The global oats market size reached USD 5.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.6 Billion by 2033, exhibiting a growth rate (CAGR) of 1.69% during 2025-2033. Increasing health awareness, growing preference for healthy lifestyles and plant-based diets, the versatility of oats in various food applications, rising gluten intolerance, government support for sustainable agriculture, technological advancements, digital media influence, and expanding distribution channels are some of the factors supporting the market growth.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 5.6 Billion
Market Forecast in 2033	USD 6.6 Billion
Market Growth Rate 2025-2033	1.69%

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global and country levels for 2025-2033. Our report has categorized the market based on product type and application.

The oats market is growing at 4.22% CAGR from 2025 to 2030, driven by growing preference for healthy ingredients and increased demand for dietary fiber sources like oats. North America leads the market share, while Asia-Pacific is the fastest-growing region. Key industry players include PepsiCo, Inc., B&G Foods, Inc., Nestle SA, The Kellogg Company, and Marico Limited.

The Oatmeal market worldwide achieved USD 5769.1 million in 2023. Demand for Oatmeal would reach USD 11129.4 million in 2025. Global sales are expected to attain a rate of 5.7% CAGR over the forecast period (2025 to 2035), eventually tallying a sales value of USD 4,854.9 million at the end of 2035.

Attributes	Description
Estimated Global Oatmeal Industry Size (2025E)	USD 6378.3 million
Projected Global Oatmeal Industry Value (2035F)	USD 11129.4 million
Value-based CAGR (2025 to 2035)	5.7 %

Semi-Annual Market Update

Particular	Value CAGR
H1	5.3 % (2024 to 2034)
H2	5.5 % (2024 to 2034)
H1	5.6 % (2025 to 2035)
H2	5.7 % (2025 to 2035)

Country-Wise Insights

Country	CAGR, 2025 to 2035
USA	5.9%
Germany	5.2%
China	4.8%
Japan	6.1%
India	3.4%

Category-Wise Insights

Segment	Value Share (2025)
Organic Oatmeal (By Nature)	61.3%

Segment	Value Share (2025)
Online Sales Channel (By Sales Channel)	45.8%

The global market revenue of oats was valued at about 4.9 billion U.S. dollars in 2018. This market was projected to be worth 8.37 billion U.S. dollars by 2028.

The demand for oats has been steadily increasing due to the rising consumer preference for healthy and nutritious food options. Oats, being rich in dietary fiber, antioxidants, and essential nutrients, are increasingly favored for their health benefits, such as reducing cholesterol levels and supporting heart health. The market size surpass USD 5.98 Billion valued in 2023 to reach a valuation of around USD 7.7 Billion by 2031.

The growing popularity of plant-based diets and gluten-free products has further accelerated the demand for oats, as they are naturally gluten-free and provide a valuable alternative to wheat-based products. This trend is especially prominent among health-conscious consumers and people with dietary restrictions, driving growth in both developed and emerging markets. The rising demand for cost-effective and efficient oats is enabling the market grow at a CAGR of 3.66% from 2024 to 2031.

Oats Market: Definition/ Overview

Oats (Avena sativa) are a type of cereal grain known for their high nutritional value, including fiber, vitamins, minerals, and antioxidants. They are primarily consumed as whole grains or processed into products like oatmeal, oat flour, and rolled oats. Oats are naturally gluten-free, making them a popular choice among people with gluten sensitivities. Their health benefits, such as promoting heart health, lowering cholesterol, and aiding in digestion, have made them a staple in many diets worldwide.

The U.S. oat market fell rapidly to $541M in 2024, with a decrease of -15.4% against the previous year. Overall, consumption recorded a slight curtailment. Over the period under review, the market reached the maximum level at $788M in 2014; however, from 2015 to 2024, consumption remained at a lower figure.

Global Oats market size is expected to reach $12.04 billion by 2029 at 9.8%, growing demand for healthy meal options drives oats market growth

The organic oats market will grow from $319.6 Mn in 2025 to $490.2 Mn by 2032 at a 6.3% CAGR, driven by increasing consumer demand for healthy & organic foods

The global oats market, valued at approximately $XX million in 2025, is projected to experience robust growth, driven by a Compound Annual Growth Rate (CAGR) of 4.22% from 2025 to 2033. This expansion is fueled by several key factors. The rising awareness of the health benefits associated with oats, including their high fiber content, contribution to heart health, and role in managing blood sugar levels, is a primary driver. Increasing consumer preference for nutritious and convenient breakfast options further boosts demand for various oat products like rolled oats, oat flour, and ready-to-eat oatmeal. The growing popularity of plant-based diets and the increasing adoption of veganism also contribute significantly to market growth, as oats serve as a versatile and nutritious ingredient in numerous vegan recipes and products. Furthermore, the expanding food processing and manufacturing industries, which incorporate oats into a wide range of products like granola bars, baked goods, and even beverages, fuels market expansion. The retail landscape is also evolving, with the rise of online retail channels offering increased convenience and access to a broader range of oat products. However, the market also faces challenges. Fluctuations in oat prices due to factors such as weather conditions and global supply chain disruptions could restrain market growth. Competition from other breakfast cereals and grains may also affect market share. Despite these constraints, the market is expected to witness considerable growth in the projected period due to the overwhelmingly positive consumer perception of oats as a healthy and versatile food. The market segmentation reveals a significant demand for rolled oats, followed by steel-cut oats and whole oats. Supermarkets and hypermarkets remain the dominant distribution channels, albeit online retail channels are experiencing substantial growth, mirroring the broader e-commerce trends. Key players, including PepsiCo, Nestle, and General Mills, are continually innovating to cater to the growing demand, introducing new product variations and focusing on convenience and organic options to maintain their market positions. Regional growth will likely be driven by the increasing health-conscious population in North America and Europe, alongside the rapid expansion of the food processing industry in the Asia-Pacific region. Recent developments include: September 2022: Quaker (PepsiCo Inc.), one of India's leading brands in the oats segment, launched the ready-to-eat (RTE) cereal segment offering "Quaker Oats Muesli". As per the company, it is highly nutritious and is made up of five grains and 22% fruit, nuts, and seeds. Quaker Oats Muesli is available in two variants: fruit & nut and berries & seeds., October 2022: Kellogg's India launched Pro Muesli', a high-protein Muesli made of 100% plant-based ingredients. According to the company, one serving of Kellogg's Pro Muesli with 200 ml milk provides 29% of an adult's (sedentary woman's) protein requirement for the day., March 2021: Quaker (PepsiCo Inc.) launched a unique product that brings plain oats with 2 different flavors - homestyle masala and tangy tomato - in one pack to target the growing oats demand in India.. Notable trends are: Surging Demand for Dietary Fiber Ingredients.

In 2025, the global gluten-free oats market is projected to reach approximately USD 195.9 million, with expectations to grow to around USD 392.7 million by 2035, reflecting a Compound Annual Growth Rate (CAGR) of 7.2% during the forecast period.

Metric	Value
Market Size in 2025	USD 195.9 Million
Projected Market Size in 2035	USD 392.7 Million
CAGR (2025-2035)	7.2%

Country-wise Outlook

Country	CAGR (2025 to 2035)
USA	7.5%

Country	CAGR (2025 to 2035)
UK	7.0%

Country	CAGR (2025 to 2035)
EU	6.9%

Country	CAGR (2025 to 2035)
Japan	7.2%

Country	CAGR (2025 to 2035)
South Korea	7.1%

Competitive Outlook

Company/Organization Name	Estimated Market Share (%)
Quaker Oats Company (PepsiCo)	18-22%
Bob’s Red Mill Natural Foods	14-18%
General Mills, Inc. (Cheerios)	12-16%
Nature’s Path Foods, Inc.	10-14%
GF Harvest	8-12%
Others	26-32%

The global oat production was valued at about 6.6 billion U.S. dollars in 2022. This market was valued 4.2 billion U.S. dollars in 2020.

In the recent edition of the oat drink market report, Future Market Insights (FMI) finds growth prospects to go as high as 7.5% from 2024 to 2034. With the emergence of health-conscious consumers, key oat drink manufacturers are investing in the development of gluten-free products. Going by this pattern, demand could expand and equate to a market valuation of USD 1,684.5 million by 2034. Sales of oat drinks hold a current valuation of USD 799.4 million in 2024.

Attributes	Key Insights
Expected Oat Drink Market Size in 2024	USD 799.4 million
Forecast Market Value in 2034	USD 1,684.5 million
Value-based CAGR (2024 to 2034)	7.5%

Country-wise Insights

Countries	Value CAGR (2024 to 2034)
United States	8.4%
Brazil	6.1%
Germany	8.3%
China	8.7%
India	9.2%

Category-wise Insights

Segment	CAGR (2024 to 2034)
Regular/Full-fat (Product Type)	7.2%
Natural/Unflavored (Flavor)	6.9%
Retail Sales (End-use Application)	7.4%
Conventional (Nature)	7.5%
Refrigerated (Format)	7.3%

Oat Product Market Outlook

The global oat product market size was valued at approximately USD 6.5 billion in 2023 and is expected to reach USD 11.2 billion by 2032, growing at a compound annual growth rate (CAGR) of 6.2% during the forecast period. This robust growth is driven by increasing consumer awareness about the health benefits associated with oat consumption, coupled with the expanding use of oat products across diverse industries. The market's expansion is further propelled by the rising demand for plant-based and gluten-free products, which oats naturally provide. As consumers continue to prioritize health and wellness, the demand for nutrient-rich, low-cost, and versatile oat products is anticipated to rise, further bolstering market growth.

One of the primary growth factors for the oat product market is the increasing consumer inclination towards health and wellness, particularly the rising demand for functional foods. Oats are recognized for their high dietary fiber content, especially beta-glucan, which is known to help lower cholesterol levels and improve heart health. The growing prevalence of lifestyle-related health issues such as obesity, diabetes, and cardiovascular diseases has led consumers to seek out healthier food alternatives, boosting the demand for oat-based products. This trend is especially notable among the millennial and Gen Z populations, who are more health-conscious and are actively seeking out foods that offer specific health benefits.

Another significant driver for market growth is the diversification of oat product applications across various industries, beyond traditional food and beverage uses. In the personal care sector, oats are increasingly utilized for their skin-soothing and anti-inflammatory properties, making them a popular ingredient in skincare and haircare products. The animal feed industry also benefits from the oat market, given oats' high nutritional value and digestibility, making them an ideal component in animal diets. Furthermore, the rising trend of veganism and plant-based diets has spurred innovation in the development of oat-based dairy alternatives, such as oat milk and oat-based yogurts, which are gaining popularity globally.

The oat product market is also witnessing growth due to advancements in processing technologies and supply chain efficiencies. Manufacturers are investing in state-of-the-art processing facilities to enhance the quality and variety of oat products. Improved processing techniques have enabled the production of gluten-free oats, catering to the increasing demand for gluten-free diets. Additionally, supply chain improvements have facilitated better distribution and availability of oat products, even in remote regions, supporting market expansion. As a result, the accessibility and appeal of oat products continue to grow, contributing to the overall market growth.

Regionally, North America holds a significant share of the oat product market, driven by the high consumption of oats in the United States and Canada. The region's well-established food and beverage industry, coupled with the growing trend towards healthier eating habits, supports market growth. Europe, known for its traditional oat consumption, particularly in Scandinavian countries, also represents a lucrative market. Meanwhile, the Asia Pacific region is expected to witness the fastest growth during the forecast period, fueled by rising health consciousness, growing disposable incomes, and the influence of Western dietary trends. Latin America and the Middle East & Africa markets are also anticipated to grow steadily due to increasing awareness and availability of oat products.

Product Type Analysis

The oat product market can be segmented into various product types including oatmeal, oat flour, oat bran, oat groats, and others. Oatmeal, a staple breakfast item in many households, holds the largest market share among these segments. It is favored for its convenience, nutritional profile, and versatility in meal preparation. The rising consumer preference for healthier breakfast options has propelled the demand for oatmeal products. Additionally, instant oatmeal variants have gained popularity due to their ease of preparation, catering to the busy lifestyles of modern consumers. As more consumers embrace the benefits of a hearty breakfast, the oatmeal segment is expected to maintain its dominance in the market.

Oat flour, another critical segment, is witnessing increased demand, particularly from the baking industry. As consumers seek healthier baking alternatives, oat flour is recognized for its nutriti

The global oat market soared to $7.7B in 2024, growing by 23% against the previous year. The market value increased at an average annual rate of +1.2% over the period from 2012 to 2024; the trend pattern remained consistent, with only minor fluctuations being recorded throughout the analyzed period. Global consumption peaked at $8.7B in 2022; however, from 2023 to 2024, consumption stood at a somewhat lower figure.

The size of the Oats Market was valued at USD 5.16 billion in 2023 and is projected to reach USD 8.29 billion by 2032, with an expected CAGR of 7.0 % during the forecast period. Oats are a very nutritious grain that is used not only in breakfast but also in a lot of other meals around the world. Dietary fiber, mainly in the form of beta-glucan, helps to maintain sound digestion, reduce cholesterol levels, and regulate the blood sugar level. Additionally, oats are full of essential iron, magnesium, zinc, and B vitamins, which make it suitable for addition to a healthy diet. Oats can be consumed in different forms: rolled oats, steel-cut oats, instant oats, and oat flour used in baking and cooking. However, the most popular form in which people eat oats is in the form of oatmeal. It is a warm, filling breakfast meal which can be enjoyed with fruits, nuts, seeds, and even sweeteners added to it. Oats are also gluten-free, although they can be cross-contaminated with gluten, which makes them suitable for people with gluten sensitivities if they are sourced properly. Their health benefits and versatility make oats a popular food choice globally. Recent developments include: In April 2023, Tirlán expanded its oat portfolio to include Organic Oat-Standing Functional Oat Flour. This flour is made using organic oats grown in Ireland without synthetic pesticides, herbicides, or fertilizers. It offers consistent viscosity during heating and cooling cycles and provides functional properties, clean labeling, whole grain benefits, and a clean oaty flavor. The flour helps manufacturers meet the demand for organic and natural oat products and improve the taste and texture of plant-based food and beverage products. It is particularly useful in dairy alternative applications. , In June 2023, SunOpta and Seven Sundays partnered to launch a new cereal made with upcycled oat protein powder. The cereal, called Oat Protein Cereal, is made with SunOpta's OatGold, which is a byproduct of oat milk production. The partnership aims to reduce food waste and provide a sustainable solution for oat protein powder. The cereal is available in four flavors and is gluten-free and Non-GMO Project Verified. It can be found nationwide at major retailers and ordered directly from the Seven Sundays website. , In November 2023, Quaker, the official oatmeal sponsor of the NFL, has teamed up with and NFL Legend Eli Manning and chef Carla Hall to promote food security among children. They have launched the Quaker Pregrain Tour, featuring a tailgate truck visiting select NFL stadiums and a digital Quaker Playbook with 32 team-inspired recipes. Quaker is a part of PepsiCo and offers various products, including Quaker Oats and Quaker Chewy Granola Bars. GENYOUth is dedicated to promoting youth health and wellness. .

The global organic oats market size was valued at USD 2.04 billion in 2025 and is projected to grow at a CAGR of 10.65% from 2025 to 2033. The market growth is attributed to the increasing demand for organic food products, growing awareness about the health benefits of oats, and the rising trend of veganism and vegetarianism. The market is segmented by application, processing method, form, varietal type, and packaging type. The food and beverages segment is expected to hold the largest market share during the forecast period, owing to the increasing use of organic oats in breakfast cereals, oatmeal, and granola bars. The Asia Pacific region is expected to witness the highest growth rate during the forecast period. The growth is attributed to the increasing demand for organic food products in countries such as India and China, along with the rising disposable income of consumers. The presence of major organic oats companies in the region is also expected to contribute to the growth of the market. The major companies operating in the organic oats market include The Quaker Oats Company, Limagrain Céréales Ingrédients, Blue Lake Ranches, Earth's Own Food Company, Grain Millers, Organic Valley, Hodgson Mill, Hain Celestial, Nature's Path Foods, Frontier Coop, McCann's Irish Oatmeal, Alara Wholefoods, Nature's Own Farms, Arrowhead Mills, and Bob's Red Mill. These companies are focusing on expanding their product portfolio and increasing their market presence through acquisitions and partnerships. Recent developments include: The organic oats market is projected to grow at a CAGR of 10.65% from 2024 to 2032, reaching a value of USD 5.07 billion by 2032. The market growth is driven by increasing consumer demand for healthy and sustainable food products, rising disposable income, and growing awareness of the health benefits of organic oats.Recent news developments in the market include:- In 2023, the organic food market was valued at USD 2.04 billion.- In 2024, the organic oats market was valued at USD 2.26 billion.- In 2025, the organic oats market is projected to reach USD 2.51 billion.- In 2026, the organic oats market is projected to reach USD 2.78 billion.- In 2027, the organic oats market is projected to reach USD 3.08 billion.- In 2028, the organic oats market is projected to reach USD 3.41 billion.- In 2029, the organic oats market is projected to reach USD 3.77 billion.- In 2030, the organic oats market is projected to reach USD 4.16 billion.- In 2031, the organic oats market is projected to reach USD 4.59 billion.- In 2032, the organic oats market is projected to reach USD 5.07 billion.. Key drivers for this market are: Growing Health Consciousness Rising Demand for PlantBased Diets Expanding Retail Distribution Product Innovation Increased Ecommerce Adoption . Potential restraints include: Rising Health Consciousness Growing Demand for PlantBased Foods Technological Advancements Expanding Retail Landscape Increasing Consumer Awareness .

Oats-based products come in various forms, such as regular/flakes, powder/flour, and bars. Each form caters to specific applications and consumer preferences. Regular/flakes are commonly used in breakfast cereals and snacks, while powder/flour finds application in bakery products and as a thickening agent. Bars offer a convenient and portable option for on-the-go consumption. Recent developments include: In 2023: The Quaker Oats Company, Introduced a new line of instant oatmeals with plant-based protein blends and superfood ingredients, targeting health-conscious consumers seeking a nutritious and convenient breakfast option, ‘Karara Crunch’ is the new Saffola Masala Oats ‘desi chatpata’ variant launched in February 2023. According to the brand, it is rich in crunchiness and contains additional crispy chips, vegetables that are crunchy and khatta chatpata flavor., In March 2021, Quaker (PepsiCo Inc.) introduced a unique product combining plain oats in a pack with two different flavors – homestyle masala and tangy tomato – to cater to an increasing demand for oats in India., May 2020: Califia Farms LLC introduced Protein Oat, an improved line of plant-based milk in the United States, to offer consumers a healthier option to cow milk., Happi Foodi expanded its existing meal alternatives with a new line of oatmeal products in America in September 2020., November 2019: Chobani LLC expanded its business by launching a product line that includes oat drinks and blends in the US oats market.. Notable trends are: Growing awareness about the health benefits of oats to propel market growth.

According to Cognitive Market Research, The Global Oat Based Snack market size is USD 22512.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 5.20% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 9004.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.4% from 2024 to 2031.
Europe Oat Based Snack held the major market of more than 30% of the global revenue with a market size of USD 6753.66 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031.
Asia Pacific Oat Based Snack held the market of around 23% of the global revenue with market size of USD 5177.81 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.
South America Oat Based Snack market has more than 5% of the global revenue with a market size of USD 1125.61 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.6% from 2024 to 2031.
Middle East and Africa Oat Based Snack held the major market of around 2% of the global revenue with a market size of USD 450.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.9% from 2024 to 2031.
The online segment is set to rise due to the convenience of shopping. Online media such as social media and Google ads have recreated an essential role in steering customer preference toward e-commerce platforms, such as Amazon, Walmart, Auchan, Grofers, and Rakuten, to purchase food products, such as Oat Based Snack.
The Oat Based Snack market is driven by the rising awareness regarding the high nutritional value. Oats promote metabolism and healthy weight loss, reducing the risk of cardiovascular diseases and diabetes.

Various Strategies Adopted by Key Players to Provide Viable Market Output

The Oat Based Snack market has grown remarkably, driven by increasing consumer health consciousness. Key players in this market employ various strategies to maintain competitiveness, including product innovation, strategic partnerships with retailers or suppliers, aggressive marketing campaigns emphasizing health benefits, and expanding distribution networks to reach a wider consumer base. These strategies enable companies to capitalize on the growing demand for healthier snack options while fostering brand loyalty and market expansion.

For instance, in February 2022, Above Food acquired Sonic Milling Systems, a patented, disruptive food technology for producing oat-based ingredients and dairy products. This acquisition brings a full suite of proprietary intellectual property and global patent coverage for core and recently developed ancillary technologies.

(Source: https://www.prnewswire.com/news-releases/above-food-to-acquire-sonic-milling-systems-a-patented-disruptive-food-technology-for-production-of-oat-based-ingredients-and-dairy-products-301479393.html)

Increasing Awareness Regarding the Ingredients, Additives, and Preservatives to Propel Market Growth

The Oat Based Snack market has grown significantly due to increased awareness of health-conscious consumers. Consumers are more attentive to ingredients, additives, and preservatives in these snacks. Oat Based Snack often boast natural ingredients, minimal additives, and fewer preservatives than conventional snacks. This trend reflects a growing preference for wholesome, clean-label products that offer nutritional benefits. As a result, manufacturers strive to meet demand by offering transparent ingredient lists and healthier snack options.

For instance, in May 2019, Nature's Bakery launched an all-new Oatmeal Crumble Bar, combining nourishing, breakfast-inspired ingredients within a convenient on-the-go snack. Oatmeal Crumble Bar contains 3g of hunger-fighting fiber to fuel families and deliver a good start for great days.

(Source: https://www.prnewswire.com/news-releases/natures-bakery-launches-on-the-go-breakfast-snack-oatmeal-crumble-bar-300853744.html)

Market Restraints of the Oat Based Snack

Perishability and Shelf Life to Restrict Market Growth

The Oat Based Snack market has seen significant growth due to health-conscious consumer trends. However, one challenge is the perishability of oat-based products, as they can degrade in quality over time and have a shorter shelf life than some other snacks. This limits distribution and requires effici...

Oatmeal Market is segmented By Oats Type (Whole Oat Groats, Steel Cut Oats, Scottish Oats, Regular Rolled Oats, Quick Rolled Oats, Instant Oats, and Others) and Distribution Channel)

The global oat product market is a substantial and rapidly growing sector, exhibiting a Compound Annual Growth Rate (CAGR) of 5.1% from 2019 to 2033. In 2025, the market size reached an estimated $35,880 million. This growth is fueled by several key drivers. The increasing consumer awareness of the health benefits of oats, including their high fiber content, which aids digestion and contributes to weight management, is a significant factor. Furthermore, the rising demand for convenient and ready-to-eat breakfast options, such as oatmeal cups and granola bars, is driving market expansion. The versatility of oats, allowing their incorporation into various food products like baked goods and dairy alternatives, further enhances market appeal. Growth is also seen across various segments, with both oatmeal and deep-processed oat products experiencing increased demand in both household and commercial applications. Major players like Quaker Oats, General Mills, and Kellogg continue to dominate the market, but smaller, specialized brands are also emerging, offering innovative and niche products catering to specific dietary needs and preferences. Regional variations exist, with North America and Europe currently holding significant market shares, although the Asia-Pacific region shows strong growth potential, driven by increasing disposable incomes and changing dietary habits. The market segmentation reveals further insights. The oatmeal segment, encompassing traditional rolled oats and quick-cooking varieties, retains a significant market share, although deep-processed oat products, such as oat flour, oat milk, and oat bran, are experiencing faster growth rates, driven by increasing demand for healthier alternatives and functional foods. Within application segments, the household sector dominates, reflecting the prevalence of oat consumption in home-cooked meals and breakfasts. However, the commercial sector, including food service and food manufacturing, is expanding rapidly, indicating growing use of oats as an ingredient in various processed food items. This robust growth trajectory is expected to continue through 2033, propelled by sustained consumer interest in healthy and convenient food options and ongoing product innovation within the oat products industry. Competition is expected to remain fierce, necessitating continuous innovation and brand differentiation for market success.