Apple is the leading vendor in terms of worldwide wearables unit shipments, with a total unit shipment of over **** million units in the first quarter of 2024. Wearable unit shipments The wearable industry has been growing at a fast pace in the last few years. Around *** million wearables were shipped worldwide in first quarter of 2024 alone, representing an increase compared to the previous years. Around***2 million wearable units – smartwatches, fitness monitors, smart wearables, head-mounted displays and many other devices were sold in 2022 alone. Competition Fitbit was overtaken by Apple and Xiaomi in 2017 and was acquired by Google in 2021. Apple is currently the biggest wearable vendor, accounting for **** percent of the market share in 2022. Thanks to the introduction of the Apple Watch to the consumer market in April 2015, the technology company quickly grew its market share in the smartwatch market, previously led by Samsung. Apple shipped about ***** million units in 2022.

In 2024, global shipments of hearables, watches, wrist-bands, and other wearables were forecast to reach around *** million units. This is a *** percent year-over-year increase compared to the previous year. Wearables The wearable market broadly encompasses all smart consumer electronics devices which can be worn on the body or clothing. Some of the most popular wearable devices are smart watches, fitness trackers, and head-mounted displays such as smart glasses. These devices often track users’ biometric data, allow them to access apps, and provide calculation or feedback regarding their activities. Fitness trackers are particularly popular, many of which use GPS and heart rate monitors to track the health of their users as they exercise. Partially thanks to the release of the Apple Watch in 2015, smartwatches have followed fitness trackers to become a massively popular staple of the consumer electronics industry. Internet of Things The internet of things (IoT) refers to the growing share of electronic devices that are manufactured with internet capability in order to track data for their users and provide greater coordination between devices. The number of IoT connected devices is projected to grow each year, with internet connectively becoming an increasingly popular feature in household appliances, consumer electronics, and even automobiles.

North America is forecast to be the region with the most 5G connections made using wearable devices in 2022. The 439 million connections in North America would be 222 million more than those made to 4G networks in 2017. Wearables used in North America and Asia Pacific are together forecast to account for around 70 percent of the wearable 5G connections worldwide in 2022.

Wearable popularity in North America and Asia Pacific

The growth of the wearables market in North America is highlighted by figures that expect 25 percent of the adult population in the United States to be using a wearable device by 2022. Ownership of wearables in Asia Pacific regions is already high among those living in China, Thailand, and Vietnam. These regional trends mirror developments within the global market that forecast shipments of wearables to reach more than 300 million by 2023.

Create more possibilities by connecting devices

Wearable devices are electronic devices fitted with sensors that can be worn on the body or carried as an accessory. Some are used for a singular purpose, such as fitness trackers, which are used to monitor the personal health of an individual; however, by connecting a wearable device to Bluetooth, Wi-Fi, or even a cellular network, it can perform many more tasks. For instance, a smartwatch and a smartphone can work together via a Bluetooth connection to enable the user to receive notifications and messages on their smartwatch – a function that ranked highest among users in the United States.

The global number of users in the 'Smartwatches' segment of the digital health market was forecast to continuously increase between 2024 and 2029 by in total 285.8 million users (+62.86 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 740.53 million users and therefore a new peak in 2029. Notably, the number of users of the 'Smartwatches' segment of the digital health market was continuously increasing over the past years.Find other key market indicators concerning the user penetration and revenue. The Statista Market Insights cover a broad range of additional markets.

The share of global wearable unit sales by category has shifted from wristwear to earwear in the year 2020. In 2020, earwear accounted for ** percent of wearable unit sales worldwide. Wearables sales share – additional information Wearable technology is a growing and promising trend within the consumer electronics industry. More than *** million units of wrist worn wearables are forecast to be shipped worldwide by 2024. The main categories of wearables are smartwatches, health and fitness trackers, wearable cameras, wearable headsets, and smartglasses. Out of these, earwear is the most popular wearables worldwide; in 2020, around *** million units of these devices were sold that year, accounting for ** percent of the market share. Thanks to the popularity of this type of device, Apple, a company that needs no introduction, was the top-ranked wearable vendor in 2020. Apple's market share was about ** percent, whereas its closest competitors, Huawei and Samsung, accounted for close to ** percent share each. Despite the current popularity of earwear, smartwatches are expected to become the most popular category of wearables. Apple- the market leader As of 2021, Apple was the leading wearable vendor, successfully introducing the Apple Watch and the AirPods to the market. The smartwatch market is a promising segment within the wearable industry, as global smartwatch shipments are expected to increase from around ** million units in 2017 to more than *** million units by 2022. Apple shipped nearly 151 million units worldwide in 2020, holding a market share of about ** percent that year. Apple faces tough competition from many vendors entering the market, especially from China, offering a broad range of wearables in a low to mid-range budget.

Russian consumers purchased around *** million wearable devices, such as smartwatches and fitness trackers, in 2021. Between 2019 and 2021, Russian annual wearables sales increased by over *********** devices.

Russian consumers purchased approximately ************* wearables in 2023. Smartwatches represented the largest segment, with *********** devices purchased.

The statistic shows wearable device revenue worldwide from 2016 to 2022. Revenue from wearable device sales are forecast to amount to around ***** billion U.S. dollars by 2018.

The number of wearable devices shipped worldwide is expected to double from 2019 to 2022. Shipments of smartwatches are predicted to increase by more than ** percent over that period, but the hearables sector is expected to see the most growth: shipments of ear-worn devices are forecast to rise from ** million units in 2019 to *** million units in 2022. Hearables aiding the wearables market Hearables are forecast to hold the largest share of the wearables market by 2022 – around ** percent – with shipments exceeding those of smartwatches and wristbands. Behind the growth is an increased level of innovation that makes the ear-worn devices more than just headphones that play music via Bluetooth. High quality microphones and speakers are embedded within the devices, allowing the user to interact with virtual assistants such as Apple’s Siri and the Google Assistant. There were more than *** million voice assistant users in the United States in 2019 and this figure is predicted to increase over the next few years. All the better to hear you with Apple introduced the mainstream world to wireless earbuds when they unveiled the AirPods in 2016. Prior wireless technology used too much power to run off internal batteries, but advancements in technology meant tiny microchips could be installed in such compact devices that helped to reduce power consumption. Apple is the dominant manufacturer in the hearables market and holds a 50 percent share of all shipments worldwide. Sales of wearables, home, and accessories account for more than ** percent of Apple’s overall revenue, a share that has steadily increased over recent years and no doubt boosted by the popularity of the AirPods.

Between the first quarter of 2020 and the second quarter of 2023, the number of wearable devices sold in Brazil varied. At the beginning of the given period, around ******* wristbands and smartwatches were sold, while this number decreased to around ******* in the second quarter of 2023.

Apple is establishing a solid hold on wearable device unit shipments with nearly ** percent in the second quarter of 2024, dominating the market. Competition With a strong presence in the health and fitness wearable market, Fitbit had been a leader in the wearable industry since early 2014, when the company held about ** percent of the market share. In 2021, it was acquired by Google. Xiaomi, a Chinese electronics company, has gained market share in 2015 and now is the third biggest wearable vendor in the world, with around **** percent of the market share in the most recent quarter. Apple - market leader In 2024, Apple was the leading wearable vendor, thanks to the successful introduction of the Apple Watch to the smartwatch market. The smartwatch market is a promising segment within the wearable industry, as the global smartwatch shipments increased in the last years. Apple shipped nearly **** million units in the first quarter of 2024. Yet, Apple faces tough competition from many vendors entering the market, especially from China. In the latest quarter, over ** percent of the market share was held by many companies categorized as others.

The wearable technology market continues to evolve, with ear wear devices leading the pack in global shipments. By 2024, over *** million ear wear units are expected to be shipped worldwide, showcasing the growing popularity of these devices. Smartwatches are not far behind, with projections indicating shipments will reach well over *** million units by 2028, highlighting the diverse and expanding nature of the wearables industry. Wearables market expanding rapidly The wearables market is experiencing steady growth, with wearable shipments forecast to reach over *** million units in 2025, representing a *** percent increase from the previous year. This growth is driven by various categories, including hearables, watches, and wristbands. This continuous increase in wearable revenues reflects the growing consumer demand for wearable technology and its integration into various aspects of daily life. As the market expands, we can expect to see further innovations and improvements in wearable devices, catering to evolving consumer needs and preferences. Apple leading smartwatch shipments globally The future of the wearables market, particularly smartwatches, appears promising. Revenue in the smartwatch segment is expected to grow by an impressive **** percent between in 2025, reaching a projected ** billion U.S. dollars in revenue that year. Apple has emerged as the dominant player in this competitive landscape, leading worldwide wearables unit shipments by a considerable margin. The company's success is particularly evident in the smartwatch segment, where it consistently holds over ** percent share of smartwatch shipments worldwide.

As of 2019, it was estimated that *** thousand smart wearables were sold in Norway. That was more than twice as many units sold, compared to 2014, when approximately *** thousand were sold in the country.

The global revenue change in the 'Headphones' segment of the consumer electronics market was forecast to decrease between 2024 and 2029 by in total 0.1 percentage points. This overall decrease does not happen continuously, notably not in 2027. The indicator is estimated to amount to 2.34 percent in 2029. Find other key market indicators concerning the sales volume change and average consumption per capita. The Statista Market Insights cover a broad range of additional markets.

The global revenue in the 'Headphones' segment of the consumer electronics market was forecast to continuously increase between 2024 and 2029 by in total 2.3 billion U.S. dollars (+12.51 percent). After the seventh consecutive increasing year, the indicator is estimated to reach 20.2 billion U.S. dollars and therefore a new peak in 2029. Find other key market indicators concerning the average revenue per user (ARPU) and sales volume change. The Statista Market Insights cover a broad range of additional markets.

In 2019, an estimated 20.1 million smartwatches were sold in the United States. Between 2016 and 2020 annual smartwatch sales are forecast to grow from 9 million units to over 22 million as these devices skyrocketed in popularity.

Smartwatches

While digital wristwatches have been around for decades, true smartwatches are a relatively new phenomena in the consumer electronics industry. These modern devices typically include features like touchscreens, biometric monitoring, and internet connections. Consumer electronics giants Apple and Samsung are the biggest names in the industry, controlling a combined market share of over 60 percent. Estimates suggest that over 90 million of these devices will be shipped around the world in 2019 with this figure rising to over 130 million by 2023.

Wearables

Smartwatches are often classified under the overarching consumer wearables market which also includes products like smart wristbands, smart clothing, and head mounted displays. The internet connections present in many of these devices allow them to share statistics and information with other smart devices, forming a network which is often referred to as the Internet of Things (IoT).

The global revenue change in the 'Smartwatches' segment of the digital health market was forecast to continuously decrease between 2024 and 2029 by in total 13 percentage points. After the fifth consecutive decreasing year, the indicator is estimated to reach 3.7 percent and therefore a new minimum in 2029. Find other key market indicators concerning the revenue and user penetration. The Statista Market Insights cover a broad range of additional markets.

In 2023, roughly **** million wearable devices were sold in Germany. This was a significant decrease compared to 2022, the sale of wearable devices has rapidly increased since 2015 in which only **** million devices were sold and peaked in 2021.

The global revenue change in the 'VR Headsets' segment of the consumer electronics market was forecast to decrease between 2024 and 2029 by in total 6.8 percentage points. This overall decrease does not happen continuously, notably not in 2026 and 2028. The indicator is estimated to amount to 1.62 percent in 2029. Find other key market indicators concerning the revenue and volume.The Statista Market Insights cover a broad range of additional markets.

In 2017, unit sales for smartwatches are expected to reach around 75 million units worldwide, nearly doubling the sales total from the previous year. Apple produces one of the most popular devices in the industry, the Apple Watch, which gives the company one of the highest market shares among all smartwatch manufacturers.

Wearables

The wearable electronic device subsector of the broader consumer electronics industry consists of everything from fitness trackers, to smart watches, to smart fabrics. Wearables make use of internet connectivity to track users’ data, allow them to view apps, and provide calculations and feedbacks. One of the most popular types of wearable devices is the fitness tracker, many of which use GPS and heart rate sensors to measure physical activity and track the health of users.

Internet of Things

The internet of things (IoT) refers to the growing share of electronic devices that are manufactured with internet capability in order to track data for their users and provide greater coordination between devices. The number of IoT connected devices is projected to grow each year, with internet connectively becoming an increasingly popular feature in household appliances, consumer electronics, and even automobiles.