According to estimates, there were *** million TV homes in the United States for the 2023-2024 TV season. Whilst the number of TV households continues to grow, pay TV is becoming less popular – the pay TV penetration rate in the U.S. was pegged at ** percent in 2023, marking a drop of over ** percentage points in just five years. The changing TV landscape The trend of consumers (especially younger generations) cutting the cord and instead moving online to streaming services has meant that many pay TV providers have struggled to keep afloat. In spite of this, television statistics show that watching terrestrial TV is still a popular media activity among U.S. consumers. Television has been a popular pastime for so long that it seems impossible the medium could ever die out – but its traditional form is certainly changing. The advent of ** and smart TV technology, as well as connected TV devices, mean that the ways in which we watch television are changing all the time. User demographics A key factor when considering television consumption in the United States is how a consumer’s age affects their viewing habits and preferences. As of 2022, the average daily time spent watching TV among adults aged 75 years and older amounted to nearly **** hours. ** to **-year-olds spent just around *** hours per day consuming TV content. Moreover, the share of cable TV subscribers was higher among older adults, with half of consumers aged 65 years and older subscribing to a cable TV service, compared to ** percent of ** to **-year-olds at the beginning of 2023.

This statistic displays the average number of televisions per household in the Netherlands from 2015 to 2018. In this period, the average number of TVs in the Netherlands remained stable. In 2018, the average household in the Netherlands had *** televisions.

In 2008, approximately 26.5 million households in France disposed of one television or more. In 2017, the number of French households owning at least one television amounted to 28.6 million. Due to the implementation of new broadcasting resolution technologies, such as the 4K UHD, and to the growing affordability of high-end televisions, this figure could increase in the coming years.

Streaming and Internet TV

The advent of Smart TVs seems to have increased people’s fondness for television. The possibility of accessing online content through a television brought about a new internet-based broadcasting system. Companies such as the American Netflix profited immensely from this new technology. In France alone, Netflix recorded a 31 percent coverage among youths aged 15 to 24 years in June 2018. Moreover, among the total French audience, Netflix’s coverage increased from 7,7 percent in October 2017 to 14,3 percent in May 2018. Nevertheless, the United Kingdom remains the leading Netflix market in Europe based on subscription numbers: almost 7 million people in the country subscribed to Netflix as of December 2017.

The future of European cinemas?

The expansion of Netflix and other streaming services in Europe seems to have had an ambivalent impact on the traditional cinema industry. Even though Germany is only slightly ahead of France in matters of internet TV penetration, the number cinema goers in Germany has decreased from a total of 135.9 million visitors in 2015 to only 100.1 million in 2018. Germany also happens to be the second leading market for Netflix in Europe. On the other hand, in France, there was an increasing number of cinema admissions recorded between 2013 and 2016.

In 2023, there were roughly **** million TV households in Mexico, up from **** million a year earlier. Despite the increase, the percentage of TV households in Mexico reached an all-time low in 2023.

During the past years, the number of households owning televisions in Sweden was quite stable, amounting to *** million as of 2020. Compared to all households in the Nordic country, only a few did not access television at home. This means, that the number of households that owned a TV almost equaled the total number of Swedish households.

TV reception types used in Sweden

A 2018 survey found that more than half of Swedish respondents received TV via broadband or cable. Especially households of people aged 45 years and older that were interviewed had a broadband or cable reception. The share of households in the country accessing television via antenna and satellite amounted to ** and ** percent, respectively.

Traditional vs. streaming TV sets

According to another poll from 2018, most people in Sweden had still access to traditional TV sets at home. Comparing different age groups, respondents aged 45 to 79 years tended more often to use this kind of televisions than ** to-44-year-olds. Other types of television sets used in Sweden include Smart TVs, and Apple TVs or Chromecasts, respectively. Nearly ** percent of respondents had access to Smart TVs and ** percent of individuals to the latter.

This statistic displays the distribution of the number of televisions per household in the Netherlands in 2018. In this year, half of the households had one television and roughly one-third owned two. On the other hand, 4.1 percent of the households did not have a television at all.

The graph shows the number of TVs owned per 1,000 population in Thailand between 2011 and 2013, including a forecast of up to 2018. In 2013, approximately *** out of 1,000 people possessed a TV in Thailand.

In 2023, approximately **** million households in Brazil had at least one TV set. This is around **** percent more than the **** million TV households recorded in 2022. Between 2022 and 2023, the population of Brazil was expected to increased by less than *** percent.

In 2023, there were 107.8 color TV sets per one hundred households in China. TV sets were among the most prevalent items owned by Chinese households.

The graph shows the number of TVs owned per 1,000 population in the Philippines between 2011 and 2013, including a forecast of up to 2018. In 2013, approximately *** out of 1,000 people possessed a TV in the Philippines.

The graph shows the number of TVs owned per 1,000 population in Vietnam between 2011 and 2013, including a forecast of up to 2018. In 2013, approximately *** out of 1,000 people possessed a TV in Vietnam.

The graph shows the number of TVs owned per 1,000 population in Hong Kong between 2011 and 2013, including a forecast up to 2018. In 2013, approximately *** out of 1,000 people possessed a television in Hong Kong.

The graph shows the number of TVs owned per 1,000 population in Indonesia between 2011 and 2013, including a forecast of up to 2018. In 2013, approximately 336 out of 1,000 people possessed a TV in Indonesia.

The graph shows the forecasted number of TVs owned per 1,000 population among Asia Pacific countries for the years 2017 and 2018. In 2017, it is forecasted that approximately 796 out of 1,000 people will own a TV in South Korea.

The global number of TV viewers in the 'TV Viewers' segment of the media market was forecast to continuously increase between 2024 and 2029 by in total *** billion users (+*** percent). After the ninth consecutive increasing year, the indicator is estimated to reach *** billion users and therefore a new peak in 2029. Notably, the number of TV viewers of the 'TV Viewers' segment of the media market was continuously increasing over the past years.Find more information concerning Benelux and Russia. The Statista Market Insights cover a broad range of additional markets.

The timeline presents the number of TV households in Chile from 2010 to 2018, as well as an estimate for 2019. In 2018, there were around **** million TV households in Chile, up from **** million a year earlier.

The number of TV households in Belgium stood at approximately *** million in 2023, maintaining this level since 2020. In contrast, in 2016, there were *** million TV households.

The graph shows the number of TVs owned per 1,000 population in Singapore between 2011 and 2013, including a forecast of up to 2018. In 2013, approximately *** out of 1,000 people possessed a TV in Singapore.

Data revealed that the number of traditional pay TV households in the United States stood at around ** million in 2023. This figure will likely drop further over the next few years and amount to less than ** million by 2028. Meanwhile, digital pay TV is becoming increasingly popular. Pay TV is fighting an uphill battle The United States is one of the largest pay TV markets worldwide based on penetration. But even though millions of viewers frequently tune in to watch their favorite shows, news broadcasts, and sports events on the small screen, the U.S. pay TV industry is facing enormous challenges. More viewers are canceling their cable or satellite subscriptions than ever, be it because of mounting prices, limited content offerings, or the proliferation of over-the-top (OTT) video services and streaming platforms. Based on the latest data, over half of TV households in the country are currently without a telco, cable, or satellite TV provider. Can cable companies combat subscriber loss? The cord-cutting movement and other recent changes in consumer behavior have had a substantial impact on the pay TV landscape and its players. In 2023, U.S. pay TV providers suffered a combined net subscriber loss of around **** million viewers. This downward trend also extends to the largest pay TV providers in the U.S., such as Charter and Comcast. However, they have recently ventured into the world of streaming to offset subscriber losses, but whether this expansion will be enough to effectively combat churn remains to be seen.

The graph depicts the number of televisions in TV households in Ho Chi Minh City, Vietnam in 2017. In that year, ** percent of TV households in Ho Chi Minh City owned *** television, whereas **** percent of the households owned ***.