As of February 2025, India was the country with the largest YouTube audience by far, with approximately 491 million users engaging with the popular social video platform. The United States followed, with around 253 million YouTube viewers. Brazil came in third, with 144 million users watching content on YouTube. The United Kingdom saw around 54.8 million internet users engaging with the platform in the examined period. What country has the highest percentage of YouTube users? In July 2024, the United Arab Emirates was the country with the highest YouTube penetration worldwide, as around 94 percent of the country's digital population engaged with the service. In 2024, YouTube counted around 100 million paid subscribers for its YouTube Music and YouTube Premium services. YouTube mobile markets In 2024, YouTube was among the most popular social media platforms worldwide. In terms of revenues, the YouTube app generated approximately 28 million U.S. dollars in revenues in the United States in January 2024, as well as 19 million U.S. dollars in Japan.

The global number of Youtube users in was forecast to continuously increase between 2024 and 2029 by in total 232.5 million users (+24.91 percent). After the ninth consecutive increasing year, the Youtube user base is estimated to reach 1.2 billion users and therefore a new peak in 2029. Notably, the number of Youtube users of was continuously increasing over the past years.User figures, shown here regarding the platform youtube, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Youtube users in countries like Africa and South America.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

YouTube boasts an average of 23.7 hours per month spent by users.

In 2021, YouTube's user base in the United States amounts to approximately 203.80 million users. The number of YouTube users in the United States is projected to reach 219.28 million users by 2025. User figures have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

YouTube gets an average of 14.3 billion total worldwide visits every month.

As of the fourth quarter of 2021, the YouTube mobile app was counting 866 million monthly active users (MAU) worldwide on iPhone and iPad combined. By comparison, monthly active YouTube users on the Android app were roughly 23.76 million worldwide. YouTube app MAU on iOS experienced a sudden increase between the first and the second quarter of 2020, probably due to the increase in mobile apps usage brought by the global coronavirus pandemic outbreak. The number of Android YouTube MAU peaked during the last quarter of 2019 and has been decreasing ever since.

80% of parents say that their children under the age of 11 watch YouTube regularly.

As of January 2025, Thibaud Delapart Mazăre, known as Tibo InShape had the most popular YouTube channel in France, with almost 26 million subscribers. Second-ranked YouTuber Squeezie had approximately 19.3 million subscribers, while the popular music channel Lofi Girl ranked third, with 14.7 million subscribers. YouTube usage in France  As of July 2024, YouTube saw almost 50.2 million active YouTube users in France, reporting a reach of over 86 percent among the French digital population. In 2023, French YouTube users engaged with the platform to find music and video content, with the terms "musique" and "film" reporting the highest index value among all examined queries. Mobile video consumption   In 2023, French users were more likely to consume digital video content on their smartphones than on laptops or Smart TVs, a sign that mobile video is becoming an increasingly popular format in the country. In 2024, mobile users in France spent almost 17 hours per month on the video sharing platform. In the second quarter of 2022, the YouTube mobile app was downloaded over 600 thousand times by iOS users, indicating the continued popularity of the app.

Reaction video channel Panda Short was the most subscribed YouTube channel in Sweden as of January 2025, with over 23.8 million subscribers. Second in the ranking was Tim Bergling, who was better known as Avicii, with 21.1 million people subscribed to the electronic musician’s channel. RobTopGames followed with 16.2 million subscribers. DIY/beauty channel Narins Beauty ranked fourth, with 15.3 million subscribers. YouTube usage in Sweden According to a 2023 survey of internet users in Sweden, seven out of every 10 respondents reported using social networks such as YouTube, Instagram, and Snapchat, this highlights the popularity of media-sharing platforms in the country.The number of YouTube users in Sweden is projected to increase by 10 percent, reaching approximately 6.5 million viewers in 2025.  Youngest generations in Sweden are all YouTube users As of February 2022, children aged between eight and 11 in Sweden used YouTube mainly for watching entertaining and fun content. In 2022, around 55 percent of Swedish viewers who were born in the 2010s used YouTube on a daily basis, while the same percentage of viewers born in the 2000s watched content on the platform daily.

The number of Youtube users in India was forecast to continuously increase between 2024 and 2029 by in total 222.2 million users (+34.88 percent). After the ninth consecutive increasing year, the Youtube user base is estimated to reach 859.26 million users and therefore a new peak in 2029. Notably, the number of Youtube users of was continuously increasing over the past years.User figures, shown here regarding the platform youtube, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Youtube users in countries like Sri Lanka and Nepal.

The number of YouTube application users oscillated in Hungary over the considered months. In March 2025, the average number of the app's daily real users totaled 1.65 million individuals.

The average Twitter user spends 5.1 hours per month on the platform.

What is the most subscribed YouTube channel? MrBeast made the first place in the ranking of the most-subscribed YouTube channels in January 2025. With 343 million subscribers, the U.S. based videographer and internet personality managed to surpass Indian music network T-Series, which held the number one place for several years, and sat at 284 million subscriber as of the examined period. How many hours of video are uploaded to YouTube every minute? YouTube was launched in 2005 as a platform for sharing user-generated videos such as vlogs, tutorials, or original series. The site grew rapidly and reportedly had 100 million video views per day and more than 65 thousand daily uploads only a year later. As of February 2022, more than 500 hours of video were uploaded to YouTube every minute, up from a mere 24 hours of content uploads per minute in 2010. YouTube Partner Program In the first quarter of 2024, YouTube’s ad revenue amounted to over eight billion U.S. dollars. Through its Partner Program, YouTube also rewards uploaders of popular videos with a share of the advertising revenues the content generates. This, paired with the fact that many users of the video sharing platform tend to have favorite channels that they revisit regularly, has given rise to another phenomenon: YouTube celebrities. Although some of these well-known figures were discovered on the website but then carved a successful career outside of YouTube, for many others the site is their primary platform for delivering content and staying in contact with fans, all while signing lucrative deals or promotional partnerships. Highest earning YouTubers In November 2022, MrBeast surpassed long-standing most subscribed YouTuber PewDiePie, having reached approximately 112 million subscribers. Due to the high number of subscribers and even higher number of views, these out-of-the-box stars not only have millions of fans, but also considerable earnings from their YouTube activities. In 2023, MrBeast was estimated to have earned around 82 million U.S. dollars, topping the ranking of the highest-earning YouTube creators. The ranking also included social media personality Jake Paul and Mark Fischbach, as well as Ryan Kaji from Ryan's World (formerly known as ToysReview), who started his YouTube career reviewing toys at three years old.

The most subscribed YouTube channels in the world are split evenly between brands and individual YouTubers. Many of the most successful company channels actually serve Indian audiences – such as T-Series, SET India, and Zee Music Company. All of these specialize in movies and music, often with Bollywood ties. One name even features twice on our Top 50 list: The main T-Series channel is the second-most subscribed YouTube channel in the world, at over 290 million subs, while its devotional movies channel ranks 26th. Among the 6 non-corporate YouTubers in the overall Top 10 are the overall leader, MrBeast, as well as PewDiePie and three kids’ content creators – Kids Diana Show, Like Nastya, and Vlad and Niki. The newest addition to the ranks are the Stokes Twins. The popularity of children’s content is also evident from the fact that 10 out of the top 50 channels fall into this niche – that’s over 20%. Partly as a result of this creator economy phenomenon, more kids want to be YouTubers these days than astronauts. You won’t be surprised that the creator with the most subscribers on the platform is Jimmy Donaldson. After shooting past long-time leader T-Series and cracking the magic 300 million mark in mid-2024, MrBeast is about to bust the 400 million milestone. It's an outsize fanbase that earns him an outsize income. We’ve also already mentioned just how popular child YouTubers like Nastya or Diana are. Today, Vlad and Niki hold the #2 creator spot with 140 million subs, now pulling ahead of Kids Diana Show at 134 million (#3). Like Nastya is not far behind at 127 million subscribers in spot #4. Closing the distance are the Stokes Twins, Alan and Alex, who rocketed up this entire list last year to become the #5 creators and the top #8 subscribed channel overall. The sensation comedy duo nearly quadrupled their sub count within three months. The twin’s antics are now followed by a cool 125 million YouTube subscribers. A few months ago, they passed another long-term subs leader, video game player PewDiePie AKA Felix Kjellberg (110 million, #6 creator). Kjellberg's channel is basically inactive, though, and has leaked about a million followers over the last year. The #7 creator channel is the South Korean comedy skit channel KIMPRO, which features the eponymous Kim Pro and a variable cast of female creators. At 105 million subs, KIMPRO is already the #12 most subscribed channel in the world. It, too, has been growing rapidly, adding millions of fans every week. It too will probably overtake PewDiePie in a few weeks. Rank #8 now belongs to Shorts star Alan Chikin Chow on Alan's Universe. Chow's comedic talent has earned him 92 million followers - more than triple what he had a year ago, when he was crowned (once more) the most famous Shorts YouTuber. Not far behind him comes the comedy skit channel A4, run by a small team of Belarusian creators. They have amassed about 79 million subscribers. After edging onto the top 50 list at the beginning of last year, A4 are now #23 overall, and the #9 creator channel. Next up is Indian family comedy channel KL BRO Biju Rithvik, which made it onto this list just a few months ago, now with around 72 million subscribers. This makes them the #10 creator channel. This leaves ex-NASA and Apple engineer Mark Rober in spot #11. His eponymous DIY engineering and science channel recently reached 68 million subs – and is growing slowly but steadily. Immediately after comes Uruguayan comedy-horror YouTuber Fede Vigevani. Listed here for about a year - since June 2024 - he today has about 67 million subscribers, which earns him the #12 creator spot. Additionally, he is the single most-watched Spanish-speaking creator, just ahead of YOLO. He'll likely overtake Rober shortly. Next, there's Topper Guild - the TikTok personality whose first dubious claim to fame was wasting food for views, and who has now moved on to glitzy Beast-style clips. Having entered the list only in March, he is now the #13 creator with over 64.5 million fans. Also on the list since the first days of 2025 is Instagram, TikTok and YouTube phenomenon Alejo Igoa, an Argentinian comedian filming silly stuff with his friends. At some 64 million subs, he's the #14 creator on this list – and he's been climbing. 2025's third new entry are the guys from YOLO AVENTURAS, a Mexico-based pranks, comedy and MrBeast-style challenge channel around Venezuelan Flavio Andrés Broianigo Muñoz (aka YOLO) and his siblings. Their near 62 million subscribers make them the #15 creator channel. And: We're optimistic that they'll stay with us. Finally, we have the guys from Dude Perfect, who have been hard-pressed to gain one million new followers over the whole last year. In the meantime the four dudes have lost a half-dozen places to become #16 among creators and #49 overall. While they have big plans, we're expecting them to drop off this list in the near future.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

In 2023, YouTube Shorts was estimated to have around 153 million monthly viewers in the United States. Launched in 2021, Shorts have quickly become a popular format for both YouTube users and creators, with the company reporting two billon global monthly active viewers in July 2023. The format is estimated to reach 185 million U.S. viewers per month by 2026.

The number of Youtube users in Israel was forecast to continuously increase between 2024 and 2029 by in total 0.3 million users (+4.67 percent). After the seventh consecutive increasing year, the Youtube user base is estimated to reach 6.72 million users and therefore a new peak in 2029. User figures, shown here regarding the platform youtube, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Youtube users in countries like Qatar and Jordan.

In 2024, the largest number of YouTube users in Poland were women and people between 30 and 49 years old.

The number of Youtube users ranking is led by India with 637.1 million users, while Russia is following with 95.38 million users. In contrast, Iceland is at the bottom of the ranking with 0.26 million users, showing a difference of 636.84 million users to India. User figures, shown here regarding the platform youtube, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).