As of December 2022, X/Twitter's audience accounted for over 368 million monthly active users worldwide. This figure was projected to decrease to approximately 335 million by 2024, a decline of around five percent compared to 2022.
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These Twitter user statistics will give you the complete story of where Twitter is at today and what the future looks like for the social media company.
Social network X/Twitter is particularly popular in the United States, and as of April 2024, the microblogging service had an audience reach of 106.23 million users in the country. Japan and the India were ranked second and third with more than 69 million and 25 million users respectively. Global Twitter usage As of the second quarter of 2021, X/Twitter had 206 million monetizable daily active users worldwide. The most-followed Twitter accounts include figures such as Elon Musk, Justin Bieber and former U.S. president Barack Obama. X/Twitter and politics X/Twitter has become an increasingly relevant tool in domestic and international politics. The platform has become a way to promote policies and interact with citizens and other officials, and most world leaders and foreign ministries have an official Twitter account. Former U.S. president Donald Trump used to be a prolific Twitter user before the platform permanently suspended his account in January 2021. During an August 2018 survey, 61 percent of respondents stated that Trump's use of Twitter as President of the United States was inappropriate.
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This is the breakdown of Twitter users by age group.
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The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.
How many people use X/Twitter?
As of the first quarter of 2019, X/Twitter averaged 330 million monthly active users, a decline from its all-time high of 336 MAU in the first quarter of 2018. As of the first quarter of 2019, the company switched its user reporting metric to monetizable daily active users (mDAU).
X/Twitter
X/Twitter is a social networking and microblogging service, enabling registered users to read and post short messages called tweets. X/Twitter messages are limited to 280 characters and users are also able to upload photos or short videos. Tweets are posted to a publicly available profile or can be sent as direct messages to other users.
Part of the social platform’s appeal is the ability of users to follow any other user with a public profile, enabling users to interact with celebrities who regularly post on the social media site. Currently, the most-followed person on Twitter is singer Katy Perry with more than 107 million followers. Twitter has also become an important communications channel for governments and heads of state – U.S. President Donald Trump was the most-followed world leader on Twitter, followed by Pope Francis and Indian Prime Minister Narendra Modi.
Despite the widespread usage among the rich and famous, the decline in active users has not been impressing investors as the platform is largely reliant on delivering advertising to users in order to generate revenues. Twitter’s company revenue in 2018 amounted to three billion U.S. dollars, up from 2.44 billion in the preceding fiscal year. Twitter was only recently able to report a positive annual result for the first time, when the company generated 1.2 billion U.S. dollars in net income in 2018.
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The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.
The number of Twitter users in France was forecast to continuously increase between 2024 and 2028 by in total 0.8 million users (+8.18 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 10.59 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Luxembourg and Netherlands.
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The US has the largest number of Twitter users with over a 100 million users. They account for about 16.7% of all Twitter users worldwide.
The reach by social network in the 'Twitter' segment of the digital advertising market in Saudi Arabia was forecast to continuously increase between 2023 and 2028 by in total 1.3 million users (+9.4 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 15.08 million users and therefore a new peak in 2028. Notably, the reach by social network of the 'Twitter' segment of the digital advertising market was continuously increasing over the past years.Find more information concerning South Korea and Australia. The Statista Market Insights cover a broad range of additional markets.
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These are the key Twitter user statistics that you need to know.
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With over 611 million monthly active users, building a huge Twitter following is not an easy task. These are the top 25 accounts with the most followers on Twitter right now.
Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.
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We collected the data of a Twitter user using Tweepy to access the Twitter API. We crawled the list of each user account’s followers. Twitter allowed a request of a maximum of 200 tweets per time window and because of limitations of the Twitter API, we could only make a request every 15 minutes. Next, we obtained the most recent tweets of each user in the study. We extracted the most common hashtags used in the sample tweets and crawled the most recent 50 tweets that contained each hashtag and tweets that mentioned a particular user, for example ’@username.’ Initially, we chose 101 user accounts and documented the attributes of each user’s account (number of followers, a list of followers, and the recent tweets of each follower).
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Author: Víctor Yeste. Universitat Politècnica de Valencia.The object of this study is the design of a cybermetric methodology whose objectives are to measure the success of the content published in online media and the possible prediction of the selected success variables.In this case, due to the need to integrate data from two separate areas, such as web publishing and the analysis of their shares and related topics on Twitter, has opted for programming as you access both the Google Analytics v4 reporting API and Twitter Standard API, always respecting the limits of these.The website analyzed is hellofriki.com. It is an online media whose primary intention is to solve the need for information on some topics that provide daily a vast number of news in the form of news, as well as the possibility of analysis, reports, interviews, and many other information formats. All these contents are under the scope of the sections of cinema, series, video games, literature, and comics.This dataset has contributed to the elaboration of the PhD Thesis:Yeste Moreno, VM. (2021). Diseño de una metodología cibermétrica de cálculo del éxito para la optimización de contenidos web [Tesis doctoral]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/176009Data have been obtained from each last-minute news article published online according to the indicators described in the doctoral thesis. All related data are stored in a database, divided into the following tables:tesis_followers: User ID list of media account followers.tesis_hometimeline: data from tweets posted by the media account sharing breaking news from the web.status_id: Tweet IDcreated_at: date of publicationtext: content of the tweetpath: URL extracted after processing the shortened URL in textpost_shared: Article ID in WordPress that is being sharedretweet_count: number of retweetsfavorite_count: number of favoritestesis_hometimeline_other: data from tweets posted by the media account that do not share breaking news from the web. Other typologies, automatic Facebook shares, custom tweets without link to an article, etc. With the same fields as tesis_hometimeline.tesis_posts: data of articles published by the web and processed for some analysis.stats_id: Analysis IDpost_id: Article ID in WordPresspost_date: article publication date in WordPresspost_title: title of the articlepath: URL of the article in the middle webtags: Tags ID or WordPress tags related to the articleuniquepageviews: unique page viewsentrancerate: input ratioavgtimeonpage: average visit timeexitrate: output ratiopageviewspersession: page views per sessionadsense_adunitsviewed: number of ads viewed by usersadsense_viewableimpressionpercent: ad display ratioadsense_ctr: ad click ratioadsense_ecpm: estimated ad revenue per 1000 page viewstesis_stats: data from a particular analysis, performed at each published breaking news item. Fields with statistical values can be computed from the data in the other tables, but total and average calculations are saved for faster and easier further processing.id: ID of the analysisphase: phase of the thesis in which analysis has been carried out (right now all are 1)time: "0" if at the time of publication, "1" if 14 days laterstart_date: date and time of measurement on the day of publicationend_date: date and time when the measurement is made 14 days latermain_post_id: ID of the published article to be analysedmain_post_theme: Main section of the published article to analyzesuperheroes_theme: "1" if about superheroes, "0" if nottrailer_theme: "1" if trailer, "0" if notname: empty field, possibility to add a custom name manuallynotes: empty field, possibility to add personalized notes manually, as if some tag has been removed manually for being considered too generic, despite the fact that the editor put itnum_articles: number of articles analysednum_articles_with_traffic: number of articles analysed with traffic (which will be taken into account for traffic analysis)num_articles_with_tw_data: number of articles with data from when they were shared on the media’s Twitter accountnum_terms: number of terms analyzeduniquepageviews_total: total page viewsuniquepageviews_mean: average page viewsentrancerate_mean: average input ratioavgtimeonpage_mean: average duration of visitsexitrate_mean: average output ratiopageviewspersession_mean: average page views per sessiontotal: total of ads viewedadsense_adunitsviewed_mean: average of ads viewedadsense_viewableimpressionpercent_mean: average ad display ratioadsense_ctr_mean: average ad click ratioadsense_ecpm_mean: estimated ad revenue per 1000 page viewsTotal: total incomeretweet_count_mean: average incomefavorite_count_total: total of favoritesfavorite_count_mean: average of favoritesterms_ini_num_tweets: total tweets on the terms on the day of publicationterms_ini_retweet_count_total: total retweets on the terms on the day of publicationterms_ini_retweet_count_mean: average retweets on the terms on the day of publicationterms_ini_favorite_count_total: total of favorites on the terms on the day of publicationterms_ini_favorite_count_mean: average of favorites on the terms on the day of publicationterms_ini_followers_talking_rate: ratio of followers of the media Twitter account who have recently published a tweet talking about the terms on the day of publicationterms_ini_user_num_followers_mean: average followers of users who have spoken of the terms on the day of publicationterms_ini_user_num_tweets_mean: average number of tweets published by users who spoke about the terms on the day of publicationterms_ini_user_age_mean: average age in days of users who have spoken of the terms on the day of publicationterms_ini_ur_inclusion_rate: URL inclusion ratio of tweets talking about terms on the day of publicationterms_end_num_tweets: total tweets on terms 14 days after publicationterms_ini_retweet_count_total: total retweets on terms 14 days after publicationterms_ini_retweet_count_mean: average retweets on terms 14 days after publicationterms_ini_favorite_count_total: total bookmarks on terms 14 days after publicationterms_ini_favorite_count_mean: average of favorites on terms 14 days after publicationterms_ini_followers_talking_rate: ratio of media Twitter account followers who have recently posted a tweet talking about the terms 14 days after publicationterms_ini_user_num_followers_mean: average followers of users who have spoken of the terms 14 days after publicationterms_ini_user_num_tweets_mean: average number of tweets published by users who have spoken about the terms 14 days after publicationterms_ini_user_age_mean: the average age in days of users who have spoken of the terms 14 days after publicationterms_ini_ur_inclusion_rate: URL inclusion ratio of tweets talking about terms 14 days after publication.tesis_terms: data of the terms (tags) related to the processed articles.stats_id: Analysis IDtime: "0" if at the time of publication, "1" if 14 days laterterm_id: Term ID (tag) in WordPressname: Name of the termslug: URL of the termnum_tweets: number of tweetsretweet_count_total: total retweetsretweet_count_mean: average retweetsfavorite_count_total: total of favoritesfavorite_count_mean: average of favoritesfollowers_talking_rate: ratio of followers of the media Twitter account who have recently published a tweet talking about the termuser_num_followers_mean: average followers of users who were talking about the termuser_num_tweets_mean: average number of tweets published by users who were talking about the termuser_age_mean: average age in days of users who were talking about the termurl_inclusion_rate: URL inclusion ratio
The reach by social network in the 'Twitter' segment of the digital advertising market in Israel was forecast to continuously increase between 2023 and 2028 by in total 0.03 million users (+3.45 percent). The indicator is estimated to amount to 0.9 million users in 2028. Find more information concerning Saudi Arabia and Australia. The Statista Market Insights cover a broad range of additional markets.
The reach by social network in the 'X' (formerly Twitter) segment of the digital advertising market in South Korea was forecast to continuously decrease between 2023 and 2028 by in total 0.3 million users. After the ninth consecutive decreasing year, the indicator is estimated to reach 6.05 million users and therefore a new minimum in 2028. Find more information concerning Saudi Arabia and South Africa.The Statista Market Insights cover a broad range of additional markets.
The number of Twitter users in the United States was forecast to continuously increase between 2024 and 2028 by in total 4.3 million users (+5.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 85.08 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Canada and Mexico.
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The dataset consists of various columns containing information related to tweets posted on Twitter. Each row in the dataset represents a single tweet. Here's an explanation of the columns in the dataset from a third-person perspective:
Tweet: This column contains the actual text content of the tweet. It includes the message that the user posted on Twitter. Tweets can vary in length from a few characters to the maximum allowed by Twitter.
Sentiment: This column indicates the sentiment or emotional tone of the tweet. Sentiment can be classified into categories such as positive, negative, or neutral. It reflects the overall opinion or attitude expressed in the tweet.
Username: This column contains the username of the Twitter account that posted the tweet. Each Twitter user has a unique username that identifies their account.
Timestamp: This column contains the timestamp indicating when the tweet was posted. It includes information about the date and time when the tweet was published on Twitter.
Retweets: This column represents the number of times the tweet has been retweeted by other Twitter users. A retweet is when a user shares another user's tweet with their followers.
Likes: This column indicates the number of likes or favorites received by the tweet. Users can express their appreciation for a tweet by liking it.
Hashtags: This column contains any hashtags included in the tweet. Hashtags are keywords or phrases preceded by the "#" symbol, used to categorize or label tweets and make them more discoverable.
Mentions: This column includes any Twitter usernames mentioned in the tweet. Mentions are when a user tags another user in their tweet by including their username preceded by the "@" symbol.
Location: This column provides information about the location associated with the tweet. It may include details such as the city, state, country, or geographical coordinates from which the tweet was posted, if available.
Source: This column specifies the source or platform used to post the tweet. It indicates whether the tweet was posted from the Twitter website, a mobile app, or a third-party application.
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General Description
This dataset comprises 4,038 tweets in Spanish, related to discussions about artificial intelligence (AI), and was created and utilized in the publication "Enhancing Sentiment Analysis on Social Media: Integrating Text and Metadata for Refined Insights," (10.1109/IE61493.2024.10599899) presented at the 20th International Conference on Intelligent Environments. It is designed to support research on public perception, sentiment, and engagement with AI topics on social media from a Spanish-speaking perspective. Each entry includes detailed annotations covering sentiment analysis, user engagement metrics, and user profile characteristics, among others.
Data Collection Method
Tweets were gathered through the Twitter API v1.1 by targeting keywords and hashtags associated with artificial intelligence, focusing specifically on content in Spanish. The dataset captures a wide array of discussions, offering a holistic view of the Spanish-speaking public's sentiment towards AI.
Dataset Content
ID: A unique identifier for each tweet.
text: The textual content of the tweet. It is a string with a maximum allowed length of 280 characters.
polarity: The tweet's sentiment polarity (e.g., Positive, Negative, Neutral).
favorite_count: Indicates how many times the tweet has been liked by Twitter users. It is a non-negative integer.
retweet_count: The number of times this tweet has been retweeted. It is a non-negative integer.
user_verified: When true, indicates that the user has a verified account, which helps the public recognize the authenticity of accounts of public interest. It is a boolean data type with two allowed values: True or False.
user_default_profile: When true, indicates that the user has not altered the theme or background of their user profile. It is a boolean data type with two allowed values: True or False.
user_has_extended_profile: When true, indicates that the user has an extended profile. An extended profile on Twitter allows users to provide more detailed information about themselves, such as an extended biography, a header image, details about their location, website, and other additional data. It is a boolean data type with two allowed values: True or False.
user_followers_count: The current number of followers the account has. It is a non-negative integer.
user_friends_count: The number of users that the account is following. It is a non-negative integer.
user_favourites_count: The number of tweets this user has liked since the account was created. It is a non-negative integer.
user_statuses_count: The number of tweets (including retweets) posted by the user. It is a non-negative integer.
user_protected: When true, indicates that this user has chosen to protect their tweets, meaning their tweets are not publicly visible without their permission. It is a boolean data type with two allowed values: True or False.
user_is_translator: When true, indicates that the user posting the tweet is a verified translator on Twitter. This means they have been recognized and validated by the platform as translators of content in different languages. It is a boolean data type with two allowed values: True or False.
Cite as
Guerrero-Contreras, G., Balderas-Díaz, S., Serrano-Fernández, A., & Muñoz, A. (2024, June). Enhancing Sentiment Analysis on Social Media: Integrating Text and Metadata for Refined Insights. In 2024 International Conference on Intelligent Environments (IE) (pp. 62-69). IEEE.
Potential Use Cases
This dataset is aimed at academic researchers and practitioners with interests in:
Sentiment analysis and natural language processing (NLP) with a focus on AI discussions in the Spanish language.
Social media analysis on public engagement and perception of artificial intelligence among Spanish speakers.
Exploring correlations between user engagement metrics and sentiment in discussions about AI.
Data Format and File Type
The dataset is provided in CSV format, ensuring compatibility with a wide range of data analysis tools and programming environments.
License
The dataset is available under the Creative Commons Attribution 4.0 International (CC BY 4.0) license, permitting sharing, copying, distribution, transmission, and adaptation of the work for any purpose, including commercial, provided proper attribution is given.
As of December 2022, X/Twitter's audience accounted for over 368 million monthly active users worldwide. This figure was projected to decrease to approximately 335 million by 2024, a decline of around five percent compared to 2022.