In 2024, around four percent of responding German consumers between 18 and 64 years of age followed a vegan diet. In Brazil, China, Mexico, and the U.S., between two and four percent of respondents ate vegan diets. The noteworthy standout is India, where about a tenth of respondents said they typically follow a vegan diet. The survey was carried out in four quarterly waves among online users. Veganism in the European Union The share of adults following a vegan diet in the European Union (EU) varies considerably among the different generations. According to a recent survey, Gen Z had the highest share of vegans in the EU, with approximately four percent. In comparison, among Generation X and the Baby Boomers, the share of vegans was only one percent. In general, the share of vegans in the EU tends to be higher among younger generations. The number of vegans in the EU is forecast to grow from about 6.6 million in 2023 to almost 8.3 million by 2033. Veganism in Germany Germany has a particularly high share of young adults who are vegan or vegetarian, as compared to other European countries. Approximately six and eleven percent of young adults in Germany classify themselves as vegan or vegetarian, respectively. Moreover, being vegan in Germany has become considerably easier over the years. The number of vegan restaurants in Germany has almost quadrupled throughout the last decade, adjusting to the growing demand for alternatives to animal products. While there were only 113 purely vegan restaurants in 2014, a total of 393 vegan restaurants were counted in 2024. The growing demand for animal alternatives can also be observed in the production volume of vegetarian and vegan meat substitutes in Germany. The volume of vegetarian and vegan meat substitutes produced has grown from approximately 60,000 tons in 2019 to about 121,600 tons in 2023.

In 2022, the region of Europe accounted for the highest retail sales of plant-based meat, valued at 3.3 billion U.S. dollars. In comparison, the APAC region had retail sales that year with 326 million dollars.

Introduction

Vegan Statistics: As the saying goes, what we eat today affects our future and personality. Eating healthy foods can increase our life expectancy. During the pandemic, following a diet that keeps our body strong and boosts immunity is important. There are many different types of vegans worldwide. With the rising number of vegans, experts predict that the Vegan Food market will grow by 6.4% annually, reaching $36.3 billion by 2030.

It involves not eating animal products like meat, dairy, eggs, and honey and not using animal-based items in other parts of life, such as clothes and beauty products. Here are some interesting Vegan Statistics from around the world.

When it comes to the consumption of vegan diet in selected countries worldwide, India tops the list followed by Singapore. 10 percent of consumers from India as well as 9 percent from Singapore state that they follow this diet. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

The global vegan food market is expected to reach a value of over 27.8 billion U.S. dollars in 2024. In 2023, the market size was close to 25 billion U.S. dollars. It is important to note that the market is not solely serving vegans but is also serving a growing number of flexitarians who cut down on meat consumption to varying degrees and replace their food in parts with vegan offerings.

India has the highest share of vegetarians in the country compared to other select countries in 2024, according to the Statista Consumer Insight survey. Over a third of Indian respondents reported following a vegetarian diet, compared to only eight percent in the United Kingdom. Meat substitutes market in Europe The United Kingdom and Germany hold second and third place respectively for the highest share of vegetarians in the country. Both countries have also increased their production of vegetarian and vegan meat substitutes in recent years. Germany’s meat substitute production increased by over 60 percent between 2019 and 2021 and amounted to 104,300 metric tons. Consumption in the UK is forecast to exceed 130,000 metric tons by 2028. Health and wellness food trends Cutting out meat and animal byproducts is one of many health and wellness trends adopted by consumers to lead a healthier lifestyle. Other wellness trends include reducing sugar intake, using supplements such as vitamins or probiotics, and purchasing organic products. Globally, the functional and natural health food market is expected to reach 27.44 billion U.S. dollars by 2026, and it is likely this trend will only continue to grow.

In 2023, about four percent of responding 20 to 29-year-olds in the United Kingdom stated that they followed a vegan diet. Respondents under fifty were more likely to be vegans than those over. With small shares of the population, it is often difficult to track the number of actual vegans, as an error of only one percent in a survey can significantly change the size of the expected vegan population. Veganism worldwide Global interest in veganism has increased during the last decades. In January 2022, Just under 630 thousand people participated in Veganuary, a global campaign to get people to only eat vegan food during January, led by a British non-profit organization. By comparison, the figure was 2,300 in 2016. According to a survey, India has the largest share of vegans worldwide, as about 13 percent of the population follows a vegan diet. India is followed by China and the United States (U.S.), where the share of vegans is approximately six and four percent, respectively. Veganism in the UK Wales, Scotland, and London are the regions where more consumers than in the rest of the country want to participate in Veganuary. In Wales, the share of survey respondents that said it wanted to try to follow a vegan diet was seven percent. In the other two regions it was six percent. The south of England showed the least interest overall. The interest in Veganuary is especially high among the youngest consumers, as twelve percent of 18 to 24-year-olds have decided to take part in the challenge and live a vegan lifestyle for the entire month. The share of vegans in the United Kingdom (UK) varies among regions. The largest share of vegans in the UK can be found in London, at 3.67 percent. The share of vegans in Scotland is approximately 3 percent. As with interest in Veganuary, the South brings up the rear.

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Vegan Fast Foods Market Size 2024-2028

The vegan fast foods market size is forecast to increase by USD 18.91 million, at a CAGR of 11.64% between 2024 and 2028. The vegan consumer base is expanding rapidly, driven by increasing awareness of the health benefits associated with vegan diets. This trend is further propelled by continuous new product launches catering to vegan preferences. These products not only meet dietary preferences but also emphasize the nutritional advantages of plant-based eating. As more individuals opt for vegan lifestyles, the market responds with innovative offerings that promote overall health and wellness. New product introductions play a pivotal role in satisfying the diverse needs of vegan consumers, highlighting the versatility and appeal of vegan foods in modern diets. This growth reflects a broader shift towards sustainable and health-conscious choices, positioning veganism as a significant dietary trend in the contemporary food landscape.

What will be the Size of the Market During the Forecast Period?

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Market Dynamic

Health-conscious individuals are increasingly opting for burgers, wraps, pizzas, and other vegan options that not only cater to their nutritional content needs but also offer substantial protein content without relying on animal-derived products like dairy and eggs. This shift is embraced by flexitarian individuals seeking plant-based alternatives in sandwiches, salads, desserts, and beverages to address both health consciousness and ethical concerns surrounding meat consumption. This trend aligns with global food trends promoted by celebrities and social media influencers in urban centers, emphasizing the role of plant-based diets in reducing the risk of chronic diseases associated with saturated fats. The evolution of vegan options also caters to diverse tastes, including the Indian palate, reflecting a broader cultural acceptance of sustainable and health-oriented dietary choices.

Key Vegan Fast Foods Market Driver

The growing number of vegan consumers is one of the key drivers supporting the vegan fast foods market growth. People are adopting the vegan lifestyle, particularly for its health benefits and ethical reasons. Over the last decade, the number of people adopting veganism and opting for vegan diets has increased by about 300%. Food service outlets are also adding vegan recipes to their menus to attract vegan consumers. Dairy-free cheese, vegetarian burgers, and vegetarian beverages are some food offerings available at various eateries. For instance, as of January 2021, the total number of vegans globally was nearly 79 million, which was 3% higher than the total vegan population worldwide in 2020. Such factors will drive the growth of the market during the forecast period.

Key Vegan Fast Foods Market Trend

The rise of private label brands is one of the key vegan fast foods market trends contributing to the market growth. Consumer demand for private-label fast foods has increased as retailers have introduced delicious vegan food offerings with high-quality ingredients and complex flavor profiles, such as mock meat. The sales of private-label brands will increase as retailers roll out more vegan product formulations. Retailers are expanding their vegan product lines by introducing RTC vegan delicacies and other plant-based milk products to cater to the demands of consumers. Such initiatives from retailers will increase the sales of private-label vegan fast food products during the forecast period.

Significant Vegan Fast Foods Market Challenge

The lack of product standardization guidelines is one of the factors hampering the vegan fast foods market growth. The vegan food industry lacks internationally uniform regulatory policies. This lacuna results in inappropriate labeling, handling, and manufacturing processes for products, putting into doubt the claims of probiotic drinks being beneficial for health. Global players in the market face a considerable challenge because it creates confusion among consumers. Countries have different legislation and regulations for the packaging process for vegan fast food. Such rules are generally introduced keeping in mind the safety and effectiveness of the products, but the inconsistency of these regulations stands as a formidable challenge for the products' prospects in the market. Such challenges may hamper the market growth during the forecast period.

Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape

Key Compan

According to Cognitive Market Research, the global Vegan Food market size is USD 17584.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 11.50% from 2024 to 2031.

North America held the major market share for more than 38.60% of the global revenue with a market size of USD 7033.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.7% from 2024 to 2031.
Europe accounted for a market share of over 28.40% of the global revenue with a market size of USD 5275.26 million.
Asia Pacific held a market share of around 25.60% of the global revenue with a market size of USD 4044.37 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.5% from 2024 to 2031.
Latin America had a market share of more than 5.30% of the global revenue with a market size of USD 879.21 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2.00% of the global revenue and was estimated at a market size of USD 351.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.2% from 2024 to 2031.
The Meat Substitute held the highest Vegan Food market revenue share in 2024.

Market Dynamics of Vegan Food Market

Key Drivers for Vegan Food Market

Growing prevalence of lactose intolerance and dairy allergies Increases the demand globally

There is a significant increase in vegan food markets due to the increasing prevalence of lactose intolerance and dairy allergies. Vegan and plant-based foods provide an alternative option for consumers of dairy food owing to their dairy allergies. It provides dairy-free options like soy yogurt, coconut-based cheeses, and almond milk. The growth of the vegan food market is propelled by the increasing number of people learning about health and well-being and hence seeking vegan products to enhance digestive health and general well-being. Additionally, with rising demand for alternative healthy eating opportunities, the food manufacturer expanding their vegan product lines to cater to the demand of the market.

Expansion of vegan product offerings by mainstream food companies to Propel Market Growth

Increasing expansion of vegan products by manufacturers of vegan food companies significantly drives the market growth. Companies like Danone S.A., Kellogg Company, and Conagra, Inc. are starting to pay attention to the rapid growth in the vegan food market by expanding their vegan product offerings. As more people are moving towards veganism, these corporations are venturing more into plant-based foods to cater to the demand of vegetarians. For instance, in July 2022, Danone launched a new Dairy & Plants Blend baby milk substitute that has the healthful benefits of dairy and plant proteins. The preparation is made up of 60% non-GMO soy-based protein and 38.60% casein and also includes lactose, a carbohydrate that is found in breast milk.

Source: (https://www.danone.com/stories/articles-list/danone-launches-new-dairy-plants-blend-baby-formula.html)

Restraint Factor for the Vegan Food Market

Higher cost of vegan products compared to non-vegan alternatives hindered the market growth

The growth of the vegan food market has been slowed down by the greater expense of vegan goods in contrast to non-vegan ones. Plant-based products, containing meat substitutes or milk alternatives, tend to cost more than ordinary ones according to a great number of consumers. The higher prices of vegan food are also due to the higher costs of raw materials, smaller production scales, and specialized manufacturing processes which restrain the growth of the market.

Impact of Covid-19 on the Vegan Food Market

The COVID-19 pandemic has had various effects on the Vegan Food marketplace. Initially, disruptions in worldwide delivery chains and production tactics triggered delays in product availability. However, the pandemic highlighted the need for vegan food owing to the importance of health and sustainability. During the pandemic, e-commerce and online retail grew appreciably, growing the call for plant-based foods to boost immunity. Furthermore, rigorous fitness and safety rules encouraged companies to look into vegan food to increase consumer preference towards clean and sustainable eating. Despite boundaries, the pandemic has hastened the adoption of vegan foods, getting ready the marketplace for lengt...

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Vegan Food Market Size 2024-2028

The vegan food market size is forecast to increase by USD 29.93 billion at a CAGR of 15.2% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing number of consumers adopting veganism as a lifestyle choice. According to recent studies, the global vegan population is projected to reach 70 million by 2027, presenting a substantial market opportunity for food companies. This trend is being fueled by various factors, including ethical concerns, health benefits, and environmental sustainability. However, the market is not without challenges. One of the significant hurdles is the lack of standardization guidelines for vegan food products, leading to confusion among consumers and making it difficult for companies to meet consistent quality standards. Additionally, the rapid pace of new product launches in the market is intensifying competition, requiring companies to innovate and differentiate their offerings to stand out. To capitalize on this market opportunity, companies must focus on product development that caters to the evolving consumer preferences while adhering to stringent quality standards. Strategic partnerships, collaborations, and investments in research and development can also help companies navigate these challenges and stay ahead of the competition.

What will be the Size of the Vegan Food Market during the forecast period?

Request Free SampleThe market encompasses a range of plant-based alternatives to animal-derived products, including meat substitutes and alternative dairy products. This market has experienced significant growth due to various factors, including the increasing adoption of vegan and plant-based diets for health, ethical, and environmental reasons. The vegan lifestyle, which eschews all animal products, has gained traction as consumers become more health-conscious and seek to reduce their risk of cardiovascular disease and manage weight. Meat substitutes and plant-based meat, such as burgers, sausages, and chicken, have become increasingly popular as consumers seek to reduce their meat consumption. Similarly, plant-based dairy alternatives, including milk, cheese, and yogurt, have gained popularity among those with lactose intolerance or food intolerance network. The market for vegan food is expanding, with food chains offering more vegan options and the rise of vegan meal sales. The trend towards plant-based eating is expected to continue as consumers seek out ethical, sustainable, and healthier food choices.

How is this Vegan Food Industry segmented?

The vegan food industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. Distribution ChannelOfflineOnlineProductDairy alternativeMeat alternativeOthersGeographyNorth AmericaUSEuropeFranceGermanyAPACChinaJapanSouth AmericaMiddle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.The market encompasses plant-based alternatives to meat substitutes and dairy products, catering to consumers adhering to a vegan or plant-based diet for ethical, health, or environmental reasons. Meat substitutes, such as Quorn Foods' mycoprotein and Cauldron Foods' soy-based products, are gaining popularity due to their nutritional content and ability to mimic the taste and texture of animal-derived meat. Alternative dairy products, including vegan milk from companies like Daiya Foods, Treeline Cheese, and Harvest Gourmet, address lactose intolerance and food intolerance concerns, as well as ethical and environmental considerations. Consumer behavior is influenced by health consciousness, cardiovascular disease prevention, and weight loss goals. Innovative food packaging and delivery services, such as vegan meal deliveries and plant-based food products from food chains, contribute to the market's growth. The flexitarian diet, which includes occasional consumption of plant-based meals, also drives demand for plant-based food products. The market's revenue is significantly contributed by plant-based protein sources, such as soy, pea, and wheat, and dairy alternatives, including vegan cheese and plant-based milk. Ethical consumption, health benefits, and dietary preferences are key factors influencing consumer choices. Online distribution channels, such as grocery platforms and the Internet penetration, are increasingly popular for purchasing vegan food products. Environmental concerns, including animal health, animal cruelty, and greenhouse emissions, are also driving the market's growth.

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The Offline segment was valued at USD 14.71 billion in 2018 and showed a gra

Market Summary of Vegan Fast-Food Market:

• The global Vegan Fast-Food Market size in 2023 was XX Million. The Vegan Fast-Food Market Industry's compound annual growth rate (CAGR) will be XX% from 2024 to 2031. • The market for vegan fast food is increasing due to a shift in customer preferences for vegan food items and health consciousness and an increase in awareness and understanding among people about animal husbandry. • The market is anticipated to grow dramatically as consumers throughout the world become increasingly receptive to plant-based fast-food items. Diets that are vegetarian, vegan, or flexitarian were becoming more and more popular.. • To create and launch new vegan product variations, businesses are investing in expanding their production and technological capacities. • North America is the dominating market due to the shift in consumer preferences towards more ethical, healthy, and sustainable food options such as a vegan diet is anticipated to have a significant positive impact on the expansion of the local market.

Market Dynamics of the Vegan Fast-Food Market

Key Drivers of the Vegan Fast-Food Market

The market for vegan fast food is driven by a shift in customer preferences for vegan food items and health consciousness.

The food industry is changing these days since more and more people are choosing plant-based foods and becoming vegans. The practice of becoming a vegan, or avoiding animal products in one's diet, has become more and more well-known in recent years. Globally, the popularity of vegan diets is mostly being driven by rising public awareness of issues related to animal welfare, the environment, and health. For Instance, In 2022, over 700,000 people from nearly every nation in the world signed up for the Veganuary campaign, which encourages people to eat vegan for the entire month of January. This campaign had record-breaking sign-ups. By contrast, the number of participants was 692,000 in 2022, 582,000 in 2021, and 400,000 in 2020. (Source: https://www.vegansociety.com/news/media/statistics/worldwide) This tells us that more and more people are changing their preferences day by day In place of conventional animal-based food, people are searching for more sustainable, ethical, and healthful options. People's preferences for vegan diets have shifted dramatically as a result of growing awareness of the detrimental effects of animal agriculture, such as water use, greenhouse gas emissions, and deforestation. Furthermore, More and more customers are looking for better food options as their concerns about conditions like diabetes, heart disease, and obesity grow. Health-conscious people are drawn to vegan fast food since it is often thought to be healthier than non-vegan options because it doesn’t contain animal ingredients and has fewer saturated fats and cholesterol. Hence, as people want to consume food items that are easily available and easy to eat. Vegan consumers opt for vegan fast food. There is presently a lot variety of plant-based junk food options available on grocery shelves and in burger restaurants, ranging from sausage rolls to chicken nuggets that people want. For instance, McDonald's introduced McPlant which is a plant-based burger. On a toasted sesame seed bun, it's sizzled on a flat iron grill and topped with crisp shredded lettuce, snappy pickles, crisp Roma tomato slices, ketchup, mustard, mayo, and a slice of melty American cheese.(Source: https://www.mcdonalds.com/us/en-us/product/mcplant.html) Hence, as more people are turning vegan, the demand for vegan fast food market is increasing.

An increase in awareness and understanding among people about animal husbandry is driving the growth of the vegan fast-food market.

Deforestation, water pollution, and greenhouse gas emissions are all significantly influenced by animal agriculture. As more people become aware of the catastrophic effects that animal agriculture has on the environment, they are cutting back on or giving up the consumption of animal products. One approach to lessen one's environmental effects and make a positive difference in the world is through veganism. Refusing to purchase animal products lowers the market for them, resulting in fewer animals being bred to suffer and perish on farms. For Instance, There are 205 million chickens counted every day, which is a huge...

In January 2023, more close to 707 thousand people participated in Veganuary, a global campaign led by a British non-profit organization with the same name, which aims to get people motivated to only eat vegan food during the month of January. The number of participants in 2023, constitutes more than four times the figure of participants in 2018.

This statistic shows the growth of products labeled as vegan worldwide from 2010 to 2015. According to the report, vegan-labeled food products have experienced steady growth over the past five years. Globally, products labeled as vegan had a growth rate of approximately 2.3 percent in 2014.

Veganism has reached its all-time high peak in 2023, and this trend shows no signs of declining. On the other hand, the consumption of fast food is skyrocketing. Together, these factors are set to propel the vegan fast food market to progress at a CAGR of 4.1% through 2034.

Category Wise Insights

Country wise insights

As of 2019, approximately 10.4 percent of pet owners surveyed are feeding their dogs an intermittent plant-based diet. That figure stood at 3.3 percent for cat owners. Only 0.7 percent of cat owners were feeding their pets strict vegan diets.

In 2024, the number of vegans was estimated to be 2.5m. Based on survey results, another two million intend to follow the diet in the future. A combined 6.1 million more are going meatless and either follow a vegetarian or a pescetarian diet. How many vegans are there really? Due to the small share of vegans in a population, it is often difficult to get a reliable estimate of how many vegans can be found in any given population. Often the margin of error in a survey is larger than the share of vegans found. In the United States, for example, depending on the survey, you can find survey results ranging from one to four percent of the population. Across Europe, the overwhelming majority of countries have three percent or less of their population following a vegan diet. Healthy eating & Veganism In the United Kingdom, consumers cite health reasons among the top factors that might encourage them to adapt a vegan or vegetarian diet. Almost a quarter of women named health reasons, while 19 percent of their male counterparts had a similar standpoint. For men, this made it the leading reason, while women named animal welfare as high as health. Consumers in the United States who have already adopted a vegan or vegetarian diet also frequently named the desire to eat healthier as one of the reasons they adopted their current diet. Two in five vegans and vegetarians in the U.S. named healthier eating, only animal welfare ranked slightly higher.

Global vegan supplements market share was valued at USD 9.27 billion in 2021 and is expected to grow at a CAGR of 10.35% during the forecast period.

The report covers Global Vegan Packaged Foods Market Forecast and is segmented By Product Type (Dairy alternatives, Meat alternatives & packaged vegan meals, Vegan bakery & confectionery products, and Others), By Distribution Channel (Supermarket/ Hypermarkets, Convenience Stores, Online Stores, and Others), and By Geography.

The global vegan protein bars market is expected to reach a market valuation of US$ 757.5 million by the year 2023, rising at a CAGR of 18% from 2023 to 2033 to reach a valuation of US$ 3,965.7 million. Increasing vegan consumption has led to an increase in the availability and variety of vegan protein bars.

Scope of the Report