How many paid subscribers does Spotify have? As of the first quarter of 2025, Spotify had 268 million premium subscribers worldwide, up from 239 million in the corresponding quarter of 2024. Spotify’s subscriber base has increased dramatically in the last few years and has more than doubled since early 2019. Spotify and competitors Spotify is a music streaming service originally founded in 2006 in Sweden. The platform can be used from various devices and allows users to browse through a catalogue of music licensed through multiple record labels, as well as creating and sharing playlists with other users. Additionally, listeners are able to enjoy music for free with advertisements or are also given the option to purchase a subscription to allow for unlimited ad-free music streaming. Spotify’s largest competitors are Pandora, a company that offers a similar service and remains popular in the United States, and Apple Music, which was launched in 2015. While Pandora was once among the highest-grossing music apps in the Apple App Store, recent rankings show that global services like QQ Music, NetEase Cloud Music, and YouTube Music now generate higher monthly revenues.Users are also able to register Spotify accounts using Facebook directly through the website using an app. This enables them to connect with other Facebook friends and explore their music tastes and playlists. Spotify is a popular source for keeping up-to-date with music, and the ability to enjoy Spotify anywhere at any time allows consumers to shape their music consumption around their lifestyles and preferences.

In the first quarter of 2025, the music streaming service Spotify reached an all-time high with 678 million active users worldwide. This marked an increase of around ten percent in just one year. What is Spotify? Spotify is a music streaming service that offers digital audio content. Basic audio content can be accessed for free whereas premium user subscriptions enable users to access offline mobile content as well as listen to music without advertising. In the first quarter of 2025, the company reported 268 million paying subscribers. Launched in 2008, Spotify originated in Sweden before expanding to European markets and the United States in 2011. Spotify’s U.S. launch was strongly marketed through Facebook, with the music streaming app profiting from the social listening integration via social media. Part of Spotify’s appeal can be attributed to the user- and brand-curated playlists, which can be shared publicly or between friends. Fans may choose what to listen to based on their current mood or preference, and the ability to share such content provides an element of social connectivity ordinarily reserved for networking sites.

By 2025, Spotify will have ***** million users, over ****** million more than the **** million recorded in 2020. However, a gradual decline in Pandora's user base is anticipated to continue over the coming years, with the company losing *** to ***** million active listeners per year. Spotify and Pandora – more information Pandora In 2018, Pandora was most popular among users aged ** to ** and users aged 55 or above, whereas adults in the ** to 24-year-old age bracket was by far the company's weakest market segment. Pandora's user base may be flatlining compared to Spotify's, but Pandora’s revenue jumped from **** million U.S. dollars to almost *** billion in a decade, showing incredible and consistent growth during that time. Pandora generates most of its revenue from advertising, although has grown increasingly reliant on revenue from subscription services. Pandora was acquired by Sirius XM in February 2019 for *** billion U.S. dollars. Spotify In 2018, Spotify reported *** billion euros in revenue, following a history of significant growth. Spotify was operating at a loss for years, but reported its first quarterly operating profit at the beginning of 2019. the company has placed a stronger focus on podcasts and will continue to do so according to industry experts and company reports, and is one of the most popular podcast providers in the United States.

In 2017, *** million Italian users listened music or podcasts on Spotify, which were *** million users more than in the previous year. In May 2019 a large quota of users preferred to access it from mobile devices, as the unique daily audience using smartphones was over *** million users. The online reach of Spotify through desktop computer was under ** thousand users.

Users perception on Spotify  

Apart from the usage, users seem to have a positive perception of Spotify as a brand. In the analysis of web conversations, users associated Spotify with positive values. Among the key characteristics, users mentioned utility and quality of the streaming services, together with popularity of the platform.

Beyond Spotify  

Spotify has been the favorite music streaming platform between 2015 and 2016, while the results of a more recent survey in 2018 showed that YouTube was also used as a platform of music streaming, and had a higher preference rate.

In the first quarter of 2025, Spotify had *** million monthly active users, which was a little less than the record high of *** million in the fourth quarter of 2024. Meanwhile, this figure represents an increase from *** million users in the previous quarter, highlighting Spotify's ability to attract and retain users through it's free, ad-supported tier. The company's strategy of offering a free option alongside its premium subscription service appears to be paying dividends in terms of user acquisition. User base growth and market penetration Spotify's total active user base hit an all-time high with *** million active users in Q1 2025, marking a surge of ** million users in just one year. This growth encompasses both ad-supported and premium subscribers, with the latter reaching *** million in the same quarter. The platform's expansion is particularly strong in Europe and North America, which together account for ** percent of Spotify's premium subscribers. Europe remains Spotify's strongest market, representing ** percent of paying users. Revenue challenges and competitive landscape Despite the robust user growth, Spotify faces challenges in monetizing its expanding ad-supported user base. The company's premium average revenue per user (ARPU) has been declining since 2017, reaching **** euros in first quarter of 2025. This trend suggests that while Spotify excels at attracting users, converting them to higher-paying tiers remains a challenge. The company operates in a competitive landscape that includes rivals like Pandora and Apple Music, forcing Spotify to continually innovate and improve its offerings to maintain its market position.

As of the first quarter of 2025, Europe accounted for ** percent of Spotify monthly active users. The popular Swedish streaming service had a strong user base in Latin America, accounting for ** percent of Spotify's total *** million MAUs at that time.
Spotify Since its launch in 2008, Spotify has grown into the most widely used music streaming platform in the world, controlling over a ***** of the industry’s global market share. Despite being in direct competition with some of the biggest names in the tech industry, the company has managed to accumulate over *********** million paying subscribers and millions more free and ad-supported users. Spotify has ensured that this massive userbase has led to increasing financial success. The company reported an annual revenue of around *** billion euros in 2018, outpacing its 2017 figure by well over a ******* dollars. Music streaming Music has always been an important form of human expression and entertainment, but never before has it been so easily accessible. Thanks to the growing popularity of smartphones and streaming services, hundreds of millions of people around the world have access to an almost unlimited library of music at the touch of a button. As of 2024, streaming accounted for ** percent of the total music industry revenue in the United States, up from ** percent six years earlier. This highlights the massive influence of companies like Spotify on the music industry as a whole.

In the second quarter of 2025, Spotify had over ** million premium subscribers in Latin America, up from ***** million in the second quarter of 2024 – an annual increase of about ** percent. Meanwhile, the number of Spotify monthly active users (MAUs) in Latin America grew by about *****percent in the second quarter of 2025 compared to the second quarter of 2024. Brazil and Mexico spend the most time streaming music Recent data shows that internet users in Mexico and Brazil devote more than * hours of their daily time to streaming music. However, while Brazil experienced a year-on-year growth of * percent in this regard, in Mexico, music streaming time declined by a fraction of a percentage point in the same period and by close to * percent since 2020. It is yet too early to say whether this trend will be a lasting one. Spotify still the top streaming choice What is certain is that music listeners in both countries rely heavily on Spotify. The company’s dominance is especially prominent in Mexico, where more than ************** of music streamers subscribe to the service. Interestingly though, Spotify has lost some ground in favor of other services such as YouTube Music, Apple Music, and Amazon Prime Music since 2021. In Brazil, Spotify is the leading streaming service, however, the market there is more varied. Here, the difference in usage between Spotify and its competitors such as YouTube Premium, Deezer and Amazon Music is not so pronounced, indicating perhaps an audience more open to less obvious players.

As of March 2018, Spotify’s user base was dominated by Millennials, with ** percent of its users aged 25 to 34 and ** percent aged between 18 and 24 years old. The streaming giant has permanently altered how consumers discover, engage with and share music, and according to a 2018 survey, Spotify reaches almost **** of 16 to 24 year olds in the United States each week. The power of SpotifySpotify’s popularity is undeniable, accumulating millions of premium subscribers worldwide each quarter and hundreds of millions of unique visitors to Spotify.com every month. In the United States, Spotify is one of the most commonly used apps for listening to podcasts, and despite being in constant competition with Apple Music, remains a large part of U.S. music listeners’ lives. A survey revealed that Spotify is also the preferred music streaming service among 18 to 29-year-olds, which may seem unremarkable given the data on Spotify’s user base, but serves as further evidence of Spotify’s popularity among younger users. Whether Spotify’s growth will last forever, only time will tell, particularly as Apple Music continues to put up a good fight and smaller but increasingly popular services such as Deezer begin to make their mark. But with the company recording a profit in early 2019 for the first time since its inception, Spotify remains very much a market leader and firmly on the path to future success.

In the second quarter of 2025, Spotify reported having ** percent of their total monthly active users (MAUs) located in Latin America, which translates to around ****** million MAUs in the region, up from around ****** million a year earlier – an annual increase of *** percent. Overall, the region accounts for over one-fifth of Spotify’s MAUs worldwide.

This statistic shows Spotify's subscriber numbers in the United States from August 2011 to April 2012. In April 2012, the streaming music service had 3 million U.S. subscribers with 600,000 of which were paying customers.

This statistic shows the total number of users of Spotify, Apple Music and Deezer in the Netherlands as of the first quarter of 2018 (in thousands). Exact user numbers for certain apps are rare to find in the Netherlands. According to the source, the total number of Spotify users in the Netherlands was forecast to reach *** million in the first quarter of 2018. Additionally, the source mentions that *** million users are paid users. This is because a part of these subscriptions come from a third party, such as telecom provider KPN where Spotify is a part of their telecom package. As of January 2019, Spotify had an online reach, a percentage of visitors that visited content at least once during a certain period of time, of *** million in the Netherlands in January 2019.

This statistic presents data on the share of iOS users who listen to Spotify Premium in the United States in the first half of 2016 and the first half of 2017. According to the source, ** percent of iOS users listened to Spotify Premium on mobile in the first half of 2017, up from ** percent a year earlier.

In the fourth quarter of 2024, ***percent of music streaming subscribers worldwide had a subscription with Spotify, more than ****** the share who were subscribed to the second-ranked Tencent Music. Other services in the list included Apple Music, Amazon, and YouTube. Beyond Spotify – other streaming services Spotify may be the biggest music streaming service in the world, but despite its arguably immense popularity and impressive number of subscribers, it hasn’t achieved global domination just yet. French service Deezer has more than tripled its worldwide subscriber base in the last few years, and although its subscriber numbers don’t come close to Spotify’s, Deezer’s growth goes to show that Spotify hasn’t quite won the hearts of every music streaming fans out there. Another popular streaming service used worldwide is Apple Music, which is in constant competition with Spotify in the United States in particular. Regardless of subscriber numbers though, in the U.S. Spotify is still considered more preferable than Apple Music. Apple is often reluctant to publish their customer numbers, though sources in early 2019 suggested that the service had overtaken Spotify in the U.S. in terms of paid subscribers. That said, Spotify still held the biggest share of overall users, and trends suggest that this will continue.

According to the most recently available data, the average amount of time spent listening to Spotify by the platform’s active users was ** hours per month. The idea of spending more than an entire day per month streaming Spotify content might sound unbelievable, but internet usage is higher than ever and vastly supersedes time spent with radio, print media and even television. Streaming has become one of the most popular media activities in the world, and Spotify is the global market leader when it comes to digital music streaming. Spotify and the music marketSpotify dominates the global music streaming market and offers artists serious amounts of exposure, with some musicians garnering audiences of several million each month. The company’s user base has increased dramatically, even in the face of antitrust complaints and competition from Apple Music, as well as users expressing concern over how little Spotify pays its artists. In 2018, music streaming revenue amounted to *** billion U.S. dollars worldwide, more than six times the figure recorded for 2013. Whilst revenue growth has slowed, this is not the case when it comes to subscriber numbers, which in Spotify’s case have been increasing at a quarterly rate. Spotify reported ** million premium subscribers worldwide at the end of 2018, finishing the year with a flourish after regular growth and accumulating ** million more paid users in just twelve months. The company also commands more than ** percent of music streaming subscribers worldwide, outperforming both Apple Music and Amazon.

With a combined total of ** percent, Europe and North America accounted for more paying Spotify subscribers than any other region in the world in the first quarter of 2025. Specifically, Europe accounted for ** percent of the total premium subscriber count, making this region the Swedish company's strongest market. Overall, there were *** million paying Spotify users that quarter.

In 2024, the number of music streaming users in Indonesia amounted to approximately **** million users. The number s projected to keep increasing and will reach around ** million users by 2029.Find other key market indicators concerning the user penetration and revenue.The Statista Market Insights cover a broad range of additional markets.

In 2020, ** percent of Americans reported using Spotify monthly, up by *** percent from the previous year. Similar growth was seen in weekly usage, which grew from ** to ** percent in the same time period.

The number of users in the 'Music Streaming' segment of the digital media market in France was forecast to continuously increase between 2024 and 2027 by in total *** million users (+**** percent). After the fifth consecutive increasing year, the indicator is estimated to reach ***** million users and therefore a new peak in 2027. The Statista Market Insights cover a broad range of additional markets.

This statistic presents Spotify's number of monthly active users in the rest of the world from the first quarter of 2016 to the fourth quarter of 2017. In the last presented quarter, the music streaming service reported ** million monthly active users in the rest of the world.

The number of users in the 'Music Streaming' segment of the digital media market in the Philippines was forecast to continuously increase between 2024 and 2027 by in total *********** users (+***** percent). After the ***** consecutive increasing year, the indicator is estimated to reach **** million users and therefore a new peak in 2027. Notably, the number of users of the 'Music Streaming' segment of the digital media market was continuously increasing over the past years.Find other key market indicators concerning the revenue and revenue growth. The Statista Market Insights cover a broad range of additional markets.