Traffic analytics, rankings, and competitive metrics for nytimes.com as of August 2025

In April 2025, the news website with the most monthly visits in the United States was nytimes.com, with a total of ***** million monthly visits in that month. In second place was cnn.com with just over *** million visits, followed by foxnews.com with almost a ****** of a million. Online news consumption in the U.S. Americans get their news in a variety of ways, but social media is an increasingly popular option. A survey on social media news consumption revealed that ** percent of Twitter users regularly used the site for news, and Facebook and Reddit were also popular for news among their users. Interestingly though, social media is the least trusted news sources in the United States. News and trust Trust in news sources has become increasingly important to the American news consumer amidst the spread of fake news, and the public are more vocal about whether or not they have faith in a source to report news correctly. Ongoing discussions about the credibility, accuracy and bias of news networks, anchors, TV show hosts, and news media professionals mean that those looking to keep up to date tend to be more cautious than ever before. In general, news audiences are skeptical. In 2020, just **** percent of respondents to a survey investigating the perceived objectivity of the mass media reported having a great deal of trust in the media to report news fully, accurately, and fairly.

In 2024, The New York Times Company's circulation revenue amounted to more than 1.78 billion U.S. dollars. The company's overall revenue increased consistently between 2012 and 2024, and first surpassed one billion U.S. dollars in 2017. The New York Times has also successfully grown its digital audience. The New York Times: the switch to digital As readers moved away from print newspapers to online outlets, The NYT chose to capitalize on this. In early 2014, The New York Times Company’s digital-only news product had fewer than 800 thousand U.S. subscribers, but by the end of 2020 had amassed more than five million. The NYT online The company’s website has also performed well in recent years and ranks among the leading global English-language news websites in the United States. NYTimes.com regularly attracts millions of unique visitors each month, and a study on news consumption found that The NYT was one most used online news brands among U.S. adults in early 2021.

In 2024, the average weekday print circulation of The New York Times was approximately ******* copies, less than half the figure recorded in 2014. In that year, the company ceased publishing its figures based on weekday circulation for print, online, and other digital platforms, and published only its print circulation. The New York Times The New York Times was founded in 1851 and has been a household name in the United States for decades. The newspaper has adapted well to changes in the media industry, and between the final quarters of 2014 and 2020, paid subscribers to The New York Times’ digital only news product increased from *** thousand to over ************. The New York Times is also one of the world’s leading podcast publishers, with unique streams and downloads of the company’s podcasts reaching tens and sometimes even hundreds of millions per month. Popularity and reliability As one of the most popular news websites in the United States, the NYT has been known to achieve ** million unique monthly visitors, outperforming the likes of NBC News, The Washington Post, and The Guardian. That said, like many news publications, The New York Times has been the subject of controversy over the years. From accusations of liberal bias to its hiring practices, the newspaper has faced challenges regarding not only its published content but also its employees. In spite of this, just ** percent of respondents to a survey seriously doubted the credibility of The New York Times, with most finding the publication to be a reliable source.

The graph shows leading daily newspapers with paywalls in the United States from April to September 2014, by number of paid restricted access website accounts. In that time period, Los Angeles Times ranked fourth with nearly ** thousand paid restricted access website accounts. Digital publishing – additional information

The New York Times has been the most successful American daily when it comes to attracting readers willing to pay for its online content. The paywall, which was introduced in March 2011, allows users to read ** articles a month for free. Once that limit has been reached, users are required to pay in order to read more articles. According to the New York Times Company’s own data, the number of paid subscribers to its digital-only products amounted to *** thousand in the second quarter of 2015; a steady growth since its implementation. Circulation revenue now exceeds the advertising revenue. ). The New York Times seems to belong to a successful minority. During a survey in late 2013, more publishers admitted that the introduction of the paywall led to a decrease of traffic on their website. This was the experience of a third of the respondents, whereas a quarter stated the paywall boosted the traffic. Most publishers allow their readers to view **** or *** free articles a month, which makes the aforementioned New York Times model of ** articles more than generous in comparison. In general, the U.S. digital publishing industry is expected to thrive. Between the period 2014 to 2020, revenues are predicted to nearly double, generating approximately **** billion U.S. dollars. Among three major types of digital publishing products – e-books, e-magazines and e-newspapers – it is the latter that will develop the most rapidly over the aforementioned period of time.