By the end of 2019, the number of Amazon Video subscribers in the United States stood at 53.3 million, up from 50.2 million a year earlier. Further considerable growth in Amazon Video's subscriber base is anticipated, with projections showing that Amazon Video could have over 100 million U.S. subscribers by the year 2027.

The statistic shows the change in the number of Amazon Prime Instant Video users in the United States in 2014 and provides a forecast for the period 2015 to 2019. According to the forecast, the number increase by 12.3 percent in 2016 on 2015.

Introduction

Amazon Prime Video Statistics: Global entertainment preferences have now shifted toward legacies that allow more immediate access to the movie or TV show of choice. Professionals, such as theatrical constructors, marketers, and consultants, are speeding up their service and energising their work, two trends that had languished during the years of insistent restriction.

Amazon Prime ranks next to Netflix in the ranking of the world's most widely used streaming sites. With the two services featuring similar characteristics, Prime Video shines above the rest due to reasonable pricing. This analysis yields insights on Amazon Prime Video statistics, its most important features, and comparisons with other SVOD.

Overall the US accounts for about 74% of all paying Amazon Prime accounts globally.

The number of TV viewers is forecast to experience significant growth in all segments in 2029. As part of the positive trend, the number of TV viewers reaches the maximum value for all two different segments at the end of the comparison period. Particularly noteworthy is the segment Traditional TV & Home Video, which has the highest value of 165.4 million users. Find further statistics on other topics such as a comparison of the revenue in Norway and a comparison of the number of listeners in the United Kingdom. The Statista Market Insights cover a broad range of additional markets.

Amazon Prime is constantly growing in the United States: as of December 2019, there were an estimated 112 million U.S. Amazon Prime subscribers, up from 95 million in June 2018. On average, Amazon Prime members spent 1,400 U.S. dollars on the e-retail platform per year. March 2019 data also states that non-Prime members only spent 600 U.S. dollars annually. Amazon Prime Amazon Prime is a paid subscription service offered by online retail platform Amazon. The subscription includes services such as music and video streaming, free two-day (or faster) shipping, as well as many other benefits. The program was launched in 2005 and is available internationally. In 2019, Amazon generated 19.21 billion U.S. dollars in revenues through its subscription services segment. Subscription services do not only include Amazon Prime revenues, but also audiobook, e-book, digital video, digital music and other non-AWS subscription services. Prime shoppers The most popular product categories purchased by Amazon Prime shoppers in the United States were electronics, apparel, and home and kitchen goods. Amazon Prime shoppers are more engaged that non-members: during a February 2019 survey, 20 percent of Amazon Prime members stated that they shopped on Amazon a few times per week, with seven percent saying that they did so on an (almost) daily basis.

I roundup the latest Amazon Prime statistics which show just how big Amazon Prime has become and will continue to be.

According to the latest Amazon Prime statistics, about 81% of US internet users aged 18 to 34 have a paid Amazon Prime membership.

Amazon Prime’s global subscriber growth rate has accelerated over the last 5 years. Today Amazon currently has 200 million Amazon Prime members around the world.

Amazon Prime’s growth is what has been most impressive. They have managed to convert millions of customers into loyal subscribers at a very fast rate.

The graph presents the number of Amazon Prime Video subscribers worldwide from 2016 to 2020, by region. In 2016, there were an approximate 23.6 million Amazon Prime Video subscribers in North America. This figure is projected to increase to 46.3 million in 2020.

Prime Day sales on Amazon reached a massive $12.9 billion in 2023.

Amazon made $35.22 billion from memberships and subscriptions in 2022.

The U.S. is the largest market for Netflix and Amazon Prime Video, based on viewer numbers forecast for 2024. The country is estimated to have over 173 million Netflix and around 164 million Prime viewers. While Netflix is more popular than Amazon in the U.S., the UK, France, Canada, and Australia, Prime Video is more common in India, Germany, and Japan.

According to a survey conducted among consumers worldwide in October 2023, approximately 38.87 percent of respondents said they supported Amazon's decision to add ads to its Prime Video platform. Conversely, 29.67 percent of respondents said they did not support this decision.

A survey from March 2024 found that 89 percent of Amazon Prime subscribers in the U.S. used their subscription to watch videos. The typical Amazon Prime Video subscriber was between 35 and 54 years old, with 96 percent of people of this age using their subscription to consume TV shows and movies.

The most watched video streaming platform among U.S. adults was the ad-free version of Netflix, with over half of respondents to a 2022 survey using it at least once in the month prior to the survey period. The SVOD offer was even more popular among Gen Z adults, with around three in four consumers saying they watched content via Netflix's ad-free plan. While Hulu with ads was the second most used video streaming platform among this generation, the survey found that Amazon Prime Video was second most popular among all adults interviewed.

According to Airnow, the number of daily active users (DAU) of Amazon Prime Video through the Apple App Store and Google Play Store both wavered monthly between June 2019 and November 2021 in Sweden. Nevertheless, as of November 2021, the number of DAU through the App Store amounted to roughly seven thousand, while the Play Store had about six thousand.

In the fourth quarter of 2024, Amazon.com saw a nine percent increase in global net revenue across online stores when compared to the prior quarter. In terms of profitability, the online stores segment was followed by retail third-party seller services, with net revenues of 47.7 billion U.S. dollars. Incessant growth Amazon.com, world’s leading online retailing company based in the United States, enjoyed unprecedented growth in net revenues in 2020 and 2021, also because of the coronavirus pandemic lockdown. This growth was again repeated in the annual net sales across different global markets, with the United States being the most prominent one. Not just retail In addition to offering a plethora of goods such as books, clothing, electronics, household items, and many more, Amazon.com also provides subscription services to its customers which gives access to additional perks like free shipping, discounts, and Amazon Prime Video . The latter, the company’s video-on-demand service, has increasing popularity among internet users.

The number of Amazon Video subscribers in Eastern European countries is forecast to significantly increase in the years to come. Compared with 1.3 million users in 2021, the subscriber count was expected to reach over four million by 2027.