The global number of users in the 'Video Streaming (SVoD)' segment of the digital media market was forecast to continuously increase between 2024 and 2027 by in total ***** million users (+***** percent). After the tenth consecutive increasing year, the indicator is estimated to reach *** billion users and therefore a new peak in 2027. Notably, the number of users of the 'Video Streaming (SVoD)' segment of the digital media market was continuously increasing over the past years. The Statista Market Insights cover a broad range of additional markets.

The global number of users in the 'Video Streaming (SVOD)' segment of the media market was forecast to continuously increase between 2025 and 2030 by a total of ***** million users (+***** percent). After the thirteenth consecutive increasing year, the number of users is estimated to reach *** billion users and therefore a new peak in 2030. Notably, the number of users of the 'Video Streaming (SVOD)' segment of the media market was continuously increasing over the past years.

The global average revenue per user in the 'Video Streaming (SVOD)' segment of the media market was forecast to continuously increase between 2025 and 2030 by in total **** U.S. dollars (****** percent). After the thirteenth consecutive increasing year, the average revenue per user is estimated to reach ***** U.S. dollars and therefore a new peak in 2030. Notably, the average revenue per user of the 'Video Streaming (SVOD)' segment of the media market was continuously increasing over the past years.

Data from the last quarter of 2021 found that the big screen is the most used device for viewing streaming content worldwide, with over three-quarters of the total viewing time. This is true especially for North American countries, where even 83 percent of the viewing time is spent on this device. Yet, Asian people, who had by far the lowest rate of big screen viewing time of all regions, rather preferred watching streaming content on mobile devices.

According to a survey, 55 percent of Gen Z video consumers worldwide found subscription cost very important when choosing a video streaming service as of the second quarter of 2021, making it to the most important factor for this generation. By comparison, most important to Millennials and Gen X were the access to high-quality content.

Data on the global subscription video-on-demand (SVOD) market showed that revenue more than quadrupled between 2017 and 2023, growing from ** billion U.S. dollars to *** billion U.S. dollars. Further rapid growth is predicted to continue in the future, and by the year 2029, the revenue is expected to surpass *** billion U.S. dollars.

Industry’s revenue growth to slow down in the future However, the growth is expected to slow down to around ** percent in the following six years until 2029. The increasing number of platforms made available in the past few years has led the customers to alter their consumption behavior to reduce subscription costs. Recent data from the United States suggests that more and more SVOD consumers opt for cheaper, ad-supported plans. At the same time, subscription cycling – the habit of subscribing to a streaming service to watch only one specific piece of content– has likewise gained popularity among users.

SVOD subscriptions expected to grow further Implementing ad-supported tiers is just one strategy of the industry to make sure that their revenues continue to grow. The combined monthly cost consumers must pay for the leading SVOD services without advertisements in the U.S. has been growing to over ** U.S. dollars. Despite increasing costs and phenomena like subscription cycling, the overall number of SVOD subscribers is not expected to decline in the future. On the contrary, latest estimates suggest that the biggest players in the industry, such as Netflix, Amazon Prime Video, and Disney+, will all be able to multiply their customer base.

The global penetration rate in the 'Video Streaming (SVOD)' segment of the media market was forecast to continuously increase between 2025 and 2030 by a total of *** percentage points. After the thirteenth consecutive increasing year, the penetration rate is estimated to reach ***** percent and therefore a new peak in 2030. Notably, the penetration rate of the 'Video Streaming (SVOD)' segment of the media market was continuously increasing over the past years.

The revenue is forecast to experience significant growth in all segments in 2027. Particularly striking is the exceptionally strong increase of the segment Video Streaming (SVoD) towards the end of the forecast period. The value amounting to *** billion U.S. dollars stands out significantly from the average changes, which are estimated at **** billion U.S. dollars. Find other insights concerning similar markets and segments, such as a comparison of average revenue per unit (ARPU) in Spain and a comparison of revenue in Singapore. The Statista Market Insights cover a broad range of additional markets.

The revenue is forecast to experience significant growth in all segments in 2027. As part of the positive trend, the indicator reaches the maximum value for all three different segments at the end of the comparison period. Particularly noteworthy is the segment Video Streaming (SVoD), which has the highest value of ***** billion U.S. dollars. Find further statistics on other topics such as a comparison of the number of users in Austria and a comparison of the average revenue per user in Switzerland.The Statista Market Insights cover a broad range of additional markets.

The statistic shows the average subscription video on demand sales per capita in selected countries worldwide in 2017. According to the source, SVoD sales in Germany amounted to **** euros per capita in 2017.

In 2024, there were approximately **** million new Netflix membership additions in the Asia-Pacific region. This represented an increase from approximately *** million new subscriptions across APAC countries in the previous year. By the end of 2024, the total number of Netflix memberships in the region amounted to around **** million.  APAC’s local streaming providers While Netflix is among the three most-subscribed to streaming-video-on-demand (SVOD) platforms worldwide, the streaming landscape across Asia is quite unique and diversified. In China, which boasts the region’s biggest number of SVOD users at over *** million, Netflix is not available. Instead, the country has its very own streaming environment with local providers such as iQiyi, Youku, and Tencent Video, the latter of which operates as WeTV outside of China. Other popular streaming services operating in Asia include Hong Kong-based platform Viu and Indonesian provider Vidio. The future of SVOD in APAC In some countries in APAC, the streaming market is still in its early stages. New Zealand, Australia, India, and the Philippines have the highest monthly share of internet users using SVOD, with shares over ** percent.It remains to be seen how the multitude of local streaming services and U.S.-operated platforms like Netflix and Disney+ can coexist in the region. Netlfix is already widely used and was projected to have the largest number of subscribers in APAC in 2029.

2023 saw Netflix amass approximately **** billion U.S. dollars’ worth of revenue across the Asia-Pacific region alone. Netflix has exhibited dramatic surges in revenue since 2017, when the international video streaming platform reached ***** million U.S. dollars’ worth of revenue in the APAC region. Leading platformsAlongside America’s Netflix and Amazon, Asian video streaming platforms are making a powerful entrance into the subscription video on demand (SVOD) industry. Tencent and iQiyi are the dominant Asian video streaming platforms, which have experienced significant success within the Asia-Pacific region. Baidu’s iQiyi has displayed revenue that has more than tripled from 2016 to 2021. Tencent has echoed iQiyi’s achievements with its own, recording significant increases in its net income from 2010 onward. Nevertheless, competition with Western companies continues to drive Asian video platforms to constantly develop and adapt their own products. While English remains a key, universal language to provide content in, platforms such as Hong Kong’s Viu boast services in over ten different languages, thus making it a strong contender within the SVOD industry, appealing to a wider audience. Increasing demandAs the world’s biggest region has become more digitalized and connected, Asian citizens are starting to explore the video streaming possibilities within their region. With more disposable income available to larger shares of the population, many countries in the Asia-Pacific region are expected to show increases in the number of pay-TV subscriptions.

In 2024, Netflix spent approximately $ **** billion on marketing activities. This figure increased by around ** percent compared to the previous year. Netflix in numbers Netflix is one of the most influential SVOD streaming services and entertainment companies worldwide. Initially started as a DVD-by-mail rental service in 1997, the California-based business has since become an undisputed champion in the world of video streaming. In 2024, Netflix's annual revenue amounted to approximately ** billion U.S. dollars, having grown from *** billion dollars a decade ago. Marketing the Netflix way Netflix is not only a global trendsetter when it comes to online video streaming, but the company also continues to set new bars for marketing. One of the most vital contributors to Netflix’s multimedia marketing success is its use of social media. The streaming giant can be found across all major social platforms, and in addition to promoting its content with a blend of humor and relatable pop culture references, Netflix also boosts audience engagement by posting polls and challenges. On a more personalized level, Netflix successfully employs user data and browsing behavior for e-mail marketing purposes. For instance, the company only notifies its subscribers of upcoming releases that are relevant to them without spamming their inboxes daily.