As of June 2022, more than *** hours of video were uploaded to YouTube every minute. This equates to approximately ****** hours of newly uploaded content per hour. The amount of content on YouTube has increased dramatically as consumer’s appetites for online video has grown. In fact, the number of video content hours uploaded every 60 seconds grew by around ** percent between 2014 and 2020. YouTube global users Online video is one of the most popular digital activities worldwide, with ** percent of internet users worldwide watching more than ** hours of online videos on a weekly basis in 2023. It was estimated that in 2023 YouTube would reach approximately *** million users worldwide. In 2022, the video platform was one of the leading media and entertainment brands worldwide, with a value of more than ** billion U.S. dollars. YouTube video content consumption The most viewed YouTube channels of all time have racked up billions of viewers, millions of subscribers and cover a wide variety of topics ranging from music to cosmetics. The YouTube channel owner with the most video views is Indian music label T-Series, which counted ****** billion lifetime views. Other popular YouTubers are gaming personalities such as PewDiePie, DanTDM and Markiplier.

During the second quarter of 2024, online video platform Rumble reported around ****** hours of content uploaded per day. This represents an increase from the ****** hours of content uploaded by users on the platform during the first quarter of 2024. Rumble is an online video platform launched in 2013 as an alternative to YouTube. In the second half of 2022, the company went public via a SPAC merger.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

During the first quarter of 2024, Huge YouTube accounts, which had over 50,000 followers, posted approximately one video daily, and almost **** Shorts per day. In comparison, Big accounts, which counted between 10,001 and 50,000 followers, posted *** long-format videos daily on average, as well as almost *** YouTube Shorts daily. Tiny accounts, which had a following of less than 500 users, posted *** YouTube Short approximately every **** days, or **** Shorts per day.

YouTube was created in 2005, with the first video – Me at the Zoo - being uploaded on 23 April 2005. Since then, 1.3 billion people have set up YouTube accounts. In 2018, people watch nearly 5 billion videos each day. People upload 300 hours of video to the site every minute.

According to 2016 research undertaken by Pexeso, music only accounts for 4.3% of YouTube’s content. Yet it makes 11% of the views. Clearly, an awful lot of people watch a comparatively small number of music videos. It should be no surprise, therefore, that the most watched videos of all time on YouTube are predominantly music videos.

On August 13, BTS became the most-viewed artist in YouTube history, accumulating over 26.7 billion views across all their official channels. This count includes all music videos and dance practice videos.

Justin Bieber and Ed Sheeran now hold the records for second and third-highest views, with over 26 billion views each.

Currently, BTS’s most viewed videos are their music videos for “**Boy With Luv**,” “**Dynamite**,” and “**DNA**,” which all have over 1.4 billion views.

Headers of the Dataset Total = Total views (in millions) across all official channels Avg = Current daily average of all videos combined 100M = Number of videos with more than 100 million views

This statistic shows the result of a survey on the average video upload frequency to YouTube channels in Poland in 2018. According to the survey, YouTube content creators published videos every second day (Gaming/Technology) or even every seventh day (Lifestyle/Vlogs and Entertainment channels). The frequency of uploading depended on the channel category. The more complex the topic, the more time the creator needed for research and production process. In the Education/Science category, a YouTube creator needed approximately ** days to upload a video.

Despite having long been surpassed by Luis Fonsi's global smash hit "**************************" in terms of total views, Adele's record for fastest video release to generate *** billion views still stands as of September 2023. Released in October 2015, singer Adele's release "Hello" from her upcoming comeback album “25” racked up *** million views in the first four days of being uploaded to YouTube and crossed the *** billion view mark after ***** days. Viral videos on YouTubeMusic videos are among the most popular content on YouTube, regularly drawing huge audiences during highly-anticipated releases of leading artists. When Korean pop band BTS released “Boy with Luv feat. Halsey”, the music video generated **** million views within the first ** hours of release. This would already be remarkable on its own, but it is also significant because the record for the most streams in the first ** hours by a music video had just been achieved by fellow K-pop group Blackpink less than a week prior to BTS’ upload. The average number of days for songs to reach one billion views on YouTube varies by year of release. Music videos with a billion or more views released in 2017 only took *** days to reach that milestone, compared to the *** days it took a billion-view video released in 2015.

Introduction

YouTube Statistics: YouTube dominates the digital landscape with 2.70 billion monthly active users among the world population in mid-2025, making it the second-largest search engine after Google and the second social platform, following Facebook, across the world.

People watch more than 1 billion hours of video on YouTube, that’s a million years of attention span. With over 20 million new videos uploaded to the platform every day, the YouTube content ecosystem is practically endless. Short-form video lovers have not been ignored.

With an astonishing 70 billion views a day on YouTube shorts, these viewers are generating a new level of interactions and engagement across the platform. Of course, mobile dominates; 63% of watch time happens on mobile devices. With over 100 million subscribers to YouTube Premium and YouTube Music, in addition to free, YouTube is indeed a premium entertainment platform.

What is the most subscribed YouTube channel? MrBeast made the first place in the ranking of the most-subscribed YouTube channels in January 2025. With 343 million subscribers, the U.S. based videographer and internet personality managed to surpass Indian music network T-Series, which held the number one place for several years, and sat at 284 million subscriber as of the examined period. How many hours of video are uploaded to YouTube every minute? YouTube was launched in 2005 as a platform for sharing user-generated videos such as vlogs, tutorials, or original series. The site grew rapidly and reportedly had 100 million video views per day and more than 65 thousand daily uploads only a year later. As of February 2022, more than 500 hours of video were uploaded to YouTube every minute, up from a mere 24 hours of content uploads per minute in 2010. YouTube Partner Program In the first quarter of 2024, YouTube’s ad revenue amounted to over eight billion U.S. dollars. Through its Partner Program, YouTube also rewards uploaders of popular videos with a share of the advertising revenues the content generates. This, paired with the fact that many users of the video sharing platform tend to have favorite channels that they revisit regularly, has given rise to another phenomenon: YouTube celebrities. Although some of these well-known figures were discovered on the website but then carved a successful career outside of YouTube, for many others the site is their primary platform for delivering content and staying in contact with fans, all while signing lucrative deals or promotional partnerships. Highest earning YouTubers In November 2022, MrBeast surpassed long-standing most subscribed YouTuber PewDiePie, having reached approximately 112 million subscribers. Due to the high number of subscribers and even higher number of views, these out-of-the-box stars not only have millions of fans, but also considerable earnings from their YouTube activities. In 2023, MrBeast was estimated to have earned around 82 million U.S. dollars, topping the ranking of the highest-earning YouTube creators. The ranking also included social media personality Jake Paul and Mark Fischbach, as well as Ryan Kaji from Ryan's World (formerly known as ToysReview), who started his YouTube career reviewing toys at three years old.

Context

YouTube is an American online video-sharing platform headquartered in San Bruno, California. The service, created in February 2005 by three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—was bought by Google in November 2006 for US$1.65 billion and now operates as one of the company's subsidiaries. YouTube is the second most-visited website after Google Search, according to Alexa Internet rankings.

YouTube allows users to upload, view, rate, share, add to playlists, report, comment on videos, and subscribe to other users. Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, video blogging, short original videos, and educational videos.

YouTube (the world-famous video sharing website) maintains a list of the top trending videos on the platform. According to Variety magazine, “To determine the year’s top-trending videos, YouTube uses a combination of factors including measuring users interactions (number of views, shares, comments, and likes). Note that they’re not the most-viewed videos overall for the calendar year”. Top performers on the YouTube trending list are music videos (such as the famously virile “Gangam Style”), celebrity and/or reality TV performances, and the random dude-with-a-camera viral videos that YouTube is well-known for.

This dataset is a daily record of the top trending YouTube videos.

Note that this dataset is a structurally improved version of this dataset.

Acknowledgements

This dataset was collected using the YouTube API. This Description is cited in Wikipedia.

Dataset Description:

Column1: Video id of 11 characters. Column2: uploader of the video of string data type. Column3: Interval between day of establishment of Youtube and the date of uploading of the video of integer data type. Column4: Category of the video of String data type. Column5: Length of the video of integer data type. Column6: Number of views for the video of integer data type. Column7: Rating on the video of float data type. Column8: Number of ratings given on the video. Column9: Number of comments on the videos in integer data type. Column10: Related video ids with the uploaded video.

This statistic shows the frequency of viewing YouTube videos uploaded by friends, family or other non-professional YouTube users in the United Kingdom (UK) in 2015. Nine percent of the respondents answered they watch non-professional YouTube videos every day.

The dataset is first introduced in the following paper: Siqi Wu, Marian-Andrei Rizoiu, and Lexing Xie. Beyond Views: Measuring and Predicting Engagement in Online Videos. In AAAI International Conference on Weblogs and Social Media (ICWSM), 2018. Tweeted videos dataset This dataset contains YouTube videos published between July 1st and August 31st, 2016. To be collected, the video needs (a) be mentioned on Twitter during aforementioned collection period; (b) have insight statistics available; (c) have at least 100 views within the first 30 days after upload. Quality videos datasets These datasets contain videos deemed of high quality by domain experts. Vevo videos: Videos of verified Vevo artists, as of August 31st, 2016. Billboard16 videos: Videos of 2016 Billboard Hot 100 chart. Top news videos: Videos of top 100 most viewed News channels. freebase_mid_type_name.csv It maps a freebase mid to a real-world entity. See more details in this data description.

As of ************, Justin Bieber's VEVO channel was the most popular YouTube channel from Canada, ranking first with ***** billion views of videos uploaded to that channel. Leading social media pages – additional info Since its launch in 2005 as a platform for sharing user-generated videos, such as video blogging, tutorials or original series, YouTube has grown rapidly with multi-million video views per day. Through its Partner Program, YouTube rewards uploaders of popular videos with a share from the revenues generated from advertisement on their videos, which has given rise to a new phenomenon over the last decade: YouTube celebrities. Justin Bieber, as a prime example of an online celebrity that moved on to real life stardom, was discovered by a talent manager back in 2007 on his former own YouTube channel, Kidrauhl. Bieber's channel was also among the most subscribed YouTube channel worldwide. VanossGaming, who came in second among top YouTube channels in Canada with ***** billion views during the same period, was also the fourth most subscribed YouTube gaming channel worldwide.

While Justin Bieber remained one of the Canadian’s favourites on Facebook, his Twitter page was out of top 10 in Canada by number of followers. Drake’s presence was in comparison much stronger on Twitter, reaching more than **** million fans.

As of March 2025, based on the total uploaded video views on YouTube, Kim Pro was the most popular channel in South Korea, with around 56.6 billion views. Kim Pro is the first individual YouTuber surpassing 90 million subscribers with stellar growth. Most other large YouTube channels are from the entertainment business, such as the following Hybe Labels channel. Hybe Labels is the video channel of Hybe Corporation, home to various music labels and artists. The company is one of the so-called “Big 4” in the K-Pop industry. Some of the best known groups under Hybe labels are BTS, Seventeen, Le Sserafim and other successful K-Pop artists. K-Pop popularity Korean pop music channels occupied most of the top spots among popular Korean YouTube channels. One of the reasons for this is the growing popularity of Korean pop music worldwide. During the last few years, K-Pop has greatly expanded its reach and, despite most songs being mostly in Korean, garnered a lot of attention globally for their catchy rhythm and chorus. YouTube as a chance to access K-Pop For international K-Pop enthusiasts, YouTube was also the main channel to access the music videos of Korean pop artists. K-pop fans often commit to streaming a newly released music video multiple times during the first hours and days after release to try and break the record for the most viewed video at that time to support their favorite artists.

This statistic depicts the number of likes of videos posted on the Inter YouTube channel from *** to **** February 2020. On the **** of February, the number of likes amounted to ****** for the videos of the day.

Comparison of YouTube videos demographics based on the date of upload.

Comparison of YouTube videos demographics based on the usefulness score categories.

A usefulness scoring system and observation rate for videos about "endodontic access cavity preparation".

Descriptive statistics of evaluated videos (n = 41).