How many people use social media? Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.
Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.
How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.
What are the most popular social media platforms? Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.
As of February 2025, 5.56 billion individuals worldwide were internet users, which amounted to 67.9 percent of the global population. Of this total, 5.24 billion, or 63.9 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 20254. In The Netherlands, Norway and Saudi Arabia, 99 percent of the population used the internet as of February 2025. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Eastern Asia was home to the largest number of online users worldwide – over 1.34 billion at the latest count. Southern Asia ranked second, with around 1.2 billion internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2024, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in African countries, with around a ten percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller usage gap between these two genders. As of 2024, global internet usage was higher among individuals between 15 and 24 years old across all regions, with young people in Europe representing the most significant usage penetration, 98 percent. In comparison, the worldwide average for the age group 15–24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.
As of 2024, the estimated number of internet users worldwide was 5.5 billion, up from 5.3 billion in the previous year. This share represents 68 percent of the global population. Internet access around the world Easier access to computers, the modernization of countries worldwide, and increased utilization of smartphones have allowed people to use the internet more frequently and conveniently. However, internet penetration often pertains to the current state of development regarding communications networks. As of January 2023, there were approximately 1.05 billion total internet users in China and 692 million total internet users in the United States. Online activities Social networking is one of the most popular online activities worldwide, and Facebook is the most popular online network based on active usage. As of the fourth quarter of 2023, there were over 3.07 billion monthly active Facebook users, accounting for well more than half of the internet users worldwide. Connecting with family and friends, expressing opinions, entertainment, and online shopping are amongst the most popular reasons for internet usage.
The world population surpassed eight billion people in 2022, having doubled from its figure less than 50 years previously. Looking forward, it is projected that the world population will reach nine billion in 2038, and 10 billion in 2060, but it will peak around 10.3 billion in the 2080s before it then goes into decline. Regional variations The global population has seen rapid growth since the early 1800s, due to advances in areas such as food production, healthcare, water safety, education, and infrastructure, however, these changes did not occur at a uniform time or pace across the world. Broadly speaking, the first regions to undergo their demographic transitions were Europe, North America, and Oceania, followed by Latin America and Asia (although Asia's development saw the greatest variation due to its size), while Africa was the last continent to undergo this transformation. Because of these differences, many so-called "advanced" countries are now experiencing population decline, particularly in Europe and East Asia, while the fastest population growth rates are found in Sub-Saharan Africa. In fact, the roughly two billion difference in population between now and the 2080s' peak will be found in Sub-Saharan Africa, which will rise from 1.2 billion to 3.2 billion in this time (although populations in other continents will also fluctuate). Changing projections The United Nations releases their World Population Prospects report every 1-2 years, and this is widely considered the foremost demographic dataset in the world. However, recent years have seen a notable decline in projections when the global population will peak, and at what number. Previous reports in the 2010s had suggested a peak of over 11 billion people, and that population growth would continue into the 2100s, however a sooner and shorter peak is now projected. Reasons for this include a more rapid population decline in East Asia and Europe, particularly China, as well as a prolongued development arc in Sub-Saharan Africa.
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<li>Total population for the world in 2024 was <strong>8,118,835,999</strong>, a <strong>0.71% increase</strong> from 2023.</li>
<li>Total population for the world in 2023 was <strong>8,061,876,001</strong>, a <strong>0.9% increase</strong> from 2022.</li>
<li>Total population for the world in 2022 was <strong>7,989,981,520</strong>, a <strong>0.87% increase</strong> from 2021.</li>
</ul>Total population is based on the de facto definition of population, which counts all residents regardless of legal status or citizenship. The values shown are midyear estimates.
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Context
The dataset tabulates the White Earth population over the last 20 plus years. It lists the population for each year, along with the year on year change in population, as well as the change in percentage terms for each year. The dataset can be utilized to understand the population change of White Earth across the last two decades. For example, using this dataset, we can identify if the population is declining or increasing. If there is a change, when the population peaked, or if it is still growing and has not reached its peak. We can also compare the trend with the overall trend of United States population over the same period of time.
Key observations
In 2023, the population of White Earth was 93, a 0% decrease year-by-year from 2022. Previously, in 2022, White Earth population was 93, a decline of 4.12% compared to a population of 97 in 2021. Over the last 20 plus years, between 2000 and 2023, population of White Earth increased by 28. In this period, the peak population was 99 in the year 2020. The numbers suggest that the population has already reached its peak and is showing a trend of decline. Source: U.S. Census Bureau Population Estimates Program (PEP).
When available, the data consists of estimates from the U.S. Census Bureau Population Estimates Program (PEP).
Data Coverage:
Variables / Data Columns
Good to know
Margin of Error
Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.
Custom data
If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.
Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.
This dataset is a part of the main dataset for White Earth Population by Year. You can refer the same here
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<li>World birth rate for 2024 was <strong>17.30</strong>, a <strong>5.9% increase</strong> from 2023.</li>
<li>World birth rate for 2023 was <strong>16.33</strong>, a <strong>1.34% decline</strong> from 2022.</li>
<li>World birth rate for 2022 was <strong>16.56</strong>, a <strong>1.7% decline</strong> from 2021.</li>
</ul>Crude birth rate indicates the number of live births occurring during the year, per 1,000 population estimated at midyear. Subtracting the crude death rate from the crude birth rate provides the rate of natural increase, which is equal to the rate of population change in the absence of migration.
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Ethiopia ET: Battle-Related Deaths: Number of People data was reported at 50.000 Person in 2016. This records an increase from the previous number of 49.000 Person for 2015. Ethiopia ET: Battle-Related Deaths: Number of People data is updated yearly, averaging 52.000 Person from Jul 1989 (Median) to 2016, with 27 observations. The data reached an all-time high of 49,698.000 Person in 1990 and a record low of 25.000 Person in 2014. Ethiopia ET: Battle-Related Deaths: Number of People data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Ethiopia – Table ET.World Bank.WDI: Population and Urbanization Statistics. Battle-related deaths are deaths in battle-related conflicts between warring parties in the conflict dyad (two conflict units that are parties to a conflict). Typically, battle-related deaths occur in warfare involving the armed forces of the warring parties. This includes traditional battlefield fighting, guerrilla activities, and all kinds of bombardments of military units, cities, and villages, etc. The targets are usually the military itself and its installations or state institutions and state representatives, but there is often substantial collateral damage in the form of civilians being killed in crossfire, in indiscriminate bombings, etc. All deaths--military as well as civilian--incurred in such situations, are counted as battle-related deaths.; ; Uppsala Conflict Data Program, http://www.pcr.uu.se/research/ucdp/.; Sum;
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Chad TD: Battle-Related Deaths: Number of People data was reported at 61.000 Person in 2023. This records an increase from the previous number of 35.000 Person for 2022. Chad TD: Battle-Related Deaths: Number of People data is updated yearly, averaging 139.500 Person from Dec 1989 (Median) to 2023, with 28 observations. The data reached an all-time high of 1,250.000 Person in 2006 and a record low of 4.000 Person in 2010. Chad TD: Battle-Related Deaths: Number of People data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Chad – Table TD.World Bank.WDI: Population and Urbanization Statistics. Battle-related deaths are deaths in battle-related conflicts between warring parties in the conflict dyad (two conflict units that are parties to a conflict). Typically, battle-related deaths occur in warfare involving the armed forces of the warring parties. This includes traditional battlefield fighting, guerrilla activities, and all kinds of bombardments of military units, cities, and villages, etc. The targets are usually the military itself and its installations or state institutions and state representatives, but there is often substantial collateral damage in the form of civilians being killed in crossfire, in indiscriminate bombings, etc. All deaths--military as well as civilian--incurred in such situations, are counted as battle-related deaths.;Uppsala Conflict Data Program, http://www.pcr.uu.se/research/ucdp/.;Sum;
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<li>World population growth rate for 2022 was <strong>0.79%</strong>, a <strong>0.07% decline</strong> from 2021.</li>
<li>World population growth rate for 2021 was <strong>0.87%</strong>, a <strong>0.15% decline</strong> from 2020.</li>
<li>World population growth rate for 2020 was <strong>1.01%</strong>, a <strong>0.05% decline</strong> from 2019.</li>
</ul>Annual population growth rate for year t is the exponential rate of growth of midyear population from year t-1 to t, expressed as a percentage . Population is based on the de facto definition of population, which counts all residents regardless of legal status or citizenship.
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Norway NO: Death Rate: Crude: per 1000 People data was reported at 7.800 Ratio in 2016. This stayed constant from the previous number of 7.800 Ratio for 2015. Norway NO: Death Rate: Crude: per 1000 People data is updated yearly, averaging 10.000 Ratio from Dec 1960 (Median) to 2016, with 57 observations. The data reached an all-time high of 10.900 Ratio in 1990 and a record low of 7.800 Ratio in 2016. Norway NO: Death Rate: Crude: per 1000 People data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Norway – Table NO.World Bank.WDI: Population and Urbanization Statistics. Crude death rate indicates the number of deaths occurring during the year, per 1,000 population estimated at midyear. Subtracting the crude death rate from the crude birth rate provides the rate of natural increase, which is equal to the rate of population change in the absence of migration.; ; (1) United Nations Population Division. World Population Prospects: 2017 Revision. (2) Census reports and other statistical publications from national statistical offices, (3) Eurostat: Demographic Statistics, (4) United Nations Statistical Division. Population and Vital Statistics Reprot (various years), (5) U.S. Census Bureau: International Database, and (6) Secretariat of the Pacific Community: Statistics and Demography Programme.; Weighted average;
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Norway NO: International Migrant Stock: % of Population data was reported at 14.236 % in 2015. This records an increase from the previous number of 10.770 % for 2010. Norway NO: International Migrant Stock: % of Population data is updated yearly, averaging 7.160 % from Dec 1990 (Median) to 2015, with 6 observations. The data reached an all-time high of 14.236 % in 2015 and a record low of 4.542 % in 1990. Norway NO: International Migrant Stock: % of Population data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Norway – Table NO.World Bank.WDI: Population and Urbanization Statistics. International migrant stock is the number of people born in a country other than that in which they live. It also includes refugees. The data used to estimate the international migrant stock at a particular time are obtained mainly from population censuses. The estimates are derived from the data on foreign-born population--people who have residence in one country but were born in another country. When data on the foreign-born population are not available, data on foreign population--that is, people who are citizens of a country other than the country in which they reside--are used as estimates. After the breakup of the Soviet Union in 1991 people living in one of the newly independent countries who were born in another were classified as international migrants. Estimates of migrant stock in the newly independent states from 1990 on are based on the 1989 census of the Soviet Union. For countries with information on the international migrant stock for at least two points in time, interpolation or extrapolation was used to estimate the international migrant stock on July 1 of the reference years. For countries with only one observation, estimates for the reference years were derived using rates of change in the migrant stock in the years preceding or following the single observation available. A model was used to estimate migrants for countries that had no data.; ; United Nations Population Division, Trends in Total Migrant Stock: 2008 Revision.; Weighted average;
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Number of people who are undernourished in Peru was reported at 2400000 in 2022, according to the World Bank collection of development indicators, compiled from officially recognized sources. Peru - Number of people who are undernourished - actual values, historical data, forecasts and projections were sourced from the World Bank on June of 2025.
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Colombia CO: Battle-Related Deaths: Number of People data was reported at 87.000 Person in 2023. This records a decrease from the previous number of 107.000 Person for 2022. Colombia CO: Battle-Related Deaths: Number of People data is updated yearly, averaging 398.000 Person from Dec 1989 (Median) to 2023, with 34 observations. The data reached an all-time high of 3,392.000 Person in 2002 and a record low of 23.000 Person in 2020. Colombia CO: Battle-Related Deaths: Number of People data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Colombia – Table CO.World Bank.WDI: Population and Urbanization Statistics. Battle-related deaths are deaths in battle-related conflicts between warring parties in the conflict dyad (two conflict units that are parties to a conflict). Typically, battle-related deaths occur in warfare involving the armed forces of the warring parties. This includes traditional battlefield fighting, guerrilla activities, and all kinds of bombardments of military units, cities, and villages, etc. The targets are usually the military itself and its installations or state institutions and state representatives, but there is often substantial collateral damage in the form of civilians being killed in crossfire, in indiscriminate bombings, etc. All deaths--military as well as civilian--incurred in such situations, are counted as battle-related deaths.;Uppsala Conflict Data Program, http://www.pcr.uu.se/research/ucdp/.;Sum;
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Norway NO: New Business Density: New Registrations per 1000 People Aged 15 to 64 data was reported at 8.151 Number in 2016. This records an increase from the previous number of 7.835 Number for 2015. Norway NO: New Business Density: New Registrations per 1000 People Aged 15 to 64 data is updated yearly, averaging 7.720 Number from Dec 2006 (Median) to 2016, with 11 observations. The data reached an all-time high of 11.403 Number in 2006 and a record low of 4.037 Number in 2009. Norway NO: New Business Density: New Registrations per 1000 People Aged 15 to 64 data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Norway – Table NO.World Bank: Businesses Registered Statistics. New businesses registered are the number of new limited liability corporations registered in the calendar year.; ; World Bank's Entrepreneurship Survey and database (http://www.doingbusiness.org/data/exploretopics/entrepreneurship).; Unweighted average; For cross-country comparability, only limited liability corporations that operate in the formal sector are included.
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Number of people who are undernourished in Philippines was reported at 6900000 in 2022, according to the World Bank collection of development indicators, compiled from officially recognized sources. Philippines - Number of people who are undernourished - actual values, historical data, forecasts and projections were sourced from the World Bank on June of 2025.
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Norway NO: Population Density: People per Square Km data was reported at 14.462 Person/sq km in 2017. This records an increase from the previous number of 14.332 Person/sq km for 2016. Norway NO: Population Density: People per Square Km data is updated yearly, averaging 11.573 Person/sq km from Dec 1961 (Median) to 2017, with 57 observations. The data reached an all-time high of 14.462 Person/sq km in 2017 and a record low of 9.883 Person/sq km in 1961. Norway NO: Population Density: People per Square Km data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Norway – Table NO.World Bank.WDI: Population and Urbanization Statistics. Population density is midyear population divided by land area in square kilometers. Population is based on the de facto definition of population, which counts all residents regardless of legal status or citizenship--except for refugees not permanently settled in the country of asylum, who are generally considered part of the population of their country of origin. Land area is a country's total area, excluding area under inland water bodies, national claims to continental shelf, and exclusive economic zones. In most cases the definition of inland water bodies includes major rivers and lakes.; ; Food and Agriculture Organization and World Bank population estimates.; Weighted average;
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Norway NO: Refugee Population: by Country or Territory of Asylum data was reported at 59,160.000 Person in 2017. This records a decrease from the previous number of 59,522.000 Person for 2016. Norway NO: Refugee Population: by Country or Territory of Asylum data is updated yearly, averaging 44,331.500 Person from Dec 1990 (Median) to 2017, with 28 observations. The data reached an all-time high of 59,522.000 Person in 2016 and a record low of 19,581.000 Person in 1990. Norway NO: Refugee Population: by Country or Territory of Asylum data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Norway – Table NO.World Bank.WDI: Population and Urbanization Statistics. Refugees are people who are recognized as refugees under the 1951 Convention Relating to the Status of Refugees or its 1967 Protocol, the 1969 Organization of African Unity Convention Governing the Specific Aspects of Refugee Problems in Africa, people recognized as refugees in accordance with the UNHCR statute, people granted refugee-like humanitarian status, and people provided temporary protection. Asylum seekers--people who have applied for asylum or refugee status and who have not yet received a decision or who are registered as asylum seekers--are excluded. Palestinian refugees are people (and their descendants) whose residence was Palestine between June 1946 and May 1948 and who lost their homes and means of livelihood as a result of the 1948 Arab-Israeli conflict. Country of asylum is the country where an asylum claim was filed and granted.; ; United Nations High Commissioner for Refugees (UNHCR), Statistics Database, Statistical Yearbook and data files, complemented by statistics on Palestinian refugees under the mandate of the UNRWA as published on its website. Data from UNHCR are available online at: www.unhcr.org/en-us/figures-at-a-glance.html.; Sum;
The Marshall Project, the nonprofit investigative newsroom dedicated to the U.S. criminal justice system, has partnered with The Associated Press to compile data on the prevalence of COVID-19 infection in prisons across the country. The Associated Press is sharing this data as the most comprehensive current national source of COVID-19 outbreaks in state and federal prisons.
Lawyers, criminal justice reform advocates and families of the incarcerated have worried about what was happening in prisons across the nation as coronavirus began to take hold in the communities outside. Data collected by The Marshall Project and AP shows that hundreds of thousands of prisoners, workers, correctional officers and staff have caught the illness as prisons became the center of some of the country’s largest outbreaks. And thousands of people — most of them incarcerated — have died.
In December, as COVID-19 cases spiked across the U.S., the news organizations also shared cumulative rates of infection among prison populations, to better gauge the total effects of the pandemic on prison populations. The analysis found that by mid-December, one in five state and federal prisoners in the United States had tested positive for the coronavirus -- a rate more than four times higher than the general population.
This data, which is updated weekly, is an effort to track how those people have been affected and where the crisis has hit the hardest.
The data tracks the number of COVID-19 tests administered to people incarcerated in all state and federal prisons, as well as the staff in those facilities. It is collected on a weekly basis by Marshall Project and AP reporters who contact each prison agency directly and verify published figures with officials.
Each week, the reporters ask every prison agency for the total number of coronavirus tests administered to its staff members and prisoners, the cumulative number who tested positive among staff and prisoners, and the numbers of deaths for each group.
The time series data is aggregated to the system level; there is one record for each prison agency on each date of collection. Not all departments could provide data for the exact date requested, and the data indicates the date for the figures.
To estimate the rate of infection among prisoners, we collected population data for each prison system before the pandemic, roughly in mid-March, in April, June, July, August, September and October. Beginning the week of July 28, we updated all prisoner population numbers, reflecting the number of incarcerated adults in state or federal prisons. Prior to that, population figures may have included additional populations, such as prisoners housed in other facilities, which were not captured in our COVID-19 data. In states with unified prison and jail systems, we include both detainees awaiting trial and sentenced prisoners.
To estimate the rate of infection among prison employees, we collected staffing numbers for each system. Where current data was not publicly available, we acquired other numbers through our reporting, including calling agencies or from state budget documents. In six states, we were unable to find recent staffing figures: Alaska, Hawaii, Kentucky, Maryland, Montana, Utah.
To calculate the cumulative COVID-19 impact on prisoner and prison worker populations, we aggregated prisoner and staff COVID case and death data up through Dec. 15. Because population snapshots do not account for movement in and out of prisons since March, and because many systems have significantly slowed the number of new people being sent to prison, it’s difficult to estimate the total number of people who have been held in a state system since March. To be conservative, we calculated our rates of infection using the largest prisoner population snapshots we had during this time period.
As with all COVID-19 data, our understanding of the spread and impact of the virus is limited by the availability of testing. Epidemiology and public health experts say that aside from a few states that have recently begun aggressively testing in prisons, it is likely that there are more cases of COVID-19 circulating undetected in facilities. Sixteen prison systems, including the Federal Bureau of Prisons, would not release information about how many prisoners they are testing.
Corrections departments in Indiana, Kansas, Montana, North Dakota and Wisconsin report coronavirus testing and case data for juvenile facilities; West Virginia reports figures for juvenile facilities and jails. For consistency of comparison with other state prison systems, we removed those facilities from our data that had been included prior to July 28. For these states we have also removed staff data. Similarly, Pennsylvania’s coronavirus data includes testing and cases for those who have been released on parole. We removed these tests and cases for prisoners from the data prior to July 28. The staff cases remain.
There are four tables in this data:
covid_prison_cases.csv
contains weekly time series data on tests, infections and deaths in prisons. The first dates in the table are on March 26. Any questions that a prison agency could not or would not answer are left blank.
prison_populations.csv
contains snapshots of the population of people incarcerated in each of these prison systems for whom data on COVID testing and cases are available. This varies by state and may not always be the entire number of people incarcerated in each system. In some states, it may include other populations, such as those on parole or held in state-run jails. This data is primarily for use in calculating rates of testing and infection, and we would not recommend using these numbers to compare the change in how many people are being held in each prison system.
staff_populations.csv
contains a one-time, recent snapshot of the headcount of workers for each prison agency, collected as close to April 15 as possible.
covid_prison_rates.csv
contains the rates of cases and deaths for prisoners. There is one row for every state and federal prison system and an additional row with the National
totals.
The Associated Press and The Marshall Project have created several queries to help you use this data:
Get your state's prison COVID data: Provides each week's data from just your state and calculates a cases-per-100000-prisoners rate, a deaths-per-100000-prisoners rate, a cases-per-100000-workers rate and a deaths-per-100000-workers rate here
Rank all systems' most recent data by cases per 100,000 prisoners here
Find what percentage of your state's total cases and deaths -- as reported by Johns Hopkins University -- occurred within the prison system here
In stories, attribute this data to: “According to an analysis of state prison cases by The Marshall Project, a nonprofit investigative newsroom dedicated to the U.S. criminal justice system, and The Associated Press.”
Many reporters and editors at The Marshall Project and The Associated Press contributed to this data, including: Katie Park, Tom Meagher, Weihua Li, Gabe Isman, Cary Aspinwall, Keri Blakinger, Jake Bleiberg, Andrew R. Calderón, Maurice Chammah, Andrew DeMillo, Eli Hager, Jamiles Lartey, Claudia Lauer, Nicole Lewis, Humera Lodhi, Colleen Long, Joseph Neff, Michelle Pitcher, Alysia Santo, Beth Schwartzapfel, Damini Sharma, Colleen Slevin, Christie Thompson, Abbie VanSickle, Adria Watson, Andrew Welsh-Huggins.
If you have questions about the data, please email The Marshall Project at info+covidtracker@themarshallproject.org or file a Github issue.
To learn more about AP's data journalism capabilities for publishers, corporations and financial institutions, go here or email kromano@ap.org.
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World Bank - Number of people provided with water, sanitation, and/or hygiene, and the number provided with safely managed services | gimi9.com
How many people use social media? Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.
Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.
How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.
What are the most popular social media platforms? Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.