Launched in 2016, TikTok rose to be one of the most popular social app and video platform for global users. In 2021, TikTok had approximately 656 million global users. This figure was projected to increase by around 15 percent year-over-year, reaching 755 million users in 2022. TikTok global installs peaked at the end of 2019, with the app amassing over 318 million downloads. During 2020 and 2021, TikTok download trends experienced a slower growth, amassing 173 million downloads from users worldwide during the last quarter of 2021.

Teenagers make up the largest group of active users on TikTok.

In 2024, social media platform TikTok had *** million users in the United States. By 2029, the app, which is very successful with Generation Z, is estimated to reach over *** million users in the region. In 2024, over ****** TikTok videos were uploaded every minute.

As of February 2025, the United States was the region with the largest TikTok audience by far, with almost ****** million users engaging with the popular social video platform. Indonesia followed, with around ***** million TikTok users. Brazil came in third, with almost ***** million users on TikTok watching short-videos. From Reels to Shorts: social short video takes the internet Between 2021 and 2022 some of the most popular social media platforms have been adding short-video features on the heels of TikTok’s popularity. YouTube Shorts, which rolled out to the global market in June 2021, reached *** billion monthly active logged-in users in 2023. In comparison, Instagram’s short-video format Reels, which launched in August 2020, presented a higher view rate than regular videos on the platform between June 2021 and June 2022, as well as a higher likes rate than other content types on Instagram. TikTok business model TikTok is owned by the Beijing-based ByteDance, along with the short-video app Douyin (TikTok’s version for the Chinese market), video platform Xigua, and popular news app Toutiao. While the products intended for domestic market consumption operate in the Chinese digital ecosystem and have a plurality of established monetization methods such as a live-shopping events hosted by famous influencers, TikTok’s main revenue stream comes from online advertising. In 2022, TikTok was estimated to have generated around **** billion U.S. dollars worldwide via online advertising.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

TikTok has a significantly larger female user base globally.

As of February 2025, there were around six million users of TikTok in the Netherlands and 3.71 million users in Belgium. The Netherlands finds a large share of its user base among those aged 20 to 24 years.

The reach by social network in the 'TikTok' segment of the advertising market in Europe was modeled to be ************** users in 2024. Following a continuous upward trend, the reach by social network has risen by ************** users since 2017. Between 2024 and 2030, the reach by social network will rise by ************** users, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

In 2020, TikTok brought in $33.4 billion in revenue.

As of 2020, TikTok counted an estimated **** million monthly active users in the United States. Indonesia had the second largest user base during this period, with over ** million monthly active users. Russia and Japan followed, with **** million and **** million monthly active users, respectively.

The number of TikTok users in France was forecast to continuously increase between 2024 and 2028 by in total *** million (+**** percent). After the ***** consecutive increasing year, the TikTok user base is estimated to reach ***** million and therefore a new peak in 2028. Notably, the number of TikTok users of was continuously increasing over the past years.

Introduction

​TikTok Users Statistics: TikTok has swiftly risen to establish itself as a leading entity in the social media arena, with a worldwide user count of around 2.05 billion as of early 2025. This number is expected to grow to 2.14 billion by the end of the same year. The platform's attraction is especially obvious among younger age groups; users aged 18 to 24 years make up 36.2% of the total, while those aged 25 to 34 years represent 33.9%.

Together, these demographics account for more than 70% of TikTok's overall user population. In the United States, TikTok has a significant user base of 170 million individuals. These figures highlight TikTok's important influence in shaping modern digital interaction and its strong appeal to younger users.

TikTok has 136 million monthly active users in the US alone.

There are currently over 1.5 billion active users on TikTok worldwide.

In January 2024, TikTok had 1.45 million users in Denmark. The social media platform has seen a steady increase in users in recent years. Additionally, it was the sixth most popular social network amongst Danes as of 2023. TikTok, launched in 2017, is a video-sharing social app owned by Beijing-based tech company ByteDance.

As of February 2025, it was found that around **** percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age formed approximately **** percent of the platform's audience. The online audience of the popular social video platform was further composed of **** percent of female users aged between 25 and 34 years, and **** percent of male users in the same age group.

The average adult TikTok user in America spends 33 minutes per day on the app.

This dataset supports research on how engagement with social media (Instagram and TikTok) was related to problematic social media use (PSMU) and mental well-being. There are three different files. The SPSS and Excel spreadsheet files include the same dataset but in a different format. The SPSS output presents the data analysis in regard to the difference between Instagram and TikTok users.