The number of international tourist arrivals in Europe increased significantly in 2024 over the previous year, exceeding pre-pandemic levels. In 2024, inbound arrivals in Europe totaled roughly *** million, making it the region with the highest number of international tourist arrivals worldwide. What are the leading travel markets in Europe? Both before and after the impact of the COVID-19 pandemic, France topped the ranking of the European countries with the highest number of inbound tourist arrivals, ahead of Spain, Italy, and Turkey. Overall, international tourist arrivals in France reached *** million in 2023. When looking at the European countries with the highest inbound tourism receipts, Spain recorded the highest figure that year, followed by the United Kingdom and France. The economic contribution of travel and tourism in Europe In 2023, the total contribution of travel and tourism to Europe’s gross domestic product amounted to over *** trillion U.S. dollars. This figure includes the direct, indirect, and induced impacts of these industries. Meanwhile, travel and tourism's total contribution to employment in Europe reached nearly ** million that year.

In December 2024, international tourist arrivals in Europe remained slightly below the figure reported in 2019, totaling around **** million. Overall, **** and ****** were the months with the highest volume of tourist arrivals in Europe, either before or after the impact of the COVID-19 pandemic.

The number of intra-European tourist arrivals in Europe grew significantly in 2023 over the previous year. Despite the annual increase, intra-European arrivals in the region did not fully recover from the impact of COVID-19, totaling *** million in 2023. This figure was forecast to reach an estimated *** million in 2024, exceeding pre-pandemic levels. What are the preferred travel destinations for intra-European trips? In a 2024 survey on the travel intentions of Europeans, nearly ** percent of respondents planned to travel outside their home country while staying in Europe. That year, Spain, Italy, and France ranked as the preferred European destinations for the next trip among European travelers. What is the travel budget of Europeans? Looking at the travel budget of Europeans planning a trip in 2024, over a quarter of the surveyed travelers estimated to spend between *** and 1,000 euros on their next trip. When breaking down the expected travel budget of Europeans by age group, respondents aged 25 to 34 reported being the most likely to spend over ***** euros, whereas travelers aged 18 to 24 were the most inclined to have a budget of under *** euros.

The number of international tourist arrivals in Europe rose significantly in 2023 compared to the previous year across all the most visited destinations in the region. Overall, France was the most visited country by inbound travelers in Europe in 2023. That year, France - which also topped the ranking of the countries with the highest number of international tourist arrivals worldwide - reported *** million international tourist arrivals, the highest figure recorded by the destination to date. Spain, Italy, and Turkey followed on the list in 2023. Europe is the most popular region for inbound tourism Europe is the region with the highest number of inbound tourism arrivals worldwide, with over *** million arrivals in 2023. Comparatively, there were nearly *** million international tourist arrivals in Asia and the Pacific, the second-most visited global region by inbound travelers that year. When breaking down the number of inbound arrivals in Europe by sub-region, Southern and Mediterranean countries reported the highest figures, both before and after the impact of COVID-19. Travel & Tourism Development Index France and Spain, among the most popular travel destinations in Europe in terms of inbound arrivals, were also among the leading countries in the Travel & Tourism Development Index (TTDI). The TTDI index measures factors and policies that support a sustainable and resilient development of travel and tourism worldwide. In 2023, Spain ranked first with a TTDI score of ****, followed by France and Germany.

The number of tourist arrivals from the United States to Europe grew significantly in 2023 over the previous year, exceeding pre-pandemic levels. In 2023, Southern and Mediterranean European countries were the region's most visited destinations by U.S. travelers, with over ** million arrivals.

The number of visitors to the United States from Eastern Europe increased in 2024. In that year, the number of visitors to the U.S. from Eastern Europe reached approximately 1.1 million, up from the previous year's total of 930,347.

The total number of inbound tourist arrivals in Europe grew by *** percent in 2024 over the previous year, exceeding pre-pandemic levels. Overall, Southern/Mediterranean Europe reported the highest number of international tourist arrivals in the region, both before and after the onset of the COVID-19 pandemic, with ***** million arrivals in 2024. This figure made Southern/Mediterranean Europe the region with the highest number of international tourist arrivals worldwide that year.

The number of visitors to the United States from Western Europe increased significantly in 2022. In that year, the number of visitors to the U.S. from Western Europe reached 10.34 million, up from the previous year's total of 1.7 million.

The number of international tourist arrivals worldwide increased across all regions in 2024 over the previous year. Except for the Asia-Pacific region, inbound tourist arrivals in 2024 exceeded pre-pandemic levels. Overall, Europe reported the highest volume of inbound travelers over the period considered, with around *** million arrivals in 2024. What are the most visited countries by inbound travelers? With Europe being the most visited region by inbound travelers, it does not surprise that two European destinations top the ranking of countries with the highest number of inbound tourist arrivals worldwide. Both before and after the impact of COVID-19, France and Spain reported the most inbound tourist arrivals in the world, ahead of the United States. That said, the United States was the country with the highest international tourism receipt worldwide over the same period. What is the global economic impact of travel and tourism? According to the World Travel and Tourism Council (WTTC), the total contribution of travel and tourism to the gross domestic product worldwide reached just under ** trillion U.S. dollars in 2023, nearly caching up with pre-pandemic levels. This figure refers to the direct, indirect, and induced impact of the global travel and tourism sector. Meanwhile, the total number of travel and tourism jobs worldwide exceeded *** million that year.

The number of tourist arrivals from Canada to Europe increased sifgnificantly in 2023 over the previous year, exceeding pre-pandemic levels. In 2023, Southern and Mediterranean European countries were the region's most visited destinations by Canadian travelers, with almost *** million arrivals.

The number of international tourist arrivals to the selected European destinations increased significantly in 2023 over the previous year, experiencing strong signs of recovery from the impact of the COVID-19 pandemic, and in some cases even surpassing pre-pandemic levels. Overall, Paris and the Île-de-France region recorded the highest figure among the selected destinations in 2023, with around **** million inbound tourist arrivals. London and Istanbul followed in the ranking that year, with roughly **** million and **** million arrivals, respectively. What are the most visited countries by international tourists? Both before and after the health crisis, France was the country with the highest number of inbound tourist arrivals worldwide. In 2023, inbound arrivals to France reached *** million, the highest figure reported by the country to date. Meanwhile, the United States, which ranked third by inbound arrivals that year, was the country with the highest international tourism receipts worldwide. Has inbound tourism recovered from the impact of COVID-19? While the number of international tourist arrivals worldwide grew sharply in 2023 compared to the previous year, it remained approximately ** percent lower than in 2019. Overall, the total contribution of travel and tourism to the global GDP was **** percent below pre-pandemic levels in 2023.

According to a 2025 study, the number of inbound tourist arrivals in Europe was expected to grow across all regions in that year. In 2025, Central and Eastern European countries were forecast to report the highest inbound tourism growth in Europe, with an estimated **** percent year-over-year increase in inbound arrivals.

In 2024, the number of visitors arriving to Japan from Europe amounted to approximately **** million, increasing compared to the previous year. This was the highest result ever achieved.

The number of tourist arrivals from China to Europe more than doubled in 2023 over the previous year, but remained significantly below pre-pandemic levels. In 2023, Central and Eastern European countries were the region's most visited destinations by Chinese travelers, with over *** million arrivals.

In 2023, London played a prominent role in supporting international tourism in the United Kingdom. That year, the UK's capital accounted for roughly ** percent of all inbound tourist arrivals in the country. Meanwhile, Paris represented around ** percent of the international arrivals to France, whereas travelers to Barcelona made up ** percent of inbound tourist arrivals in Spain in 2023. What are the most visited European cities? When looking at the number of inbound tourist arrivals to leading travel destinations in Europe, Paris and Île-de-France, the region surrounding the French capital, recorded the highest figure in 2023, with nearly ** million arrivals. London and Istanbul, also among the leading city tourism destinations in Europe based on the number of bed nights, followed in the ranking that year, with over ** million and ** million inbound tourist arrivals, respectively. What are the most visited European countries? Both before and after the impact of the health crisis, France was the most visited European country by international travelers. In 2023, it reported *** million inbound arrivals, ranking ahead of Spain, Italy, and Turkey. On the other hand, Spain was the European country with the highest number of inbound tourism receipts, followed by the United Kingdom.

The number of tourist arrivals from Mexico to Europe roughly doubled in 2023 over the previous year, exceeding pre-pandemic levels. In 2023, Southern and Mediterranean European countries were the region's most visited destinations by Mexican visitors, with over *** million arrivals.

In 2024, Turkey was the country with the leading number of inbound tourists from Europe to Saudi Arabia, with roughly *** thousand visitors. In comparison, the number of inbound tourists from the United Kingdom was *** thousand that year.

The number of visits from the European Union to the United Kingdom continued to grow in 2023 over the previous year, after shrinking in 2021 due to the impact of the coronavirus (COVID-19) pandemic. Despite the annual increase, inbound trips from EU member countries to the UK remained below pre-pandemic levels, totaling **** million in 2023. That year, the number of visits from the UK to the European Union also rose compared to 2022 but did not catch up with pre-pandemic figures.

In 2024, the number of international tourist arrivals in most of the selected European countries surpassed pre-pandemic levels. For instance, the number of international tourist arrivals recorded in Spain between January and October 2024 was almost ** percent higher than in 2019. That said, inbound tourist arrivals in other European destinations did not recover yet from the impact of the COVID-19 pandemic. Among the selected European countries, Lithuania had the highest decrease in international arrivals over the period considered.

The number of tourist arrivals from Argentina to Europe grew significantly in 2023 over the previous year, but remained below pre-pandemic levels. In 2023, Southern and Mediterranean European countries were the region's most visited destinations by visitors from Argentina, with 827,000 arrivals.