw giant companies like Google and Microsoft into a race with startups and other competitors to present the best candidate for this disruptive (and experimental) online solution.

Google Search Trends: Online Classroom: Google Classroom data was reported at 40.000 Score in 14 May 2025. This records a decrease from the previous number of 47.000 Score for 13 May 2025. Google Search Trends: Online Classroom: Google Classroom data is updated daily, averaging 32.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 100.000 Score in 06 Mar 2023 and a record low of 0.000 Score in 02 May 2025. Google Search Trends: Online Classroom: Google Classroom data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Trinidad and Tobago – Table TT.Google.GT: Google Search Trends: by Categories.

Kuwait Google Search Trends: Online Shopping: Macy's data was reported at 0.000 Score in 11 May 2024. This stayed constant from the previous number of 0.000 Score for 10 May 2024. Kuwait Google Search Trends: Online Shopping: Macy's data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 11 May 2024, with 893 observations. The data reached an all-time high of 25.000 Score in 09 Jul 2022 and a record low of 0.000 Score in 12 May 2024. Kuwait Google Search Trends: Online Shopping: Macy's data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Kuwait – Table KW.Google.GT: Google Search Trends: by Categories.

Google Search Trends: Computer & Electronics: Samsung Electronics data was reported at 59.000 Score in 15 May 2025. This records a decrease from the previous number of 67.000 Score for 14 May 2025. Google Search Trends: Computer & Electronics: Samsung Electronics data is updated daily, averaging 55.500 Score from Dec 2021 (Median) to 15 May 2025, with 1262 observations. The data reached an all-time high of 100.000 Score in 23 Dec 2023 and a record low of 0.000 Score in 02 Jul 2023. Google Search Trends: Computer & Electronics: Samsung Electronics data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Sri Lanka – Table LK.Google.GT: Google Search Trends: by Categories.

In May 2025, the United States was responsible for 21.1 percent of the traffic to Google.com. In terms of web visits to the search platform, Japan came in second with 6.46 percent, followed by Brazil and India with 5.58 and 4.76 percent, respectively.