The global oats market is expected to demonstrate steady growth, with its valuation projected to increase from approximately USD 9.81 billion in 2025 to about USD 18.78 billion by 2035. This corresponds to CAGR of 6.6% during the forecast period.

Attributes	Description
Estimated Size, 2025	USD 9.81 billion
Projected Size, 2035	USD 18.78 billion
Value-based CAGR (2025 to 2035)	6.6%

Historical Performance of the Oats Market (2020 to 2024) Vs. Forecast Outlook (2025 to 2035)

Attributes	Details
Oats Market CAGR (2020 to 2024)	6.3%

Country-wise Insights

Countries	Value CAGR (2025 to 2035)
United States	4.9%
Germany	1.4%
United Kingdom	2.6%
Canada	7.2%
France	3.6%

The global oats market size reached USD 5.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.6 Billion by 2033, exhibiting a growth rate (CAGR) of 1.69% during 2025-2033. Increasing health awareness, growing preference for healthy lifestyles and plant-based diets, the versatility of oats in various food applications, rising gluten intolerance, government support for sustainable agriculture, technological advancements, digital media influence, and expanding distribution channels are some of the factors supporting the market growth.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 5.6 Billion
Market Forecast in 2033	USD 6.6 Billion
Market Growth Rate 2025-2033	1.69%

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global and country levels for 2025-2033. Our report has categorized the market based on product type and application.

The Global Oats Market Report is Segmented by Product Type (Whole Oats, Oat Groats, and More), Nature (Conventional and Organic), Category (Raw Oats and Processed Oats), Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, and More), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

The demand for oats has been steadily increasing due to the rising consumer preference for healthy and nutritious food options. Oats, being rich in dietary fiber, antioxidants, and essential nutrients, are increasingly favored for their health benefits, such as reducing cholesterol levels and supporting heart health. The market size surpass USD 5.98 Billion valued in 2023 to reach a valuation of around USD 7.7 Billion by 2031.

The growing popularity of plant-based diets and gluten-free products has further accelerated the demand for oats, as they are naturally gluten-free and provide a valuable alternative to wheat-based products. This trend is especially prominent among health-conscious consumers and people with dietary restrictions, driving growth in both developed and emerging markets. The rising demand for cost-effective and efficient oats is enabling the market grow at a CAGR of 3.66% from 2024 to 2031.

Oats Market: Definition/ Overview

Oats (Avena sativa) are a type of cereal grain known for their high nutritional value, including fiber, vitamins, minerals, and antioxidants. They are primarily consumed as whole grains or processed into products like oatmeal, oat flour, and rolled oats. Oats are naturally gluten-free, making them a popular choice among people with gluten sensitivities. Their health benefits, such as promoting heart health, lowering cholesterol, and aiding in digestion, have made them a staple in many diets worldwide.

Global Oats market size is expected to reach $11.82 billion by 2029 at 9.5%, growing demand for healthy meal options drives oats market growth

The global organic oats market is valued at USD 317.7 million in 2025 and is poised to reach USD 579.8 million by 2035, expanding at a CAGR of 6.2%. Market expansion is driven by increasing consumer health awareness, rising adoption of plant-based diets, and the expansion of organic farming practices across key producing countries.

Metric	Value
Market Size (2025)	USD 317.7 million
Market Size (2035)	USD 579.8 million
CAGR (2025 to 2035)	6.2%

The global market revenue of oats was valued at about *** billion U.S. dollars in 2018. This market was projected to be worth **** billion U.S. dollars by 2028.

Oat fell to 316.73 USd/Bu on August 22, 2025, down 2.02% from the previous day. Over the past month, Oat's price has fallen 10.08%, and is down 3.03% compared to the same time last year, according to trading on a contract for difference (CFD) that tracks the benchmark market for this commodity. Oat - values, historical data, forecasts and news - updated on August of 2025.

The U.S. oat market declined rapidly to $540M in 2024, dropping by -15.3% against the previous year. Over the period under review, consumption showed a mild contraction. Oat consumption peaked at $787M in 2014; however, from 2015 to 2024, consumption failed to regain momentum.

In 2025, the global gluten-free oats market is projected to reach approximately USD 195.9 million, with expectations to grow to around USD 392.7 million by 2035, reflecting a Compound Annual Growth Rate (CAGR) of 7.2% during the forecast period.

Metric	Value
Market Size in 2025	USD 195.9 Million
Projected Market Size in 2035	USD 392.7 Million
CAGR (2025-2035)	7.2%

Country-wise Outlook

Country	CAGR (2025 to 2035)
USA	7.5%

Country	CAGR (2025 to 2035)
UK	7.0%

Country	CAGR (2025 to 2035)
EU	6.9%

Country	CAGR (2025 to 2035)
Japan	7.2%

Country	CAGR (2025 to 2035)
South Korea	7.1%

Competitive Outlook

Company/Organization Name	Estimated Market Share (%)
Quaker Oats Company (PepsiCo)	18-22%
Bob’s Red Mill Natural Foods	14-18%
General Mills, Inc. (Cheerios)	12-16%
Nature’s Path Foods, Inc.	10-14%
GF Harvest	8-12%
Others	26-32%

The global oats market, valued at approximately $XX million in 2025, is projected to experience robust growth, driven by a Compound Annual Growth Rate (CAGR) of 4.22% from 2025 to 2033. This expansion is fueled by several key factors. The rising awareness of the health benefits associated with oats, including their high fiber content, contribution to heart health, and role in managing blood sugar levels, is a primary driver. Increasing consumer preference for nutritious and convenient breakfast options further boosts demand for various oat products like rolled oats, oat flour, and ready-to-eat oatmeal. The growing popularity of plant-based diets and the increasing adoption of veganism also contribute significantly to market growth, as oats serve as a versatile and nutritious ingredient in numerous vegan recipes and products. Furthermore, the expanding food processing and manufacturing industries, which incorporate oats into a wide range of products like granola bars, baked goods, and even beverages, fuels market expansion. The retail landscape is also evolving, with the rise of online retail channels offering increased convenience and access to a broader range of oat products. However, the market also faces challenges. Fluctuations in oat prices due to factors such as weather conditions and global supply chain disruptions could restrain market growth. Competition from other breakfast cereals and grains may also affect market share. Despite these constraints, the market is expected to witness considerable growth in the projected period due to the overwhelmingly positive consumer perception of oats as a healthy and versatile food. The market segmentation reveals a significant demand for rolled oats, followed by steel-cut oats and whole oats. Supermarkets and hypermarkets remain the dominant distribution channels, albeit online retail channels are experiencing substantial growth, mirroring the broader e-commerce trends. Key players, including PepsiCo, Nestle, and General Mills, are continually innovating to cater to the growing demand, introducing new product variations and focusing on convenience and organic options to maintain their market positions. Regional growth will likely be driven by the increasing health-conscious population in North America and Europe, alongside the rapid expansion of the food processing industry in the Asia-Pacific region. Recent developments include: September 2022: Quaker (PepsiCo Inc.), one of India's leading brands in the oats segment, launched the ready-to-eat (RTE) cereal segment offering "Quaker Oats Muesli". As per the company, it is highly nutritious and is made up of five grains and 22% fruit, nuts, and seeds. Quaker Oats Muesli is available in two variants: fruit & nut and berries & seeds., October 2022: Kellogg's India launched Pro Muesli', a high-protein Muesli made of 100% plant-based ingredients. According to the company, one serving of Kellogg's Pro Muesli with 200 ml milk provides 29% of an adult's (sedentary woman's) protein requirement for the day., March 2021: Quaker (PepsiCo Inc.) launched a unique product that brings plain oats with 2 different flavors - homestyle masala and tangy tomato - in one pack to target the growing oats demand in India.. Notable trends are: Surging Demand for Dietary Fiber Ingredients.

This statistic depicts the forecasted market value of organic oats worldwide from 2017 to 2027. In 2017, the global market value of organic oats reached around 200 million U.S. dollars, and is forecasted to increase to about 360 million U.S. dollars by 2027.

Oats market will be growing at a CAGR of 3.1% during 2025 to 2033.

The Oatmeal market worldwide achieved USD 5769.1 million in 2023. Demand for Oatmeal would reach USD 11129.4 million in 2025. Global sales are expected to attain a rate of 5.7% CAGR over the forecast period (2025 to 2035), eventually tallying a sales value of USD 4,854.9 million at the end of 2035.

Attributes	Description
Estimated Global Oatmeal Industry Size (2025E)	USD 6378.3 million
Projected Global Oatmeal Industry Value (2035F)	USD 11129.4 million
Value-based CAGR (2025 to 2035)	5.7 %

Semi-Annual Market Update

Particular	Value CAGR
H1	5.3 % (2024 to 2034)
H2	5.5 % (2024 to 2034)
H1	5.6 % (2025 to 2035)
H2	5.7 % (2025 to 2035)

Country-Wise Insights

Country	CAGR, 2025 to 2035
USA	5.9%
Germany	5.2%
China	4.8%
Japan	6.1%
India	3.4%

Category-Wise Insights

Segment	Value Share (2025)
Organic Oatmeal (By Nature)	61.3%

Segment	Value Share (2025)
Online Sales Channel (By Sales Channel)	45.8%

The oats market attained a volume of 29.87 Million Tons as of 2024 and is anticipated to grow at a CAGR of 3.80% during the forecast period of 2025 to 2034. The global oats market is mainly driven by the growing consumer demand for healthy and nutritious food, as oats are known for their high fiber content and health benefits. The market is thus expected to reach a volume of nearly 43.37 Million Tons by 2034.

The global oat production was valued at about *** billion U.S. dollars in 2022. This market was valued *** billion U.S. dollars in 2020.

The Oats Market size was valued at USD 5.18 USD Billion in 2023 and is projected to reach USD 9.61 USD Billion by 2032, exhibiting a CAGR of 9.23 % during the forecast period. The rising health consciousness among consumers, coupled with the increasing demand for convenience foods, is fueling market growth. Oats is a type of cereal grain from the Poaceae grass family of plants. The grain refers specifically to the edible seeds of oat grass, which is what ends up in our breakfast bowls. Whether loved or hated for their mushy yet hearty texture when cooked, oats are most prized for their nutritional value and health benefits. Oats are a nutrient-rich food associated with lower blood cholesterol and reduced risk of human heart disease when consumed regularly. One of the most common uses of oats is as livestock feed; the crop can also be grown as groundcover and ploughed in as a green manure. Key drivers for this market are: Increasing Use of UCO in Biodiesel Industry Drives Market Growth. Potential restraints include: Availability of Other Grain Variants at Low Price to Impede Market Growth.

The global oats market is experiencing robust growth, driven by increasing consumer awareness of its health benefits and versatile applications. The market, currently valued at approximately $6 billion (estimated based on typical market sizes for similar food commodities and considering a plausible CAGR), is projected to maintain a steady Compound Annual Growth Rate (CAGR) of 5% from 2025 to 2033. This growth is fueled by several key factors. The rising prevalence of health-conscious lifestyles is significantly boosting demand for nutritious breakfast options, with oats consistently ranking as a top choice due to its high fiber content, complex carbohydrates, and satiating properties. Furthermore, the growing popularity of plant-based diets and the increasing adoption of oats in various food products, including baked goods, cereals, and beverages, are further driving market expansion. The segment featuring ready-to-eat oats and organic oats is witnessing the fastest growth rates, reflecting consumer preferences for convenience and premium quality. Major players like Quaker Oats Company, General Mills, and others are actively investing in product innovation and expansion into new markets to capitalize on this trend. However, price fluctuations in raw materials and competition from other breakfast cereals represent potential market restraints. Regional variations exist, with North America and Europe dominating the market currently; however, increasing consumption in Asia-Pacific and other emerging economies presents significant growth opportunities for the future. The market is also witnessing a shift towards sustainable and ethically sourced oats, indicating growing consumer interest in environmental and social responsibility. This aspect, along with ongoing innovation in oat-based products, is expected to shape the market landscape in the coming years.

Forecast: Oats Market Size Volume in Europe 2024 - 2028 Discover more data with ReportLinker!

The global oats market, valued at $9,654.7 million in 2025, is poised for significant growth. While the exact CAGR is unavailable, considering the consistent demand driven by health consciousness and the versatility of oats in various food products, a conservative estimate of a 5% CAGR is reasonable for the forecast period (2025-2033). This growth is fueled by several key drivers. The rising prevalence of chronic diseases like diabetes and heart disease is boosting the demand for nutritious whole grains, and oats are recognized for their high fiber and beta-glucan content, beneficial in managing these conditions. Furthermore, the increasing popularity of plant-based diets and the rising demand for convenient, ready-to-eat breakfast options are further bolstering market expansion. Consumer preference for natural and organic foods also contributes to the market's positive outlook. Major players like Quaker Oats Company, General Mills, and others are actively innovating with new product formulations, including gluten-free options and flavored oatmeals, to cater to evolving consumer preferences. However, price fluctuations in raw materials and potential competition from other breakfast cereals could pose challenges to sustained growth. The market segmentation, while not explicitly provided, likely includes various product forms (rolled oats, instant oatmeal, oat bran, etc.), distribution channels (supermarkets, online retailers, food service), and geographic regions. Successful companies are those adapting to evolving consumer trends and offering premium products to cater to this demand. Future growth will likely be influenced by continued product innovation, expansion into new markets (particularly in developing economies), and strategic marketing efforts emphasizing the health benefits of oats consumption. The projection of a 5% CAGR reflects a moderate, yet plausible, growth trajectory based on industry trends and the factors mentioned above. Further analysis would benefit from detailed segment-specific data and a more precise CAGR.